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Continue reading →: How ACSM’s Top Fitness Trends Reflect a New Approach to Health.We’re all checking our metrics now and that’s a good thing. Together, we are changing the face of fitness to one that is healthier and focused on community.
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Continue reading →: What are the Top Gym Trends Shaping Fitness in 2026?For an answer to this question, we reached out to a few of our favorite sources. Turns out, the world of health and hype merging to create a modern fitness environment of science, community, and knowledge. 1. Young People Are Taking Gains Seriously Anthony Pasquale, Gym Insight Sales Team Leader…
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Continue reading →: Where were you in 1925? Merry Christmas from the 21st Century.Dear Friends, The first quarter of the 21st century closes in two weeks. Throughout the 20th century, our world witnessed more technological advances … than in the whole of previously recorded history (sic. Britannica). 100 years ago, the Grand Ole Opry radio broadcast show debuted, going on to become the world’s longest-running…
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Continue reading →: Changing Track To Try Out New Gym Business OpportunitiesTo Change Or Not To Change Are you thinking about starting a new gym business or changing the direction of the one you operate now? If you’re not, I’m not suggesting you should, but if things haven’t worked quite the way you planned or, if the market has peaked and…
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Continue reading →: From a Small Town to the Big Leagues: How Digital Keytag Access Hits a Town’s Sweetest Spot.The PIT began as a hometown solution for athletes who needed a safe, reliable place to train long after the fields iced over. What started as a community passion project soon outgrew the “pen and paper” system that once held it together. By adopting Gym Insight’s automated door access and…
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Continue reading →: What Are We Grateful for This Thanksgiving?A Moment of Gratitude Wow, that’s a great question. What are we thankful for at Gym Insight? Why, of course—you. Our clients. The very gym owners who first gave us a chance, installing our software in 2008 when our company was smaller than a line of code in a computer programmer’s…
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Continue reading →: Need Automated Door Access but Not a Gym? Here’s Why Gym Insight Works for You Too.Back when we started in 2008, fitness centers were among the only companies needing automated door access and billing solutions for their membership-based businesses. Today, the subscription category has exploded: batting cages, gun ranges, suntan salons, and even pickleball courts now sell monthly memberships. As these businesses grow, they all share one…
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Continue reading →: How to Sell Gym Memberships Like a Pro: 5 Keys to Consistent SuccessSelling gym memberships is at the heart of every fitness club. Yet, like our exercise routines, we sometimes become complacent—assuming we’re doing fine without measuring the results. In this week’s blog, we’re taking a step back to review the basics of selling gym memberships. This post revisits our five-part series…
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Continue reading →: That Time When Saying No Sold A New Gym MembershipNew gym membership retention tactics New gym memberships make owners and managers feel great, no doubt! But it’s even better if you can hold on to the old memberships longer. New gym membership retention translates into reducing your rate of club turnover and increasing the customer lifecycle, which are critical…
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Continue reading →: 7 Customer Retention Tips For Busy Gym OwnersRetention, Retention, Retention! The subject of retention keeps coming up on the Gym Insight Blog because it keeps gym owners in the business. In fact, any business that depends on periodic payments and satisfied customers must make retention a priority. As long as you maximize the length of time that…
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Continue reading →: How to Choose the Right Gym Software for Your Fitness Center: 5 Best Questions to AskReady to buy gym software? Here are five key questions every fitness center owner should ask their software provider before sealing the deal.
