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  • Building The Team That Sells Effectively

    Building The Team That Sells Effectively

    Getting your fitness trainers and gym staff to promote products and services requires some work from you as the business owner first. This means that you’re going to have to do a little selling in the form of leadership. It is up to you to motivate your team to generate…

    Continue reading →: Building The Team That Sells Effectively
  • Gym Insight Now Integrated with MailChimp

    Gym Insight Now Integrated with MailChimp

    You asked for it and now we got it! Gym Insight is now integrated with MailChimp. One of the most basic techniques for marketing and sales is utilizing email lists to contact both current and former members. Now Gym Insight allows your fitness business to send mass emails for your…

    Continue reading →: Gym Insight Now Integrated with MailChimp
  • Embracing the Cluster and Responding to Competition

    Embracing the Cluster and Responding to Competition

    Ever notice that gyms all seem to cluster together in one corner of the neighborhood? It’s like where all four corners of an intersection each have a gas station on them. How does that work? And what does that mean for the small business owner? It works because everyone gets…

    Continue reading →: Embracing the Cluster and Responding to Competition
  • For Immediate Release – A Cost Effective Marketing Strategy

    For Immediate Release – A Cost Effective Marketing Strategy

    Marketing your fitness center is always a battle to stand out from the crowd. The voice most likely to be heard is the one that makes the best use of media to consistently send the message that will appeal to the most potential members. Over time you will discover a…

    Continue reading →: For Immediate Release – A Cost Effective Marketing Strategy
  • Promotions That Take You To The Edge

    Promotions That Take You To The Edge

    Recently I wrote about New Year promotions and also about working with and connecting to your local business community. Anything that gives you increased standing and respect in the community is a good thing, in my opinion. The importance of marketing and promotion can’t be overstated. Unless you’ve hit on…

    Continue reading →: Promotions That Take You To The Edge
  • Cancellation: Inoculation or Escalation?

    Cancellation: Inoculation or Escalation?

    This week I felt inspired to write about handling membership cancellations. There are several reasons that they come to mind right now. It’s the season for peak sign-ups, which will be followed later by a wave of cancellations as the faint hearted drop by the wayside. Also, there have been…

    Continue reading →: Cancellation: Inoculation or Escalation?
  • Here We Go Again: New Years Issues And Beyond

    Here We Go Again: New Years Issues And Beyond

    The seasonal fluctuations of the gym business are familiar to anyone who’s been a member of a gym for more than a year. Gym owners and managers are even more acutely aware of the seasonal changes in the business because of the changing stress levels that go with the seasons.…

    Continue reading →: Here We Go Again: New Years Issues And Beyond
  • Of Marketing Gurus and Gym Promotions

    Of Marketing Gurus and Gym Promotions

    One of the most insightful marketers ever is a man from Indiana named Jay Abraham, possibly you’ve heard of him. He’s an author and marketing consultant who has produced many books, seminars, and audio programs of his marketing philosophy. He comes to mind because it’s January and that means that…

    Continue reading →: Of Marketing Gurus and Gym Promotions
  • The Value of Clean Working

    The Value of Clean Working

    Keeping your gym clean is a topic that I like to return to occasionally. I do so because it’s one of the keys to success in gym management. It’s vitally important to your business success. This is a review and a reminder about this topic and I’m sure that I’ll…

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  • White Label Marketing Platform For Gym Owners

    White Label Marketing Platform For Gym Owners

    Innovation is a key to survival in the modern business world and Gym Insight is always looking to develop new methods for gym owners to take advantage of technology to stay on the leading edge. We are developing a program for gym owners that will have the benefits of a…

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  • Gym Insight Breaks Over 1,000 Clients During Christmas 2013!

    Gym Insight Breaks Over 1,000 Clients During Christmas 2013!

    Less than 9 months after releasing Gym Insight’s V2, we were extremely honored to welcome our 1,000 th active user on Christmas Eve. Gym Insight has grown faster than ever anticipated. We want to thank you all for giving a small, organic software company an opportunity to help benefit your…

    Continue reading →: Gym Insight Breaks Over 1,000 Clients During Christmas 2013!
  • Beating the Holiday Membership Blues

    Pre-Sales Fill The Void In the lead up to the Christmas holiday, members and prospective gym members have their thoughts elsewhere. This always means less foot traffic into gyms and fewer inquiries for memberships. So, you need some sort of seasonal boost to your small gym’s revenue stream. The bills…

    Continue reading →: Beating the Holiday Membership Blues
  • Moscow Subway Exercise To Ride

    Moscow Subway Exercise To Ride

    Here at Gym Insight we’re always looking to the future of gym management software. To that end, we’ve been attempting to read the fitness trends in which our customers, as owners and managers of independent small gyms and fitness centers, have a real interest in understanding and anticipating. With the…

    Continue reading →: Moscow Subway Exercise To Ride
  • Gym Insight Now Internationalized for Canada!

    Gym Insight Now Internationalized for Canada!

