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Category archive for "How To"

Happy Fitness Club Members And The Questions They Ask

Just because you have happy fitness club members, it doesn’t mean that you’re going to be completely free of issues. Even the most smooth-running gym business is going to have occasional payment disputes. When it comes to questions about customer credit cards and payments, you have to get it right. In this case, satisfactory resolutions can mean the difference between customer retention and cancellations. Payments and the records that report them are some of the most problematic parts of consumer businesses, particularly in fitness. Misunderstandings in these areas can quickly turn happy customers into annoyed ones. Situational Responses And Maximum [...]

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Make Networking Part Of Your Fitness Club Value Proposition

Fitness is a people-business; it’s about networking to make connections, whether it’s between mind and muscles, you and the best vendors, or members using your club to connect in their careers. It’s a business model that’s about helping others find success and good health. As a gym business owner, networking is crucial to your success; it’s also one of the greatest benefits that you offer to your membership. The value of expanding members’ circles of influence cannot be overestimated. The History of Networking and Public Houses In centuries past, the coffee houses of London were famous as places of big [...]

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3 Alternate Revenue Streams To Boost Your Fitness Business

Getting Beyond The Gym Business Basics Developing alternate revenue streams for your new fitness club is the next stage for any ambitious gym business venture. If you hope to grow your business beyond the basics of club memberships, it is vital to have additional sources of income to achieve long-term success. Once you have a steady stream of income from membership subscriptions to your club, you have a solid start to gym ownership success. That doesn’t mean you can sit back and relax though. It is time to expand all of the additional channels of income that compliment and enhance [...]

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How Client Programming Consolidates New Member Retention

In fitness, client programming is the key to operational success. There are several reasons for that. Let’s explore them and look at why it is that gym business operators can’t ignore this organizing principle. The best way to consolidate new gym membership sales is to draw your new members into a series of instructions to get them moving ahead and focused on fitness, not buyer’s remorse. Of course, client programming is much more than that, it is the professional basis for any organized fitness activities. Gym Members Need Structure It’s the people who need a structure the most who can [...]

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Starting Your Own Business In A Fitness Niche Like CrossFit

The Niche Gym Business That Works For You If you’re starting your own business, there are lots of fitness niches that you can pursue. CrossFit is but one of many. However, the CrossFit concept is the perfect example of a gym model that finds the strongest motivation for a specific type of gym membership prospect. It has been about four years, maybe more, since I first noticed CrossFit boxes. I was suddenly aware they were popping up in storefronts, industrial spaces, and old service stations around here. I have to say that I am impressed by the resilience of this trend. [...]

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Add A Sports Nutrition Certification to Your Continuing Education

If your career is in fitness, you know that continuing education is a never-ending process. Promoting dietary habits and nutrition that improve health and deliver higher performance levels has to be one of the most important things you can offer your clients. If you don’t have it already, getting certified in sports nutrition is an add-on skill that will make the most difference in the performance and lives of your membership. Make Sure Your Offering Is An Information-Based Service One of the purposes of continuing education in fitness is to help you stay ahead of the competition. It's a knowledge-based investment in the capabilities [...]

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Tracking You Gym Business Alternate Revenue Streams

Given monthly members, good retention, profitable premium products, and alternative revenue streams, how do you keep track of it all? The alternative revenue streams are those oddball types of income that can get lost in the mix if you don’t have an adequate system for recording revenue and membership status. Combining EPOS Management And Membership Data The solution is a combination of a point of sale system and a gym management software package that integrates information in a way that works best for the gym business. Electronic Point of Sale or EPOS has been the standard for cash registers for [...]

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Networking to Transform Your Club Into A Community

Experience And Community from Shared Values There is a level beyond converting prospects into members and inspiring them to keep coming back. That is where your club is the center of a community of people who love fitness and who associate your gym with connectedness. There are three authentic values at the core of your gym business. Fostering all three of these is something you have to do to succeed as a competitor in the fitness profession, and it all filters down to transforming your club into a community. Build Communities for People The guys and gals who are super-committed [...]

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3 Secrets To Starting Your Own Fitness Business In 2018

Starting your own fitness business has never been easier. That statement, of course, assumes you have the charisma and certifications to run your own shop. Or you have access to a high six-figure sum of capital to invest. I’m mostly talking to the former fitness employees, the gym professionals ready to strike out on their own. I’ve met many outstanding trainers that could manage the journey if they had to do it. If you fit that description and you’ve committed to bootstrapping your way into fitness club ownership, keep the following three things in mind. Charge What You're Worth One thing [...]

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9 Alternative Revenue Streams To Boost Your Gym Business Returns

Alternative Revenue Streams For The Good Of The Team Monthly memberships revenue is the engine that puts you in business and keeps you going. However, that doesn’t mean you can’t do better and deliver more value to your clients by adding alternate revenue streams to your income. In fact, finding the premium products and services are the sauces that take you beyond just being in business and into the realm of financial success. Even so, the winds of fortune are fickle, that’s a saying or something, and, from the experiences I’ve witnessed, I’d say that it’s a fact; everything can [...]

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Technology Is The Key To Fitness Industry Success

It’s not about having the most technology, but rather the right equipment that is going to help you run your small gym business most efficiently. By running your club resourcefully, you’ll get into profit sooner and make the quality of your offerings better. Technology is evolving so rapidly now that you can check in every six months and find new solutions for just about everything. The hazard of occasional check-ins is that you might have missed something in the months in between. The right technology for small gym businesses is that which disappears into the background, allowing you to focus [...]

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More Podcast Resources For Gym Business Entrepreneurs

Podcasting Revisited For 2017 Podcasting is a topic that I think is worth revisiting. So, this is an update to a classic Gym Insight blog post, with more good stuff for gym owners. Through podcasts, you can discover insights for gym owners, stay current with issues in fitness, business management, and any other topics that might help you keep up with ideas and opportunities. Producing a podcast is hard to do but don’t ignore a fantastic opportunity for fitness professionals if you have something to say, just because of a little hard work. Listening: A List Of Noteworthy Podcasts In Fitness [...]

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Negative Reviews And How To Respond When You Get Them

When you work very hard to build something significant, and someone makes what sounds like an unjustified remark, it hurts. If you don’t restrain yourself from attacking it can turn into a circus in all the wrong ways. Ever see a minor complaint turn into a public relations disaster? It seems like it happens all the time these days and companies still miss opportunities to turn customer griping into chances to amaze larger audiences. Negative Reviews Can Make Your Service Better When someone makes a complaint in public or gives you a bad review, it’s going out to the whole [...]

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Successful Change Management For Fitness Center Growth

To Sprout Roots Is The Essence Of Transformative Change What got you to where you are now will not necessarily get you where you need to go; this is a lesson that startups in fitness and every other business sector continuously relearn through firsthand experience. An oak tree is entirely different from an acorn; it has to make some huge transformations to become such a great tree. So, you started a gym, and you have members, you pay your bills, your home mortgage, and usually eat two or more meals a day. However, you realize that you are going to [...]

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Read This Before Starting A Gym Business

The Armchair Stage Of Starting A Gym Business Do you dream of starting a gym or fitness studio? If so you may have made serious inquiries into what it takes. Like starting a restaurant, founding a gym captures the imagination of people at all levels of experience and qualifications. The fitness industry seems like an easy entry; passion is a great starting point. Running a gym is a consumer service business, and there are many resources available, including software like Insight for Gym Owners. Visit the Small Business Administration website, determine your strengths and weaknesses, set your goals and outline [...]

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