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Continue reading →: Data Transfer Nightmares: How Two Gyms Survived to Tell Their Tale.Part 2 of 3-part series “Digital Handcuffs.” The fear of a data transfer should never stop a business from switching gym software. Yet these two Gym Insight customers waited months before installing our award-winning software, only to learn their credit card information was held in digital handcuffs. In this second…
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Continue reading →: How Payment Processors and Software Firms Keep Gyms in Digital HandcuffsPart 1 of 3-part series “Digital Handcuffs” In this three-part series, we profile the challenges of switching software, and how fitness center owners are caught in digital handcuffs – tied to gym software because payment processors won’t release their members’ credit card information. One of Gym Insight’s biggest jobs is…
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Continue reading →: 180 FITNESS: Meeting Gym Needs in Rural UtahCustomer Profile John Anderson, co-owner of 180 FITNESS’ started his first gym to solve a problem. There were no health clubs in his small town of Mt. Pleasant, Utah. So, in 2015 he and his brother-in-law Lloyd Gleave rented a location, filled it with equipment and a business was born. It’s purpose then?…
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Continue reading →: Negative Reviews And How To Respond When You Get ThemWhen you work very hard to build something significant, and someone makes what sounds like an unjustified remark, it hurts. If you don’t restrain yourself from attacking it can turn into a circus in all the wrong ways. Ever see a minor complaint turn into a public relations disaster? It…
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Continue reading →: Keep Your Fitness Center Clean And Make Safety The PriorityHow Much Old School Is Too Much? There is a certain romance to the idea of a hardcore backstreet gym where you find the driven athletes and bodybuilders. One that’s as run down on the inside as it is on the outside. You can imagine the grisly old owner-slash-coach taking…
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Continue reading →: 7 Low Cost Gym Businesses For Fitness EntrepreneursTake These Ideas And Become A Fitness Entrepreneur Do you want to become an entrepreneur in fitness and operate a small gym business? If you build a full-service fitness club from scratch, you’re looking at an investment the size of a house. If you’ve got the cash or enough to…
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Continue reading →: Branding Your Gym With A Theme And Team UniformsPutting your employees and representatives in sharp uniforms is one of the most fundamental ways to put a professional face on your fitness center operation, studio, or small gym business. There is a whole range of reasons to put your staffers in uniforms, and the key features are the associations…
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Continue reading →: 10 Easy Ways to Encourage New Member Gym AttendanceHow can you encourage new member gym attendance at your health club? Once you’ve signed your members up, what are some good ideas to ensure they return regularly? The most obvious is to provide an exciting, encouraging environment catering to your target demographic. However, after getting the vibe down, here…
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Continue reading →: Successful Strategies for Semi-Private Personal TrainingI am writing this week’s blog on semi-private personal training and how you can bring more money into your gym by implementing this one simple idea. Unfortunately, executing a successful semi-private personal training program in your gym is not as easy as I thought it would be when I began…
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Continue reading →: Why Gym Owners Love the Gym Insight Member’s AppPart 3/3 The Gym Insight Member’s App proves not all apps are built the same — our app both saves gym owners time and decreases access theft — a major problem in the 24/7 gym industry. Unlike most fitness apps, ours is free for gym owners. It’s also fully integrated…
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Continue reading →: How Fuel Fortress Became a Gym Franchise Powerhouse.Customer Profile: Fuel Fortress When Josh and Kaitie Biggs launched Fuel Fortress, they weren’t just opening another gym — they were building a movement. A luxury fitness gym franchise rooted in intentionality, community, and high-performance culture. Their entrepreneurial journey began back in 2018 with Fuel Nutrition, a meal prep company that promoted healthy living…
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Continue reading →: 3 Reasons our Gym Member’s App is a Fan Favorite.Our gym Member’s App is sure to be a hit with your fitness clients. Why? Because it is easy to use and packed with useful features. In fact, we’ve heard luxury gym goers expect to use their phone as an entry key and to manage their accounts with the touch…
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Continue reading →: Easy Gym Equipment Add-on’s for Extra IncomeAre you looking for ways to add extra income sources to your gym? Simple gym equipment add-on’s that do not require a renovation, but can increase the value of your fitness center? In this blog, we’ve identified several companies offering innovative equipment sure to generate new customers and build revenue…
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Continue reading →: The New Security Risks To Your Gym Management SystemsThe digital age has transformed security risks for businesses, particularly gyms. With connected devices increasing vulnerabilities, it’s critical to implement robust security policies, train staff on safe practices, and ensure regular software updates. Read more for insights into your gym’s digital safety.
