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Category archive for "How To"

How Gym Memberships for College Students are a Win-Win for Health Clubs

Growth This summer, drive gym membership for college students by offering them a great deal on your awesome club. Last year, we wrote a blog urging gym owners to reach out to cooped-up college students tired of learning online and alone. Your gym would become their oasis – a place to meet friends, expend some energy, and prepare for a new year on campus. A refuge from a rough, COVID-crazy year. This year, the kids are back home for the summer and ready to hit an exercise class or two. Let’s look at some reasons it’s the perfect time to target this [...]

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How Digital Keytags Stop Gym Members from Sharing Access to Your Club!

Gym Management  Netflix recently made headlines when it came clean on its subscription sharing problem. Too many users are slipping passwords to friends and family. To rectify this bottom-line problem, they are pivoting to new policies and trying to stem the leak. However, if sharing passwords can make a company the size of Netflix quake, imagine its impact on small, privately held gyms.  For gym owners, the answer to account sharing lies in digital keytags, a QR-embedded phone app nimble enough to save money and build customer loyalty.  Gym Insight’s digital keytags eliminate unauthorized users by providing a dynamic QR code [...]

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Here’s a great six-week strategy to raising gym membership fees w/o creating friction 

It’s on every gym owner’s mind – do I need to increase rates? With everything else going up, from paper towels to rubber gloves, it’s tough to say no. One gym owner decided to take the plunge. After six years in business, Chris Giumarra of Rosamond Health & Fitness in Rosamond, California, created a six-week, three-phase strategy for raising gym fees. https://www.youtube.com/watch?v=-va7RfCzBkU&t=1430s Phase One: Social media plan of attack for raising gym fees Giumarra chose to increase membership charges by $5 per month for both his “heroes” category and regular gym members. It would be his first rate hike since [...]

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Do You Want to Own Multiple Gyms?

As a gym owner, you’re a natural entrepreneur. Capable of weighing risks and making decisions. Yet, diversifying companies or running multiple gyms is a difficult leap — powering through even one gym can seem insurmountable.  How can you run multiple gyms successfully? To answer this question, we turned to Troy Barnum, who owns two Total Fitness gyms and a successful ATV ecommerce store. He bought his first gym in 2011 after running other ventures. Here’s his key advice. For a full recount of our conversation, go to our “Gym Owners Podcast” https://www.youtube.com/watch?v=zxZ2Q5ExbQ0 10 Tips for Running Multiple Gyms 1) Expect to work hard. Barnum puts [...]

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Tampa Muay Thai Photo Credit

How to Manage High Dollar Gym Memberships

Many smaller fitness centers offer specialized services that justify a higher monthly rate. Yet, selling that price requires a more refined approach to customer managment than it would at a cut-rate gym. To figure out the details, we’ve interviewed a Muay Thai studio owner on what it takes to sell and manage high-dollar gym memberships.  Read on to learn his four critical steps to managing high-dollar memberships. Step 1 — Sell value, not price Tampa Muay Thai membership is $145 per month. The 17-year-old fight gym sits in the heart of a growing medium-sized city and competes with other martial art studios.  To [...]

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How to List Your New Gym Business With Search Engines

Ensuring your fitness center appears in an internet search engine's local business listing feed is one of the most important marketing steps you can take as a new gym owner. Your health club needs to be on the list when a potential member types in “gyms near me.” Here’s how to make sure you’ve got a shot at the top spot. Which are the top business citation sites? There are literally hundreds national directories, but you need to make sure your gym is listed in the top business citation sites. As well, your gym should be listed on top industry niches. Niches [...]

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What Are Successful Small Gyms Doing Right?

It takes passion to run a small gym. Not just an interest in hanging around weights, but a true desire to be in the industry, to pull it off when so many factors are pushing against you. We all want you to succeed, but what does it take to make it in today’s competitive fitness industry? Who are the ones succeeding? Most Americans are not gym members! Fewer than 40% of people in the United States currently have gym memberships, according to Policy Advice’s research. That totals about 64 million people who visit a club regularly. So although the number [...]

