Social Media

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Category archive for "Social Media"

Hey Gym Owners, Having Trouble Finding Content for Your Social Media Sites?

Read on for six simple and easy promos. 1. Spin & Win These table top spinners turn an everyday contest into a Wow! adventure. Pair it with video and the spinning wheel pulls in viewers on social media. In fact, the spinner can become a promotion all on its’ own. Consider inviting members to spin the wheel and win a free month, a club tee shirt, a family membership, or a gallon of gas. Then, post their happy responses with a call out for guest to come in and try their luck. With a little creativity, this promotional prop can [...]

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Here’s a great six-week strategy to raising gym membership fees w/o creating friction 

It’s on every gym owner’s mind – do I need to increase rates? With everything else going up, from paper towels to rubber gloves, it’s tough to say no. One gym owner decided to take the plunge. After six years in business, Chris Giumarra of Rosamond Health & Fitness in Rosamond, California, created a six-week, three-phase strategy for raising gym fees. https://www.youtube.com/watch?v=-va7RfCzBkU&t=1430s Phase One: Social media plan of attack for raising gym fees Giumarra chose to increase membership charges by $5 per month for both his “heroes” category and regular gym members. It would be his first rate hike since [...]

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The Gym Owner’s Podcast by Gym Insight — Where We Ask You What’s Going on in Fitness.

Gym Insight's management team has always been laser-focused on the success of its gym owners. That's why we started The Gym Owner’s Podcast on YouTube five years ago. We created the original podcast to provide our customers with easy access to software training videos. https://www.youtube.com/watch?v=2GHsKOL5wZk&t=27s Yet, at the start of the pandemic in 2020, we decided to ramp up our content. Turns out, our amazing sales guy Anthony Pasquale enjoys chatting with customers – he loves talking shop with you guys.  What can one business owner teach another?  As a former gym owner himself, Anthony wondered: What’s going on in the fitness world today? [...]

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Hashtags Confusing You? Here’s a Quick Guide!

Hashtags, those crazy little pound signs, are a big part of making social media work for your fitness studio. However, like every marketing tool, hashtags have their own list of do’s and don’ts. Read on to gain a better insight into the best practices of adding hashtags to your social media posts and how to make them work for your gym.  What’s the purpose of hashtags? Hashtags direct your post to a community of like-minded people and magnifies your social voice. Additionally, they grow reach organically. That means individuals discover your posts without searching specifically for you or by clicking [...]

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How to Successfully Advertise Your Gym On The Web

Digital marketing is here to stay. Chances are you’ve already dipped into online advertising by promoting your fitness center on social media. However, when it comes to spending money on digital advertising, where should you start? To understand the fundamentals of digital marketing we turned to Get Amplified Marketing Group owner Nick Sakkis for some answers.  First, what kind of budget do I need? There are two main players in the digital ad world: Facebook and Google.  If your budget is $1,000 or less a month, Facebook (which also owns Instagram) is the most cost effective promotion. Facebook and Instagram attract different viewers, [...]

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Here’s a Great Way to Stop Gym Membership Freezes!

After students leave for college and the costly fall shopping season starts, many health clubs experience a surge in gym membership freezes. But these short-term fixes can be costly to a gym owner. With a little planning, though, your fitness center can avoid this seasonal ritual and come out ahead — with happier customers and, maybe, even more personal training clients.  Why do members freeze their gym membership? Customers are on the defensive when they're ready to cancel or freeze memberships. Often, freezing a membership is just a polite way of saying “cancel my membership.” The customer wants out but is looking [...]

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How to Start Training Kids at Your Gym

You’ve probably thought about opening your gym to youth athletes. After all, it’s big business in the United States. About 60 million children play in organized sports every year. And, for better or worse, many parents see their kids' talent as a ticket to college scholarships. With that in mind, creating a program targeted at tween and teen athletes may be a great way to build a base of new customers and make up for billing lost to the pandemic. Selling sports specific training to parents First, make sure new members know about your services. When going through a price presentation, [...]

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Facing Down Negative Social Media

With all this coronavirus negativity lurking, just how likely is it an irate member will unleash online over a small incident at your club? Right. So you need to be ready for negative social media. How can you do that? First, put a good plan in place before a problem arises. Create a clear social media policy for your employees. In the simplest terms, a social media policy is a guideline for how everyone should conduct themselves online. Here’s a good template and guide. Establish a gym photography policy. Many larger national gyms have a “no photo” and “no video” policy. And while there’s no keeping phones out of [...]

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