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Continue reading →: Social Business And Self EmploymentI recently posted a blog about statistics in the fitness business. I really only just scratched the surface with that one. In this blog post I want to address a few things that I had to leave out, and tie up loose ends. It’s always good to know where the…
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Continue reading →: Know Your Gym Insight TermsLimber up your jargon muscles and stretch out your vocal cords! We’re talking gym management and fitness center business vocabulary again! It’s been a while since I wrote about jargon in the gym business. So I think it is time to review some more of the terms that you need…
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Continue reading →: Capitalizing On Gym Guest PassesTurbocharge Your Income With Gym Guest Passes There are many different ways to increase your gym’s revenue. Let’s focus on how you can use gym guest passes to increase your income, in the way a turbocharger boosts the horsepower of a small car engine. Of course, your own particular approach…
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Continue reading →: The Dirty Jobs Nobody Told You AboutNew gym owners come to the business with many different levels of expectations. It depends on things like their previous experiences in management, small business ownership, gym operations and leadership, to name but a few. The one thing that consistently catches new owners off guard and causes much stress is…
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Continue reading →: Experience Is EverythingThe concept of experience marketing is generating a lot of buzz among business consultants and academic thinkers right now. It encapsulates the emotional and subjective associations that come with using a product or taking part in a service. It is how your members feel about how they get along at…
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Continue reading →: Scheduling Social And Following ThroughDigital Media Puts a Human Face On Business Here’s an ironic fact: Digital media can actually add a human touch to your gym! In this day and age it’s absolutely imperative that, as a business owner, you take full advantage of the low-cost high-impact resources that you can find online,…
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Continue reading →: Respond To Reviews Every TimeThese days it’s almost impossible to avoid the online community and customer feedback. Think of that as a good thing! Make the effort to be aware of reviews of your gym or studio and be prepared to respond. The secret is first knowing where to seek them out and then…
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Continue reading →: Target’s Data Breach Impacts the Health Club IndustryMaybe you’ve heard about how retail giant Target had a huge data breach in 2013. If you were exceptionally unfortunate, you know about it because of fraudulent activity somewhere in your personal credit profile. As a gym owner it may be hitting you particularly hard by interfering with your monthly…
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Continue reading →: Social Supports Your Gym Business As An Interconnected CommunityIf you don’t yet have a social media presence for your gym, you really should start now. Your business might have a passionate and active membership out there on Facebook or Twitter, just waiting to engage through social media as a community. Of course, that’s the holy grail of social…
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Continue reading →: Health Club Promotions That Give BackThe Memorial Day Weekend is approaching as I write this and I am reminded that those who served our country are among the most deserving of our support. When it comes to charity donations gym and fitness center owners can make a great contribution by including marketing promotions that give…
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Continue reading →: Know Your Role And Play ItLeadership has an element of theater and what are we as gym and fitness center owners if not leaders? Personally, I got into the gym ownership business out of an urge to follow my passion. I had a burning desire to make a positive impact and make a living doing…
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Continue reading →: Gym Insight Is Growing!Gym Insight is pleased to welcome Larry Francis as the head of our Customer Service Department! Larry has great enthusiasm and passion for the fitness industry. Larry is an avid fan of all the fitness heroes in our industry and will use his previous experience as a gym operator to…
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Continue reading →: Most Current Fitness Industry Statistics – Part 2This is part 2 of a multiple part series. Fitness Metrics Revisited It’s about time for an update of fitness industry trends once again. Although many of the numbers that I relied on last year are still to be released, there are enough statistics around that I thought i could…
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Continue reading →: In The Gym With The Affordable Care ActSince I am writing this on tax day, I am reminded of the Affordable Care Act (ACA) and what it means for your small business. I want to look at some of the features that will result from the impact on small gym owners, of health coverage and collecting the…