    Since the launch of Insight, we have had a significant interest from our neighboring country, Canada. Slowly, but surely, we have been working on internationalizing our program for Canadian use. We are excited to announce the on-board of our first Canadian gym just a few weeks ago. After beta testing…

    Continue reading →: Gym Insight Now Internationalized for Canada!
  • Do Discount Offers Make Loyal Health Club Members?

    I’ve occasionally had some casual inquiries about adding the ability to manage time-limited part-time customers to Gym Insight. That means time selective memberships that use your gym when you have excess capacity, the quiet times of low attendance that comes from the natural ebb and flow of membership demand. I…

    Continue reading →: Do Discount Offers Make Loyal Health Club Members?
  • The Long And Short of The Long Tail

    The Long And Short of The Long Tail

    When you have to make the decisions about where you are going to spend your marketing efforts, it really helps to have a sense of what your market is like statistically. In my post about the 80/20 Rule I talked about how a few activities can produce the majority of…

    Continue reading →: The Long And Short of The Long Tail
  • ACSM Worldwide Trend Review

    ACSM Worldwide Trend Review

    You can never have too much information about where the market trends are heading. One really insightful source that I’d like to discuss is the eighth annual American College of Sports Medicine’s (ACSM) Worldwide Survey of Fitness Trends for 2014. To get the most out of it I recommend that…

    Continue reading →: ACSM Worldwide Trend Review
  • Dissecting Trends In Gym Activities

    Dissecting Trends In Gym Activities

    How do you read the future? All you can do is look at the trends and make an educated guess based on the way things are going now. You have to make some judgment calls as well, because trends can reverse unexpectedly or they can be hidden in mountains of…

    Continue reading →: Dissecting Trends In Gym Activities
  • Innovative Marketing Ideas for Your Gyms That Your Competitors are Missing

    Innovative Marketing Ideas for Your Gyms That Your Competitors are Missing

    New Year’s Day is right around the corner, and that means gyms can expect the annual rush of resolution-fueled gym members. Although the short-lived swarm of new clients each January is great, gyms should be doing more to market themselves throughout the year – and doing it in more innovative…

    Continue reading →: Innovative Marketing Ideas for Your Gyms That Your Competitors are Missing
  • 10 Things To Be Thankful For as A Gym Owner

    10 Things To Be Thankful For as A Gym Owner

    I believe that one of the keys to a happy life, a life well lived is developing an attitude of gratitude for the things that make life worthwhile and rewarding. I think it was Tony Robbins, whom I first heard say that, it’s stuck with me ever since. In celebration…

    Continue reading →: 10 Things To Be Thankful For as A Gym Owner
  • Secrets of the Social Gym Connection

    Secrets of the Social Gym Connection

    What is the one thing that you need to keep in mind to keep people signing up for gym memberships? What is it about hanging out in a communal space to exercise? With reasonably priced modern fitness equipment, most people could train at home, so why take the time and…

    Continue reading →: Secrets of the Social Gym Connection
  • Pros & Cons of Gym Retail Revenue

    Pros & Cons of Gym Retail Revenue

    If you own a small gym, you probably know about taking on the heavy burden of capital investment and leasing your venue and equipment. It’ll keep you awake at night when you’re signing the checks, believe me! Like all small business owners, you really need to look at every possible…

    Continue reading →: Pros & Cons of Gym Retail Revenue
  • Protect Your Gym With A Clearly Written Employee Handbook

    Protect Your Gym With A Clearly Written Employee Handbook

    Do you have an employee handbook for your gym? In my opinion, having a handbook is extremely important and relevant for large clubs and small clubs alike. As the boss it’s important to play your cards close to your chest, to maintain control. However, having the rules and definitions out…

    Continue reading →: Protect Your Gym With A Clearly Written Employee Handbook
  • How Targeted Studios & Small Conventional Fitness Centers Can Work Together

    How Targeted Studios & Small Conventional Fitness Centers Can Work Together

    Targeted studios are the young guns of the fitness industry. As a small fitness center owner or manager, you have to respond to their potential threat, or they may figuratively eat your lunch. This type of fitness business represents a significant threat to the conventional gym model. But there are…

    Continue reading →: How Targeted Studios & Small Conventional Fitness Centers Can Work Together
  • Your Fitness Business Needs A Website & Online Sign-Up. Here’s Why!

    Your Fitness Business Needs A Website & Online Sign-Up. Here’s Why!

    I founded Gym Insight because I wanted software that catered directly to how I manage my fitness center, and I just couldn’t find that on the market. At least, not up to the standards that I expect from a dedicated business application. Insight has been so successful because other owners…

    Continue reading →: Your Fitness Business Needs A Website & Online Sign-Up. Here’s Why!
  • Your Gym Membership Retention Specialist Holds The Key

    Your Gym Membership Retention Specialist Holds The Key

    Over the past week I learned a very important lesson. For my small gym, I wrongly thought that my manager and personal trainers were enough. What I realize now is that this isn’t true. Having one employee dedicated to member retention is a necessity. I had a revelation: Member engagement,…

    Continue reading →: Your Gym Membership Retention Specialist Holds The Key
  • Gym Brand Products Promotions

