Cleanliness

Category archive for "Cleanliness"

COVID – 19 Clean — What’s Next For Gyms?

By this time, most everyone knows the basics of keeping their gyms and health clubs COVID-19 clean. Since we’ve figured out the basics, now is good time to consider the chemicals, techniques and emerging technologies that may make the difference in keeping your gym healthy and safe. Disinfectants When choosing cleaning products for your gym, consider that every product approved against SARS-CoV-2 (COVID-19) includes an EPA registration number on its label. Although the CDC tracks coronavirus cases, it is the EPA which regulates chemicals and is the go-to source for correct cleaning information.  Does That Chemical Work? To determine if that EPA registration number lists coronavirus as a target pathogen, search the regularly updated EPA.gov websitefor approved products. The listings provide the EPA registration [...]

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Rebuilding Gym Customers’ Trust in the Pandemic Era

Health clubs are in a pickle right now. Not only are they struggling under a load of new regulations and expectations, but they must figure out how to lure clients back into the gym —where the money is made. Just how can gyms rebuild faith in their brand, their facility, their people? Is there a roadmap to follow? Here are the Facts In truth, gyms are not petri dishes of disease. Early non-peer reviewed research shows minimal transmission of COVID-19 at gyms when proper distancing and hygiene methods are in place. The Oslo-based study randomized 3,764 people split into two groups — training and non-training. Of the 3,016 people who returned to be [...]

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Take Advantage of That Clean Gym!

The COVID-19 pandemic has cast a long shadow on the question of how to maintain a clean and sanitized gym while running a successful, profitable business. The increased vigilance required by staff, the infrastructure investments, the heightened customer awareness coupled with suppressed demand all combine to swell both costs and risks.  Today’s gym owner walks a fine line between keeping his or her business open and losing it all to an uncertain market. However, for gym owners, their single greatest decision could be to see this pandemic as an opportunity–a chance to grow and change for the better–rather than view it as an unnecessary financial burden. In today’s market, providing guests with a clean, sanitized facility staffed by well-trained, empathic employees is a core competency. It is a value-added benefit that, at first [...]

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Managing Your Employees’ Fears After COVID-19

As a gym owner, you have likely been concerned with keeping the fears of your paying members at bay in the post-COVID-19 world. You probably have spent the mandatory lockdown coming up with ways to maneuver your business through the crisis and putting plans in place for your grand reopening strategy once the stay at home orders are lifted.  But what about your employees? Many workers are facing huge numbers of uncertainties surrounding their jobs, as well as worrying about their own health and that of their families.  Now is the time to plan how you will address your employees’ fears and keep your [...]

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Reopening Your Gym After COVID-19

So many business owners are facing uncertainty due to the COIVD-19 crisis. Will your business weather this period of being closed down? How well can you recover once you reopen? What are the best ways of minimizing financial losses and maximizing health and safety standards for your staff and members? The best way to combat this uncertainty is to drive forward with a clear and determined strategy for reopening. This strategy should focus heavily on enforcing stringent health, safety, and sanitization protocols. When you take the guesswork out of your plan, you reduce your own anxiety as a business owner [...]

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Maneuvering Your Gym Through the COVID-19 Crisis

The outbreak of SARS-CoV-2 (also known simply as “coronavirus”) and the resulting COVID-19 pandemic has affected nearly every industry worldwide. Gyms, classified as “nonessential businesses,” have been ordered to close until the pandemic wanes and health officials deem that it is safe for the public to return to normal daily activities in public.  As a gym owner, you are no doubt feeling the strain of this unplanned closure during the normally busy spring months. Thankfully, there are many things you can do with this time to not only lessen the impact of this crisis on your business, but also to [...]

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What kind of atmosphere are your gym members looking for?

