Sales

  • /
  • Sales

Category archive for "Sales"

Starting Your Own Business In A Fitness Niche Like CrossFit

The Niche Gym Business That Works For You If you’re starting your own business, there are lots of fitness niches that you can pursue. CrossFit is but one of many. However, the CrossFit concept is the perfect example of a gym model that finds the strongest motivation for a specific type of gym membership prospect. It has been about four years, maybe more, since I first noticed CrossFit boxes. I was suddenly aware they were popping up in storefronts, industrial spaces, and old service stations around here. I have to say that I am impressed by the resilience of this trend. [...]

Read more...

Tracking You Gym Business Alternate Revenue Streams

Given monthly members, good retention, profitable premium products, and alternative revenue streams, how do you keep track of it all? The alternative revenue streams are those oddball types of income that can get lost in the mix if you don’t have an adequate system for recording revenue and membership status. Combining EPOS Management And Membership Data The solution is a combination of a point of sale system and a gym management software package that integrates information in a way that works best for the gym business. Electronic Point of Sale or EPOS has been the standard for cash registers for [...]

Read more...

How Client Acquisition Is Like Client Programming For Marketing

When you set up the client acquisition process your club membership marketing, you will be able to manage everything you measure. The fitness marketing insights that you’ll find in the numbers will empower you to improve your sales results and bring new members into your business more efficiently. It’s much like the way a well-planned training program helps a club member get into the best possible shape. Over time, you gather data and reflect on your performance, improving it from the insights you learn. Finding The Answers In The Data Starting out, you’re just glad that you have enough new [...]

Read more...

3 Secrets To Starting Your Own Fitness Business In 2018

Starting your own fitness business has never been easier. That statement, of course, assumes you have the charisma and certifications to run your own shop. Or you have access to a high six-figure sum of capital to invest. I’m mostly talking to the former fitness employees, the gym professionals ready to strike out on their own. I’ve met many outstanding trainers that could manage the journey if they had to do it. If you fit that description and you’ve committed to bootstrapping your way into fitness club ownership, keep the following three things in mind. Charge What You're Worth One thing [...]

Read more...

Mastering The Subscriptions Model And Avoiding The Obvious Mistakes

A whole new class of businesses has discovered the subscription business model. Many internet-based startups realize that monthly memberships suit them better than selling one-time up-front payment for products and services. The business model for fitness has long been club subscription memberships along with add-on features and in gym purchases. Changes in technologies and consumer preferences have helped to make automated payments over time more appealing. Subscribing For Short-Term Wins The psychology of subscriptions changes the way customers think about your business. The pain of massive up-front payments that scare off prospects, without consideration for the big picture. A monthly sum is much [...]

Read more...

9 Alternative Revenue Streams To Boost Your Gym Business Returns

Alternative Revenue Streams For The Good Of The Team Monthly memberships revenue is the engine that puts you in business and keeps you going. However, that doesn’t mean you can’t do better and deliver more value to your clients by adding alternate revenue streams to your income. In fact, finding the premium products and services are the sauces that take you beyond just being in business and into the realm of financial success. Even so, the winds of fortune are fickle, that’s a saying or something, and, from the experiences I’ve witnessed, I’d say that it’s a fact; everything can [...]

Read more...

A Pro Tip For Small Gym Business Client Acquisition

A Pro Tip For Small Gym Business Client Acquisition If you look at your small gym business from the broadest perspective possible, client acquisition is the one central function that drives your operation. Arguably, everything else is a detail. Of course, some of the details are critical, but they address the members you pick up as part of the acquisition process. However, the cost to acquire new members isn’t as useful a measurement for you as the lifetime value of those new memberships. Everything other than that drive for client acquisition is a refinement or facilitated by it. Your income [...]

Read more...

Gym Member Personas: Who Are These Idealized People?

