Summer is the time when people start finding time to relax and have some fun. As people are becoming more and more health conscious by the day, health clubs are becoming a popular hangout for people of all age groups. Health clubs can leverage this demand to their advantage, and come up with events or promotions that people enjoy. This will also increase the popularity of the health club significantly. Here are a few and simple to implement ideas for cool summertime events and promotions in your health club.
Discounts or Free Trials
One of the best promotions you can offer in your health club is a free trial or a big discount on the prices. This will definitely attract a lot of attention. Attention is the first thing you need, when you want to grow your business. When you have the attention, you can take it forward from there.
Complimentary Spa or Yoga Sessions
Since people will have a lot of time on hand during summertime, they will accept the complimentary health spa sessions (if your health club has one), yoga or any other health related activity. You should not look at this as a freebie. Rather, you are offering this trial session to prospective clients. If the patrons are suitably impressed, they will definitely come back to your health club, and will not have a problem paying for the services.
Health Cooking Competitions
This is my favorite type of event to hold! Food is something that gathers a lot of attention around the world. So, why not leverage this obvious fad and invite people to be a part of a health cooking competition? You should ask the contestants to cook food that has a very good nutritional value, and does not add any additional preservatives to the body. If possible, you can invite a famous trainer or a nutritionist to judge the competition. This great way of having fun and learning something that will benefit health. So, you will definitely receive a very enthusiastic response from the people.
Most health clubs will have a pool and you can use this to your advantage by organizing a pool volleyball tournament. Summer is the time to take a nice cold dip, and if you combine a fun aspect to it by adding volleyball, people will love it.
Contrary to popular belief, you do not need to be an expert spike to play pool volleyball. It is a game for amateurs and is very enjoyable as well. You can also organize race relays and the like.
Ask people to register teams of their own and give them some sort of an incentive to your health club as a prize. You will be surprised how many people will be willing to join the tournament.
Along the same lines, if your health club has tennis, badminton, or a table tennis court, you can organize a tournament. Regular players love to test themselves against the others and these tournaments have historically been known to get an overwhelming response.
You can also have experts in the field of nutrition, bodybuilding, fitness training, meditation and yoga, and others to come and speak in your health club. People are always on the lookout for advice on how to stay healthy and fit. These sessions will definitely have its share of takers, and people will come in large numbers to participate.
At the end of the day, you must remember that you are trying to get people to stay in your health club or join it. So, make sure there is a promotional angle to all the events that you organize.