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Continue reading →: Should I Lease or Buy My First Gym Property?The debate between leasing and buying a gym location is crucial for new owners. Leasing allows for focus on initial steps, limited capital spending, and landlord property responsibilities. Meanwhile, buying offers equity and control but demands significant initial investment. Legal and financial considerations are key, and considering the long-term impact…
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Continue reading →: From Personal Trainer to Gym Owner: How Living One’s Purpose Creates SuccessThe Gym at 214 Main in Fort Mill, South Carolina is owned by Jovon Times, a dedicated fitness enthusiast with a background in sports science and a passion for helping others reach their personal best. Since taking over the gym, Times has implemented changes to increase revenue and attract more…
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Continue reading →: WHAT IS A FULL SERVICE LEASE?Detailed explanation of full-service leases and how they compare to NNN leases and modified gross leases.
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Continue reading →: What Does ‘NNN Lease / Triple Net Lease’ Mean?Read on for a professional’s take on the terms and conditions of a Triple Net or NNN Lease.
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Continue reading →: Gym Space for Rent — Challenges & How to Find PropertyPractical advice on avoiding the pitfalls of finding a good commercial real estate site for your new gym space.
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Continue reading →: 10 Conversations to Have Before Signing your Gym LeaseFitness business owner Pete Dupuis originally published this blog July 8, 2015 on petedupuis.com. It is reprinted here with permission in its entirety. Commercial Real Estate Focus In my most recent blog, I discussed some important factors to take into consideration during your search for a new gym location. Once you’ve…
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Continue reading →: How Two Entrepreneurs Turned a Foreclosed Gym Into a Winner — Without Breaking the BankWelcome back to our gym owner business profile. In each profile, we interview successful gym owners to learn what it takes to start, run, and own a health club. Everyone tells a new and interesting story. We hope you find their experiences as inspiring as we have! 300 Fitness Gym…
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Continue reading →: Three Top Tips to Selling Branded Gym Apparel.Seeing your gym’s company name on a product being worn or used by a member is just a great feeling. That stamp is like a walking billboard. As well, branded gym apparel is an easy and simple marketing technique. So, what’s the smartest way to take on branded products ?…
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Continue reading →: It’s Time to Add Mental Health Cues to Your Ad Campaigns. The Reasons Why Are Compelling.Learn why gym owners are including mental health images and ideas in their advertising campaigns.
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Continue reading →: Promote New Gym Memberships in November!Get aggressive with gym membership sales in November and you won’t suffer from the fall-downturn blues most health clubs experience.
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Continue reading →: Two Gym Owners and a Tattoo: How a Lucky Break Became a Dream BusinessDiscover how two young men took on an established gym and through hard work, and a lot of paint, made it their own.
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Continue reading →: Four Tips to Turn an Entry Level Gig Into a Career – For All Your Gym EmployeesFind out how your gym can keep long-term employees who are both vested in your success and happy to be at the club!
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Continue reading →: Three Gym Truths Owners Need To KnowDiscover the issues facing gym owners as our world transitions out of a pandemic and back into the real, but aging, world.
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Continue reading →: How owning a gym became a retirement portfolioDiscover how Kelly and David Morgan jumped into the gym business and now own four locations – with a franchise to come
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Continue reading →: Know Your Gym’s Mission Pt. 3Clearly advance a strong mission and vision statement to create a solid foundation for growth.
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Continue reading →: Know Your Gym’s Mission Pt. 2Learn how your values as a gym owner become the building blocks to a strong vision statement.
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Continue reading →: Know Your Gym’s MissionAn owner’s core values, vision, and mission for their gym becomes the guidepost for success. Learn how to integrate this key formula into your gym’s future.
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Continue reading →: The Insights Of Bruce LeeLearn how Bruce Lee’s insight into right-minded choices can influence your gym’s success today.
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Continue reading →: How Your Gym Benefits From a Great Preventative Maintenance PlanLearn why preventative maintenance service plans are a gym owner’s best investment.
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Continue reading →: Four Tasks When Starting a GymDiscover the four key responsibilities of every new gym owner in this quick overview on starting a new gym.
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Continue reading →: Six Tips For Finding the Best Gym LocationSix tips to securing the best gym location for your new fitness club.