    Gym Brand Products Promotions

    You know that you need to establish your brand name and image in the fitness industry, but how will you do that? Giving excellent customer service and providing state-of-the-art gym equipment and facilities are just some of the initial steps. You also need to create some buzz about your gym…

    Continue reading →: Gym Brand Products Promotions
  • How to Successfully Promote Your Gym with Flyer Campaigns

    How to Successfully Promote Your Gym with Flyer Campaigns

    Flyers and leaflets give you an inexpensive way to promote your gym and attract new members. Whether or not they offer an effective solution is up to you and what you decide to do with them. Not every flyering campaign brings you the reputation that you want or the clients…

    Continue reading →: How to Successfully Promote Your Gym with Flyer Campaigns
  • How to Handle Gym Member Complaints

    How to Handle Gym Member Complaints

    When running a fitness center or any other business for the matter, it is only a matter of time till you have to deal with a disappointed or angry customer. This is when you face the challenge of handling the situation in such a way that the customer discovers the…

    Continue reading →: How to Handle Gym Member Complaints
  • Hiring Gym Employees Two By Two: The Noah’s Ark Philosophy

    Hiring Gym Employees Two By Two: The Noah’s Ark Philosophy

    Doubling up on employees may seem like a luxury, but when the pressure’s on, you’ll be glad you did. Just as Noah filled the Ark with animals two by two before the flood, you have to hire staff in twos. The alternative is that you risk being stuck at the…

    Continue reading →: Hiring Gym Employees Two By Two: The Noah’s Ark Philosophy
  • Multiply Your Gym Marketing With the $5 Membership Promotion

    Multiply Your Gym Marketing With the $5 Membership Promotion

    Like I’ve mentioned before, the fitness center market is highly competitive (as if you didn’t know that already). To gain any leverage in the marketplace you have to be extremely creative in the way you attract new members. I’ve developed some enticements for members by experimenting, building on what works…

    Continue reading →: Multiply Your Gym Marketing With the $5 Membership Promotion
  • Is Your Gym Offering 24-Hour Access Yet?

    Is Your Gym Offering 24-Hour Access Yet?

    It seems like everybody has such a hectic schedule these days that more and more services have to be offered around-the-clock. Stores, gyms and even fast food restaurants are open 24 hours a day, to cater to the late-night crowds. Large numbers of people now work nontraditional hours. Shift workers…

    Continue reading →: Is Your Gym Offering 24-Hour Access Yet?
  • Why Having Checklists Will Benefit Your Gym Business

    Why Having Checklists Will Benefit Your Gym Business

    When you’re aiming for success in the fitness industry, there are a number of factors to consider during the start-up period. That’s why it’s always a good idea to have a checklist in place for everything to ensure smooth business operations. A detailed checklist helps you keep the gym organized…

    Continue reading →: Why Having Checklists Will Benefit Your Gym Business
  • High Software Demand Results in a Wait List

    High Software Demand Results in a Wait List

    If you are looking to have your health club or training studio operating with the best gym management software by the New Year, we encourage you to get on Insight’s wait list ASAP! Insight is honored to have such a high demand for our premium plan applications. In order to…

    Continue reading →: High Software Demand Results in a Wait List
  • What You Need to Know About Personal Trainer Certification

    What You Need to Know About Personal Trainer Certification

    Getting your certification as a personal trainer can propel you into a new and satisfying career. But before you launch your website, start your Twitter feed, and begin to look for clients, there is something you need to do first. Pass your certification exam. Okay, so that may seem as…

    Continue reading →: What You Need to Know About Personal Trainer Certification
  • Minimalist Gym Menus Mean More Marketing Muscle

    Minimalist Gym Menus Mean More Marketing Muscle

    When it comes to signup time most gym membership prospects want easy choices. Then, of course, there are the more knowledgeable new clients, who know what they want and love to think they got a little something extra in the deal. As the gym owner or manager, you can play…

    Continue reading →: Minimalist Gym Menus Mean More Marketing Muscle
  • 3 Key Elements in Retaining New Gym Members

    Your gym may be well known for coming up with creative promotion ideas, but that doesn’t guarantee your members will want to stay for a long time. The key is to provide excellent service, so that they fall in love with the experience of working out at YOUR gym. You…

    Continue reading →: 3 Key Elements in Retaining New Gym Members
  • Creative Fall Promotion Ideas for Gyms

    Creative Fall Promotion Ideas for Gyms

    5 Cleaver Fall Promotion Ideas for Gyms As the Southern hemisphere experienced a change in season – from winter to spring – on September 22nd, the Northern parts of the world entered autumn. The transition, known as the autumnal equinox, from summer to fall in the North marks the beginning…

    Continue reading →: Creative Fall Promotion Ideas for Gyms
  • Gym Website Basics

    Gym Website Basics

    From the moment that a potential client first lands on your website they will statistically make up their mind in mere seconds. Those people who decide that your website doesn’t offer what they’re looking for will leave your website without viewing another page – this is referred to as a…

    Continue reading →: Gym Website Basics
  • 4 Tips on Using Memes & Motivational Quotes for Your Gym Business