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Continue reading →: Health Club Charity Ideas for Our Military Wounded and VeteransI just posted an article that dealt with how health clubs can sponsor a charity organization while promoting their health club business. Because Memorial Day is almost here, I wanted to give health clubs that are looking into sponsoring a charity some more ideas. One of the most unappreciated and…
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Continue reading →: Why Your Gym Should Offer Private Label Products for an Easy Locker Room UpgradeConsider enhancing your fitness business by adding privately labeled personal supplies in locker rooms. This affordable approach creates a high-end experience, builds member loyalty and provides a potential retail income stream.
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Continue reading →: What Does it Take to Run and Sell a Successful Gym? Let’s Chat with Two Gym Owners Who’ve Done Both.Gym owners Mary & Jamie Cain’s 20 years in the fitness business have taught them many hard lessons. Read on to learn from the best in the industry.
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Continue reading →: Hidden Features: Check Out What’s New in Fitness Center Software at Gym Insight.Discover what Gym Insight has been up to this spring. From trips to the #HFA show to expanding its podcast into short videos, we’ve been busy — read on to see what’s happening now.
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Continue reading →: The Ultimate Leveler For a Healthier Senior Life: Activity, Support & Nutrition.Client profile: Truly Fit & Well There are fitness owners who respond to industry changes. And then there are fitness owners who create change. Truly Fit & Well, based in Norfolk Va., is the latter. Founded in 2019 by Beth Higgins, her company is an in-home personal training service for those…
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Continue reading →: Meet Jaz: Our New Software Customer Support StarJazmyn Sewell, Gym Insight’s newest hire, brings valuable experience from her decade-long supervisory role at a juvenile detention facility. Known for her quick thinking, she excels in customer support, ensuring effective software use for our existing and newest customers.
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Continue reading →: Three Dirty Tricks Played by Gym Management Software Companies.These gyms faced nightmare scenarios when their gym management software companies raised rates and held their data hostage.
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Continue reading →: Gym Business Promotional Ideas for St. Patrick’s DaySt. Patrick’s Day can be a great time to promote your gym. With all the parades and green talk, you too can join in and at the same time promote your gym. With all the dancing, sporting activities and food, you have great opportunities if you are looking at things…
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Continue reading →: How to Maximize Gym Safety: Install an AED TodayWe know gym safety is your #1 priority. No doubt you fix broken equipment quickly, background-check employees, and keep a watchful eye out for dangerous people or situations. But have you considered what to do if someone has a sudden cardiac arrest (SCA) at your gym? It’s possible. Active people…
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Continue reading →: Hidden Features: Powerful Gym Software Tools by Gym InsightGym Insight is constantly on a quest to create the best, most affordable gym software tools. Much of this involves tweaking our existing software. We know these added features and options ultimately make your gym-owner life more profitable. Here are five gym software tools and updates you want to know. 1)…
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Continue reading →: What are the Top Three Steps to Building a Successful Gym Business?Growing a successful gym business is different from just running one. You’ve probably known excellent personal trainers who’ve never grown past a dozen clients. Or joined a small gym with a booming concept, great attendance, but few controls – so few, you’re pretty sure they are heading out of business…
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Continue reading →: 7 Essential Steps to Prepare Your Gym for New MembersFollow these seven simple steps to ensure your gym is in its best shape to maximize this year’s gym sign-ups!
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Continue reading →: Celebrating Our Gym Owners: It’s Great to be One of the Good Guys!Dear Gym Owners, We would like to express our gratitude for your support and belief in our gym management software this holiday season. It is an honor to be a part of your successful fitness business. As this year ends, we look forward to the future for our partners, from…
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Continue reading →: How Will The Click to Cancel Rule Impact Your Gym? Learn More Now.The Federal Trade Commission’s Click to Cancel rule affects gym enrollment and cancellation policies. Read on to discover how promoting transparency will help your gym’s future growth.
