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Continue reading →: Building Value In Gym OwnershipThe Value Is Real If You Respect It Yourself One of the things that you learn when you’re working as a freelance contractor in the software business (bare with me here) is that you get more respect and more clients if you set a price that represents real value and…
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Continue reading →: Bring In New Members And Promote Your Gym With EventsThe Value Of Holding Events What do you do for your marketing and promotions currently? Hopefully, you are connecting with local businesses and getting creative with trial memberships. But in addition to that, have you been sponsoring or holding events that bring people into your gym space? These days, you…
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Continue reading →: Measurement Makes For A Happy Gym OwnerAccounting For The Details There are so many ways that paying attention to your costs will save some money and keep you earning a profit. Think of it like lacing your shoes before you workout. A better fit might only mean a slight advantage, but that could be the difference…
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Continue reading →: Survey Shows Small Gyms Grow By ReviewsThird Party Confirmations I was just reading the results of a really interesting small business survey, and the discussion about it, on the Club Solutions Website. The point was that community and reviews lead as the driving forces for growth across the spectrum of small businesses. Of 6,000 survey respondents,…
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Continue reading →: This Could Be The Ultimate Retention ToolChoose Your Application If you could develop a mobile application or app for your gym members what would it be? Would it be purely account information or training records? Would you want to make it a stand-alone Giga-download giant or a lightweight gateway app? Would it help you communicate with…
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Continue reading →: Charity Events By Orangetheory Prove My PointOn Orangetheory Joining Communities The new HIIT concept gym business Orangetheory has been expanding like crazy across the country of late. I’m glad to see that there is a fitness ethos behind the boom. It looks like they’re selective in whom they hire; only properly trained and certified exercise science…
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Continue reading →: The Diversity Bull In The China ShopSome Thoughts Based On Recent Events Human resources issues may seem like a long stretch for the Gym Insight Blog but this is a serious set of issues that could easily cause any small business to lose the farm. I’m talking about the fast changing and very sensitive issues of…
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Continue reading →: Drive Your Gym Business Forward With Digital ServicesGather Round For The Gym Insight Founder Story More businesses are creating mobile apps to either support their businesses or from which to bring forth a new enterprise and it is helping smart marketers to promote products and services in the most cost-effective way. The use of any digital offering…
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Continue reading →: Customer Service Is Not For EveryoneGive Great Customer Service To Secure Your Business Future I’ve come to the conclusion that there’s one simple key to effective customer service. It’s a principle that’s so obvious that it is quite simply missed most of the time. Sometimes genius lies in the simple, the unsophisticated and the literal.…
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Continue reading →: Ease Your Gym Management Burden By Learning How To DelegateThe Gentle Art Of Doling Out The Tasks There is an old aphorism that a job is like a treadmill, one where you have to keep moving to stay in one place. I would ask you, the reader who is also a gym business owner, whether you intended to form…
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Continue reading →: How to Market Your Gym the Lazy Man’s WayI think that you would agree me when I say: "Marketing is one of the biggest problems gyms owners will ever face" What if there was a marketing system that automatically just prints cash for you… Wouldn’t that be great? There is a way to have a marketing machine that…
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Continue reading →: Getting A Grip On Fitness Industry Trade ShowsYou know, we’re in a resolutely business-to-customer service industry, are we not? So, you might be forgiven for thinking that attending trade shows would be a waste of time. Don’t you believe it for a minute! It may be individual customers that you serve that earn your revenue but it’s…
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Continue reading →: Moving Your Gym And Surviving A Change In Gym LocationWhen You Have To Do What You Would Rather Not One of the biggest challenges that a gym owner can face is moving the physical location of the business. Perhaps this is even more of a pressing issue if you already have a location that your clients love. Everything else…
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Continue reading →: Streamlining Hiring And Training Processes For Gym OwnersBuilding On Previous Discussions Some time ago, Gym Insight was fortunate to have a guest post from Mike Hedlesky. It was an in-depth piece that has been a real asset to the Insight Blog and, judging by the traffic, a useful source of information and validation for the readers. So…