    4 Tips on Using Memes & Motivational Quotes for Your Gym Business

    Meme communication has a longer history than you might think. This form of communication was first coined back in 1976 by Richard Dawkins in The Selfish Gene. Although the concept is not new, its effects have been consistent throughout generations. Memes always had a tendency to “spread like wildfire” or…

    Continue reading →: 4 Tips on Using Memes & Motivational Quotes for Your Gym Business
  • Fitness Gym Terms Every Gym Owner Must Know & Account For

    Fitness Gym Terms Every Gym Owner Must Know & Account For

    A lot of jargon is thrown around in the world of fitness. Walk into any gym at any given moment in any part of the world and you will hear a conversation about too much muscle one day going through some magical, Narnia-like metamorphic journey to fat. Well, if muscle…

    Continue reading →: Fitness Gym Terms Every Gym Owner Must Know & Account For
  • Capturing & Protecting Your Members’ Hearts: 4 Important Things You Must Know about CPR & AEDs

    Capturing & Protecting Your Members’ Hearts: 4 Important Things You Must Know about CPR & AEDs

    Sudden cardiac arrest is considered to be among the leading causes of death in the Unites States alone, with more than 350,000 deaths every year. According to a new report "[s]udden cardiac arrest survival greater at fitness facilities," people who experience sudden cardiac arrest at "traditional" exercise facility’s (like health…

    Continue reading →: Capturing & Protecting Your Members’ Hearts: 4 Important Things You Must Know about CPR & AEDs
  • Gently Does It Wins The Race For Gym Text Campaigns

    Gently Does It Wins The Race For Gym Text Campaigns

    Most people have some sort of mobile device connected to an SMS text-messaging network these days. That creates an opportunity for the enterprising fitness center owner to use text messages as another medium in their marketing strategy, with which to engage with gym members. The question is how does that…

    Continue reading →: Gently Does It Wins The Race For Gym Text Campaigns
  • The Pains and Gains of Drills and Skills: Why Gyms & Personal Trainers Should Utilize Outdoor Obstacle Courses

    The Pains and Gains of Drills and Skills: Why Gyms & Personal Trainers Should Utilize Outdoor Obstacle Courses

    All personal trainers are fully cognizant of the benefits of taking the workout of their clients outdoors. The advantages go much beyond just the fitness objectives. When exercising outdoors, people are benefited by both physiological as well as psychological gains. This fact can be extolled by all fitness instructors in…

    Continue reading →: The Pains and Gains of Drills and Skills: Why Gyms & Personal Trainers Should Utilize Outdoor Obstacle Courses
  • Personal Trainer Prep: 3 Questions a New Client Will Likely Ask You

    Personal Trainer Prep: 3 Questions a New Client Will Likely Ask You

    You’d be forgiven for assuming that each and every professional working in the health and fitness industry today was of the same caliber, but you’d also be very wrong indeed. In reality, the differences can be night and day which for clients and customers can mean the difference between fast…

    Continue reading →: Personal Trainer Prep: 3 Questions a New Client Will Likely Ask You
  • Gym Management Systems for Dummies

    Gym Management Systems for Dummies

    As a gym owner, health club operator, or as a freelance personal trainer, without a doubt, one or more of the following questions crosses your mind daily… How much personal training did our Brentwood gym sell last week? Who is the top grossing salesperson at our Freemont club? How did…

    Continue reading →: Gym Management Systems for Dummies
  • Email Marketing Essentials for Gyms

    Email Marketing Essentials for Gyms

    If you are a gym owner, then one of the things you may have noticed is that a large number of people who often sign up for memberships do so with great interest, motivation and good intentions. However, due to the unending demands of their professional or personal life, they…

    Continue reading →: Email Marketing Essentials for Gyms
  • Unusual & Effective Fitness Equipment

    Unusual & Effective Fitness Equipment

    Unusual fitness equipment has its advantages in both attracting new customers to your fitness business and retaining current members. Encouraging New Gym Goers Join Your Gym When new customer walks through your door that has never had a gym membership, emphasize why the variety of your gym equipment is important…

    Continue reading →: Unusual & Effective Fitness Equipment
  • Subscribe to Insight’s Blog!

    Subscribe to Insight’s Blog!

    Would you like to keep up to date with Insight’s news, views, blog posts and more? Get more Insight into our gym membership management software, product development, and fitness business information by signing up today! Subscribe to Gym Insight Blog! Email Address First Name Last Name

    Continue reading →: Subscribe to Insight’s Blog!
  • Subscribe to Insight’s Blog!

    Subscribe to Insight’s Blog!

