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Continue reading →: Do You Need Gym Management Software?Let’s be real. Many gym owners run their clubs via spreadsheets and direct deposit. We call that “pen-and-papering” a gym. How do we know? Because we owned fitness studios for decades. That’s why we started Gym Insight. We know the right gym management software can help owners grow their gyms…
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Continue reading →: Facing Down Negative Social MediaThis article is about what to do if your gym is the subject of negative social media posts
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Continue reading →: How to Keep Peace Between Gym MembersThis article offers guidelines on how to deal with gym members policing each other’s coronavirus compliance.
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Continue reading →: How to Respond to Incidents in Your ClubThis article is written by a loss claims specialist and gives advice on the industry-advised protocol to follow should an incident occur at your gym.
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Continue reading →: Ugh…Buying Gym Insurance?This article answers basic questions on how to select commercial insurance for your gym or fitness studio.
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Continue reading →: Here’s One Great Gym Marketing IdeaThis article encourages gym owners to create marketing campaigns based on New Year’s-style resolutions.
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Continue reading →: How Gym Owners Become Media SpokespersonsThis article teaches gym owners how to become an expert source for their local media.
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Continue reading →: The Medical Fitness DifferenceThis is a guest blog by the Medical Fitness Association on how to partner with the healthcare industry to expand services.
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Continue reading →: Best Brands of Gym Fitness EquipmentThis blog discusses three major providers of commercial gym equipment.
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Continue reading →: Top 10 Reasons Why New Gyms FailThis blog is an easy-to-read article on the top reasons new gyms fail
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Continue reading →: Optimal Temperature & Volume Settings for Your Gym – Expert GuideLearn the best temperatures and music levels for your fitness center according to nationally recognized organizations.
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Continue reading →: What Is Gym Customer Service?This blog provides fitness club owners practical advice on improving customer service,
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Continue reading →: Best Fitness Business Owner ForumsThis blog provides gym owners information about the best online networking sites.
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Continue reading →: Want to Work With The Disabled? There’s A Certification For That!Learn the ins and outs of becoming a certified inclusive fitness trainer.
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Continue reading →: 10 Cost-Effective Ways to Promote Your Fitness BusinessHere are 10 effective ways to promote your fitness business that won’t cost you a ton of money.
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Continue reading →: Risk Management for Fitness Facilities
The key to a proper risk management strategy for fitness facilities is to proactively identify environmental risks and develop responsive plans to handle both daily concerns and unexpected emergencies.
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Continue reading →: To Buy or To Lease Gym Equipment? That is the question…The decisions to buy or lease gym equipment for your fitness club depends on several factors, including cash on-hand, tax preference, and club goals.
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Continue reading →: Wanted: Used Fitness EquipmentLearn the advantages to outfitting a new gym with good-condition used equipment.
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Continue reading →: Winning Steps to Selling Personal Training at Point-of-SaleHow to create a script and program for selling personal training at the time a member joins your club.
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Continue reading →: Check Out Digital Coaching Software For GymsThis post covers the details of some of the most popular training apps for gyms and personal trainers.
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Continue reading →: 8 Ways An Annual Gym Marketing Plan Can Bolster BusinessThis post goes through how creating a solid marketing plan helps gyms grow effectively and profitably.
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Continue reading →: Texting Health Club Members Do’s & Don’tsThis article what is legal when a gym uses text messaging to stay in contact with clients and prospects.
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Continue reading →: Grow Your Digital Fitness BusinessHow to build a digital business model that works for your health club.
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Continue reading →: How to Keep Fitness Clients from CancellingHow a strong onboarding program and good support during the first 30 days keeps customers from cancelling memberships.
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Continue reading →: Can Your Gym Become an Essential Business?How gyms are using a medical fitness association membership to become considered “essential businesses” during the pandemic.
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Continue reading →: Turning Gym Cancellations into CashThis article covers marketing and sales techniques to stalling a cancelation and turning it back into an active, happy customer.
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Continue reading →: How to make Money with a Digital Business ModelThis article covers pricing and payment models for online classes.
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Continue reading →: Gym Management Software — The Hidden Truth Behind That Low Monthly FeeThis article discusses the way many gym management software companies hide extra fees and unexpected penalties in their contracts.
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Continue reading →: Inventing a Gym Without a RoofHow to use outdoor space to increase gym service offerings and increase membership engagement.
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Continue reading →: Build Your Gym’s Niche With High-Quality Personal TrainersThis blog discusses how personal trainers with high-quality specialized certifications can help your gym grow.