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Continue reading →: Crunch Fitness Business ModelAll Crunch and No Judgment Every once in a while I like to give a shout-out to a company that’s doing their own thing in the fitness industry and being rewarded for it with success. Crunch Fitness and their franchisees are a great example of exactly that. They have a…
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Continue reading →: Retail In The Gym RevisitedThere are some principles that are true for all businesses, not just for small gyms or fitness centers. You need to find the right balance of service and retail merchandise sales. If you can fit retail into your gym business model it’s going to be a good insurance policy. It…
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Continue reading →: Reinvesting – Functional ObsolescenceBeating Functional Obsolescence Gym ownership is actually a pretty dynamic business, in case you didn’t already know that (you’re welcome). Rapidly changing trends mean that you always have to be on the lookout for a shift in what the membership expects. On a more basic level you need to reinvest…
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Continue reading →: What Is Your Story?Do you have a back story to how your business started? Do your employees know the why and what-for of the enterprise they work for? Employees need a story that they can focus on and a reason to identify with your small gym business. If that story is something that…
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Continue reading →: Student Loans and the Trainers Who Have ThemThe fitness trainers that I’ve worked with over the years have been a very diverse range of people. They share a love of fitness and the drive to help others achieve it. Of course, I’m speaking in very broad generalizations here, but there is another thing that all too many…
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Continue reading →: Exercise Equals CoffeeMeasuring Stimulation There was a lot of information that I left out of the Moscow Subway article because it was getting too long. For example, there was an interesting article on The Daily Beast Blog about how short bursts of vigorous exercise has a more stimulating effect than a cup…
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Continue reading →: Access Types ComparedBarcoded Key Tags Or RFID For Easy Entry RFID and Barcoded key tags are two widely used types of systems for gym access control, in common usage with gym management software systems. Gym Insight supports both key technologies, it’s just a matter of which suits your needs best. Each has…
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Continue reading →: How To Video Tutorial with Gym Insight’s Access Softwarehttps://youtu.be/4Nc_LFR_-hI In this video, Anthony, a gym owner, shows you how to easily navigate the check-in access software by Gym Insight. He will quickly and efficiently show you how to do the following: Check-in a gym member. Search for gym member’s account. View a member’s status (green, yellow, or red)…
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Continue reading →: Social Networks for Gym Members – Do You Need Them?Social Networks are the fabric of community. I’m writing here about the social media networks that have emerged with the invention of the Internet and which connects people in a way that hasn’t been possible for past generations. Like This Article on Facebook! The arrival of facebook, Twitter and other…
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Continue reading →: Spartan Up! Reading The Spartan Race PhilosophyThe founder of the Spartan Race is releasing a book entitled "Spartan Up! You’ll Know At The Finish". As I mentioned in a previous blog post, about Promotions That Take You to The Edge, I had the great privilege to meet the team behind Spartan Races a few weeks back.…
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Continue reading →: Get Organized with the Gym Insight Enhanced Billing ModelHow does a small gym get the most out of its software and payment processing resources? What is the right combination of services to best support gym owners and their managers in the battle against the seemingly unlimited resources of the multinational big-box brands of the fitness industry? I have…
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Continue reading →: Gym Equipment Leasing – It Takes Options To Make OptionsI last wrote about leasing one year ago and, as it’s such an important issue, I decided that it’s time once again. Leasing should be something that every gym owner is aware of as an ownership alternative. In fact I want to make the claim that gym equipment leasing is…
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Continue reading →: Looking for Barcoded Keytags?Whether you have a front desk set up or a 24 hour access health club or studio, Gym Insight’s access software works with barcode scanners and keytags. Since we do not provide barcoded keytags, we have received countless requests from our software clients for referrals to a keytag provider. For…
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Continue reading →: Building The Team That Sells EffectivelyGetting your fitness trainers and gym staff to promote products and services requires some work from you as the business owner first. This means that you’re going to have to do a little selling in the form of leadership. It is up to you to motivate your team to generate…