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Continue reading →: How Elite Fitness Trainers Created a Town’s Most Successful Gym.Building on a lifetime of training champion fitness competitors, gym owners Danny and Tawnya Torgl live their experiences through OnPoint. Discover how they’ve taken a passion for elite training and brought it to the everyday gym warrior.
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Continue reading →: Affordable Gym Software: What You Need to KnowHere’s the deal: Every gym software comes with a price. The real question is, how much should you actually pay for software that’s both affordable and effective? We believe the more you understand the hidden costs, the smarter your decision will be for your gym’s success. Let’s break it down…
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Continue reading →: Need Simple Thanksgiving Promotional Ideas for your Gym?It’s hard to believe but it is time to nail down holiday promotional ideas for upcoming season. Below, we sketched out six easy and affordable ways you can boost business for your fitness club! 1. Design gift baskets for your gym Do you sell supplements, branded apparel, or nutritional meal services?…
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Continue reading →: Learn How Our Most Successful Gym Owners Negotiate Outstanding Leases.In this Gym Owner’s Podcast, we interview commercial real estate expert Ken Jorgenson, national director of CARR, the country’s leading provider of commercial real estate services for healthcare tenants and buyers, on how successful gym owners can secure the best lease terms. Here are several key ideas we learned about…
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Continue reading →: Five Secrets to a Great Gym TourThe best steps to giving new customers an excellent tour of your gym.
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Continue reading →: How The Best Gym Owners Keep Their FocusIn the four years I’ve written blogs for Gym Insight, I’ve spoken with dozens of gym owners. So, when asked to produce a story on staying focused, I naturally thought of these amazing people. Here’s what I’ve learned. 1. Highly focused gym owners stay busy. Very busy. Michelle Hastings, one…
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Continue reading →: Here’s 4 Exciting Exercise Fitness Trends Embraced by our Gym Insight Clients.Regional exercise class trends series, Part II. In today’s health clubs, gym owners are leading exercise fitness trends by creating spaces for community, mental health, and rehabilitative exercise with the support of local universities. In this blog, we discussed how they are responding to our communal need for healthier social…
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Continue reading →: Pros and Cons to Being an Independent Gym OwnerReady to become a gym owner? In this blog we explore the good and bad to starting your own independent gym rather than signing on to a franchise.
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Continue reading →: Six Top Takeaways from One of the World’s Most Successful Gym Owners.What does it take to be a successful gym owner? Our research reveals fitness leaders seek knowledge from a variety of companies and industries, always applying the best of these practices to their own company. Our owner, Gym Insight founder Lawrence Fagan, followed this path in his evolution from computer…
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Continue reading →: Avoid These Common Lease Mistakes: Expert Tips for Gym Owners.Approach your next gym lease with confidence! Gym owners often make mistakes when searching for a new property. Follow these easy suggestions to ensure your next lease is crafted correctly in your best interest.
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Continue reading →: How Can Gym Owners Extract the Best Lease Concessions?Rent is one of a gym owner’s highest cost per month when starting a gym. In this blog, we ask commercial real estate expert Ken Jorgenson, national director of CARR, for advice on negotiating the best possible lease. Here’s four key concessions:
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Continue reading →: Gym Owners: Here’s How to Flex Your Leasing PowerGym Owners! Don’t let commercial real estate reps intimidate you. Your fitness center represents true value to the real estate market — Read this blog — and our blog next week — to discover the financial advantages fitness centers bring to the real estate table and how you can sign…
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Continue reading →: Marketing To Pick Up Members During The Slow Months Of SummerTake advantage of the summer months to pick up a few new customers by trying a few marketing tactics. These tried and true suggestions in the heart of the summer is just when you want to kick start a proper marketing campaign.














