    Would you like to keep up to date with Insight’s news, views, blog posts and more? Get more Insight into our gym membership management software, product development, and fitness business information, by signing up today! Subscribe to Gym Insight Blog! Email Address First Name Last Name

    Continue reading →: Subscribe to Insight’s Blog!
  • Gym Business Email Marketing

    Gym Business Email Marketing

    As an independent gym owner, I have learned a lot over the years. The growth in knowledge that I have now compared to back then when I opened the doors to my first club is staggering. I constantly have ideas and thoughts running through my head wishing that I could…

    Continue reading →: Gym Business Email Marketing
  • The Difference Between Payment Processing Companies & Gym Management Systems

    The Difference Between Payment Processing Companies & Gym Management Systems

    Over the years, independent gyms and their counterparts like training studios and bootcamps, have been moving from cash transactions to online payments. This is done through a system called payment processing. A payment processor is a company used to handle credit/debit card transactions through a payment gateway which in turn…

    Continue reading →: The Difference Between Payment Processing Companies & Gym Management Systems
  • Gym Owner’s Perspective on Providing Fitness for Kids

    Gym Owner’s Perspective on Providing Fitness for Kids

    Everyone desires to be fit and healthy. But unhealthy eating habits and lack of exercise can make staying fit a few pounds away. Children, too, need to be made aware of the importance of staying fit. Excessive consumption of processed food, sodas loaded with sugar, fast food, fried food, and…

    Continue reading →: Gym Owner’s Perspective on Providing Fitness for Kids
  • Flat Rate Pricing Plans Now Available!

    Flat Rate Pricing Plans Now Available!

    At Insight, we listen to our clients’ requests and make those requests a reality! Over the past couple of months, we have been diligently working on re-structuring and beta testing our pricing model to include flat rate monthly plans! You can still sign up for free to see if Insight…

    Continue reading →: Flat Rate Pricing Plans Now Available!
  • Marketing Your Gym on YouTube

    Marketing Your Gym on YouTube

    We can all agree that in today’s world, marketing with pictures and video makes a greater statement than with words alone. However, marketing in these realms has become competitive and tricky. Graphic design work for pictures and professional videographers can also be out of the budget for the smaller independent…

    Continue reading →: Marketing Your Gym on YouTube
  • Top Ten Ways to Save Money When Opening a Gym

    Top Ten Ways to Save Money When Opening a Gym

    Guest Post By Cory Damm Opening a gym in today’s market may feel like a daunting task. You’ve got the competition of national fitness club powerhouses, and the cost associated with finding a space, equipment, staff, and insurance. Hundreds of veteran gym owners wish they knew then what they know…

    Continue reading →: Top Ten Ways to Save Money When Opening a Gym
  • This Month’s Buzz Words: “Small Group Training”

    This Month’s Buzz Words: “Small Group Training”

    We all know that fitness plays a very important role in our daily lives. It helps to maintain our health and keeps our bodies immune to fight off diseases and illness. Physical fitness is important for those who are suffering from obesity and other weight related problems. Joining a health…

    Continue reading →: This Month’s Buzz Words: “Small Group Training”
  • Popular Pieces of Aerobic Pool Equipment

    Popular Pieces of Aerobic Pool Equipment

    Swimming and other pool related activities are a great way for people to relax, stay cool and be fit at the same time. Swimming in a pool regularly helps reduce weight as well as improve your cardio endurance. The following is a list of pool equipment and some general exercises…

    Continue reading →: Popular Pieces of Aerobic Pool Equipment
  • Staying Healthy This Summer

    Staying Healthy This Summer

    The beach and lake season calls for a focus on hydration and energizing foods to support fitness goals. Coconut water acts as a natural diuretic and aids in waste elimination. Berries and tomatoes offer antioxidants and hydration, while watermelon’s high water content and lycopene provide energy. Recipes like coconut water…

    Continue reading →: Staying Healthy This Summer
  • Measure, Improve & Grow Your Business’ Profit!

    Measure, Improve & Grow Your Business’ Profit!

    The age old adage "what gets measured gets improved" holds a lot of value for businesses. This phrase is often tossed around when you are being convinced to add a metric to your scorecard or in today’s world of technology, the dashboard. The basic theory underlying this phrase is that…

    Continue reading →: Measure, Improve & Grow Your Business’ Profit!
  • Another Way to Help Special Populations

    Another Way to Help Special Populations

    I have posted quite a few articles about the Special Population group here on this gym business blog, because I believe it is not only a great market segment from the perspective of a gym owner, but also a noteworthy population to contribute to. Due to a close loved one…

    Continue reading →: Another Way to Help Special Populations
  • How to Make Your Health Club More Green Now

    How to Make Your Health Club More Green Now

    Today, there are lots of businesses that are trying to serve their own causes, their customers’ causes, and also Mother Earth simultaneously. There are many examples of successful fitness clubs turning green and still showing great results in their businesses. Being environmentally cautious isn’t an only limited to a large…

    Continue reading →: How to Make Your Health Club More Green Now
  • The Fitness Industry’s Largest Franchise

    The Fitness Industry’s Largest Franchise

    The largest fitness franchise in the world, Curves International, has listed close to 3,500 locations in the United States, where the health club first originated in 1992.[i],[ii]. The fitness franchise was co-founded by Gary and Diane Heavin in the year 1995,[iii] and has grown to an approximate 10,000 location worldwide.[iv]…

    Continue reading →: The Fitness Industry’s Largest Franchise
  • Tutorials Now Available