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Continue reading →: Gym Insight Now Integrated with MailChimpYou asked for it and now we got it! Gym Insight is now integrated with MailChimp. One of the most basic techniques for marketing and sales is utilizing email lists to contact both current and former members. Now Gym Insight allows your fitness business to send mass emails for your…
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Continue reading →: Embracing the Cluster and Responding to CompetitionEver notice that gyms all seem to cluster together in one corner of the neighborhood? It’s like where all four corners of an intersection each have a gas station on them. How does that work? And what does that mean for the small business owner? It works because everyone gets…
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Continue reading →: For Immediate Release – A Cost Effective Marketing StrategyMarketing your fitness center is always a battle to stand out from the crowd. The voice most likely to be heard is the one that makes the best use of media to consistently send the message that will appeal to the most potential members. Over time you will discover a…
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Continue reading →: Promotions That Take You To The EdgeRecently I wrote about New Year promotions and also about working with and connecting to your local business community. Anything that gives you increased standing and respect in the community is a good thing, in my opinion. The importance of marketing and promotion can’t be overstated. Unless you’ve hit on…
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Continue reading →: Cancellation: Inoculation or Escalation?This week I felt inspired to write about handling membership cancellations. There are several reasons that they come to mind right now. It’s the season for peak sign-ups, which will be followed later by a wave of cancellations as the faint hearted drop by the wayside. Also, there have been…
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Continue reading →: Here We Go Again: New Years Issues And BeyondThe seasonal fluctuations of the gym business are familiar to anyone who’s been a member of a gym for more than a year. Gym owners and managers are even more acutely aware of the seasonal changes in the business because of the changing stress levels that go with the seasons.…
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Continue reading →: Of Marketing Gurus and Gym PromotionsOne of the most insightful marketers ever is a man from Indiana named Jay Abraham, possibly you’ve heard of him. He’s an author and marketing consultant who has produced many books, seminars, and audio programs of his marketing philosophy. He comes to mind because it’s January and that means that…
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Continue reading →: The Value of Clean Working
Keeping your gym clean is a topic that I like to return to occasionally. I do so because it’s one of the keys to success in gym management. It’s vitally important to your business success. This is a review and a reminder about this topic and I’m sure that I’ll…
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Continue reading →: White Label Marketing Platform For Gym OwnersInnovation is a key to survival in the modern business world and Gym Insight is always looking to develop new methods for gym owners to take advantage of technology to stay on the leading edge. We are developing a program for gym owners that will have the benefits of a…
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Continue reading →: Gym Insight Breaks Over 1,000 Clients During Christmas 2013!Less than 9 months after releasing Gym Insight’s V2, we were extremely honored to welcome our 1,000 th active user on Christmas Eve. Gym Insight has grown faster than ever anticipated. We want to thank you all for giving a small, organic software company an opportunity to help benefit your…
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Continue reading →: Beating the Holiday Membership Blues
Pre-Sales Fill The Void In the lead up to the Christmas holiday, members and prospective gym members have their thoughts elsewhere. This always means less foot traffic into gyms and fewer inquiries for memberships. So, you need some sort of seasonal boost to your small gym’s revenue stream. The bills…
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Continue reading →: Moscow Subway Exercise To RideHere at Gym Insight we’re always looking to the future of gym management software. To that end, we’ve been attempting to read the fitness trends in which our customers, as owners and managers of independent small gyms and fitness centers, have a real interest in understanding and anticipating. With the…
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Continue reading →: Gym Insight Now Internationalized for Canada!Since the launch of Insight, we have had a significant interest from our neighboring country, Canada. Slowly, but surely, we have been working on internationalizing our program for Canadian use. We are excited to announce the on-board of our first Canadian gym just a few weeks ago. After beta testing…
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Continue reading →: Do Discount Offers Make Loyal Health Club Members?
