Category archive for "How To"

When you work very hard to build something significant, and someone makes what sounds like an unjustified remark, it hurts. If you don’t restrain yourself from attacking it can turn into a circus in all the wrong ways. Ever see a minor complaint turn into a public relations disaster? It seems like it happens all the time these days and companies still miss opportunities to turn customer griping into chances to amaze larger audiences. Negative Reviews Can Make Your Service Better When someone makes a complaint in public or gives you a bad review, it’s going out to the whole [...]

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To Sprout Roots Is The Essence Of Transformative Change What got you to where you are now will not necessarily get you where you need to go; this is a lesson that startups in fitness and every other business sector continuously relearn through firsthand experience. An oak tree is entirely different from an acorn; it has to make some huge transformations to become such a great tree. So, you started a gym, and you have members, you pay your bills, your home mortgage, and usually eat two or more meals a day. However, you realize that you are going to [...]

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The Armchair Stage Of Starting A Gym Business Do you dream of starting a gym or fitness studio? If so you may have made serious inquiries into what it takes. Like starting a restaurant, founding a gym captures the imagination of people at all levels of experience and qualifications. The fitness industry seems like an easy entry; passion is a great starting point. Running a gym is a consumer service business, and there are many resources available, including software like Insight for Gym Owners. Visit the Small Business Administration website, determine your strengths and weaknesses, set your goals and outline [...]

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Is There A Fitness Retreat In Your Gym Business Future? Here’s something different to consider offering to your members: Organize a fitness retreat. By this I mean a trip to a resort that is conducive to fitness and travel as a group and deliver a suitable set of fitness classes and activities. What would it take to set up a new part of your business that specializes in traveling with members to distant locations and hold classes and activities with them as paying guests? A retreat can be a service that is very profitable. Set Up Promotion And Process Bookings [...]

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The Latest Gym Insight Turnaround Success Recently, on the Gym Insight Blog, I wrote a post about small gym business turnarounds for struggling gym owners. That post referenced a video published by Grant Cardone, which followed him through the process as he coached a struggling fitness center back from failure. Well, we’re celebrating the turnaround success of one of our customers! So, how could I not share the experience? Video Coaching Podcast With Anthony Pasquale Our gym-software and gym management trainer-expert, Anthony Pasquale worked with one of our customers recently, who had asked for help in improving sales. The client [...]

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Going From Zero To One One of the most interesting books about startups and innovation is Zero to One by Peter Thiel with Blake Masters. The principle is that a running business is one, and you start at zero. Everything that you do in between is the hard work of founding a business. Once you are in operation and making enough income to survive you can think about expanding. Beyond one you can use the principle of duplication to repeat the initial success in a second, third, and further locations, this is the empire-building phase where you go from one [...]

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Owning A Gym Probably Will Not Kill You Spartan Race exhorts you to push harder! So says Joe De Sena who we have covered in the past and presently has a new book in print. Spartan is the endurance fitness event company that is De Sena’s brainchild; he’s a believer in finding the edge of exhaustion, and then to start doing some real training. Endurance events provide a test that few other things in life can do safely. There are plenty of things that will test your endurance unsafely; war zones, being lost alone in the wilderness, but I think [...]

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A Simple Social Solution For Gym Marketing When you have a business where you’ve put everything into it and you spend every waking hour of the day trying to get it going, when you’re always on call to respond to daily crises, you owe it to yourself to get every advantage possible. The humble hashtag might just be the thing to help you do that. Do you have a social media hashtag for shout-outs about your gym?  The hashtag has become such a simple branding tool so quickly that it’s easy to overlook.  These little tags can get you some [...]

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Accounting For The Details There are so many ways that paying attention to your costs will save some money and keep you earning a profit. Think of it like lacing your shoes before you workout. A better fit might only mean a slight advantage, but that could be the difference of winning the race or only taking second place. Small savings add up when it comes to supplies. When you factor in the behavior of staff it tends to have an even greater effect. Gym Insight gives you some great tools for measuring things like attendance and payments.  There is [...]

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Choose Your Application If you could develop a mobile application or app for your gym members what would it be? Would it be purely account information or training records? Would you want to make it a stand-alone Giga-download giant or a lightweight gateway app? Would it help you communicate with your membership or just dole out the advice? I’ve been giving this subject some serious consideration lately and I’d like to share my thoughts here, as a sort of roadmap. The best part about it is that it’s a roadmap to membership retention. Allow me to explain with a simple [...]

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The Gentle Art Of Doling Out The Tasks There is an old aphorism that a job is like a treadmill, one where you have to keep moving to stay in one place. I would ask you, the reader who is also a gym business owner, whether you intended to form a business so that you could pay a lease on a treadmill and walk on it yourself, all day long? Or was that equipment lease supposed to enable others to pay you to work out on it, to your profit? Remember the post about learning what to eliminate? Well, reductions [...]

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20 Things Successful Gym Owners Do Everyday Part 2 This is the second part about the things that gym owners should be doing every day to be successful. If you haven’t done so yet, go back and read the first part of the list before reading this final part. Dave Ramsey writes about a whole raft of great stuff. He discusses things like getting out of debt and building wealth. If you want to develop a successful abundant life and also make a big contribution it’s easier than you think. The list of things that the wealthy do and don’t [...]

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Finding A Buyer I recently wrote an article about how and when to sell your gym. It covered the basics about the topic but there is so much more information out there that it’s likely something that I’ll revisit a few times. There are many motives behind selling, from fast exit to slowly easing into retirement. Most likely, you love your independent gym business and it’s prospering. But it’s hard work and there are other worthy things that you intend to achieve before you settle into retirement. Or perhaps the time to retire is approaching. Even if that day is [...]

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