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Continue reading →: Recovery Equipment – Is It Worth It?The costs and concerns with bringing recovery equipment into your gym.
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Continue reading →: COVID – 19 Clean – What’s Next For Gyms?Current and future technologies recommended by the EPA to keep gyms and health clubs clean.
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Continue reading →: Back in the Day Gyms Rocked!How to grow your gym by offering services fitness buffs cannot find at their home and recapturing the momentum underway prior to the 2020 pandemic.
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Continue reading →: Who’s Training in Your Gym?Generational differences in your members and how to effectively support and communicate with each group.
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Continue reading →: Keeping Gym Clients on the RosterHow mastering a skill and meaningful connections keep exercisers coming back to a gym or studio.
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Continue reading →: Healthcare & Health Clubs: How to Make the Relationship WorkThis article provides guidance on building a healthcare referral program within your gym or fitness center.
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Continue reading →: Rebuilding Gym Customers’ Trust in the Pandemic EraThis article gives advice on how to bring customers back into the gym after the pandemic shut down using techniques from the public relations industry.
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Continue reading →: Train Your Gym Staff Like ProsThis article covers basic sales training steps for fitness club employees and how their core knowledge will become their best tool.
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Continue reading →: Unite & Organize – Proving Gyms Are EssentialThis article encourages gyms to work together to sell the idea of “health clubs as healthcare” by standardizing practices and lobbying lawmakers.
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Continue reading →: How Can Your Gym Firm Up Its Financial Future While Clients Social Distance?Resources available to gym businesses to cope with financial loses due to the pandemic.
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Continue reading →: Use Surveys to Safeguard Your Gym Against COVID -19This article helps gym owners learn how to use surveys to communicate and learn from members.
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Continue reading →: Virtual Fitness Is Your Gym’s Newest Profit CenterHow to incorporate a digital business offering into your brick and mortar gym. This way, your clients go to your website to find classes to support their goals.
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Continue reading →: Take Advantage of That Clean Gym!This article covers marketing your gym after the COVID-19 shutdown and training employees in proper cleaning techniques.
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Continue reading →: Barbell Cage Versus Leg Press Machine Versus Smith Machine: Which Leg Equipment Should You Prioritize?This article guides gym owners on the advantages and disadvantages of the three most common leg equipment.
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Continue reading →: How to Find Natural Leaders Among Your EmployeesThis article gives guidance on how to find and support the natural leaders among your staff.
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Continue reading →: Managing Your Employees’ Fears After COVID-19Recognizing employee concerns and steps to their fears after a sustained closure of your gym business.
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Continue reading →: Reopening Your Gym After COVID-19This article covers the best steps to reopening your gym after a pandemic/
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Continue reading →: Should You Have a Physical Therapist Working Out of Your Gym?This article discusses the benefits of opening up your gym to physical therapists and other health professionals.
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Continue reading →: How to Empower Your EmployeesFour management techniques to creating proactive, happy employees.
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Continue reading →: Maneuvering Your Gym Through the COVID-19 CrisisThis article provides ways for gyms to survive during the pandemic shutdown and adapt for the new wold beyond.
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Continue reading →: Need a Digital Marketing Strategy? Try These TipsThis article provides simple steps a gym can use to build a digital marketing strategy .
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Continue reading →: Exercise Series 9: The BurpeeThe exercise series so far has focused on weighted movements such as the bench press, squat, and kettlebell swing. We’ve highlighted these movements because they are some of the most effective exercises that a person can do to build strength and overall functional fitness. However, it is completely possible to…
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Continue reading →: What areas of knowledge does a basic personal fitness training certification cover?Learn what a basic personal fitness training certification covers in this easy-to-read article.
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Continue reading →: The Best Specialty Classes to Add to Your ScheduleThis article provides a list of the best fitness classes to add to a new gym schedule.