I’ve occasionally had some casual inquiries about adding the ability to manage time-limited part-time customers to Gym Insight. That means time selective memberships that use your gym when you have excess capacity, the quiet times of low attendance that comes from the natural ebb and flow of membership demand. I…
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Continue reading →: The Long And Short of The Long TailWhen you have to make the decisions about where you are going to spend your marketing efforts, it really helps to have a sense of what your market is like statistically. In my post about the 80/20 Rule I talked about how a few activities can produce the majority of…
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Continue reading →: ACSM Worldwide Trend ReviewYou can never have too much information about where the market trends are heading. One really insightful source that I’d like to discuss is the eighth annual American College of Sports Medicine’s (ACSM) Worldwide Survey of Fitness Trends for 2014. To get the most out of it I recommend that…
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Continue reading →: Dissecting Trends In Gym ActivitiesHow do you read the future? All you can do is look at the trends and make an educated guess based on the way things are going now. You have to make some judgment calls as well, because trends can reverse unexpectedly or they can be hidden in mountains of…
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Continue reading →: Innovative Marketing Ideas for Your Gyms That Your Competitors are MissingNew Year’s Day is right around the corner, and that means gyms can expect the annual rush of resolution-fueled gym members. Although the short-lived swarm of new clients each January is great, gyms should be doing more to market themselves throughout the year – and doing it in more innovative…
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Continue reading →: 10 Things To Be Thankful For as A Gym OwnerI believe that one of the keys to a happy life, a life well lived is developing an attitude of gratitude for the things that make life worthwhile and rewarding. I think it was Tony Robbins, whom I first heard say that, it’s stuck with me ever since. In celebration…
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Continue reading →: Secrets of the Social Gym ConnectionWhat is the one thing that you need to keep in mind to keep people signing up for gym memberships? What is it about hanging out in a communal space to exercise? With reasonably priced modern fitness equipment, most people could train at home, so why take the time and…
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Continue reading →: Pros & Cons of Gym Retail Revenue
If you own a small gym, you probably know about taking on the heavy burden of capital investment and leasing your venue and equipment. It’ll keep you awake at night when you’re signing the checks, believe me! Like all small business owners, you really need to look at every possible…
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Continue reading →: Protect Your Gym With A Clearly Written Employee HandbookDo you have an employee handbook for your gym? In my opinion, having a handbook is extremely important and relevant for large clubs and small clubs alike. As the boss it’s important to play your cards close to your chest, to maintain control. However, having the rules and definitions out…
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Continue reading →: How Targeted Studios & Small Conventional Fitness Centers Can Work TogetherTargeted studios are the young guns of the fitness industry. As a small fitness center owner or manager, you have to respond to their potential threat, or they may figuratively eat your lunch. This type of fitness business represents a significant threat to the conventional gym model. But there are…
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Continue reading →: Your Fitness Business Needs A Website & Online Sign-Up. Here’s Why!I founded Gym Insight because I wanted software that catered directly to how I manage my fitness center, and I just couldn’t find that on the market. At least, not up to the standards that I expect from a dedicated business application. Insight has been so successful because other owners…
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Continue reading →: Your Gym Membership Retention Specialist Holds The KeyOver the past week I learned a very important lesson. For my small gym, I wrongly thought that my manager and personal trainers were enough. What I realize now is that this isn’t true. Having one employee dedicated to member retention is a necessity. I had a revelation: Member engagement,…
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Continue reading →: Gym Brand Products PromotionsYou know that you need to establish your brand name and image in the fitness industry, but how will you do that? Giving excellent customer service and providing state-of-the-art gym equipment and facilities are just some of the initial steps. You also need to create some buzz about your gym…
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Continue reading →: How to Successfully Promote Your Gym with Flyer CampaignsFlyers and leaflets give you an inexpensive way to promote your gym and attract new members. Whether or not they offer an effective solution is up to you and what you decide to do with them. Not every flyering campaign brings you the reputation that you want or the clients…
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Continue reading →: How to Handle Gym Member ComplaintsWhen running a fitness center or any other business for the matter, it is only a matter of time till you have to deal with a disappointed or angry customer. This is when you face the challenge of handling the situation in such a way that the customer discovers the…