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Here’s a Great Way to Stop Gym Membership Freezes!

After students leave for college and the costly fall shopping season starts, many health clubs experience a surge in gym membership freezes. But these short-term fixes can be costly to a gym owner. With a little planning, though, your fitness center can avoid this seasonal ritual and come out ahead — with happier customers and, maybe, even more personal training clients.  Why do members freeze their gym membership? Customers are on the defensive when they're ready to cancel or freeze memberships. Often, freezing a membership is just a polite way of saying “cancel my membership.” The customer wants out but is looking [...]

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How to Sell Gym Memberships: Part V

Asking for (More) Business After the gym membership sale, what comes next? A fist bump and a calendar check? Excited smiles and vow to “see you tomorrow!” Or, perhaps, just one more ask? Leaping past the traditional goodbyes after a sale and staying in place to ask for referral business is the difference between a good close and a great one.  According to consumer research group Nielsen, 92% of people trust referrals from people they know. So why would you not use this moment to secure a name or two of someone who might also benefit from exercising at your gym? [...]

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How to Sell Gym Memberships – Part III

Price Presentation In our first two blogs in the How to Sell Gym Memberships series, we discussed two critical techniques – how to establish an immediate rapport with new leads and the essential elements of a proper gym tour. In this piece, we explore presenting price.  While this can feel like the scariest moment in the sale, it can actually be the simplest — if you’re prepared. Here are the three rules to remember about price presentation.  1  — Limit membership choices.  By the end of the gym tour, it’s time to present the price. Start by ensuring your gym presents a streamlined, easy-to-understand [...]

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How to Sell Gym Memberships: Part II

How to Conduct a Proper Tour Selling a gym membership is more than presenting a monthly fee and hoping it fits the customer’s budget. As we discussed in Part I Introduction & Goal Assessment, employees need to make the customer feel comfortable by using their name and asking questions to determine their fitness goals before revealing prices or touring the gym.  In Part II, we go over the essential steps to successfully introducing your gym to a prospect. In terms of the value sales process, this is where you sell both the tangible and intangible benefits of joining your gym, such as [...]

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How to Expertly Sell Gym Memberships

Selling gym memberships is the lifeblood of any fitness center. Yet most gym owners don’t think in terms of the sales process, instead leaving the most critical component of their business unscripted and unmanaged.   To help club owners better understand how to train their employees so they can guide clients skillfully, we are running a five-part series that breaks the gym sales process into discrete, manageable training points: Introduction and goal assessment How to conduct a proper tourPrice presentationClosing the saleAsking for (additional) business  Part 1. Introduction and Goal Assessment Introduction: Say My Name It seems elementary, but the first step [...]

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Can Your Gym Be Profitable Quickly? Yes!

Every gym owner intends to run a profitable health club, but reaching that goal can feel impossible. There are, however, small effective steps you can take today to position your studio for a stronger, healthier future. These good habits start by conducting a line-by-line review of every expense and considering new ways to run an old business. Accountants and business analysts recommend printing out a 12-month profit-and-loss statement twice a year (or even quarterly) in order to accurately appraise every company expenditure. Although such effort sounds tedious, watching every penny is the only way to ensure you’re not wasting money. As [...]

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How to Make Money Owning a 24-hour Gym

Don Roberts’ Fit 24/7 Gym keeps things simple. His gym does not boast a sauna, day care, or exercise classes. Customers know to follow the rules or get kicked out. And his club is open every day, 24 hours a day, frequently without a single employee on premise.  Stripped bare of any extras and run entirely by himself, his 550-member facility in Durango, Colorado, has been profitable — very profitable, he insists — from day one. The key to making money is minimal expenses and 24 hour access. The advantage of 24-hour gyms  In a time when nearly 20 percent of gyms closed permanently [...]

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