Fitness Industry

Category archive for "Fitness Industry"

From Personal Trainer to Gym Owner: How Living One’s Purpose Creates Success

November 2022 Profile – The Gym at 214 Main, Fort Mill, South Carolina The Gym at 214 Main is located on a busy main street in a small town in South Carolina and had been sold twice since its inception in 2008. In 2020, current owner Jovon Times, along with his wife Keisha Unger-Times, decided to make a bid for it after training clients there for 12 years under the moniker of “Exercise Times.” He and Unger-Times soon owned the 24/7, 5,500-square-foot gym — a turnkey operation with a  roster of clients, excellent equipment, and a contract with the Jazzercise brand.  Now, everything else, [...]

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Cressey Sports Performance photo credit

10 Conversations to Have Before Signing your Gym Lease

Fitness business owner Pete Dupuis originally published this blog July 8, 2015 on petedupuis.com. It is reprinted here with permission in its entirety. Commercial Real Estate Focus In my most recent blog, I discussed some important factors to take into consideration during your search for a new gym location.  Once you’ve identified the dream location, the hard work is just beginning.  It’s now time to talk lease terms.  Since many of us are not fond of confrontation, it can be difficult to ask probing questions and know when to push back if it is in the best interest of your business.  [...]

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How Two Entrepreneurs Turned a Foreclosed Gym Into a Winner — Without Breaking the Bank 

Welcome back to our gym owner business profile. In each profile, we interview successful gym owners to learn what it takes to start, run, and own a health club. Everyone tells a new and interesting story. We hope you find their experiences as inspiring as we have!  300 Fitness Gym and Bar The idea of 300 Fitness Gym and Bar began like many other health clubs: Two guys who enjoyed exercising together saw an opportunity and jumped on it. In the small city of Pontotoc, Mississippi, there were plenty of other gyms. Four, in fact, serving a population of no [...]

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Inflation-Proof Your Gym Today!

Five steps to sidestep a bad economy. It took 16 cameras and a digital key tag to inflation-proof Scotts Valley Gym in Scotts Valley Calf. After that, it was pure gumption. Today, when rising consumer prices are forcing all of us to make decisions as to how and where we spend our money, gym memberships are often first on the list. So how do you ensure your gym makes the cut? Or, if the economy really sinks, how can you be prepared? Should you raise rates to manage increased costs or decrease overhead? Scotts Valley Gym took the second choice. Originally one of four [...]

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Two Gym Owners and a Tattoo: How a Lucky Break Became a Dream Business

Welcome to our  gym owner business profile. These monthly profiles are created to build vision and share stories of what it takes to start, run, and own a gym. Each privately owned gym tells a new and interesting story. We hope you find their experiences as inspiring as we have!  Gym profile: The Kage Gym, LLC — Mundelein, IL Don’t talk to The Kage Gym owners about luck. Although Gonzalo Sanchez and Omar Sanchez (no relation) may use the term to describe their jump into owning a gym at ages 25 and 20, it has nothing to do with what’s happening now. This [...]

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Three Gym Truths Owners Need To Know

What are the issues facing gym owners in the near future? How is our world changing and what does that mean to boutique fitness gyms and their counterparts – general service fitness centers? Just as the pandemic upended fitness routines, changing demographics and shifts in how individuals perceive health and fitness are driving adaptation and innovation. Let’s look at a few of the concerns facing our industry. Gym truth One: We’re all getting older. One statistic we’ve seen asserts there will be more people over 50 years of age than under 50 by the year 2030. That year, as well, [...]

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How owning a gym became a retirement portfolio

Welcome to our newest gym owner business profile. Offered up once a month, these profiles are created to share ideas and challenges between gym owners. Each privately owned gym fuels from a unique set of circumstances. Hopefully, you will find inspiration in their experiences.  Gym owner profile: MorGainz Fitness, Pennsylvania It started as a retirement plan. After careers in nursing and police work, Kelly and David Morgan were ready to switch tracks. Always total gym people, they dusted off a business plan written for a college nursing course, and decided to fix a problem. Their small Richland, PA, community did [...]