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Continue reading →: Exercise Series 8: The CrossFit "Thruster"The CrossFit program uses some unusual movements that you might not be used to seeing in your gym. One such movement is known as a "thruster". You might still hear non-CrossFitters calling this movement a thruster, but the name was made official by CrossFit in 2001 and has stuck ever…
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Continue reading →: “What is the ‘Slow Season,’ Anyway?” – Expert Guide to SummerHealth clubs often go through a “gym slow season” throughout the summer due to vacations, family commitments, and outdoor activities. To counter the slowdown, consider additional revenue streams and focus on tasks like marketing plans, staff management, and facility maintenance. Read on for steps to reinventing this traditionally slow gym…
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Continue reading →: Exercise Series 7: The Kettlebell SwingPreviously in the Exercise Series, we have covered major weightlifting movements such as the deadlift and bench press. Today, we’ll be looking in detail at a lesser-known exercise known as the kettlebell swing. This is another highly effective and beneficial exercise that requires excellent form to avoid injuries. As a…
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Continue reading →: CrossFit – Should You Encourage or Discourage it in Your Gym?You would be hard-pressed to find a more polarizing and controversial modern exercise trend than CrossFit. Known for extremely intense workouts that combine core concepts from weightlifting, cardio, gymnastics, and even yoga, CrossFit is a "love it" or "hate it" experience. Regardless of your personal feelings on the topic, we’re…
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Continue reading →: Is it better to hire salaried trainers or accept freelance trainers who work out of your gym?If you have just opened a brand new gym, you are probably in the process of making some crucial hiring decisions. As a business owner, you know how your staffing choices affect your day to day work life, your responsibilities, and your bottom line. If you find yourself confronting the…
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Continue reading →: Setting Up Your Gym: What "Extras" Should You Provide?If you are getting your gym ready for opening day, chances are you have already assembled a checklist of equipment you would like to stock. Barbells, dumbbells, benches, racks, cardio machines, and weight machines are all standard fare and will likely be the bread and butter equipment that most of…
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Continue reading →: Are Your Fitness Trainers Qualified to Teach Nutrition Guidelines?The vast majority of people who join a gym and start a workout plan have some sort of goal in mind. It could be to lose weight, to put on muscle, to get in better cardio shape, to lower blood pressure and improve health markers, or any number of other…
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Continue reading →: Exercise Series 6: The Pull-Up or Pull-DownExperienced trainers and observant readers may have noticed by this point in the exercise series that each movement we’ve covered so far is one of the "big 6" exercises that target major muscle groups over the entire body. Each of these exercises in turn can be classified as a "push"…
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Continue reading →: What kind of atmosphere are your gym members looking for?No two individuals want the exact same experience from joining a gym. Likewise, no two gyms offer the same atmosphere and experience to their customers. Trying to please everyone is needlessly complicated and may actually undermine your authority as a "specialist" in a certain fitness niche. For example, no one…
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Continue reading →: Exercise Series 5: The Bench PressPerhaps the most iconic and famous weightlifting move known to beginners and advanced lifters alike, the bench press is another compound movement you will assuredly see members performing in your gym. As with each other movement in the exercise series, knowing the proper form and equipment your gym patrons will…
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Continue reading →: How to Avoid Potential Liability Pitfalls of Owning and Operating a GymOne unfortunate reality all business owners must face is that the risk of being held legally responsible for accidents on your business premises is greater than ever. This is especially true for gym owners. In the fitness industry, where clients will be engaging in intense and possibly dangerous physical activity…
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Continue reading →: Exercise Series 4: The Barbell RowLike the lifts we’ve covered in the exercise series so far, the barbell row is another weightlifting movement that often causes gym owners some anxiety. It’s a compound movement done with heavy barbells that carries a risk of serious injury when done improperly. It can be tempting to outlaw or…
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Continue reading →: Exercise Series 3: The Overhead PressOverhead presses are one of the six most popular weightlifting exercises that your gym members will likely want to perform during workouts. As such, it’s important that you, as a gym owner, understand what proper form looks like and what equipment your patrons will need to stay safe. Benefits The…
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Continue reading →: Exercise Series 2: The DeadliftIn the first exercise series post covering the squat, we discussed a number of reasons you, as a gym owner, should know the major exercises your gym members will be doing. Enforcing higher safety standards, knowing red flags to look out for when you’re on the gym floor, and understanding…