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Continue reading →: Thoughts On Security Data Breaches And LiabilitySounding The Data Breach Alarm Again Once again I’m writing about the issue of liability in financial data. Data breaches can affect more than credit cards, although the driving force is the card companies’ clamp down on fraud and identity theft. As the merchant, that is the account that is…
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Continue reading →: Podcasts For Gym Owners And By Them TooSharing The Conversation With Podcasting When you own a twenty-first century gym you really should support it with all the up-to-date media resources you can get. In my opinion, using the available tools of the Internet is the best way you can leverage even the leanest budget; many of them…
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Continue reading →: Funding Your Gym The Silicon Valley WayStages Of Building Your Empire The readers of Gym Insight are a pretty diverse group of people; some have aspirations to gym ownership and others are already there. So let’s look at one of the sexiest ways to get business funding. This is how the tech startups go about bootstrapping…
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Continue reading →: Why Join a Fitness Academy for Daily Exercise?We all know that daily exercise is important for staying fit. However, there are plenty of excuses that keep many people away from daily workout routines when they are at home or work. One of the best ways to ensure regular workout is being enrolled into a fitness academy where…
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Continue reading →: Punch Card Feature Now AvailableNow your members can enjoy the benefits of the classic punch card. The ways to utilize this feature are endless. Your fitness business can use the punch card to create a reward program, to track classes, or to manage visitor packages with ease.
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Continue reading →: Gym Business Niches You Wish You Thought OfThe Fitness Experience Companies like SoulCycle and Spartan Race are focused on the experience you have during training or as goals to meet for preparatory training. Other systems like CrossFit demand much of your body and even with proper supervision by certified staff you can easily strain muscles and joints…
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Continue reading →: Credit Card Liability And YouCredit Card Crackdown What is going on with that whole credit card change out, due to be completed by October? It looks like there will be a big panic right at the last minute as retailers (including the fitness industry) will be doing all of the things that they should…
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Continue reading →: Improved search and more guest features!Improved search and more guest features!: We’ve completely redone our search function to make it much more powerful, fast, and intuitive! We added many more features for handling guests and viewing guest transactions. And finally, we did a major hardware upgrade to our database servers!
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Continue reading →: Updates & Bug Fixes OH MY!
Updated the Dues Change Report to add year-over-year changes: The Dues Change Report will now show you a comparison with how you’re doing from the same date a year ago. This helpful snapshot can show you in a split second if you’re making progress or if you need some help!…
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Continue reading →: Minimizing Membership Impact During Club UpdatesAs the proud owner of an independent fitness business you may be enthusiastic about keeping the decorations and equipment right up to date. That is, until you see the price tag and the amount of disruption. If you are caught unprepared the first time that you attempt an update you…
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Continue reading →: Employee Incentives In Gym ManagementThere are so many things that have to work together to make any business successful. But if the employees can work together as a self-supporting team you are winning the most difficult part of the battle. Any business that works with memberships and requires selling and customer service needs a…
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Continue reading →: The 3 Most Disruptive Forces In FitnessDisruption is that thing that happens when an established way of doing this or that, or your network suddenly discovers that it has new competition, from out of nowhere, overnight. Technology is disruptive because it is evolving and emerging so quickly. Customer service is disruptive because most companies do it…
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Continue reading →: In Pursuit Of The Smooth On Boarding ProcessThere is nothing more worthy of celebrating, when you own a gym, than bringing in new memberships. It gives you hope for the future as you watch your list of members grow. This so-called on boarding period is a highly critical time that you can use to secure your relationship…
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Continue reading →: Fitness Lessons For The Fitness BusinessWorking in the fitness business is a really rewarding way to make a living, as many of the readers of Gym Insight Blog know from personal experience. There are some great lessons from training and working out that apply well to the practice of small business ownership. What follows here…
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Continue reading →: New Account Screen and Browser Support Updates!