People Person Persona Are there gym member personas that describe the typical groups of members of your fitness center? In marketing, a persona is a profile of the ideal customer for your products or services. You create them as character sketches of the consumers or businesses most likely to benefit from your fitness center. Well-researched customer personas will also help you grow your membership and profit margin by describing the patrons who are right for your business goals. Professional marketers who specialize in inbound marketing strategy use as many personas as required to define the buyers for their products and [...]

Read more...

6 Gym Business Tips To Build Fitness Center SEO Muscle

Boost Your Search Engine Results Page Position A search engine optimization or SEO strategy that gets the highest possible ranking on Google or Bing is one way to stand out in a crowded marketplace. Even a simple presence on the Web is something that you can tweak to resonate with the consumers that you want as members. The Search Engine Journal Website had an excellent post about boosting the search visibility of restaurants; I want to sum that up for gym businesses because what applies there also works in the fitness industry too, but first, a little background. Search Engines Drive Twenty [...]

Read more...

Connect With Your Gym Members By Adding Touchpoints

How Do You Connect With Prospective Members? Across all of the activities that you organize to market your gym business, do you know what the critical touchpoints are in the structure of your membership marketing and management process? Touchpoints are the events and situations that define how you monitor and measure the customer journey that your members experience throughout their customer lifecycles. Converting Lookers Into Loyal Members When a prospect walks into your facility and asks to get more information it is probably not a spontaneous impulse that brought them to that point; they most likely had been thinking about [...]

Read more...

Reduce The Cost Of Gym Membership Sales To The Minimum

Crank Down Sale Costs To Maximize Gym Membership Revenues Selling more gym memberships is a good thing in principle, but do you know how much it costs you to get that sale? There are two parts of the expense required to generate revenue in any business, the cost of sale and overhead cost. Those costs you can attribute to making each sale and everything else, which you pay to vendors, but which you cannot assign to a particular transaction. One of the great features of the fitness business is that to bring members on board you do not need to [...]

Read more...

That Time When Saying No Sold A New Gym Membership

New gym memberships make owners and managers feel great, no doubt! But it’s even better if you can hold on to the old memberships longer. Reducing your rate of club turnover and increasing the customer lifecycle are critical practices in building successful fitness businesses. Here on the Gym Insight Blog, I have made the point many times before that retention matters as much as sales. But getting these numbers right is so important that it doesn’t hurt to dive into retention and selling gym memberships once again. If you structure your sales and onboarding process well, saying “no” at the [...]

Read more...

Gym Business Walk Ins Are The Key To Building Your Fitness Business

How Gym Business Walk Ins Make The Difference Let’s talk about why your gym business walk ins can be priceless for you and how to get the best outcomes of their visits. The fitness industry has lots of great people, but maybe not so many of the best salespeople, and I’m OK with that. However, there’s often a point in the life of your small gym business or studio when you desperately wish otherwise. The time could arise when you need the best team in the world for closing new memberships. So let’s look at why and then address a few [...]

Read more...

Fitness Retreats Going Away For A Gym Business Opportunity

Is There A Fitness Retreat In Your Gym Business Future? Here’s something different to consider offering to your members: Organize a fitness retreat. By this I mean a trip to a resort that is conducive to fitness and travel as a group and deliver a suitable set of fitness classes and activities. What would it take to set up a new part of your business that specializes in traveling with members to distant locations and hold classes and activities with them as paying guests? A retreat can be a service that is very profitable. Set Up Promotion And Process Bookings [...]

Read more...

Turnaround Success Story – Coaching A Gym Owner To Recovery

The Latest Gym Insight Turnaround Success Recently, on the Gym Insight Blog, I wrote a post about small gym business turnarounds for struggling gym owners. That post referenced a video published by Grant Cardone, which followed him through the process as he coached a struggling fitness center back from failure. Well, we’re celebrating the turnaround success of one of our customers! So, how could I not share the experience? Video Coaching Podcast With Anthony Pasquale Our gym-software and gym management trainer-expert, Anthony Pasquale worked with one of our customers recently, who had asked for help in improving sales. The client [...]

Read more...