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Continue reading →: Are You Ready to Start a Gym?Read on for the good look at why creating a solid business plan is the first place to start when considering opening your own gym.
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Continue reading →: Why Now May Be the Right Time to Raise Gym FeesRising prices are hitting small gyms across the nation with a one-two punch. We suggest now might be the time to raise gym fees and stay ahead of accelerating costs. Learn how you can raise gym fees and keep customers happy.
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Continue reading →: How Gym Memberships for College Students are a Win-Win for Health ClubsLearn to love college students this summer! Extend them a discounted, short-term 90-day membership and become a part of their family – by bringing in one college kid, you have the chance to draw others in their households!
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Continue reading →: Gym Insight Customers Talk Digital KeytagsRead how two veteran gym owners stopped members from sharing keys by switching to the latest technology in door access.
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Continue reading →: How Digital Keytags Stop Gym Members from Sharing Access to Your Club!Learn how digital keytags are saving gym owners money and time. These digital keytags stop keycard sharing and are delivered electronically via a Member App.
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Continue reading →: Las Vegas Athletic Club Versus Life Time AthleticThis article compares how a locally run gym can compete when a big box competitor comes to town.
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Continue reading →: Digital Keytags — Ready for Our Most Advanced Gym Access System?This article is an overview of Gym Insight’s newest product – Digital Keytags – door entry keys that are mobile based and impossible to copy.
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Continue reading →: Hey Gym Owners, Having Trouble Finding Content for Your Social Media Sites?Six simple ideas to generate content for social media posts
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Continue reading →: Here’s a great six-week strategy to raising gym membership fees w/o creating frictionThis blogs outlines how one gym owner turned raising rates into a new client promotion.
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Continue reading →: Do You Want to Own Multiple Gyms?This blog gives a first person account of how a successful owner of multiple gyms balances the running of his business ventures.
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Continue reading →: How to Manage High Dollar Gym MembershipsThis article goes over how running a gym with higher fees requires a different, more refined approach to customer management.
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Continue reading →: The Gym Owner’s Podcast by Gym Insight — Where We Ask You What’s Going on in Fitness.This article introduces Gym Insight’s insightful social media service to its industry “The Gym Owner’s Podcast.”
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Continue reading →: Automated Membership Sign-Ups Made it Easy for Gym Members to Help Owners Thru Covid Crisis.This article tells one gym owner’s experience with using an automated membership sign-up system while out sick with Covid-19.
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Continue reading →: Part II: Which is better…Personal Trainers and CompensationThis article details the difference between keeping personal trainers on staff or hiring them as independent contractors.
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Continue reading →: Part I: Which is better…?This is the first in a series of three articles discussing the advantages and disadvantages of keeping personal trainers on as employees versus independent contractors.
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Continue reading →: Resolutions for ActionThis blog gives business owners an easy to follow list of resolutions to kick start their businesses in 2022.
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Continue reading →: Time To Reflect And Make PlansThis blog gives gym owners advice on preparing their business for the new year.
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Continue reading →: Here’s Why Buying Used Gym Equipment will Make you a More Successful BusinessThis blog lays out the reasons investing in used gym equipment can help a new business owner reach their goals and become successful.
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Continue reading →: The Gift Of Membership And Other Gift Card ThingsThis blog shows gym owners how to use gift cards to grow business as well as refine and focus their marketing efforts.
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Continue reading →: 4 Mistakes I Wouldn’t Make Twice Opening a GymSeasoned gym owners give advice on the top mistakes new fitness club owners make when opening a new club.
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Continue reading →: How to List Your New Gym Business With Search EnginesThis blog guides new gym business owners on how to ensure their business shows up in search engine business listing feeds.
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Continue reading →: Market Your Gym Locally To Reach the Best ProspectsThis blog discusses how gyms can benefit from targeting individuals who live closest to their center.
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Continue reading →: What Are Successful Small Gyms Doing Right?This blog encourages gym owners to find a specialization and build a following of loyal members interested in their area of fitness expertise.
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Continue reading →: Hashtags Confusing You? Here’s a Quick Guide!This blog is covers the basics of how to use hashtags to promote a gym.
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Continue reading →: 5 Biggest Questions about Playing Music in ClassThis blog is written by an attorney and gives gyms and fitness centers advice on how to legally play music in their health clubs.