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Continue reading →: Exercise Series 1: The SquatAs a gym owner, you might not feel the need to concern yourself with the actual exercises your clients are performing. After all, if your business is running smoothly and you have properly delegated responsibilities to your trainers and staff, then why would you need to get involved with the…
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Continue reading →: Quality Fitness CertificationsFitness trainers are the bread and butter employees of gyms and fitness centers. Knowledgeable, effective trainers lend credibility to their workplace and make clients feel like their money is well spent. However, underqualified or ineffective trainers might have the opposite effect, leading clients to seek fitness expertise elsewhere. How can…
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Continue reading →: Maintaining an Optimized FacilityAs a gym owner, you work hard to devise engaging fitness programs, keep a qualified rotation of trainers on staff, and offer a variety of equipment for your customers to enjoy. But there is one often-overlooked aspect of maximizing your client retention and member satisfaction: optimizing the building itself. Your…
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Continue reading →: Gym Management Software and Business SuccessIn the modern era, few businesses can get by without taking advantage of all the myriad technology upgrades available. Utilizing the best business software can propel your gym to a new level of productivity, security, and success. What can great gym management software do for you? Save time and money…
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Continue reading →: How to Lead Your StaffBeing a great leader to your gym staff is similar to being a great boss or manager in any business where you lead a team. Team management principles are mostly universal regardless of your business, but with some creativity, you can utilize fitness principles you already use every day to…
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Continue reading →: Getting Through the Slow SeasonEveryone in the fitness industry knows about the dreaded slow season. The hot months of summer, June through August in the United States, are notorious for low client participation and a dearth of new memberships. How can you weather the heat and keep your gym running smoothly even during the…
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Continue reading →: Even More Alternate Revenue Streams for Gym OwnersIf your gym operates solely on income you bring in from client memberships, you could be leaving a whole lot of money on the table. Opportunities for Alternate Revenue Streams you can operate from your gym or your website are nearly endless. Passive (Or Almost-Passive) Income The least time-consuming revenue…
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Continue reading →: Alternative Fitness Club Revenue Streams: To Add or Not to AddSo, Should You Pursue Alternate Income Streams or No? There comes a limit to the number of memberships you can sell, which is a good thing. You hit the ceiling for your single gym it means you’ve maxed out the potential for monthly subscriptions. To go further, you have to…
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Continue reading →: 7 Reasons Client Programming Is The Key To Fitness Club SuccessStructure Your Offerings with Client Programming for Fitness Client programming is your menu of good things that you offer your market. In the fitness business, it’s one of the fundamental dimensions that define a successful training practice. The big-box fitness brands can afford to stand back and cover all of…
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Continue reading →: Why Client Acquisition Is Impossible and Other Gym MythsBreaching the Barriers of the Fitness Business Gyms should always be about positivity and overcoming obstacles. So, it’s worth taking a look at a few of the hurdles you’re likely to encounter in fitness entrepreneurship. I’m not saying you should forge ahead recklessly. You need a plan and contingencies. However,…
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Continue reading →: 11 Tips About Starting Your Own Business in FitnessBuilding Your Dream by Starting Your Own Business in Fitness If you are the kind of person, like me, who enjoy fitness and being at the gym, the dream of starting your own business in fitness is the logical next step. Fitness is so wide-open because it’s a people business.…
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Continue reading →: Survey of What Is On The Horizon for Special Populations in FitnessSurvey of What Is On The Horizon for Special Populations in Fitness Specialty Fitness Fills Niches and Gyms Humans come in a delightful diversity of shapes, sizes, and physical needs. I think it is super-rewarding to see people achieve spectacular levels of fitness achievement. It is even more rewarding when…
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Continue reading →: Gym Business Boosts with Retail Merchandise and SupplementsPromote Your Fitness Club with Private Label Branding Nothing brings credibility to a small fitness club like a unique fitness concept built around a strong brand. As long as you have a robust gym management software system as a foundation, you start to develop streams of income that complement your…
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Continue reading →: Fitness Feedback Loops That Could Teach Wall Street a LessonFeedback loops are the essence of gym business growth. You invest time and capital and hopefully get a membership that grows and returns more capital to you.
