Personal Training

Category archive for "Personal Training"

Independent Contractors versus Employees

Fitness Business Decisions Based on Bayesian Priors

You may be thinking, “OK, Gym Insight, what are you doing posting about esoteric mathematical concepts like Bayesian Priors?” First of all, it’s 2018 and living in the future demands that we apply futuristic methods. Second, I promise not to start quoting mathematical equations. Finally, there is probably something that any fitness business owner can learn by using a little statistical discipline to their business model. What Is This Bayesian Thing? It is more than a method; it’s a way of looking at the world. You have a position, a view that you formed for whatever reason. You can test that [...]

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Happy Fitness Club Members And The Questions They Ask

Just because you have happy fitness club members, it doesn’t mean that you’re going to be completely free of issues. Even the most smooth-running gym business is going to have occasional payment disputes. When it comes to questions about customer credit cards and payments, you have to get it right. In this case, satisfactory resolutions can mean the difference between customer retention and cancellations. Payments and the records that report them are some of the most problematic parts of consumer businesses, particularly in fitness. Misunderstandings in these areas can quickly turn happy customers into annoyed ones. Situational Responses And Maximum [...]

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Is This Gym Equipment Startup The Future Of Fitness?

Gym equipment is evolving rapidly, and we see some highly innovative designs coming down the line. New machines and systems match physical activity and data science to improve the workout experience. I think we can expect to see some amazing new gym equipment products emerging in the next few years. The company I’m writing about here, Tonal, might be one of them if it can be successful with its recently launched fitness system. As Described by This Week In Startups A recent posting by Jason Calacanis on his podcast, This Week in Startups is an interview with the founder of a [...]

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How Client Programming Consolidates New Member Retention

In fitness, client programming is the key to operational success. There are several reasons for that. Let’s explore them and look at why it is that gym business operators can’t ignore this organizing principle. The best way to consolidate new gym membership sales is to draw your new members into a series of instructions to get them moving ahead and focused on fitness, not buyer’s remorse. Of course, client programming is much more than that, it is the professional basis for any organized fitness activities. Gym Members Need Structure It’s the people who need a structure the most who can [...]

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Starting Your Own Business In A Fitness Niche Like CrossFit

The Niche Gym Business That Works For You If you’re starting your own business, there are lots of fitness niches that you can pursue. CrossFit is but one of many. However, the CrossFit concept is the perfect example of a gym model that finds the strongest motivation for a specific type of gym membership prospect. It has been about four years, maybe more, since I first noticed CrossFit boxes. I was suddenly aware they were popping up in storefronts, industrial spaces, and old service stations around here. I have to say that I am impressed by the resilience of this trend. [...]

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Add A Sports Nutrition Certification to Your Continuing Education

If your career is in fitness, you know that continuing education is a never-ending process. Promoting dietary habits and nutrition that improve health and deliver higher performance levels has to be one of the most important things you can offer your clients. If you don’t have it already, getting certified in sports nutrition is an add-on skill that will make the most difference in the performance and lives of your membership. Make Sure Your Offering Is An Information-Based Service One of the purposes of continuing education in fitness is to help you stay ahead of the competition. It's a knowledge-based investment in the capabilities [...]

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11 Special Populations That Could Change Your Club

Modified Programs That Satisfy Niche Demand A special population is any category of fitness club members who need a doctor’s note before they start working out. That’s not an official definition but, as a small gym business owner, it might well be the difference between business model and liability. Unless you are the only gym in a one-club town, you know what it’s like to face competition. Your fitness club was a substantial investment in capital or hard work. You owe it to yourself to find a niche that is underserved and hungry for high-quality service. Special populations fit the [...]

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Creating The Best Client Programming Experience For Your Membership

Client programming is all about personalizing the experience and service you provide. Members want guidance for fitness and an enjoyable, rewarding experience that gets them there. You can adopt a client programming system or invent one of your own. Either way, this is a vital dimension that will help to establish your position as a force in the fitness industry. Everyone Wins With High-Quality Client Programming Personalizing the experience that you provide to individual members gets right to the very heart of what consumers value about fitness club memberships. Your members place their hope and trust in you and your [...]

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Reflection and Planning Bring Three Things To Gym Management

As a professional fitness operator, with interest in the Gym Insight Blog, you probably know how to prompt reflection and planning for your members and clients. Working with clients and giving them feedback on their workout regimens and redirecting them for better results is a fundamental part of the fitness profession. When you use the tools of your business as the keys to leadership, you’ll go much further, stay in business as long as you want, and make a higher level of profits in return. Like the classic leadership book by Stephen Covey, reflection and planning give fitness club owners a synergy that multiplies your [...]

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The Best New Continuing Education Fitness Industry Options

We've arrived at a golden age of trainer certification and continuing education options. There’s an extensive range of possibilities in fitness to update your skills and to expand your value to the membership of your fitness organization. As you probably already know, continuing education is a fundamental feature of the profession. Adding to your skills and qualifications helps grow your organization if you pursue it in a coordinated manner. Considerations When You Choose Your CECs Choosing your present courses and credits depends on your accrediting institution of course. However, the leading fitness education organizations have diverse choices of new skills [...]

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3 Special Population Fitness Categories To Boost Your Gym

As we’ve discussed here on the Gym Insight Blog several times before, special populations provide a path to an alternative business model that could take you to another level of success. Have you considered working with Special Populations to differentiate your gym business? Specializing your fitness club offerings is part of finding the niche that is the best fit for your business goals. Working with one or more category of special populations is a way to achieve that objective. As a fitness center owner, you face an uphill battle if you attempt to compete with the big box fitness brands [...]

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Is Client Programming Part Of Your Fitness Value Proposition?

The point of client programming is to add value to the lives and fitness of your members. There’s a lot of talk about specialty programs that appeal to hyper-motivated gym aficionados. We all know those shining stars of fitness, those super-fit fanatics who continuously push the limits to find new fitness experiences. However, what about the rest? The average people who just want to get into shape and stay healthy? Here’s the thing, most consumers are just looking to get fit stay fit and fit fitness into an already overcrowded schedule. It’s up to small gym business and fitness club [...]

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7 Low Cost Gym Businesses For Fitness Entrepreneurs

Take These Ideas And Become A Fitness Entrepreneur Do you want to become an entrepreneur in fitness and operate a small gym business? If you build a full-service fitness club from scratch, you’re looking at an investment the size of a house. If you’ve got the cash or enough to entice a suitable investor then maybe that’s the right way to go. If so, you might be the exception. If you want to dip your toe in the industry before you commit your family fortune, a very sensible attitude, these fitness entrepreneurship ideas are for you. 1. Boutique Fitness Studio [...]

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7 Different Fitness Club Regimens To Attract New Memberships

Every once in a while I like to put out a few ideas for owners on the Gym Insight Blog. This time I have a few points about how to raise the profile and profitability of your small gym business. When you’ve scrambled to launch and run your business, you deserve to get the most fruit in return for your many labors. You probably started out with too few resources, ate your own dog food as they say, and slept in the back office once or twice. Why not seek out opportunities to multiply your returns with a little more [...]

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Fitness Certifications Make The Gym Business Go Round

Businesses Built On Fitness Certification Paper Fitness certifications are essential in the gym industry. The qualifications you hold are the frameworks that tie this people-intensive profession together. Earning additional personal trainer certifications will help you grow the business. Helping your trainers get new qualifications is a perk that helps them be confident of a future career as well as keeping your company on track. If you already work in the fitness profession, this is probably so obvious you may not even think about it much. So, if you are just exploring how you can own a business in fitness and health, or [...]

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