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Continue reading →: Building The Team That Sells EffectivelyGetting your fitness trainers and gym staff to promote products and services requires some work from you as the business owner first. This means that you’re going to have to do a little selling in the form of leadership. It is up to you to motivate your team to generate…
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Continue reading →: Gym Insight Now Integrated with MailChimpYou asked for it and now we got it! Gym Insight is now integrated with MailChimp. One of the most basic techniques for marketing and sales is utilizing email lists to contact both current and former members. Now Gym Insight allows your fitness business to send mass emails for your…
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Continue reading →: Embracing the Cluster and Responding to CompetitionEver notice that gyms all seem to cluster together in one corner of the neighborhood? It’s like where all four corners of an intersection each have a gas station on them. How does that work? And what does that mean for the small business owner? It works because everyone gets…
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Continue reading →: For Immediate Release – A Cost Effective Marketing StrategyMarketing your fitness center is always a battle to stand out from the crowd. The voice most likely to be heard is the one that makes the best use of media to consistently send the message that will appeal to the most potential members. Over time you will discover a…
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Continue reading →: Promotions That Take You To The EdgeRecently I wrote about New Year promotions and also about working with and connecting to your local business community. Anything that gives you increased standing and respect in the community is a good thing, in my opinion. The importance of marketing and promotion can’t be overstated. Unless you’ve hit on…
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Continue reading →: Cancellation: Inoculation or Escalation?This week I felt inspired to write about handling membership cancellations. There are several reasons that they come to mind right now. It’s the season for peak sign-ups, which will be followed later by a wave of cancellations as the faint hearted drop by the wayside. Also, there have been…
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Continue reading →: Here We Go Again: New Years Issues And BeyondThe seasonal fluctuations of the gym business are familiar to anyone who’s been a member of a gym for more than a year. Gym owners and managers are even more acutely aware of the seasonal changes in the business because of the changing stress levels that go with the seasons.…
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Continue reading →: Of Marketing Gurus and Gym PromotionsOne of the most insightful marketers ever is a man from Indiana named Jay Abraham, possibly you’ve heard of him. He’s an author and marketing consultant who has produced many books, seminars, and audio programs of his marketing philosophy. He comes to mind because it’s January and that means that…
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Continue reading →: The Value of Clean WorkingKeeping your gym clean is a topic that I like to return to occasionally. I do so because it’s one of the keys to success in gym management. It’s vitally important to your business success. This is a review and a reminder about this topic and I’m sure that I’ll…
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Continue reading →: Gym Insight Breaks Over 1,000 Clients During Christmas 2013!Less than 9 months after releasing Gym Insight’s V2, we were extremely honored to welcome our 1,000 th active user on Christmas Eve. Gym Insight has grown faster than ever anticipated. We want to thank you all for giving a small, organic software company an opportunity to help benefit your…
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Continue reading →: Beating the Holiday Membership Blues
Pre-Sales Fill The Void In the lead up to the Christmas holiday, members and prospective gym members have their thoughts elsewhere. This always means less foot traffic into gyms and fewer inquiries for memberships. So, you need some sort of seasonal boost to your small gym’s revenue stream. The bills…
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Continue reading →: Do Discount Offers Make Loyal Health Club Members?