    Tutorials Now Available

    You asked for it and now we got it ~ TUTORIALS! We are adding them as you are requesting them…so keep the requests coming! once you are registered for Insight, go to the blue user button and scroll down to Tutorial. You will be taken on a step-by-step guide on…

    Continue reading →: Tutorials Now Available
  • A Gym Owner’s Perspective on Protein Powders

    A Gym Owner’s Perspective on Protein Powders

    Proteins are essential to repair and grow tissues. To gain muscle mass or even to lose fat, protein intake is essential. This we know. However, the unknown ventures into the territory of which protein product to consider. Buying a protein powder is not easy for any individual consumer. There are…

    Continue reading →: A Gym Owner’s Perspective on Protein Powders
  • Best Products For Your Gym’s Nutritional Counter

    Best Products For Your Gym’s Nutritional Counter

    Millions of people around the world take protein powders, vitamins and supplements to slow down aging, maintain good heath and build muscles. As a result of the current agricultural practices, the soil has lost some of its fertility. This has negatively affected the quality of food grown in such soils.…

    Continue reading →: Best Products For Your Gym’s Nutritional Counter
  • Let The Trend Be Your Friend With Special Populations

    Let The Trend Be Your Friend With Special Populations

    As an owner or operator of a fitness center you’re probably going to find in the near future that your clientele will include more members of special populations. By this I mean groups such as seniors and people with fitness and diet related health issues. These are growing segments of…

    Continue reading →: Let The Trend Be Your Friend With Special Populations
  • Client Retention through Motivation

    Client Retention through Motivation

    It is no secret that without motivation, it is hard for any exercise program to survive. Although there are many factors that go into the longevity and success of your personal-training business, one of the main factors that this post will focus on is your ability to motivate your clients.…

    Continue reading →: Client Retention through Motivation
  • 3 Out of the Ordinary but Effective Workout Classes

    3 Out of the Ordinary but Effective Workout Classes

    There are many kinds of gym-going people in the world. Some people are ready to go break a sweat, and return to their routine lives after a good, sincere workout. The rest of us unfortunately comprise of people who ‘try to’, ‘want to’, and ‘occasionally’ go to the gym. Well,…

    Continue reading →: 3 Out of the Ordinary but Effective Workout Classes
  • Special Populations: Responding Proactively to Current Fitness Industry Trends

    Special Populations: Responding Proactively to Current Fitness Industry Trends

    The emerging trends in healthcare and the fitness industry are starting to become clear, and they are trends that are currently on a path toward merger. What does this mean for fitness club owners? You can increase your potential market size by refocusing, to include programs that are designed to…

    Continue reading →: Special Populations: Responding Proactively to Current Fitness Industry Trends
  • Best Health Club Locations

    Best Health Club Locations

    If you are planning on opening a health club, gym, or fitness studio, location is going to be vital for your new business. This is because people primarily choose health clubs that are nearest to their homes or those locations that are the most convenient and accommodates their daily routines.…

    Continue reading →: Best Health Club Locations
  • “Gym Rescue” Your Own Gym without Relying on Randy Couture

    “Gym Rescue” Your Own Gym without Relying on Randy Couture

    If your gym is in a bad shape when it comes to revenue or profit, rule number one is – do not panic! Jumping the gun and rushing to Randy Couture does not have to be your first option. The positive side of allowing him to "rescue your gym" is…

    Continue reading →: “Gym Rescue” Your Own Gym without Relying on Randy Couture
  • Top 4 Gym Equipment Accessories Every Health Club Should Have

    Top 4 Gym Equipment Accessories Every Health Club Should Have

    I am aware that I am listing 4 accessories and not a more normal “top” number of either 3 or 5 or even 10. I did that for a reason and not to be an overachiever if you think there should only be 3 listed or lazy if you believe…

    Continue reading →: Top 4 Gym Equipment Accessories Every Health Club Should Have
  • How to Adequately Prepare Your Fitness Business for a Grand Opening

    How to Adequately Prepare Your Fitness Business for a Grand Opening

    Fitness facilities generally involve a large amount of investment in the beginning and high maintenance costs throughout. On top of this, keeping up with the competition in terms of technology and training is another expense. Returns come much after this chunk of money is being fueled into the heart and…

    Continue reading →: How to Adequately Prepare Your Fitness Business for a Grand Opening
  • How to Stay Classy While Sweaty: Top 5 Rules of Health Club Etiquette

    How to Stay Classy While Sweaty: Top 5 Rules of Health Club Etiquette

    Contrary to what some believe, there is a certain way in which you should conduct yourself when you are working out around others in a gym environment. The reason behind this is pretty simple and obvious: there will be other people who might not be able to put up with…

    Continue reading →: How to Stay Classy While Sweaty: Top 5 Rules of Health Club Etiquette
  • Top 10 Questions Every New Customer Will Ask When Joining Your Health Club

    Top 10 Questions Every New Customer Will Ask When Joining Your Health Club

    Customers need to be informed about gym memberships before joining. Understanding costs, guarantees for fitness, trial periods, trainer qualifications, group programs, equipment availability, offers, membership benefits, gym credibility, and smooth onboarding are crucial factors in their decision-making process.