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Continue reading →: How to Successfully Advertise Your Gym On The WebThis is an easy guide to buying advertising on the Internet.
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Continue reading →: Haven’t Figured Out How to Market Your Gym This Fall?This article helps gym owners decide between marketing strategies for the fall season.
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Continue reading →: Here’s a Great Way to Stop Gym Membership Freezes!Gym membership freezes are costly to your business. Learn how to figure out when club members are telling the truth and when they just want to cancel!
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Continue reading →: Benefits and Drawbacks of Popular Cardio EquipmentThis article gives gym owners the pros and cons of different popular cardio equipment.
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Continue reading →: How a Creative Gym Referral Promo Boosts New BusinessLearn why a great gym referral program can help your fitness center grow.
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Continue reading →: How to Sell Gym Memberships: Part VThis article encourages fitness center salespeople to ask for referrals at the end of the sale through a well-thought through plan of action.
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Continue reading →: How to Sell Gym Memberships: Part IVThe blog teaches fitness center employees how to close the sale after touring the gym with a prospective member.
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Continue reading →: How to Sell Gym Memberships – Part IIIHere are three rules to remember about presenting gym membership pricing to guests visiting your fitness center.
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Continue reading →: How to Sell Gym Memberships: Part IIThis blog covers the sales techniques involved in giving a customer a tour of a fitness facility.
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Continue reading →: How to Expertly Sell Gym MembershipsThis article is about the first steps to selling gym memberships through knowing a customer’s name and fitness goals.
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Continue reading →: Fitness Trainer Staff & Sales TrainingThis blog discusses the value of teaching personal trainers the sales process.
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Continue reading →: Checklist for Hiring Personal TrainersThis blog helps gym owners create a standardized method to for hiring personal trainers.
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Continue reading →: Fitness Pioneers Who Continue to Inspire the Fitness IndustryThis article discusses the three greatest fitness pioneers of modern day fitness and bodybuilding.
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Continue reading →: Gym Brand Products PromotionGym Brand Products Promotions You know that you need to establish your brand name and image in the fitness industry, but how will you do that? Giving excellent customer service and providing state-of-the-art gym equipment and facilities are just some of the initial steps. You also need to create some buzz about your gym and…
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Continue reading →: Have Fun in Solving the Membership Retention Riddle!Every fitness facility, large or small, well-established or just barely opening their doors, is faced with the retention riddle. Health and fitness is a commitment toward a better lifestyle. It requires time, conscious thought, planning, and let’s face it, a lot of hard work and effort! Everyone can agree that…
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Continue reading →: Cool Summertime Health Club Events and PromotionsSummer is the time when people start finding time to relax and have some fun. As people are becoming more and more health conscious by the day, health clubs are becoming a popular hangout for people of all age groups. Health clubs can leverage this demand to their advantage, and…
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Continue reading →: Three Good Reasons To Establish Gym RulesOperating a gym within a set of rules creates structure for both club owners and members. Whether your gym rules are created for safety purposes or just to build a harmonious, fitness-first experience, they are a significant asset to any well run health club. 1. Gym rules define your club’s culture. …
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Continue reading →: Put Your Name on That!Using branded products to create an additional revenue stream for your gym.
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Continue reading →: Can Your Gym Be Profitable Quickly? Yes!This blogs gives gym owners tips on saving money by running their gym more efficiently.
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Continue reading →: 4 Vaccine Policy Considerations to Manage Safety & ExpectationsLegal issues surrounding mandating or encouraging members to be vaccinated.
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Continue reading →: How to Make Money Owning a 24-hour GymThis blog is about how to run a profitable gym with a 24-hour format.
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Continue reading →: How to Start Training Kids at Your GymThis article is about how gym owners can start sports specific training and athletic conditioning programs for children and young athletes.
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Continue reading →: Preventing lawsuits brought by employees and subcontractorsThis article is a general guideline for gym owners who employ subcontractors.
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Continue reading →: What About Annual Gym Maintenance Fees?
This blog covers the pros and cons of adding annual maintenance fee to your gym’s contract agreement.
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Continue reading →: This Summer, Market Gyms to College KidsThis article offers ideas on marketing to students returning home for the summer after a year of isolation at their universities.