I’ve occasionally had some casual inquiries about adding the ability to manage time-limited part-time customers to Gym Insight. That means time selective memberships that use your gym when you have excess capacity, the quiet times of low attendance that comes from the natural ebb and flow of membership demand. I…
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Continue reading →: The Long And Short of The Long TailWhen you have to make the decisions about where you are going to spend your marketing efforts, it really helps to have a sense of what your market is like statistically. In my post about the 80/20 Rule I talked about how a few activities can produce the majority of…
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Continue reading →: ACSM Worldwide Trend ReviewYou can never have too much information about where the market trends are heading. One really insightful source that I’d like to discuss is the eighth annual American College of Sports Medicine’s (ACSM) Worldwide Survey of Fitness Trends for 2014. To get the most out of it I recommend that…
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Continue reading →: 10 Things To Be Thankful For as A Gym OwnerI believe that one of the keys to a happy life, a life well lived is developing an attitude of gratitude for the things that make life worthwhile and rewarding. I think it was Tony Robbins, whom I first heard say that, it’s stuck with me ever since. In celebration…
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Continue reading →: Pros & Cons of Gym Retail RevenueIf you own a small gym, you probably know about taking on the heavy burden of capital investment and leasing your venue and equipment. It’ll keep you awake at night when you’re signing the checks, believe me! Like all small business owners, you really need to look at every possible…
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Continue reading →: Protect Your Gym With A Clearly Written Employee HandbookDo you have an employee handbook for your gym? In my opinion, having a handbook is extremely important and relevant for large clubs and small clubs alike. As the boss it’s important to play your cards close to your chest, to maintain control. However, having the rules and definitions out…
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Continue reading →: How Targeted Studios & Small Conventional Fitness Centers Can Work TogetherTargeted studios are the young guns of the fitness industry. As a small fitness center owner or manager, you have to respond to their potential threat, or they may figuratively eat your lunch. This type of fitness business represents a significant threat to the conventional gym model. But there are…
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Continue reading →: Your Fitness Business Needs A Website & Online Sign-Up. Here’s Why!I founded Gym Insight because I wanted software that catered directly to how I manage my fitness center, and I just couldn’t find that on the market. At least, not up to the standards that I expect from a dedicated business application. Insight has been so successful because other owners…
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Continue reading →: Your Gym Membership Retention Specialist Holds The KeyOver the past week I learned a very important lesson. For my small gym, I wrongly thought that my manager and personal trainers were enough. What I realize now is that this isn’t true. Having one employee dedicated to member retention is a necessity. I had a revelation: Member engagement,…
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Continue reading →: How to Successfully Promote Your Gym with Flyer CampaignsFlyers and leaflets give you an inexpensive way to promote your gym and attract new members. Whether or not they offer an effective solution is up to you and what you decide to do with them. Not every flyering campaign brings you the reputation that you want or the clients…
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Continue reading →: Hiring Gym Employees Two By Two: The Noah’s Ark PhilosophyDoubling up on employees may seem like a luxury, but when the pressure’s on, you’ll be glad you did. Just as Noah filled the Ark with animals two by two before the flood, you have to hire staff in twos. The alternative is that you risk being stuck at the…
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Continue reading →: Multiply Your Gym Marketing With the $5 Membership PromotionLike I’ve mentioned before, the fitness center market is highly competitive (as if you didn’t know that already). To gain any leverage in the marketplace you have to be extremely creative in the way you attract new members. I’ve developed some enticements for members by experimenting, building on what works…
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Continue reading →: Is Your Gym Offering 24-Hour Access Yet?It seems like everybody has such a hectic schedule these days that more and more services have to be offered around-the-clock. Stores, gyms and even fast food restaurants are open 24 hours a day, to cater to the late-night crowds. Large numbers of people now work nontraditional hours. Shift workers…
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Continue reading →: Why Having Checklists Will Benefit Your Gym BusinessWhen you’re aiming for success in the fitness industry, there are a number of factors to consider during the start-up period. That’s why it’s always a good idea to have a checklist in place for everything to ensure smooth business operations. A detailed checklist helps you keep the gym organized…
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Continue reading →: High Software Demand Results in a Wait ListIf you are looking to have your health club or training studio operating with the best gym management software by the New Year, we encourage you to get on Insight’s wait list ASAP! Insight is honored to have such a high demand for our premium plan applications. In order to…
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Continue reading →: What You Need to Know About Personal Trainer CertificationGetting your certification as a personal trainer can propel you into a new and satisfying career. But before you launch your website, start your Twitter feed, and begin to look for clients, there is something you need to do first. Pass your certification exam. Okay, so that may seem as…
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Continue reading →: 3 Key Elements in Retaining New Gym Members
Your gym may be well known for coming up with creative promotion ideas, but that doesn’t guarantee your members will want to stay for a long time. The key is to provide excellent service, so that they fall in love with the experience of working out at YOUR gym. You…