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Continue reading →: Diamonds Are Forever but Club Retention Changes DailyGlittering Membership Management Performance Indicators If you can do things that keep and reduce change to the minimum your club might just be on the path to finding diamonds. Retention is the key concept of club management. It brings your small gym business dreams to life. That is a constant,…
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Continue reading →: Combine Fitness Brands to Become a Gym Marketing WhirlwindPersonal Branding Revisited This is a follow-up piece to my recent post about Personal Branding for Fitness Entrepreneurs. There’s a lot to cover in the topic, as well as about branding in general. Also, once you have it as part of your entrepreneurial mindset, branding is as powerful as a…
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Continue reading →: Success Starts at Certification for Fitness Club FoundersProper Preparation for The Gym Business Getting prepared and qualified to be a fitness club founder is like laying the foundations for a home or a mighty fortress. The better the foundations, the longer the structure (of your fitness business) will last, and the higher you can build. If you’ve…
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Continue reading →: What are the Hottest Trends in Fitness Clubs and Gym EquipmentSummer 2019 Professional Fitness Equipment Like all of the other trends in the world, the fitness industry is splitting to extremes. On one end, it’s all simple things that promote core strength and resistance training. On the other, it’s the technology that pushes the envelope. Not to worry, Gym Insight…
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Continue reading →: Fitness Business Success is All About Measuring ImprovementsManagement Metrics and Where You Find Them Like fitness programming, gym business management is about setting goals and defining improvements. It’s how you measure them that provides the framework to get the work done. You can’t know what you’ve achieved until you’ve measured it. Whether it’s measured in lean body…
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Continue reading →: Fitness Business Lessons from Comics and Comedy ClubsOf Belly Laughs and Leg Lifts I was listening to some comedians talking on a podcast recently. It seems to be a thing in comedy for comics to interview their friends and idols. However, I was struck by the similarities between owning a gym and running a comedy club. The…
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Continue reading →: Hack Your Local Business Community for A Competitive AdvantageMore Business Hacks for Ambitious New Gym Owners There was a recent report in Club Industry that Kohls, the retailers are partnering with big box chain Planet Fitness. It seems that the shrinking need for bricks-and-mortar store space led to a creative opportunity. That’s definitely a "get lemons, make lemonade"…
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Continue reading →: The Gym Management Software Fitness Club Tools of InsightInsight was my solution for my own gym management headaches. As a computer science graduate and fitness club owner, I had some options. I didn’t hesitate to dive in and write my own code when the business started to get complicated. Great idea, right? Well, it turned into a bigger…
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Continue reading →: Gym Management Software and Fitness Business Basic EconomicsFitness is one of the more efficient industries, in the economic sense. The same is true about gym management software. It’s a good thing in that competition leads to better products and services. On the other hand, it goes in the opposite direction as well. Economics drives free markets toward…
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Continue reading →: Personal Branding for Fitness Club Owners And EntrepreneursMake Your Name in The Business As an independent gym or fitness club owner, have you considered your personal brand? I’m not talking about the fitness club brand of the gym that you founded (or plan to start). What I mean is your public name and reputation as an entrepreneur.…
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Continue reading →: Gym Business Owners Face These Urgent Issues Right NowGym Management Software And An Inquisitive Mindset I think there is only one way to survive in the fitness industry in the next few years. As a gym business owner, be ready to make changes quickly and often. Be curious about what’s around the corner. The changes that are going…
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Continue reading →: Gym Business Sales And Some Negotiation Lessons from TVThe Principle of Winning For all of the modern technology in the world, the principles that make the foundations of business are as accurate as they are old. While we designed the Insight Gym Management Software Suite to be a tool that will drive efficiency and profitability, it does so…
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Continue reading →: What Is Your Fitness Club Membership Guest Policy?Policies Policies Policies Have you ever heard about black swans? If not it’s because these birds are alien to the Northern Hemisphere. When you think of the graceful birds that inhabit lakes and rivers, you probably think of a magnificent white waterfowl with a long and graceful neck. These dark,…
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Continue reading →: 7 Small Business Entrepreneur Hacks I Found On The InternetLeverage These Life Hacks to Produce More Results Technology has brought a whole new style of entrepreneur into existence. Independent trainers, small gym business owners, or even franchisees of big-box chains, like Gold’s Gym, can make the most of some of the life hacks that complement the things they already…
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Continue reading →: Meet Special Population Demands With Continuing EducationFitness clubs should always have new projects in development and owners should be continuously searching for the next big thing in gym business niches. Special populations represent many different niche specializations that have been boiling up for some time. Reaching out to special populations will benefit everybody involved. Your club…
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Continue reading →: Automating Fitness Club Customer Relationships for The WinGetting Organized Is The Key To Winning Organizing your gym members, prospective future members, and members at the edge of retention, is much easier if you have an automated system to manage the process. It’s one thing to have a list of customers and something completely different to have a…
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Continue reading →: Sustainability Insights For Fitness Club OperatorsGoing green is a great idea, and it also happens to appeal to many consumers, including many of the people who’re likely to join your gym. You may be hearing the term Sustainability; it’s basically the technical term that means going green. Sustainability For Gym Facility Endurance As a buzzword,…
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Continue reading →: Are Fitness Club Waiting Lists Good Or Bad For Business?Let’s Talk About Success What does it mean to have a waiting list? First, you should be thrilled that your fitness club is so in demand! If you have a strict upper limit on capacity such as class spaces adding new members beyond that limit can be a dangerous game.…
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