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Know Your Gym’s Mission Pt. 2

Who Are You? Where You Are Going & The Vision Thing This is a follow-up to the article about the key values that you need to consider in regard to your customers. There are three things which customers value most, in my experience, that I elaborated in the first article of this topic. Beyond that, you will need to decide on your own list of values, because only you know the reason that you got into the gym ownership business in the first place. Likewise, only you can decide on the vision for your organization. The vision statement of your organization sets out [...]

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Know Your Gym’s Mission

Who Are You? A Foundation of Values You know in your heart why you founded a gym and what you want to achieve with it. But as a small business owner, your success depends on the support, hard work and cooperation of all the people who are part of your organization. Your employees need to know why they are doing their jobs and be able to see a road map to find their way on the journey. Once you start to build your business, you may still be the one in control but your entire organization needs to have an [...]

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The Insights Of Bruce Lee

It is not a daily increase, but a daily decrease. Hack away at the inessential. This quote from martial arts legend Bruce Lee is so simple, yet it says so much of what success is all about, in gym ownership, in business and life in general. You can spend hours doing little things or find the big things that matter; they may look the same at first. But when all the other things drop away you can still take the essential factors and use them to achieve the final outcomes you desire. This is what sculptors do when they carve [...]

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Four Tasks When Starting a Gym

Starting a gym can be complicated. Instinctively, launching a health club seems simple: equipment + passion = success, right? True, but gyms also involve people, liability, capital investments, promotions, regulations, and expenses. Juggling all this is where success is achieved.  The following blog is a short overview of four of the most significant responsibilities affecting your new company. Below the blog, we’ve included helpful links for research and assistance.   Four tasks every gym owner faces: Insurance coverageCapital equipment purchasesMarketing expensesEmployee management  1.    Required insurance coverage: General liability Commercial propertyProfessional liabilityWorkers’ Comp Although the cost of insurance varies widely based on the size [...]

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Six Tips For Finding the Best Gym Location

If you’re ready to own a gym, it’s time to think about the best location. You'll be wise to research this one carefully as it can have a big impact on your long-term success.  Here are some key ideas to help in landing the perfect spot to launch your new business. 1. Start the search for commercial space on the Internet LoopNet.com is a commercial real estate marketplace that allows you to identify available space easily and effectively. Whether you’re interested in leasing or buying space, this national aggregate for available commercial space allows you to narrow your search by neighborhood, [...]

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Start a gym in 2022!

Are You Ready to Start a Gym?

You’ve got the energy, ideas, and passion for your sport. But what about some solid facts about how to open your own club? This June, we’re going to help you learn what it takes to start a gym. Each week, we will cover an important step to your successful new business launch and provide some common sense advice from established gym owners.  First, do you have a business plan?  Why do I need a business plan? Too many small business owners open their first fitness center without creating a strong plan of action. A business plan is a written guideline [...]

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gym members

Why Now May Be the Right Time to Raise Gym Fees

Gym Management Have you considered raising your gym membership rates yet? It’s a scary thought but the truth is inflation is running hot with no signs of cooling off. As a gym owner, you get the big picture: higher fuel prices, limited labor market, and costly commodities. This all adds up to less cash in the bank.  And, even though you didn’t start a gym to make a fortune, that buffer between income and expenses — aka your profit margin — is the foundation of a well-run business. Profit is where growth, reinvestment, and risk-taking occur.  In order to keep [...]

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How Digital Keytags Stop Gym Members from Sharing Access to Your Club!

Gym Management  Netflix recently made headlines when it came clean on its subscription sharing problem. Too many users are slipping passwords to friends and family. To rectify this bottom-line problem, they are pivoting to new policies and trying to stem the leak. However, if sharing passwords can make a company the size of Netflix quake, imagine its impact on small, privately held gyms.  For gym owners, the answer to account sharing lies in digital keytags, a QR-embedded phone app nimble enough to save money and build customer loyalty.  Gym Insight’s digital keytags eliminate unauthorized users by providing a dynamic QR code [...]

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