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Continue reading →: Creative Fall Promotion Ideas for Gyms5 Cleaver Fall Promotion Ideas for Gyms As the Southern hemisphere experienced a change in season – from winter to spring – on September 22nd, the Northern parts of the world entered autumn. The transition, known as the autumnal equinox, from summer to fall in the North marks the beginning…
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Continue reading →: Gym Website BasicsFrom the moment that a potential client first lands on your website they will statistically make up their mind in mere seconds. Those people who decide that your website doesn’t offer what they’re looking for will leave your website without viewing another page – this is referred to as a…
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Continue reading →: 4 Tips on Using Memes & Motivational Quotes for Your Gym BusinessMeme communication has a longer history than you might think. This form of communication was first coined back in 1976 by Richard Dawkins in The Selfish Gene. Although the concept is not new, its effects have been consistent throughout generations. Memes always had a tendency to “spread like wildfire” or…
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Continue reading →: Fitness Gym Terms Every Gym Owner Must Know & Account ForA lot of jargon is thrown around in the world of fitness. Walk into any gym at any given moment in any part of the world and you will hear a conversation about too much muscle one day going through some magical, Narnia-like metamorphic journey to fat. Well, if muscle…
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Continue reading →: Capturing & Protecting Your Members’ Hearts: 4 Important Things You Must Know about CPR & AEDsSudden cardiac arrest is considered to be among the leading causes of death in the Unites States alone, with more than 350,000 deaths every year. According to a new report "[s]udden cardiac arrest survival greater at fitness facilities," people who experience sudden cardiac arrest at "traditional" exercise facility’s (like health…
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Continue reading →: The Pains and Gains of Drills and Skills: Why Gyms & Personal Trainers Should Utilize Outdoor Obstacle CoursesAll personal trainers are fully cognizant of the benefits of taking the workout of their clients outdoors. The advantages go much beyond just the fitness objectives. When exercising outdoors, people are benefited by both physiological as well as psychological gains. This fact can be extolled by all fitness instructors in…
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Continue reading →: Gym Management Systems for DummiesAs a gym owner, health club operator, or as a freelance personal trainer, without a doubt, one or more of the following questions crosses your mind daily… How much personal training did our Brentwood gym sell last week? Who is the top grossing salesperson at our Freemont club? How did…
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Continue reading →: Unusual & Effective Fitness EquipmentUnusual fitness equipment has its advantages in both attracting new customers to your fitness business and retaining current members. Encouraging New Gym Goers Join Your Gym When new customer walks through your door that has never had a gym membership, emphasize why the variety of your gym equipment is important…
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Continue reading →: Gym Business Email MarketingAs an independent gym owner, I have learned a lot over the years. The growth in knowledge that I have now compared to back then when I opened the doors to my first club is staggering. I constantly have ideas and thoughts running through my head wishing that I could…
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Continue reading →: The Difference Between Payment Processing Companies & Gym Management SystemsOver the years, independent gyms and their counterparts like training studios and bootcamps, have been moving from cash transactions to online payments. This is done through a system called payment processing. A payment processor is a company used to handle credit/debit card transactions through a payment gateway which in turn…
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Continue reading →: Gym Owner’s Perspective on Providing Fitness for KidsEveryone desires to be fit and healthy. But unhealthy eating habits and lack of exercise can make staying fit a few pounds away. Children, too, need to be made aware of the importance of staying fit. Excessive consumption of processed food, sodas loaded with sugar, fast food, fried food, and…
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Continue reading →: Flat Rate Pricing Plans Now Available!At Insight, we listen to our clients’ requests and make those requests a reality! Over the past couple of months, we have been diligently working on re-structuring and beta testing our pricing model to include flat rate monthly plans! You can still sign up for free to see if Insight…
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Continue reading →: Top Ten Ways to Save Money When Opening a GymGuest Post By Cory Damm Opening a gym in today’s market may feel like a daunting task. You’ve got the competition of national fitness club powerhouses, and the cost associated with finding a space, equipment, staff, and insurance. Hundreds of veteran gym owners wish they knew then what they know…
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Continue reading →: This Month’s Buzz Words: “Small Group Training”We all know that fitness plays a very important role in our daily lives. It helps to maintain our health and keeps our bodies immune to fight off diseases and illness. Physical fitness is important for those who are suffering from obesity and other weight related problems. Joining a health…
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Continue reading →: Popular Pieces of Aerobic Pool EquipmentSwimming and other pool related activities are a great way for people to relax, stay cool and be fit at the same time. Swimming in a pool regularly helps reduce weight as well as improve your cardio endurance. The following is a list of pool equipment and some general exercises…
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Continue reading →: Staying Healthy This SummerThe beach and lake season calls for a focus on hydration and energizing foods to support fitness goals. Coconut water acts as a natural diuretic and aids in waste elimination. Berries and tomatoes offer antioxidants and hydration, while watermelon’s high water content and lycopene provide energy. Recipes like coconut water…
