Category archive for "Sales"

How Gym Business Walk Ins Make The Difference Let’s talk about why your gym business walk ins can be priceless for you and how to get the best outcomes of their visits. The fitness industry has lots of great people, but maybe not so many of the best salespeople, and I’m OK with that. However, there’s often a point in the life of your small gym business or studio when you desperately wish otherwise. The time could arise when you need the best team in the world for closing new memberships. So let’s look at why and then address a few [...]

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Is There A Fitness Retreat In Your Gym Business Future? Here’s something different to consider offering to your members: Organize a fitness retreat. By this I mean a trip to a resort that is conducive to fitness and travel as a group and deliver a suitable set of fitness classes and activities. What would it take to set up a new part of your business that specializes in traveling with members to distant locations and hold classes and activities with them as paying guests? A retreat can be a service that is very profitable. Set Up Promotion And Process Bookings [...]

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The Latest Gym Insight Turnaround Success Recently, on the Gym Insight Blog, I wrote a post about small gym business turnarounds for struggling gym owners. That post referenced a video published by Grant Cardone, which followed him through the process as he coached a struggling fitness center back from failure. Well, we’re celebrating the turnaround success of one of our customers! So, how could I not share the experience? Video Coaching Podcast With Anthony Pasquale Our gym-software and gym management trainer-expert, Anthony Pasquale worked with one of our customers recently, who had asked for help in improving sales. The client [...]

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Fitness was a $26 billion per year industry at the end of 2015 and it’s all too easy to think that taking part is the same as having success in it. That is not the case; the difference is between churning through revenue, where you spend it as rapidly as you earn it (or worse), and making a solid profit on your labors. To achieve that it will require your leadership, a comprehensive map of where you are going, and the right analytics and dashboard solutions to accurately measure the process of getting there. Getting To Grips With Key Performance Indicators Measurement [...]

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Handling Gym Membership Sales Objections And Closing The Deal Fitness was a $17 billion a year industry in 2014, and it continues to grow every year. Your small gym business has every opportunity to make selling a central skill that will drive your business forward. What’s more, all of your employees are counting on you to pull through. So, who in your gym is responsible for selling new memberships? The answer has to be all of you! You need your team to understand that their jobs depend on their ability to bring in new members and turn curious window shoppers [...]

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Pulling Your Small Gym Business Back From The Brink A few years back, Grant Cardone, the business turnaround expert, responded to the cry for help from the owners of a Gold’s Gym franchise, in Whippany New Jersey, saving them from a foreclosure that would have left the entire family penniless. The video is well worth a watch. You can apply the key points of what Cardone implemented to any struggling gym. In fact, the methods of organizing and structuring the sales process, the heart of the plan, go for any customer service-centered company. This post is not the first to [...]

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Put Some Life Back In Your Marketing There is always more room for another list on the Internet, particularly when it is as important as reinvigorating marketing strategies for small gym business owners. There may be more relevant marketing ideas that only you can know about driving your business ahead. So, while you ponder on what business marketing ideas will give you a boost, read through these seven marketing tips for gym owners, and perhaps you will find something that inspires you. 1. Free is worth more than any discounts The first tip is a warning with a healthier alternative: [...]

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What is marketing about if not finding new customers? And when business is at its slowest surely that is the time to shift down a gear and get the marketing efforts going properly. Marketing is about customers, who they are and what they want, as well as how you can mold your business to pick up some new members. You can bring in new members who want what you have and to do it at the lowest possible cost to you in the process. Of course, marketing takes an investment of time and energy, if not capital. If you are [...]

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I Am About To Contradict Myself Strange as it may seem, this is a rebuttal to my previous post about boosting revenue. Yes, increased margin is good, but too much of a good thing can take your gym off focus, especially in the early days.  Some of the most successful companies have the simplest offerings, i.e., they stick to what they do best. In that post, I gave a list of different things that gym owners and managers can do to boost revenue, based on the various points on the profit and loss statement and how you can leverage them [...]

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Four Tips for Protecting Customer Credit Card Information in Your Fitness Business Data breaches involving credit card numbers and other financial information unfortunately have become common for consumers. According to a Gemalto report, there were 1,540 data breaches worldwide in 2014, which compromised more than one billion data records. These breaches can affect businesses across the board, including those in the fitness industry. Customer credit card information can be obtained through large hacking operations or on a much smaller scale. Sometimes, it can be a small mishap that gives way to a large security invasion. It only takes one person [...]

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The Chip Yet Again Have you started using the appropriate slot for taking payments by chip cards? As I wrote earlier many large companies still have not done so. We have reached the time of the retailer taking more responsibility for fraud and at this point I hasten to add yet again too many still have not done so. I think in all of the card transactions I’ve used in the last few months, with a chipped card and a chip capable terminal only once have I been instructed to use the chip port instead of the strip swipe port. [...]

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The Reason For Reporting Numbers Don’t let the numbers distract you; owning a small gym business is still all about relationships. I know that I have spent a lot of time and digital ink over the last few years saying that it’s about the experience. But that is really just the same thing isn’t it? The experience that gym members seek is a positive training experience or a friendly environment to work out in, with all the benefits of improved fitness. For anyone who takes on the premium membership the price might easily cover the cost of setting up a home [...]

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A Simple Social Solution For Gym Marketing When you have a business where you’ve put everything into it and you spend every waking hour of the day trying to get it going, when you’re always on call to respond to daily crises, you owe it to yourself to get every advantage possible. The humble hashtag might just be the thing to help you do that. Do you have a social media hashtag for shout-outs about your gym?  The hashtag has become such a simple branding tool so quickly that it’s easy to overlook.  These little tags can get you some [...]

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The Price Of Taking Gym Payments In sales, they say something like, “you’re only as good as your last paycheck!” That rings true for small gym business owners too. So, it’s a problem if a service takes a payment on your behalf and delays sending funds to your bank account. One of the most useful automations for a small fitness studio or gym is the one that keeps the payments flowing in, without delays or excessive amounts of work on your part. Unfortunately, that’s not always a given. Allow me to explain. Taking Recurring Payments For Memberships The system you [...]

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The Value Of Holding Events What do you do for your marketing and promotions currently? Hopefully, you are connecting with local businesses and getting creative with trial memberships. But in addition to that, have you been sponsoring or holding events that bring people into your gym space? These days, you can put any unused capacity to work better by getting involved locally. Do some networking by using a web-based or mobile application like meetup.com and Eventbrite to connect with like-minded fitness fans around you. This can extend to promotions, sponsorships and even to organizing paid events. Get Some Digital Leverage [...]

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