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Continue reading →: Do You Need Gym Management Software?Let’s be real. Many gym owners run their clubs via spreadsheets and direct deposit. We call that “pen-and-papering” a gym. How do we know? Because we owned fitness studios for decades. That’s why we started Gym Insight. We know the right gym management software can help owners grow their gyms…
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Continue reading →: Facing Down Negative Social MediaThis article is about what to do if your gym is the subject of negative social media posts
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Continue reading →: How to Keep Peace Between Gym MembersThis article offers guidelines on how to deal with gym members policing each other’s coronavirus compliance.
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Continue reading →: How to Respond to Incidents in Your ClubThis article is written by a loss claims specialist and gives advice on the industry-advised protocol to follow should an incident occur at your gym.
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Continue reading →: Ugh…Buying Gym Insurance?This article answers basic questions on how to select commercial insurance for your gym or fitness studio.
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Continue reading →: Here’s One Great Gym Marketing IdeaThis article encourages gym owners to create marketing campaigns based on New Year’s-style resolutions.
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Continue reading →: How Gym Owners Become Media SpokespersonsThis article teaches gym owners how to become an expert source for their local media.
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Continue reading →: The Medical Fitness DifferenceThis is a guest blog by the Medical Fitness Association on how to partner with the healthcare industry to expand services.
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Continue reading →: Best Brands of Gym Fitness EquipmentThis blog discusses three major providers of commercial gym equipment.
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Continue reading →: Top 10 Reasons Why New Gyms FailThis blog is an easy-to-read article on the top reasons new gyms fail
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Continue reading →: Optimal Temperature & Volume Settings for Your Gym – Expert GuideLearn the best temperatures and music levels for your fitness center according to nationally recognized organizations.
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Continue reading →: What Is Gym Customer Service?This blog provides fitness club owners practical advice on improving customer service,
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Continue reading →: Best Fitness Business Owner ForumsThis blog provides gym owners information about the best online networking sites.
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Continue reading →: Want to Work With The Disabled? There’s A Certification For That!Learn the ins and outs of becoming a certified inclusive fitness trainer.
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Continue reading →: 10 Cost-Effective Ways to Promote Your Fitness BusinessHere are 10 effective ways to promote your fitness business that won’t cost you a ton of money.
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Continue reading →: Risk Management for Fitness Facilities
The key to a proper risk management strategy for fitness facilities is to proactively identify environmental risks and develop responsive plans to handle both daily concerns and unexpected emergencies.
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Continue reading →: To Buy or To Lease Gym Equipment? That is the question…The decisions to buy or lease gym equipment for your fitness club depends on several factors, including cash on-hand, tax preference, and club goals.
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Continue reading →: Wanted: Used Fitness EquipmentLearn the advantages to outfitting a new gym with good-condition used equipment.
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Continue reading →: Winning Steps to Selling Personal Training at Point-of-SaleHow to create a script and program for selling personal training at the time a member joins your club.
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Continue reading →: Check Out Digital Coaching Software For GymsThis post covers the details of some of the most popular training apps for gyms and personal trainers.
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Continue reading →: 8 Ways An Annual Gym Marketing Plan Can Bolster Business
This post goes through how creating a solid marketing plan helps gyms grow effectively and profitably.
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Continue reading →: Texting Health Club Members Do’s & Don’tsThis article what is legal when a gym uses text messaging to stay in contact with clients and prospects.
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Continue reading →: Grow Your Digital Fitness BusinessHow to build a digital business model that works for your health club.
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Continue reading →: How to Keep Fitness Clients from CancellingHow a strong onboarding program and good support during the first 30 days keeps customers from cancelling memberships.
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Continue reading →: Can Your Gym Become an Essential Business?How gyms are using a medical fitness association membership to become considered “essential businesses” during the pandemic.
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Continue reading →: Turning Gym Cancellations into CashThis article covers marketing and sales techniques to stalling a cancelation and turning it back into an active, happy customer.
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Continue reading →: How to make Money with a Digital Business ModelThis article covers pricing and payment models for online classes.
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Continue reading →: Gym Management Software — The Hidden Truth Behind That Low Monthly FeeThis article discusses the way many gym management software companies hide extra fees and unexpected penalties in their contracts.
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