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Continue reading →: Measure, Improve & Grow Your Business’ Profit!The age old adage "what gets measured gets improved" holds a lot of value for businesses. This phrase is often tossed around when you are being convinced to add a metric to your scorecard or in today’s world of technology, the dashboard. The basic theory underlying this phrase is that…
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Continue reading →: Another Way to Help Special PopulationsI have posted quite a few articles about the Special Population group here on this gym business blog, because I believe it is not only a great market segment from the perspective of a gym owner, but also a noteworthy population to contribute to. Due to a close loved one…
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Continue reading →: How to Make Your Health Club More Green NowToday, there are lots of businesses that are trying to serve their own causes, their customers’ causes, and also Mother Earth simultaneously. There are many examples of successful fitness clubs turning green and still showing great results in their businesses. Being environmentally cautious isn’t an only limited to a large…
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Continue reading →: The Fitness Industry’s Largest FranchiseThe largest fitness franchise in the world, Curves International, has listed close to 3,500 locations in the United States, where the health club first originated in 1992.[i],[ii]. The fitness franchise was co-founded by Gary and Diane Heavin in the year 1995,[iii] and has grown to an approximate 10,000 location worldwide.[iv]…
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Continue reading →: Tutorials Now AvailableYou asked for it and now we got it ~ TUTORIALS! We are adding them as you are requesting them…so keep the requests coming! once you are registered for Insight, go to the blue user button and scroll down to Tutorial. You will be taken on a step-by-step guide on…
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Continue reading →: A Gym Owner’s Perspective on Protein PowdersProteins are essential to repair and grow tissues. To gain muscle mass or even to lose fat, protein intake is essential. This we know. However, the unknown ventures into the territory of which protein product to consider. Buying a protein powder is not easy for any individual consumer. There are…
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Continue reading →: Best Products For Your Gym’s Nutritional CounterMillions of people around the world take protein powders, vitamins and supplements to slow down aging, maintain good heath and build muscles. As a result of the current agricultural practices, the soil has lost some of its fertility. This has negatively affected the quality of food grown in such soils.…
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Continue reading →: Let The Trend Be Your Friend With Special PopulationsAs an owner or operator of a fitness center you’re probably going to find in the near future that your clientele will include more members of special populations. By this I mean groups such as seniors and people with fitness and diet related health issues. These are growing segments of…
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Continue reading →: Client Retention through MotivationIt is no secret that without motivation, it is hard for any exercise program to survive. Although there are many factors that go into the longevity and success of your personal-training business, one of the main factors that this post will focus on is your ability to motivate your clients.…
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Continue reading →: 3 Out of the Ordinary but Effective Workout ClassesThere are many kinds of gym-going people in the world. Some people are ready to go break a sweat, and return to their routine lives after a good, sincere workout. The rest of us unfortunately comprise of people who ‘try to’, ‘want to’, and ‘occasionally’ go to the gym. Well,…
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Continue reading →: Special Populations: Responding Proactively to Current Fitness Industry TrendsThe emerging trends in healthcare and the fitness industry are starting to become clear, and they are trends that are currently on a path toward merger. What does this mean for fitness club owners? You can increase your potential market size by refocusing, to include programs that are designed to…
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Continue reading →: Best Health Club LocationsIf you are planning on opening a health club, gym, or fitness studio, location is going to be vital for your new business. This is because people primarily choose health clubs that are nearest to their homes or those locations that are the most convenient and accommodates their daily routines.…
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Continue reading →: “Gym Rescue” Your Own Gym without Relying on Randy CoutureIf your gym is in a bad shape when it comes to revenue or profit, rule number one is – do not panic! Jumping the gun and rushing to Randy Couture does not have to be your first option. The positive side of allowing him to "rescue your gym" is…
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Continue reading →: Top 4 Gym Equipment Accessories Every Health Club Should HaveI am aware that I am listing 4 accessories and not a more normal “top” number of either 3 or 5 or even 10. I did that for a reason and not to be an overachiever if you think there should only be 3 listed or lazy if you believe…
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Continue reading →: How to Stay Classy While Sweaty: Top 5 Rules of Health Club EtiquetteContrary to what some believe, there is a certain way in which you should conduct yourself when you are working out around others in a gym environment. The reason behind this is pretty simple and obvious: there will be other people who might not be able to put up with…
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Continue reading →: Top 10 Questions Every New Customer Will Ask When Joining Your Health ClubCustomers need to be informed about gym memberships before joining. Understanding costs, guarantees for fitness, trial periods, trainer qualifications, group programs, equipment availability, offers, membership benefits, gym credibility, and smooth onboarding are crucial factors in their decision-making process.