    Continue reading →: Top 10 Questions Every New Customer Will Ask When Joining Your Health Club
  • Broaden Your Horizons By Supporting Fitness For Special Populations

    Broaden Your Horizons By Supporting Fitness For Special Populations

    If you are a gym and fitness center owner you will most likely find that you have to compete in a crowded market, where everyone is trying to court the same clientele. Having a fitness club where the customers are drawn in by the mere fact that you unlocked your…

    Continue reading →: Broaden Your Horizons By Supporting Fitness For Special Populations
  • 5 Quirky Personalities You Are Likely to Encounter at the Gym

    5 Quirky Personalities You Are Likely to Encounter at the Gym

    Hitting the gym has its per-requisites. There are a few people to look out for, who may interrupt your workout routine. Here you will find some methods by which you may spot them, and more importantly how to avoid them. The Beefy Guy in Tights Some people love to show…

    Continue reading →: 5 Quirky Personalities You Are Likely to Encounter at the Gym
  • Top 5 Most Popular Gym Equipment Pieces

    Top 5 Most Popular Gym Equipment Pieces

    One of the problems that people face when opening a gym or health club is the plethora of equipment choices. Although there are new and interesting, like the shake weight , it is ideal to stick to the classics. Here are the top 5 popular equipment pieces that every gym…

    Continue reading →: Top 5 Most Popular Gym Equipment Pieces
  • 7 Ways to Overcome Price Objections when Selling Health Club Memberships

    7 Ways to Overcome Price Objections when Selling Health Club Memberships

    Closing a deal when selling health club memberships is not easy nowadays. With the boom in the fitness industry, more and more health clubs are offering attractive deals and discounts to bring in more members. When making any sale, you need to have the knowledge and skills to handle any…

    Continue reading →: 7 Ways to Overcome Price Objections when Selling Health Club Memberships
  • Controlling Chronic Pain with Exercise

    Controlling Chronic Pain with Exercise

    Pain can be classified broadly into two types: acute and chronic pain. Although acute pain is more severe in intensity, chronic pain can be very difficult to manage. Chronic pain is a type of pain that will persist in a certain area for a very long period of time. Chronic…

    Continue reading →: Controlling Chronic Pain with Exercise
  • Organic Juicing Recipes

    Organic Juicing Recipes

    A healthy diet comprising or organic foods can go a long way in ensuring your good health. But the truth is that, most of us might not like to eat vegetables in their raw form. Also, making them can be tedious, and something that we cannot spare time on, in…

    Continue reading →: Organic Juicing Recipes
  • Special Populations: Helping the Unhealthy Become Healthy

    Special Populations: Helping the Unhealthy Become Healthy

    There are really two kinds of people in America. Of course I’m speaking in terms of cliches here. But if you are going to reduce it to the lowest common denominator it can seem as though there are two types, one that is fit and healthy and one that is…

    Continue reading →: Special Populations: Helping the Unhealthy Become Healthy
  • Health Club Business Planning

    Health Club Business Planning

    If you are a fitness freak, you will find that opening a health club is a good way of doing something that you love. People are getting more and more health conscious by the day, owing to the unhealthy corporate lifestyle that has become very common in the modern way…

    Continue reading →: Health Club Business Planning
  • Fitness Industry Trends – Effect of Health Insurance on Fitness Businesses

    Fitness Industry Trends – Effect of Health Insurance on Fitness Businesses

    Health insurance companies today are of the opinion that prevention of ailments results in considerable cost reduction in healthcare. This is the precise reason why they are promoting fitness through discounts and reimbursement to their members when they join gyms or fitness clubs. If you think this is just a…

    Continue reading →: Fitness Industry Trends – Effect of Health Insurance on Fitness Businesses
  • 3 Health Club Charity Sponsorship Ideas

    3 Health Club Charity Sponsorship Ideas

    With our economy at its current state and the rise in competition, it can be difficult to stay competitive in the fitness industry. You have to keep with the current fitness industry trends and fitness industry statistics to get in touch with your members and patrons. Staying current in the…

    Continue reading →: 3 Health Club Charity Sponsorship Ideas
  • Best Juicing Combos for Workout Recovery

    Best Juicing Combos for Workout Recovery

    For best results and recovery, you need to be mindful of what you eat and drink after exercise. A good diet post exercise speeds up your recovery and enables you to train consistently without feeling tired the next day. When you take in the right food, your muscle and tissue…

    Continue reading →: Best Juicing Combos for Workout Recovery
  • 10 Steps to Improve Health Club Ventilation

    10 Steps to Improve Health Club Ventilation

    Having a good ventilation system is important for the health club experience and environment. Fact: Most gyms are indoors and many people are sweating and breathing in recycled air. Problem: Risk of infection is high in gyms with poor ventilation systems. Factors contributing to the problem: 1) Viruses, germs and…

    Continue reading →: 10 Steps to Improve Health Club Ventilation
  • Most Current Fitness Industry Statistics – Part 1

    Most Current Fitness Industry Statistics – Part 1

    This is part 1 of a multiple part series. We have recently seen an immense increase in profitability of the fitness industry. This also means that there is an attractive prospect in terms of jobs and businesses in the industry. The U.S. Bureau of Labor Statistics suggests that the number…