Added more browser support for the new account view:If you tried the new account view and it didn’t work correctly for you, please try it again now! We’ve added support for all major browsers including Internet Explorer versions 10 and up. Fixed a bug in the daily sales screen: If…
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Continue reading →: Members First Then Brand AdvocatesGet Gym Business Leverage From Digital Media These days we hear a lot about customer engagement and brand advocates. These are customers who vocally and enthusiastically support your brand. Combined with digital marketing channels and social media they can bring in the new business without an expensive advertising campaign in…
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Continue reading →: How Can You Capitalize on the Greying of America?By now it’s no secret that America is aging. In 2014 there were 113 million adults over 50 and by 2030 there will be 160. At least 50% of discretionary income belongs to the 50 and older market. There’s a huge opportunity within this group of individuals who want to…
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Continue reading →: Gym Management And Software Services – Pointing Out The ParallelsParallels In Gym Ownership And Software Services Companies I am fortunate to have had the privilege to see the inner workings of two different industries. My background and education is in computer science but my passions and enterprises have always been in fitness. That led me to having both a…
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Continue reading →: Crowdfunding For Gym Business ImpactJumpstarting Your Gym Business With The JOBS Act For those of us who are not in finance it might come as a surprise that there has recently been a watershed moment in the history of business investment. This was the 2012 Jumpstart Our Business Startups (JOBS) Act, which changed the…
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Continue reading →: The Sensitive Business Of Selling Your Gym BusinessFinding A Buyer I recently wrote an article about how and when to sell your gym. It covered the basics about the topic but there is so much more information out there that it’s likely something that I’ll revisit a few times. There are many motives behind selling, from fast…
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Continue reading →: On The High Road To Premium Gym Ownership SuccessGiving The Value Might Just Return It At A Premium Obviously I have been writing copious amounts about marketing and premium business models. However, with the potential for value and return on investment (ROI) I think that it’s important to cover it as thoroughly as possible. As the saying goes:…
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Continue reading →: First Things First In Digital Name SelectionThis Quirk Might Give Your Business Away When you are responsible for everything that happens in your business you are juggling so many hats it can be extremely stressful when you have to make choices and decisions in marketing. Decisions range from selecting the color scheme of your brand and…
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Continue reading →: Lean Startup For Ambitious Small GymsWhat Is Lean Body Mass Of Your Gym? Marketing is a funny business, funny as in strange but not so much hilarious. You pursue what you think is the best market solution and then it turns out something works better. What do you do? Go after the new opportunity? Ignore…
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Continue reading →: New Year Fitness Industry Review And PreviewBreaking Down Boundaries 2014 saw changes and much activity in the fitness industry and new some trends. The hope of new things brought us the excitement of things like getting down in the mud with Spartan Fitness. CrossFit stepped up to be the exemplar of the aggressive type of training…
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Continue reading →: Standing Up To The Big BoysBecause The Bigger They Are… As the big guys get bigger, and keep pouring cash into their fitness center locations, you might think that they would be impossible to beat. It’s just a fact that large corporations have all the money and other financial resources at their disposal that anyone…
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Continue reading →: Differentiating Price and Value In Premium Gym MembershipsDo Premium Gym Memberships Have A Future? Why are there some gym business models that seem to be in huge demand while still charging top dollar for memberships? I think that the simple answer is that there are enough members who are shopping by value and not price. It’s not…
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Continue reading →: What Is The Deal With Google These Days?You Cannot Avoid The Google There are so many things a small gym or fitness center owner needs to be aware of, most of which are not directly related to the gym business. Hopefully, articles such as this one will help you to keep up to date and informed about…
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Continue reading →: Industry Trends Compared And UpdatedIt never hurts to look back at the predictions of the past and look at where the trends are leading at the present moment. I recently posted about the latest trends that were published by the American College Of Sports Medicine (ACSM). So I figured it might be appropriate to…
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Continue reading →: Gym Management Software As A ServicePlatform As A Service Or Software As A Service I was recently talking to a local small business manager who told me about how his company saved itself by switching format. Clients demanded to get updates and they felt compelled to comply. Payment in a one-time fee meant that the…