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Continue reading →: Hiring Gym Employees Two By Two: The Noah’s Ark PhilosophyDoubling up on employees may seem like a luxury, but when the pressure’s on, you’ll be glad you did. Just as Noah filled the Ark with animals two by two before the flood, you have to hire staff in twos. The alternative is that you risk being stuck at the…
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Continue reading →: Multiply Your Gym Marketing With the $5 Membership PromotionLike I’ve mentioned before, the fitness center market is highly competitive (as if you didn’t know that already). To gain any leverage in the marketplace you have to be extremely creative in the way you attract new members. I’ve developed some enticements for members by experimenting, building on what works…
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Continue reading →: Is Your Gym Offering 24-Hour Access Yet?It seems like everybody has such a hectic schedule these days that more and more services have to be offered around-the-clock. Stores, gyms and even fast food restaurants are open 24 hours a day, to cater to the late-night crowds. Large numbers of people now work nontraditional hours. Shift workers…
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Continue reading →: Why Having Checklists Will Benefit Your Gym BusinessWhen you’re aiming for success in the fitness industry, there are a number of factors to consider during the start-up period. That’s why it’s always a good idea to have a checklist in place for everything to ensure smooth business operations. A detailed checklist helps you keep the gym organized…
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Continue reading →: High Software Demand Results in a Wait ListIf you are looking to have your health club or training studio operating with the best gym management software by the New Year, we encourage you to get on Insight’s wait list ASAP! Insight is honored to have such a high demand for our premium plan applications. In order to…
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Continue reading →: What You Need to Know About Personal Trainer CertificationGetting your certification as a personal trainer can propel you into a new and satisfying career. But before you launch your website, start your Twitter feed, and begin to look for clients, there is something you need to do first. Pass your certification exam. Okay, so that may seem as…
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Continue reading →: Minimalist Gym Menus Mean More Marketing MuscleWhen it comes to signup time most gym membership prospects want easy choices. Then, of course, there are the more knowledgeable new clients, who know what they want and love to think they got a little something extra in the deal. As the gym owner or manager, you can play…
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Continue reading →: 3 Key Elements in Retaining New Gym Members
Your gym may be well known for coming up with creative promotion ideas, but that doesn’t guarantee your members will want to stay for a long time. The key is to provide excellent service, so that they fall in love with the experience of working out at YOUR gym. You…
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Continue reading →: Creative Fall Promotion Ideas for Gyms5 Cleaver Fall Promotion Ideas for Gyms As the Southern hemisphere experienced a change in season – from winter to spring – on September 22nd, the Northern parts of the world entered autumn. The transition, known as the autumnal equinox, from summer to fall in the North marks the beginning…
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Continue reading →: Gym Website BasicsFrom the moment that a potential client first lands on your website they will statistically make up their mind in mere seconds. Those people who decide that your website doesn’t offer what they’re looking for will leave your website without viewing another page – this is referred to as a…
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Continue reading →: 4 Tips on Using Memes & Motivational Quotes for Your Gym BusinessMeme communication has a longer history than you might think. This form of communication was first coined back in 1976 by Richard Dawkins in The Selfish Gene. Although the concept is not new, its effects have been consistent throughout generations. Memes always had a tendency to “spread like wildfire” or…
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Continue reading →: Fitness Gym Terms Every Gym Owner Must Know & Account ForA lot of jargon is thrown around in the world of fitness. Walk into any gym at any given moment in any part of the world and you will hear a conversation about too much muscle one day going through some magical, Narnia-like metamorphic journey to fat. Well, if muscle…
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Continue reading →: Capturing & Protecting Your Members’ Hearts: 4 Important Things You Must Know about CPR & AEDsSudden cardiac arrest is considered to be among the leading causes of death in the Unites States alone, with more than 350,000 deaths every year. According to a new report "[s]udden cardiac arrest survival greater at fitness facilities," people who experience sudden cardiac arrest at "traditional" exercise facility’s (like health…
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Continue reading →: Gently Does It Wins The Race For Gym Text CampaignsMost people have some sort of mobile device connected to an SMS text-messaging network these days. That creates an opportunity for the enterprising fitness center owner to use text messages as another medium in their marketing strategy, with which to engage with gym members. The question is how does that…
