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Category archive for "Marketing"

3 Secrets To Starting Your Own Fitness Business In 2018

Starting your own fitness business has never been easier. That statement, of course, assumes you have the charisma and certifications to run your own shop. Or you have access to a high six-figure sum of capital to invest. I’m mostly talking to the former fitness employees, the gym professionals ready to strike out on their own. I’ve met many outstanding trainers that could manage the journey if they had to do it. If you fit that description and you’ve committed to bootstrapping your way into fitness club ownership, keep the following three things in mind. Charge What You're Worth One thing [...]

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Mastering The Subscriptions Model And Avoiding The Obvious Mistakes

A whole new class of businesses has discovered the subscription business model. Many internet-based startups realize that monthly memberships suit them better than selling one-time up-front payment for products and services. The business model for fitness has long been club subscription memberships along with add-on features and in gym purchases. Changes in technologies and consumer preferences have helped to make automated payments over time more appealing. Subscribing For Short-Term Wins The psychology of subscriptions changes the way customers think about your business. The pain of massive up-front payments that scare off prospects, without consideration for the big picture. A monthly sum is much [...]

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3 Special Population Fitness Categories To Boost Your Gym

As we’ve discussed here on the Gym Insight Blog several times before, special populations provide a path to an alternative business model that could take you to another level of success. Have you considered working with Special Populations to differentiate your gym business? Specializing your fitness club offerings is part of finding the niche that is the best fit for your business goals. Working with one or more category of special populations is a way to achieve that objective. As a fitness center owner, you face an uphill battle if you attempt to compete with the big box fitness brands [...]

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Networking For Gym Business Owners Is About This One Thing

As you know, fitness is more than just providing a place to work out; it’s about community and building a network of like-minded, healthy, and happy people. Whether you’re networking for gym business owners or your membership, it’s the connections you make that root your fitness enterprise in your local community. Success comes from connecting in this business because it’s about people and building your membership one person at a time. There is one extra essential ingredient that goes into making your community, and that’s passion. If you have the love and motivation that emanates from the energy of passion [...]

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9 Alternative Revenue Streams To Boost Your Gym Business Returns

Alternative Revenue Streams For The Good Of The Team Monthly memberships revenue is the engine that puts you in business and keeps you going. However, that doesn’t mean you can’t do better and deliver more value to your clients by adding alternate revenue streams to your income. In fact, finding the premium products and services are the sauces that take you beyond just being in business and into the realm of financial success. Even so, the winds of fortune are fickle, that’s a saying or something, and, from the experiences I’ve witnessed, I’d say that it’s a fact; everything can [...]

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7 Low Cost Gym Businesses For Fitness Entrepreneurs

Take These Ideas And Become A Fitness Entrepreneur Do you want to become an entrepreneur in fitness and operate a small gym business? If you build a full-service fitness club from scratch, you’re looking at an investment the size of a house. If you’ve got the cash or enough to entice a suitable investor then maybe that’s the right way to go. If so, you might be the exception. If you want to dip your toe in the industry before you commit your family fortune, a very sensible attitude, these fitness entrepreneurship ideas are for you. 1. Boutique Fitness Studio [...]

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7 Different Fitness Club Regimens To Attract New Memberships

Every once in a while I like to put out a few ideas for owners on the Gym Insight Blog. This time I have a few points about how to raise the profile and profitability of your small gym business. When you’ve scrambled to launch and run your business, you deserve to get the most fruit in return for your many labors. You probably started out with too few resources, ate your own dog food as they say, and slept in the back office once or twice. Why not seek out opportunities to multiply your returns with a little more [...]

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Management Information Reveal Your Membership By The Numbers

Data Is The Answer But What Is The Question? Whether you are a new club owner, a professional trainer, or a veteran of fitness club management you can always benefit by extracting more information from the data that you generate in your gym business operations. With every transaction or response received from prospects or members, you create data. This might come in through your payment system, setting up a new account in your membership management system or getting a response from an email blast that you send out to a list. In most cases, these days the data will come to you [...]

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Gym Member Personas: Who Are These Idealized People?

People Person Persona Are there gym member personas that describe the typical groups of members of your fitness center? In marketing, a persona is a profile of the ideal customer for your products or services. You create them as character sketches of the consumers or businesses most likely to benefit from your fitness center. Well-researched customer personas will also help you grow your membership and profit margin by describing the patrons who are right for your business goals. Professional marketers who specialize in inbound marketing strategy use as many personas as required to define the buyers for their products and [...]

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What Does Mobile Mean For Healthcare And Fitness?

What Does Mobile Mean For Fitness? The latest trends in mobile apps for fitness and healthcare are heading toward an exciting destination. Mobile devices are everywhere, and it’s amazing what you see when you observe at any gathering of human beings these days. Half or more of any group seem more involved with the devices in their hands than the world around them. So, what are the ramifications of this behavior for fitness centers and health clubs? It’s About Millennials And What Controls The Lives Of Consumers As a gym business owner, you always need to look to the future [...]

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6 Gym Business Tips To Build Fitness Center SEO Muscle

Boost Your Search Engine Results Page Position A search engine optimization or SEO strategy that gets the highest possible ranking on Google or Bing is one way to stand out in a crowded marketplace. Even a simple presence on the Web is something that you can tweak to resonate with the consumers that you want as members. The Search Engine Journal Website had an excellent post about boosting the search visibility of restaurants; I want to sum that up for gym businesses because what applies there also works in the fitness industry too, but first, a little background. Search Engines Drive Twenty [...]

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Connect With Your Gym Members By Adding Touchpoints

How Do You Connect With Prospective Members? Across all of the activities that you organize to market your gym business, do you know what the critical touchpoints are in the structure of your membership marketing and management process? Touchpoints are the events and situations that define how you monitor and measure the customer journey that your members experience throughout their customer lifecycles. Converting Lookers Into Loyal Members When a prospect walks into your facility and asks to get more information it is probably not a spontaneous impulse that brought them to that point; they most likely had been thinking about [...]

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Reduce The Cost Of Gym Membership Sales To The Minimum

Crank Down Sale Costs To Maximize Gym Membership Revenues Selling more gym memberships is a good thing in principle, but do you know how much it costs you to get that sale? There are two parts of the expense required to generate revenue in any business, the cost of sale and overhead cost. Those costs you can attribute to making each sale and everything else, which you pay to vendors, but which you cannot assign to a particular transaction. One of the great features of the fitness business is that to bring members on board you do not need to [...]

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Marketing Your Gym Into 2018 And Beyond

Predicting The Unpredictable As we hit mid-year in 2017, I’d like to touch on a few points about where the fitness business is going. You just need to look at the news to wonder if things will be unpredictable. I think we have reached a time in which you must be the certainty. By that I mean it is up to fitness entrepreneurs and gym business owners to have the discipline and do the things that make your world a little more stable. Preparing For The Future That Is Next Year The days when you would set up and open [...]

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That Time When Saying No Sold A New Gym Membership

New gym memberships make owners and managers feel great, no doubt! But it’s even better if you can hold on to the old memberships longer. Reducing your rate of club turnover and increasing the customer lifecycle are critical practices in building successful fitness businesses. Here on the Gym Insight Blog, I have made the point many times before that retention matters as much as sales. But getting these numbers right is so important that it doesn’t hurt to dive into retention and selling gym memberships once again. If you structure your sales and onboarding process well, saying “no” at the [...]

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