    Continue reading →: Most Current Fitness Industry Statistics – Part 1
  • Increasing Membership Retention with Health Club Cleanliness

    Increasing Membership Retention with Health Club Cleanliness

    Gyms and fitness clubs are areas that can get dirty pretty quick if not maintained properly. Since the main reason for many to hit the gym is to "sweat it out," they are bound to get dirty. Having said that, people prefer a clean area where they can workout. Keep…

    Continue reading →: Increasing Membership Retention with Health Club Cleanliness
  • Get the most from Yelp with Fitness Business Promotions

    Get the most from Yelp with Fitness Business Promotions

    As a business owner, you depend highly on reviews. Yelp is one of the top searched directory and review sites with more than 100 million unique visits since January 2013*. However, Yelp has been criticized for failing to show and tell all reviews posted to their site about your business.…

    Continue reading →: Get the most from Yelp with Fitness Business Promotions
  • Increase Health Club Memberships and Retention Rates with Virtual Group Fitness Classes

    Increase Health Club Memberships and Retention Rates with Virtual Group Fitness Classes

    Virtual Group Fitness is a Great Way to Increase Health Club Membership Gyms are usually full only during specific times such as early mornings and evenings. The rest of the time, the gyms see just a few people or none at all. For owners, it is a great disappointment to…

    Continue reading →: Increase Health Club Memberships and Retention Rates with Virtual Group Fitness Classes
  • Best Food and Fluid Combos to Fuel Your Workout

    Best Food and Fluid Combos to Fuel Your Workout

    It is vital to have some food and fluid before exercising but it needs to be planned carefully. If the consumption is too much, it can lead to cramps and nausea. Also, the feeling of a full stomach during exercise can be quite distracting. So, it is necessary that a…

    Continue reading →: Best Food and Fluid Combos to Fuel Your Workout
  • 8 Ways to Improve Cash Flow for Your Health Club

    8 Ways to Improve Cash Flow for Your Health Club

    Health club owners often make use of limited budgets, especially when the doors first open. Limited cash flow is the primary reason why it is vital to account for every dollar that comes in and out of your health club business. When starting your health club business, you will be…

    Continue reading →: 8 Ways to Improve Cash Flow for Your Health Club
  • How Health Club Trainers Can Be Effective Motivators

    How Health Club Trainers Can Be Effective Motivators

    People accomplish a lot of things if they are motivated enough. But the question is how to motivate them to that level. It begins with an optimistic and positive attitude along with a strong belief system. If your clients come with a belief that they can do something, they are…

    Continue reading →: How Health Club Trainers Can Be Effective Motivators
  • How Health Club Management is Like a Swan on a River

    How Health Club Management is Like a Swan on a River

    Picture swans sitting on a river, big and elegant white birds that glide across the water, seemingly without effort. They make it look so easy, don’t they? They just seem to glide along, with hardly any visible exertion above the waterline. But here’s the secret: If you could see them…

    Continue reading →: How Health Club Management is Like a Swan on a River
  • Insight on VegasStartups.com

    Insight on VegasStartups.com

    We are excited to announce that Gym Insight has been listed on vegasstartups.com!

    Continue reading →: Insight on VegasStartups.com
  • Why It’s Important for Fitness Centers to Hire Trainers with “Special Populations Certification”

    Why It’s Important for Fitness Centers to Hire Trainers with “Special Populations Certification”

    The US, in recent times, has seen an increase in population that suffers from heart diseases, obesity, diabetes, arthritis and other such longstanding health conditions. There is also a rising need for health programs that are cost effective and help in Medicare qualifications of adults. All these factors have given…

    Continue reading →: Why It’s Important for Fitness Centers to Hire Trainers with “Special Populations Certification”
  • How to Drive Members to Socially “Check-in” at Your Health Club

    How to Drive Members to Socially “Check-in” at Your Health Club

    Encourage Your Gym Members Review Your Facility and “Check-in” on Social Media People are very health conscious these days, which has led to a surge in fitness business. This high demand for fitness programs and gym memberships has also led to a large number of businesses cropping up, which have…

    Continue reading →: How to Drive Members to Socially “Check-in” at Your Health Club
  • Spring Promotions for Health Clubs

    Spring Promotions for Health Clubs

    A lot of people are less active during the colder months of the year and join a health club with renewed interest in fitness during the spring. This is also the time when a lot of health clubs should come up with their own promotional ideas. Most health clubs look…

    Continue reading →: Spring Promotions for Health Clubs
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Recent Posts

  • The Gym Owner’s Newsletter Edition 29

  • New High-Tech Fitness Equipment that Should Get Members Excited

  • Stop Guessing What Members Want: Use Simple Data Audits to Boost Retention This Quarter

  • 5 Reasons for Gym Owners to Feel Optimistic in 2026

  • Think Bigger! A Protein Shake Station Could Sharply Increase Profits

  • 5 Free Cutting-Edge Marketing Ideas to Grow Your Gym Fast

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