No two individuals want the exact same experience from joining a gym. Likewise, no two gyms offer the same atmosphere and experience to their customers.  Trying to please everyone is needlessly complicated and may actually undermine your authority as a “specialist” in a certain fitness niche.  For example, no one goes to a box gym chain expecting world-class martial arts training, and no one would go to an old school boxing or lifting gym wanting to join a spinningclass.  Your atmosphere tells your customers what your gym is all about. The fitness niches your trainers excel in, the services yourcustomers are likely to find in your facility, and even the likely [...]

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Maintaining an Optimized Facility

As a gym owner, you work hard to devise engaging fitness programs, keep a qualified rotation of trainers on staff, and offer a variety of equipment for your customers to enjoy. But there is one often-overlooked aspect of maximizing your client retention and member satisfaction: optimizing the building itself. Your physical building space is the face of your business. Before your clients walk up to the front desk and greet the first employee they see, they will make a snap judgement about your gym based on what they see around them. Consider the environment and ambiance of your gym, and [...]

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7 Reasons Client Programming Is The Key To Fitness Club Success

Structure Your Offerings with Client Programming for Fitness Client programming is your menu of good things that you offer your market. In the fitness business, it’s one of the fundamental dimensions that define a successful training practice. The big-box fitness brands can afford to stand back and cover all of the programming bases. As a small gym business owner, you are probably better served if you focus on one or a few. The irony, of course, is that the corporate brands would do better if they could do the same. However, in my experience, excellence doesn’t scale all that well. [...]

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Keep Your Fitness Center Clean And Make Safety The Priority

How Much Old School Is Too Much? There is a certain romance to the idea of a hardcore backstreet gym where you find the driven athletes and bodybuilders. One that’s as run down on the inside as it is on the outside. You can imagine the grisly old owner-slash-coach taking payments in cash and keeping accounts in his head. Only Hollywood writers and Elmore Leonard could get away with this idea of a seedy and decrepit shed. The reality is that the club industry is hyper-competitive and if you want to attract the type of consumers who are committed to [...]

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Save Your Gym Business With A Grant Cardone Style Turnaround

Pulling Your Small Gym Business Back From The Brink A few years back, Grant Cardone, the business turnaround expert, responded to the cry for help from the owners of a Gold’s Gym franchise, in Whippany New Jersey, saving them from a foreclosure that would have left the entire family penniless. The video is well worth a watch. You can apply the key points of what Cardone implemented to any struggling gym. In fact, the methods of organizing and structuring the sales process, the heart of the plan, go for any customer service-centered company. This post is not the first to [...]

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Jon Taffer from Bar Rescue saying, "Shame on You, Shut it Down Now."

Gym Cleanups Make Good Gym Rescues

When television production companies catch onto a formula that’s cheap to produce and popular with viewers, they really work it for all it’s worth. Having an expert, who rescues failing small businesses, is a simple and compelling formula within the genre of reality TV. The premise is usually that a business, in some specific industry, gets help and a makeover just as it’s about to go under. The super-expert, no-holds-barred host comes in with a camera crew and they proceed, in a period of about three days, to whamp the tar out of the downtrodden business owner. They clear out [...]

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No Judgement - a gavel with an circle around it, crossing it out.

Crunch Fitness Business Model

All Crunch and No Judgment Every once in a while I like to give a shout-out to a company that’s doing their own thing in the fitness industry and being rewarded for it with success. Crunch Fitness and their franchisees are a great example of exactly that. They have a business model that is unique and creative. I’m not suggesting that you should run out and get a Crunch Fitness franchise; I’m writing this out of interest and passion for the industry. I have no affiliation with Crunch Fitness or their franchisees. The last review that I posted was for [...]

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Building a Brick Foundation

Know Your Gym’s Mission

Who Are You? A Foundation of Values You know in your heart why you founded a gym and what you want to achieve with it. But as a small business owner, your success depends on the support, hard work and cooperation of all the people who are part of your organization. Your employees need to know why they are doing their jobs and be able to see a road map to find their way on the journey. Before you implement strategies to get you to where you want to go, you have to know where exactly that is. As an [...]

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