The new year is behind us and gym membership sales are dwindling. As a gym owner, now is the time to make every sales opportunity count by slowing down the process and closely evaluating how effectively your staff handles each prospect. Are they missing sales? Let's figure out why. Four steps to a building sales team. Ask yourself: 1. How skilled are your salespeople? First off, to discover which sales people might be facing obstacles, dive into your software and pull up sales data. If a particular salesperson is selling the same membership and/or personal training package over and over again, they [...]
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View in browser "To begin, begin."- William Wordsworth Cheers to a New Year and Congratulations on another healthy year! Encouraging, supporting, and living the dream of physical fitness for your clients is an extraordinarily important job and a truth worth recognizing. In this newsletter, we're debuting a brand new section: Science Corner, where you'll discover just how significant regular exercise is in preventing disease; next, we'll catch up on the latest Gym Insight product updates, stop by The Kage Gym where our Gen Z client shows us how to increase business through bussin' social media, and finally pick up [...]
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Happy Holidays from the first Gym Owner's Newsletter! View in browser Welcome to the inaugural edition of our monthly Gym Owner's Newsletter! Here you’ll find product updates in “Toning Up!,” deep dives with club owners in “Gym Life,” and top-quality industry advice in “Pro Tips.” Gym Insight has grown exponentially since starting in 2008 thanks to input and feedback from our beloved users. For this we are deeply grateful. Through the Gym Owner's Newsletter, we are excited to broaden this inspiring feedback by encouraging YOU to stay in contact with us! Read on to discover how. Finally, from the whole Gym [...]
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How can you sell more personal training without losing money or increasing staff? Kage Gym in Mundelein, Illinois, has figured out the secret sauce resulting in an insane closing rate of nearly 70%. They’ve been so successful with personal training that, after two years in business, they’ve just begun promoting memberships to the general public. What's Kage Gym owners story? Owners Omar Sanchez and Gonz Sanchez (no relation) opened Kage Gym in September 2022, taking on and renovating an existing gym. The two young entrepreneurs dipped into their enthusiasm and love of bodybuilding to create a gym that has become a magnet [...]
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As a manager or owner of a small business you never have enough hours in the day to do all of the things that need to be accomplished. Work will pile up rapidly. How do you find a way in to the jungle that demands that you figure out what truly needs most of your attention? Having the right gym management software system does help, but there's also one interesting insight to look out for in the stats. The (Gym) Insight of Vilfredo Pareto Possibly you've heard of the Pareto Principle, also known as the 80/20 Rule. The Italian economist [...]
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It can be scary converting your fitness center’s database over to a new gym management software program. Every client phone number, account, and credit card is listed in that database and now you’re handing it to another firm for import into a new software application. What if something, maybe everything, gets lost? Tangled in a web of encrypted material, like an exploding black hole… Ok, that’s a bit of an exaggeration, but converting data from one software program to another is the number-one reason gym owners put off switching gym management software companies. Owners hang on to their old software because they [...]
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There are people in the world who are naturals at selling and performing in public situations. Personally, I am not one of them. It amazes me when someone seems to be naturally cool and confident when eyes are all on him or her. Also, those people tend not to be trainers or managers working in gyms. I suppose that figures, helping people motivates most of the trainers that I know but they tend to have a history in jobs that are not sales related. I love working out and hanging out in the gym So do most of the trainers [...]
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Looking to increase your gym’s revenue quickly without bumping up marketing costs? Anthony Pasquale, Gym Insight Sales Manager, recorded this excellent video to help gym owners discover new ways to expand and increase your club’s earnings through soliciting corporate accounts. We thought there might be even more to learn about this subject, though, so we decided to look a little closer at his suggestions. Strategy #1 — Explore corporate accounts and gym reimbursements. As Anthony states, corporate accounts are an awesome way to lower a member's out-of-pocket gym costs without reducing your monthly fees. In these cases, a company — usually the [...]
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Employee Profile: Steven Cole Manning, customer support It takes gumption to work, go to college, and raise a tween, but our customer support pro Steven Cole Manning makes it look and sound easy. He’s one the newest members of our team and has quickly revealed a multiplicity of talents that are reshaping our social media outreach. Hired to support Danny Fagan, our director of customer support, Steven Cole brings an eclectic background as useful as it is interesting. Read on to discover how a gift for gab and an ear for music are moving our software company into the future. [...]
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Our Gym Insight Sales Guru© software is changing for the better this season as we unveil our newest version of Insight. Soon, users will have the choice to create a membership that will auto add a scheduled payment to the new account. This will eliminate common mistakes made from entering a yearly enhancement fee by hand after the sale is complete. Enhancement fees, sometimes also called maintenance fees, often act as a financial buffer for owners, providing that extra cushion needed between rock-bottom pricing and a well-managed gym. The money has to come from somewhere, right? But adding those annual [...]
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As a gym owner, customer service may be one of those catchphrases you don’t think about much. To stay competitive and keep costs down, you’ve leaned into online sign-ups, digital keytags, and reducing employee payrolls. It’s working, too. With an emphasis on cost reduction and adapting services to customer needs, small gyms have stopped disappearing from the landscape. Truthfully, if you’re a gym owner reading this blog, you’ve survived quite a clean-out. In 2019, gym ownership hit record levels, with more than 41,370 gyms in the United States, according to Statista’s research. Today, that number hovers at about 31,000 clubs. Congratulations on being among the fittest [...]
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Welcome to our newest series within our blog. Here we profile employees from throughout our company to both introduce them to you, our valued clients, and spotlight their unique contributions to Gym Insight. We believe each employee offers a special blend of talents that together create the robust set of gym management software tools our fitness club owners enjoy. Dancing with Natalia Natalia Schulte, our newest sales manager, brings a sprightly enthusiasm to her job with Gym Insight. We’ve asked her to support our Head of Sales, Anthony Pasquale, in our critical mission to grow Gym Insight’s core customer base [...]
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Sales can be a numbers game. The more people walking through your gym door, the more likely you are to close a few of them. That’s true, but it’s a tough way to make a living. A better idea is maximize each sales prospect by following a specific sales protocol and applying it to every person who visits your gym. First — Conduct a Proper Tour Don't leave membership sales up to chance. Here are five steps to an awesome tour: Introduce yourself and ask their name. Slow down. Find a quiet spot. Ask them a few questions, cover the [...]
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Read About Our Updated Task List Feature Recently, in response to customer requests, the software team at Gym Insight updated our tasks application. The newly redesigned Task List is robust and easy to use, resulting in increased employee initiative and fewer lost opportunities. Here are five ways the Task List feature saves you money. 1. Encourages employees to begin working before you arrive. The truth is, many employees don’t start doing stuff until the owner walks through the door. To get them moving on time, our new “assign task” feature allows owners/managers to do just that — assign tasks. This way, when an [...]
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So, let’s talk about January gym membership sales. Too early? No, not really. The January bump in sales is too often just a hangover remedy from a slow fall sign-up season. True, January is the month to become fit. After all, 12% of all new members join at year’s start. That’s easily 40% more than on an average month, when about 8% of your new members come on board. However, many of those new members might have said yes sooner -- if you had just asked them. November and December are traditionally tough months for the health club industry. In [...]
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