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Continue reading →: The First Reports On Gym Business Trends For 2015 Are OutOK so it is about time to start looking at the trends for fitness in 2015 and the ACSM has released their most recent survey of club owners. There were not a lot of surprises but there are some interesting conclusions from that report and some other things that come…
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Continue reading →: SoulCycle Creates An Intense ExperienceThis is another article that takes a look at a particular brand in the gym business. I haven’t been asked to write these and I don’t receive any payment from them. This is just my attempt to put the gym management business in context and to spread a little knowledge…
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Continue reading →: Seven Sources Of Authentic Seasonal GratitudeThe Thanksgiving 2014 Gym Insight Blog Post It’s Thanksgiving again, one of my favorite times of the year. It’s the time to be with family and enjoy the harvest we’ve reaped. Even if it’s been a tough year and there’ve been so many challenges your head’s spinning, it’s important to…
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Continue reading →: Building Strong Reputation Foundations From Membership TestimonialsTaking Your Reputation Forward By Asking For Testimonials If you have a system that currently gets testimonials and positive reviews from your membership that is a gift! If you can get testimonials easily, you’re golden. If not, join the club! It’s not usually easy to elicit praise from customers on…
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Continue reading →: The Best Time To Sell Your GymAfter all of the hard work and time you have put into your small gym business you owe it to yourself to maximize the value you get out of it when you sell it. Quite simply, the best time to sell your gym is when things are moving up. When…
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Continue reading →: Change Management For Gym ManagersChange Management Is Risky Business Crunch Fitness is on the market for around $200 million. Wow! Wow, not just because that’s a lot of dough but because of the company’s unique business model that they use and how it could be hit by change coming in from the outside. As…
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Continue reading →: Unboxing the Gym ExperienceWhen The Unboxing Experience Feels Like Your Birthday I recently set up a local service with a card reader. The company that sent the reader seems to have a real insight into the concept of experience, particularly the unboxing experience. The reader is well designed but so was the box…
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Continue reading →: Burning The Candle Of Gym OwnershipAll of the small business owners I know, be they gym owners or anything else, seem to have one trait in common: They’re working all of the time. I can only speak for myself but this permanent work mode has often not felt like work at all. It’s been a…
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Continue reading →: Mobile Fitness Apps Part 3: Mobile For Managers And MembersIn this blog post I want to balance out some of the enthusiasm that I put into the previous two articles in the series on mobile fitness apps. This article changes gears somewhat; it’s a discussion about where the boundaries lie in mobile computing, in support of fitness businesses. I…
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Continue reading →: The Latest And Greatest In Commercial Gym EquipmentThe Rise Of The Machines The basics of fitness and gym equipment are essential for a professionally operated gym. They are useful tools for the modern workout routines centered on body weight training. They have not changed in years, which is part of the attraction for some fitness enthusiasts. Some…
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Continue reading →: Mobile Fitness Apps Part 2: Motivating MembersThe power of modern mobile devices lies in the ability to provide new ways to build communities and strengthen the bonds within the membership. In the first blog article on mobile fitness apps I wrote about how you get insight into customer activities and how well your gym is being…
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Continue reading →: Price Changing Factors For Gym OwnersThey say that price setting is an art form, but in my experience, so is juggling flaming torches. They both can be impressive done well, but there is serious potential of getting burned as you go up the learning curve. Changing prices, after your members have had time to get…
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Continue reading →: Gym Insight Is Now Servicing Over 2,000 Fitness BusinessesThis month, Gym Insight had the honor of welcoming our two thousandth customer! This is big news for us because we still pride ourselves on bootstrapping our company. We believe that the focus is customer service and providing innovative software to keep even the smallest fitness studio two steps ahead…
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Continue reading →: Mobile Fitness Apps Part 1: Analytic Power ShiftIn the last two years, there has been a huge amount of interest in mobile fitness apps, as confirmed by Google Trends. Fitness apps can be powerful tools for marketing and motivation and there is a new generation of gym members coming up, who expect that they can download an…
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Continue reading →: Spartan Race To The BahamasNiche Fitness Vacations Apparently, somebody recently discovered that if you created a Venn diagram of the fitness and vacation markets, there’s an overlap. I reckon that was how destination fitness trips were created. This market serves the people who want more than just the indulgence of a luxury hotel. Destination…