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Continue reading →: The Pains and Gains of Drills and Skills: Why Gyms & Personal Trainers Should Utilize Outdoor Obstacle CoursesAll personal trainers are fully cognizant of the benefits of taking the workout of their clients outdoors. The advantages go much beyond just the fitness objectives. When exercising outdoors, people are benefited by both physiological as well as psychological gains. This fact can be extolled by all fitness instructors in…
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Continue reading →: Personal Trainer Prep: 3 Questions a New Client Will Likely Ask YouYou’d be forgiven for assuming that each and every professional working in the health and fitness industry today was of the same caliber, but you’d also be very wrong indeed. In reality, the differences can be night and day which for clients and customers can mean the difference between fast…
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Continue reading →: Gym Management Systems for DummiesAs a gym owner, health club operator, or as a freelance personal trainer, without a doubt, one or more of the following questions crosses your mind daily… How much personal training did our Brentwood gym sell last week? Who is the top grossing salesperson at our Freemont club? How did…
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Continue reading →: Email Marketing Essentials for GymsIf you are a gym owner, then one of the things you may have noticed is that a large number of people who often sign up for memberships do so with great interest, motivation and good intentions. However, due to the unending demands of their professional or personal life, they…
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Continue reading →: Unusual & Effective Fitness EquipmentUnusual fitness equipment has its advantages in both attracting new customers to your fitness business and retaining current members. Encouraging New Gym Goers Join Your Gym When new customer walks through your door that has never had a gym membership, emphasize why the variety of your gym equipment is important…
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Continue reading →: Subscribe to Insight’s Blog!Would you like to keep up to date with Insight’s news, views, blog posts and more? Get more Insight into our gym membership management software, product development, and fitness business information by signing up today! Subscribe to Gym Insight Blog! Email Address First Name Last Name
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Continue reading →: Subscribe to Insight’s Blog!
Would you like to keep up to date with Insight’s news, views, blog posts and more? Get more Insight into our gym membership management software, product development, and fitness business information, by signing up today! Subscribe to Gym Insight Blog! Email Address First Name Last Name
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Continue reading →: Gym Business Email MarketingAs an independent gym owner, I have learned a lot over the years. The growth in knowledge that I have now compared to back then when I opened the doors to my first club is staggering. I constantly have ideas and thoughts running through my head wishing that I could…
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Continue reading →: The Difference Between Payment Processing Companies & Gym Management SystemsOver the years, independent gyms and their counterparts like training studios and bootcamps, have been moving from cash transactions to online payments. This is done through a system called payment processing. A payment processor is a company used to handle credit/debit card transactions through a payment gateway which in turn…
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Continue reading →: Gym Owner’s Perspective on Providing Fitness for KidsEveryone desires to be fit and healthy. But unhealthy eating habits and lack of exercise can make staying fit a few pounds away. Children, too, need to be made aware of the importance of staying fit. Excessive consumption of processed food, sodas loaded with sugar, fast food, fried food, and…
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Continue reading →: Flat Rate Pricing Plans Now Available!At Insight, we listen to our clients’ requests and make those requests a reality! Over the past couple of months, we have been diligently working on re-structuring and beta testing our pricing model to include flat rate monthly plans! You can still sign up for free to see if Insight…
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Continue reading →: Marketing Your Gym on YouTubeWe can all agree that in today’s world, marketing with pictures and video makes a greater statement than with words alone. However, marketing in these realms has become competitive and tricky. Graphic design work for pictures and professional videographers can also be out of the budget for the smaller independent…
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Continue reading →: Top Ten Ways to Save Money When Opening a GymGuest Post By Cory Damm Opening a gym in today’s market may feel like a daunting task. You’ve got the competition of national fitness club powerhouses, and the cost associated with finding a space, equipment, staff, and insurance. Hundreds of veteran gym owners wish they knew then what they know…
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Continue reading →: This Month’s Buzz Words: “Small Group Training”We all know that fitness plays a very important role in our daily lives. It helps to maintain our health and keeps our bodies immune to fight off diseases and illness. Physical fitness is important for those who are suffering from obesity and other weight related problems. Joining a health…
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Continue reading →: Popular Pieces of Aerobic Pool EquipmentSwimming and other pool related activities are a great way for people to relax, stay cool and be fit at the same time. Swimming in a pool regularly helps reduce weight as well as improve your cardio endurance. The following is a list of pool equipment and some general exercises…