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Continue reading →: Broaden Your Horizons By Supporting Fitness For Special PopulationsIf you are a gym and fitness center owner you will most likely find that you have to compete in a crowded market, where everyone is trying to court the same clientele. Having a fitness club where the customers are drawn in by the mere fact that you unlocked your…
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Continue reading →: Top 5 Most Popular Gym Equipment PiecesOne of the problems that people face when opening a gym or health club is the plethora of equipment choices. Although there are new and interesting, like the shake weight , it is ideal to stick to the classics. Here are the top 5 popular equipment pieces that every gym…
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Continue reading →: 7 Ways to Overcome Price Objections when Selling Health Club MembershipsClosing a deal when selling health club memberships is not easy nowadays. With the boom in the fitness industry, more and more health clubs are offering attractive deals and discounts to bring in more members. When making any sale, you need to have the knowledge and skills to handle any…
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Continue reading →: Controlling Chronic Pain with ExercisePain can be classified broadly into two types: acute and chronic pain. Although acute pain is more severe in intensity, chronic pain can be very difficult to manage. Chronic pain is a type of pain that will persist in a certain area for a very long period of time. Chronic…
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Continue reading →: Organic Juicing RecipesA healthy diet comprising or organic foods can go a long way in ensuring your good health. But the truth is that, most of us might not like to eat vegetables in their raw form. Also, making them can be tedious, and something that we cannot spare time on, in…
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Continue reading →: Special Populations: Helping the Unhealthy Become HealthyThere are really two kinds of people in America. Of course I’m speaking in terms of cliches here. But if you are going to reduce it to the lowest common denominator it can seem as though there are two types, one that is fit and healthy and one that is…
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Continue reading →: Health Club Business PlanningIf you are a fitness freak, you will find that opening a health club is a good way of doing something that you love. People are getting more and more health conscious by the day, owing to the unhealthy corporate lifestyle that has become very common in the modern way…
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Continue reading →: Fitness Industry Trends – Effect of Health Insurance on Fitness BusinessesHealth insurance companies today are of the opinion that prevention of ailments results in considerable cost reduction in healthcare. This is the precise reason why they are promoting fitness through discounts and reimbursement to their members when they join gyms or fitness clubs. If you think this is just a…
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Continue reading →: 3 Health Club Charity Sponsorship IdeasWith our economy at its current state and the rise in competition, it can be difficult to stay competitive in the fitness industry. You have to keep with the current fitness industry trends and fitness industry statistics to get in touch with your members and patrons. Staying current in the…
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Continue reading →: Best Juicing Combos for Workout RecoveryFor best results and recovery, you need to be mindful of what you eat and drink after exercise. A good diet post exercise speeds up your recovery and enables you to train consistently without feeling tired the next day. When you take in the right food, your muscle and tissue…
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Continue reading →: 10 Steps to Improve Health Club VentilationHaving a good ventilation system is important for the health club experience and environment. Fact: Most gyms are indoors and many people are sweating and breathing in recycled air. Problem: Risk of infection is high in gyms with poor ventilation systems. Factors contributing to the problem: 1) Viruses, germs and…
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Continue reading →: Most Current Fitness Industry Statistics – Part 1This is part 1 of a multiple part series. We have recently seen an immense increase in profitability of the fitness industry. This also means that there is an attractive prospect in terms of jobs and businesses in the industry. The U.S. Bureau of Labor Statistics suggests that the number…
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Continue reading →: Increasing Membership Retention with Health Club CleanlinessGyms and fitness clubs are areas that can get dirty pretty quick if not maintained properly. Since the main reason for many to hit the gym is to "sweat it out," they are bound to get dirty. Having said that, people prefer a clean area where they can workout. Keep…
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Continue reading →: 8 Ways to Improve Cash Flow for Your Health ClubHealth club owners often make use of limited budgets, especially when the doors first open. Limited cash flow is the primary reason why it is vital to account for every dollar that comes in and out of your health club business. When starting your health club business, you will be…
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Continue reading →: How Health Club Trainers Can Be Effective MotivatorsPeople accomplish a lot of things if they are motivated enough. But the question is how to motivate them to that level. It begins with an optimistic and positive attitude along with a strong belief system. If your clients come with a belief that they can do something, they are…
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Continue reading →: Insight on VegasStartups.comWe are excited to announce that Gym Insight has been listed on vegasstartups.com!
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Continue reading →: Why It’s Important for Fitness Centers to Hire Trainers with “Special Populations Certification”The US, in recent times, has seen an increase in population that suffers from heart diseases, obesity, diabetes, arthritis and other such longstanding health conditions. There is also a rising need for health programs that are cost effective and help in Medicare qualifications of adults. All these factors have given…
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Continue reading →: Spring Promotions for Health ClubsA lot of people are less active during the colder months of the year and join a health club with renewed interest in fitness during the spring. This is also the time when a lot of health clubs should come up with their own promotional ideas. Most health clubs look…



















