Fitness Industry

Category archive for "Fitness Industry"

The Gym Management Software Fitness Club Tools of Insight

Insight was my solution for my own gym management headaches. As a computer science graduate and fitness club owner, I had some options. I didn’t hesitate to dive in and write my own code when the business started to get complicated. Great idea, right? Well, it turned into a bigger project than I had expected, which is an understatement! Each solution seemed to reveal new problems, at least in the first version. I’m not going into too much detail because I’ve covered much of this over the years on the Gym Insight Blog. Multiple Gym Management Tool Sets There’s a [...]

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Personal Branding for Fitness Club Owners And Entrepreneurs

Make Your Name in The Business As an independent gym or fitness club owner, have you considered your personal brand? I’m not talking about the fitness club brand of the gym that you founded (or plan to start). What I mean is your public name and reputation as an entrepreneur. If you have worked with an executive coach, you may have heard of personal branding. Chief-level executives, ambitious corporate VPs, and high-tech start-up founders often work with a coach. The goal is to enhance your credentials and be more valuable as a leader and public figure. Personal branding opens doors. [...]

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Gym Business Owners Face These Urgent Issues Right Now

Gym Management Software And An Inquisitive Mindset I think there is only one way to survive in the fitness industry in the next few years. As a gym business owner, be ready to make changes quickly and often. Be curious about what’s around the corner. The changes that are going on around us right now are world-shattering, and you have to keep up to survive. There will be many companies that get lost along the way. Insight gives you the gym management software tools to respond proactively to changes. Of course, other things demand your attention too. But First, The [...]

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Gym Business Sales And Some Negotiation Lessons from TV

The Principle of Winning For all of the modern technology in the world, the principles that make the foundations of business are as accurate as they are old. While we designed the Insight Gym Management Software Suite to be a tool that will drive efficiency and profitability, it does so by the fundamentals of business management. One of the most fundamental concepts in business is this: Nothing happens until somebody sells something. Selling is the most fundamental principle in business, and much of everything else follows from it directly. If you can transform the culture of your gym into a [...]

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What Is Your Fitness Club Membership Guest Policy?

Policies Policies Policies Have you ever heard about black swans? If not it’s because these birds are alien to the Northern Hemisphere. When you think of the graceful birds that inhabit lakes and rivers, you probably think of a magnificent white waterfowl with a long and graceful neck. These dark, red-beaked swans are native to parts of Australia. If you see one in North America, Europe, or other parts of the world, it’s likely to have escaped or wandered off after being introduced by humans. Most people don’t know that black swans exist until they see one, and not many [...]

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7 Small Business Entrepreneur Hacks I Found On The Internet

Leverage These Life Hacks to Produce More Results Technology has brought a whole new style of entrepreneur into existence. Independent trainers, small gym business owners, or even franchisees of big-box chains, like Gold’s Gym, can make the most of some of the life hacks that complement the things they already do daily. I’ve written about some of these tips and tricks on the Gym Insight Blog before, but a few are new. 1. Do Remote Training Sessions with FaceTime or Skype It’s the human contact that clients want from their training sessions, as well as fitness, and almost everyone has [...]

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Meet Special Population Demands With Continuing Education

Fitness clubs should always have new projects in development and owners should be continuously searching for the next big thing in gym business niches. Special populations represent many different niche specializations that have been boiling up for some time. Reaching out to special populations will benefit everybody involved. Your club can grow in a new direction, a part of the community that might otherwise be underserved gets a new resource, and your trainers can justify adding a new certification that will be a positive step in their careers. Special Populations Within The Community The need to support special populations is [...]

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Automating Fitness Club Customer Relationships for The Win

Getting Organized Is The Key To Winning Organizing your gym members, prospective future members, and members at the edge of retention, is much easier if you have an automated system to manage the process. It’s one thing to have a list of customers and something completely different to have a system that maintains your contacts with them and reminds you of important dates and alerts you to changes. In fitness clubs, Gym Insight is your best tool to stay on top of the customer juggling game. It is a specialized package that, among other things, does the parts of customer [...]

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Sustainability Insights For Fitness Club Operators

Going green is a great idea, and it also happens to appeal to many consumers, including many of the people who’re likely to join your gym. You may be hearing the term Sustainability; it’s basically the technical term that means going green. Sustainability For Gym Facility Endurance As a buzzword, sustainability is popular in commercial real estate (CRE) circles. As you probably know painfully well, when you establish a gym facility, a substantial slice of the cost of being in the gym business will go to real estate, along with the associated costs of occupying a commercial building. Sustainability is [...]

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Are Fitness Club Waiting Lists Good Or Bad For Business?

Let’s Talk About Success What does it mean to have a waiting list? First, you should be thrilled that your fitness club is so in demand! If you have a strict upper limit on capacity such as class spaces adding new members beyond that limit can be a dangerous game. When your gym is overcrowded, service delivery tanks and cancellations skyrocket. Keep A Steady Buzz with A Waiting List You might even want to have a contingency plan that includes cutting off new memberships and waitlisting applicants to prevent chaos. If your gym gets overcrowded or the staff overwhelmed, service [...]

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The Big Picture in Client Acquisition and Client Retention

Powering Your Way Out of The Twilight Zone Picture yourself on a treadmill and the faster you walk or run, the more new clients you add to your gym membership base. At the same time clients are dropping out and, to stay in business, you have to keep adding new ones to replace them by running faster. The metaphor of the treadmill could become a nightmare if your client acquisition doesn’t keep up with your cancellations. This picture shows the paradox of retention, and if you’re struggling, it’s like watching yourself in an episode of the TV classic series, the [...]

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Time To Reveal Fitness Industry Trend Insights for 2019

Technology Moves The Needle in 2019 Can you believe it’s almost 2019 as I write this? In the traditions of the Gym Insight Blog, that means that it’s time to look at the American College of Sports Medicine’s Worldwide Survey of Fitness Trends for 2019 to mark the holiday cheer. The Top Five Trends Worth Celebrating Wearable technology Group training High-intensity interval training Fitness programming for older adults Body weight training The year promises to be an exciting one as all the pieces slot into place, and clear directions come to light. The survey and other sources agree that fitness [...]

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Starting A Gym Business Means Sacrifice Struggle And Reward

Background for Success Starting a gym business is probably a dream for a significant fraction of the population. Whether you’re in this country or around the world you may yearn to open a fitness club someday. If you think you have knowledge and finances, that dream may even turn into a plan. For those that do attempt it, the journey can be long, hard, and possibly heartbreaking. If you want to succeed in the fitness industry, there are a few things that are certain about your journey to get there. Can You Sacrifice And Struggle for The Cause? Even in [...]

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Tying Technologies Together for Better Client Outcomes

Wearables Have Hit The Big Time for 2019 According to Club Industry, one-in-six consumers now use a wearable digital device, such as a smartwatch or fitness tracker. In the valuable 18 to 34 demographic, the trend is even more pronounced, with one-in-three. It’s starting to look like there’s a critical mass of people out there, for which you can enhance your gym business with the data that they’ll help you gather. You can add a new level of experience for your membership with gamification features. In return for the improved experience, you’ll get a stream of insights into the workout [...]

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Change And Ideas Both Matter But Execution Is Everything

If you take the self-help advice of the gurus, who write books and give seminars about how to get ahead in life, and boil it down to its essential ingredient, it would be three words: Get things done. In business, executive action is what makes the winning difference. Executive Action in The Fitness Industry The need to take action is the same whether you’re in the technology or the fitness industry, healthcare or wellness if you operate retail sales or sell nutrition products online. Execution is everything. It is why the top boss at the multi-national big-box fitness giants is [...]

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