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Continue reading →: Staying Healthy This SummerThe beach and lake season calls for a focus on hydration and energizing foods to support fitness goals. Coconut water acts as a natural diuretic and aids in waste elimination. Berries and tomatoes offer antioxidants and hydration, while watermelon’s high water content and lycopene provide energy. Recipes like coconut water…
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Continue reading →: Measure, Improve & Grow Your Business’ Profit!The age old adage "what gets measured gets improved" holds a lot of value for businesses. This phrase is often tossed around when you are being convinced to add a metric to your scorecard or in today’s world of technology, the dashboard. The basic theory underlying this phrase is that…
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Continue reading →: Another Way to Help Special PopulationsI have posted quite a few articles about the Special Population group here on this gym business blog, because I believe it is not only a great market segment from the perspective of a gym owner, but also a noteworthy population to contribute to. Due to a close loved one…
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Continue reading →: How to Make Your Health Club More Green NowToday, there are lots of businesses that are trying to serve their own causes, their customers’ causes, and also Mother Earth simultaneously. There are many examples of successful fitness clubs turning green and still showing great results in their businesses. Being environmentally cautious isn’t an only limited to a large…
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Continue reading →: The Fitness Industry’s Largest FranchiseThe largest fitness franchise in the world, Curves International, has listed close to 3,500 locations in the United States, where the health club first originated in 1992.[i],[ii]. The fitness franchise was co-founded by Gary and Diane Heavin in the year 1995,[iii] and has grown to an approximate 10,000 location worldwide.[iv]…
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Continue reading →: Tutorials Now Available
You asked for it and now we got it ~ TUTORIALS! We are adding them as you are requesting them…so keep the requests coming! once you are registered for Insight, go to the blue user button and scroll down to Tutorial. You will be taken on a step-by-step guide on…
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Continue reading →: A Gym Owner’s Perspective on Protein PowdersProteins are essential to repair and grow tissues. To gain muscle mass or even to lose fat, protein intake is essential. This we know. However, the unknown ventures into the territory of which protein product to consider. Buying a protein powder is not easy for any individual consumer. There are…
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Continue reading →: Best Products For Your Gym’s Nutritional CounterMillions of people around the world take protein powders, vitamins and supplements to slow down aging, maintain good heath and build muscles. As a result of the current agricultural practices, the soil has lost some of its fertility. This has negatively affected the quality of food grown in such soils.…
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Continue reading →: Let The Trend Be Your Friend With Special PopulationsAs an owner or operator of a fitness center you’re probably going to find in the near future that your clientele will include more members of special populations. By this I mean groups such as seniors and people with fitness and diet related health issues. These are growing segments of…
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Continue reading →: Client Retention through MotivationIt is no secret that without motivation, it is hard for any exercise program to survive. Although there are many factors that go into the longevity and success of your personal-training business, one of the main factors that this post will focus on is your ability to motivate your clients.…
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Continue reading →: 3 Out of the Ordinary but Effective Workout ClassesThere are many kinds of gym-going people in the world. Some people are ready to go break a sweat, and return to their routine lives after a good, sincere workout. The rest of us unfortunately comprise of people who ‘try to’, ‘want to’, and ‘occasionally’ go to the gym. Well,…
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Continue reading →: Special Populations: Responding Proactively to Current Fitness Industry TrendsThe emerging trends in healthcare and the fitness industry are starting to become clear, and they are trends that are currently on a path toward merger. What does this mean for fitness club owners? You can increase your potential market size by refocusing, to include programs that are designed to…
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Continue reading →: Best Health Club Locations
If you are planning on opening a health club, gym, or fitness studio, location is going to be vital for your new business. This is because people primarily choose health clubs that are nearest to their homes or those locations that are the most convenient and accommodates their daily routines.…
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Continue reading →: “Gym Rescue” Your Own Gym without Relying on Randy CoutureIf your gym is in a bad shape when it comes to revenue or profit, rule number one is – do not panic! Jumping the gun and rushing to Randy Couture does not have to be your first option. The positive side of allowing him to "rescue your gym" is…
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