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Continue reading →: Tackling Membership RetentionDoing Well By Doing Good Membership retention is the one weightiest factor in running your business, after winning initial sign-ups. I’ve been reminded of this because, according to the author of the book Blue Zones, Dan Buettner, almost all of your members will drop out within three years of first…
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Continue reading →: Getting Disruptive With CalendarsOne of the most disruptive trends in technology in the last few decades has been the leveraging and (pardon the fancy talk) disintermediation of the old ways that made the wheels of commerce go round. That means that new technologies that are labor saving and disrupting of the status quo…
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Continue reading →: Gym Insight Into Long Term Fitness TrendsFitness trends have had lots of ups and downs that are related to culture and fashion. But there is also an influence on trends that comes from the innovations of technology. Still it’s hard to read the tea leaves out beyond a year or so, as the apparent trend today…
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Continue reading →: Class Calendar Feature Now AvailableGym Insight just released the first version of our class calendar feature! This will be a standard feature to all of our premium clients. The class calendar feature is also included in our free version for all those who register to try out our software! We now also have a…
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Continue reading →: Gym Cleanups Make Good Gym RescuesWhen television production companies catch onto a formula that’s cheap to produce and popular with viewers, they really work it for all it’s worth. Having an expert, who rescues failing small businesses, is a simple and compelling formula within the genre of reality TV. The premise is usually that a…
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Continue reading →: Now Beta Testing Class Calendar Feature
Seeking Beta Testers: We are excited to announce that Gym Insight is now ready to start beta testing our new class scheduling feature. This feature will be free to all our premium clients and has the capability to be displayed directly on YOUR business website! Before we formally launch the…
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Continue reading →: Fitness Firm Case Study: UFC GymsThe UFC has made a name for itself in the field of mixed martial arts (MMA). They have taken that success and ambitiously turned it into a familiar label onto a new big-box gym franchising operation that puts a body lock on their opponents. They are stable-mates with some of…
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Continue reading →: Exercising Your Gym EquipmentGym equipment is the biggest class of capital assets (and possibly of hassles too) you’ll have to deal with when you’re starting your own gym. Whether you run a small gym or a national franchise location, there are some things that must be addressed with enough quality to make your…
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Continue reading →: Joining Professional OrganizationsYou can’t say too much about certain things in this business and one of them is certification. Also beyond that, or perhaps before it, you want to consider which professional organization is the right one. There are plenty of good organizations such as the American College of Sports Medicine (ACSM),…
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Continue reading →: Keeping Certifications Up To DateDirty Work Continued… As a business owner there’s a plethora of rules regulations and certifications that you have to navigate through. Of course, on top of that, gym ownership comes with its own specific headaches. When you own a business of any description you quickly find out that there are…
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Continue reading →: The Jerry Seinfeld Success StrategyBecause my gym has been doing well recently, I’ve been forced to analyze all my financials. I say this because I had been solely relying on the competence of my bookkeepers for the past couple of years, blindly thinking that they would do a good job. I was so wrong!…
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Continue reading →: CrossFit Trend Or FadIt seems like lately I can’t help but notice that workout spaces have been popping up with the name CrossFit displayed in bold letters across the front of the building. Gyms that offer this new workout system have been spreading like wildfire. Because it’s such a mixed and intense way…
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Continue reading →: The Top Reasons Gyms Succeed
A while back I wrote an article about the ten reasons new gyms fail. It was well received by the readers of Gym Insight and the discussion was very gratifying for me. But as a believer in fitness and getting results in a positive way I feel compelled to balance…
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Continue reading →: Social Business And Self EmploymentI recently posted a blog about statistics in the fitness business. I really only just scratched the surface with that one. In this blog post I want to address a few things that I had to leave out, and tie up loose ends. It’s always good to know where the…
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Continue reading →: Know Your Gym Insight TermsLimber up your jargon muscles and stretch out your vocal cords! We’re talking gym management and fitness center business vocabulary again! It’s been a while since I wrote about jargon in the gym business. So I think it is time to review some more of the terms that you need…
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Continue reading →: Capitalizing On Gym Guest PassesTurbocharge Your Income With Gym Guest Passes There are many different ways to increase your gym’s revenue. Let’s focus on how you can use gym guest passes to increase your income, in the way a turbocharger boosts the horsepower of a small car engine. Of course, your own particular approach…
