Personal Training

Category archive for "Personal Training"

Independent Contractors versus Employees

7 Different Fitness Club Regimens To Attract New Memberships

Every once in a while I like to put out a few ideas for owners on the Gym Insight Blog. This time I have a few points about how to raise the profile and profitability of your small gym business. When you’ve scrambled to launch and run your business, you deserve to get the most fruit in return for your many labors. You probably started out with too few resources, ate your own dog food as they say, and slept in the back office once or twice. Why not seek out opportunities to multiply your returns with a little more [...]

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Fitness Certifications Make The Gym Business Go Round

Businesses Built On Fitness Certification Paper Fitness certifications are essential in the gym industry. The qualifications you hold are the frameworks that tie this people-intensive profession together. Earning additional personal trainer certifications will help you grow the business. Helping your trainers get new qualifications is a perk that helps them be confident of a future career as well as keeping your company on track. If you already work in the fitness profession, this is probably so obvious you may not even think about it much. So, if you are just exploring how you can own a business in fitness and health, or [...]

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6 Gym Business Tips To Build Fitness Center SEO Muscle

Boost Your Search Engine Results Page Position A search engine optimization or SEO strategy that gets the highest possible ranking on Google or Bing is one way to stand out in a crowded marketplace. Even a simple presence on the Web is something that you can tweak to resonate with the consumers that you want as members. The Search Engine Journal Website had an excellent post about boosting the search visibility of restaurants; I want to sum that up for gym businesses because what applies there also works in the fitness industry too, but first, a little background. Search Engines Drive Twenty [...]

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Branding Your Gym With A Theme And Team Uniforms

Putting your employees and representatives in sharp uniforms is one of the most fundamental ways to put a professional face on your fitness center operation, studio, or small gym business. There is a whole range of reasons to put your staffers in uniforms, and the key features are the associations that tie it all together. Branding By Association Members want to know who is in charge – Some common sense guidelines apply to uniforms in any business. Successful branding is about putting all of your visual and written material in one marketing strategy framework. The obvious factors include things like [...]

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How To Motivate Your Clients For Better Retention

Motivation is a most elusive beast. Given sufficient motivation, anyone can achieve the sort of fitness results that they might wish to attain, but relatively few do. The motivation qualification is one of those optical illusions that gets harder to find the closer it gets. As the owner of a gym, boutique studio, or fitness club, you obviously want to motivate your members to turn up and work out; you want to motivate them to get involved and purchase premium products and services. Most of all, you want to drive them to get results, which will do more than keep [...]

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Group Fitness Is The Force Multiplier For Gym Owners

Finding Synergy Between Group Offerings And Individual Training Small gym businesses usually face crowded markets and stiff competition to add new members. To succeed in the fitness industry, you have to leverage all of your resources to the maximum extent possible. To that end, gyms do better if they can cover broader ranges of organized activities. Group activities and boutique fitness studios provide some useful strategies to increase your success in the fitness business. Gym memberships are essential to the day-to-day operation of your business; they will keep your payroll covered and pay the mortgage on your house, which gives [...]

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ACSM Worldwide Survey And Trends For 2016 In Review

Fitness Trends For 2016 It’s about time once again to review the trends that are in the ascendant and what has changed in the last year or two in the fitness industry. Fortunately, we don’t have to guess or dig too deeply. The American College of Sports Medicine (ACSM) produces a survey of the top twenty trending issues in the minds of fitness professionals. If you haven’t done so already, you really should view the results of this year’s survey at this ACSM link. We have looked at trends before, and it’s a fascinating pastime to watch how the market [...]

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Prepare To Connect Your Gym To Everything

If Humans Use It The Internet Of Things Will Connect It The world is changing around us all, and we here at Gym Insight are working to track the new trends, and attempting to relate them back to gym business ownership. If you can start a fitness business with a laptop or tablet, the right membership management software and a rack full of kettle bells, congratulations! You are probably on to a good thing. That accessibility comes from the power of your hard work, people skills and Gym Insight software. We would certainly love to help you find your success. [...]

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Survey Says Wearable Tech Is Key

Trainers Adopting Tech Could Create New Potential A recent American Council On Exercise (ACE) Survey, quoted by Club Industry Magazine turned up the conclusion that trainers need to be more aware of the potential offered by wearable technology. This refers to the wristband devices such as FitBit that record all your activity throughout the day, from your sleep patterns, to heart rate and calorie expenditure. Well, my natural reaction to that was “don’t we all?” However, the point here was that the spread of wearables is making consumers curious about the potential in the data. According to the survey, they appear [...]

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Building Value In Gym Ownership

The Value Is Real If You Respect It Yourself One of the things that you learn when you're working as a freelance contractor in the software business (bare with me here) is that you get more respect and more clients if you set a price that represents real value and a living wage for yourself. As a case in point, a friend of mine recently qualified for a certification in network engineering. He now works as a contractor and recently raised his hourly rate by a factor of four. An amazing thing happened when he did it: Customers and prospects, [...]

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Nutrition Class

Why Join a Fitness Academy for Daily Exercise?

We all know that daily exercise is important for staying fit. However, there are plenty of excuses that keep many people away from daily workout routines when they are at home or work. One of the best ways to ensure regular workout is being enrolled into a fitness academy where the trainers will make sure you do not skip your fitness regime. This also shows that developing a career as a fitness trainer has a lot of prospect. You can not just get a good financial return, but you will also be able to maintain your health in good state. [...]

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Sales And Presentation Skills Revisited

There are people in the world who are naturals at selling and performing in public situations. Personally, I am not one of them. It amazes me when someone seems to be naturally cool and confident when eyes are all on him or her. Also, those people tend not to be trainers or managers working in gyms. I suppose that figures, helping people motivates most of the trainers that I know but they tend to have a history in jobs that are not sales related. I love working out and hanging out in the gym and so do most of the trainers [...]

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Mobile Fitness Apps Part 2: Motivating Members

The power of modern mobile devices lies in the ability to provide new ways to build communities and strengthen the bonds within the membership. In the first blog article on mobile fitness apps I wrote about how you get insight into customer activities and how well your gym is being utilized. In the second part of this series I want to discuss how they can help to keep your members motivated. Content Community And Coaching From Mobile Fitness Apps There is a huge opportunity to make use of the features that you can put into a mobile app. Features that [...]

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Jon Taffer from Bar Rescue saying, "Shame on You, Shut it Down Now."

Gym Cleanups Make Good Gym Rescues

When television production companies catch onto a formula that’s cheap to produce and popular with viewers, they really work it for all it’s worth. Having an expert, who rescues failing small businesses, is a simple and compelling formula within the genre of reality TV. The premise is usually that a business, in some specific industry, gets help and a makeover just as it’s about to go under. The super-expert, no-holds-barred host comes in with a camera crew and they proceed, in a period of about three days, to whamp the tar out of the downtrodden business owner. They clear out [...]

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Cartoon of man running on treadmill during a business meeting with a caption that reads, "If I have to be at these boring meetings I might as well get something out of it."

Keeping Certifications Up To Date

Dirty Work Continued... As a business owner there’s a plethora of rules regulations and certifications that you have to navigate through. Of course, on top of that, gym ownership comes with its own specific headaches. When you own a business of any description you quickly find out that there are all kinds of tasks that seem to have been designed to distract you from your purpose and the mission of your enterprise. As always, I try to avoid the controversies and politics of ownership but we all have to deal with them. So, my discussion point here is how to [...]

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