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Continue reading →: The Dirty Jobs Nobody Told You AboutNew gym owners come to the business with many different levels of expectations. It depends on things like their previous experiences in management, small business ownership, gym operations and leadership, to name but a few. The one thing that consistently catches new owners off guard and causes much stress is…
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Continue reading →: Experience Is EverythingThe concept of experience marketing is generating a lot of buzz among business consultants and academic thinkers right now. It encapsulates the emotional and subjective associations that come with using a product or taking part in a service. It is how your members feel about how they get along at…
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Continue reading →: Scheduling Social And Following ThroughDigital Media Puts a Human Face On Business Here’s an ironic fact: Digital media can actually add a human touch to your gym! In this day and age it’s absolutely imperative that, as a business owner, you take full advantage of the low-cost high-impact resources that you can find online,…
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Continue reading →: Respond To Reviews Every TimeThese days it’s almost impossible to avoid the online community and customer feedback. Think of that as a good thing! Make the effort to be aware of reviews of your gym or studio and be prepared to respond. The secret is first knowing where to seek them out and then…
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Continue reading →: Target’s Data Breach Impacts the Health Club IndustryMaybe you’ve heard about how retail giant Target had a huge data breach in 2013. If you were exceptionally unfortunate, you know about it because of fraudulent activity somewhere in your personal credit profile. As a gym owner it may be hitting you particularly hard by interfering with your monthly…
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Continue reading →: Social Supports Your Gym Business As An Interconnected CommunityIf you don’t yet have a social media presence for your gym, you really should start now. Your business might have a passionate and active membership out there on Facebook or Twitter, just waiting to engage through social media as a community. Of course, that’s the holy grail of social…
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Continue reading →: Health Club Promotions That Give BackThe Memorial Day Weekend is approaching as I write this and I am reminded that those who served our country are among the most deserving of our support. When it comes to charity donations gym and fitness center owners can make a great contribution by including marketing promotions that give…
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Continue reading →: Know Your Role And Play ItLeadership has an element of theater and what are we as gym and fitness center owners if not leaders? Personally, I got into the gym ownership business out of an urge to follow my passion. I had a burning desire to make a positive impact and make a living doing…
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Continue reading →: Gym Insight Is Growing!Gym Insight is pleased to welcome Larry Francis as the head of our Customer Service Department! Larry has great enthusiasm and passion for the fitness industry. Larry is an avid fan of all the fitness heroes in our industry and will use his previous experience as a gym operator to…
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Continue reading →: Most Current Fitness Industry Statistics – Part 2This is part 2 of a multiple part series. Fitness Metrics Revisited It’s about time for an update of fitness industry trends once again. Although many of the numbers that I relied on last year are still to be released, there are enough statistics around that I thought i could…
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Continue reading →: In The Gym With The Affordable Care ActSince I am writing this on tax day, I am reminded of the Affordable Care Act (ACA) and what it means for your small business. I want to look at some of the features that will result from the impact on small gym owners, of health coverage and collecting the…
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Continue reading →: Crunch Fitness Business ModelAll Crunch and No Judgment Every once in a while I like to give a shout-out to a company that’s doing their own thing in the fitness industry and being rewarded for it with success. Crunch Fitness and their franchisees are a great example of exactly that. They have a…
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Continue reading →: Retail In The Gym RevisitedThere are some principles that are true for all businesses, not just for small gyms or fitness centers. You need to find the right balance of service and retail merchandise sales. If you can fit retail into your gym business model it’s going to be a good insurance policy. It…
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Continue reading →: Reinvesting – Functional ObsolescenceBeating Functional Obsolescence Gym ownership is actually a pretty dynamic business, in case you didn’t already know that (you’re welcome). Rapidly changing trends mean that you always have to be on the lookout for a shift in what the membership expects. On a more basic level you need to reinvest…
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Continue reading →: What Is Your Story?Do you have a back story to how your business started? Do your employees know the why and what-for of the enterprise they work for? Employees need a story that they can focus on and a reason to identify with your small gym business. If that story is something that…
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Continue reading →: Student Loans and the Trainers Who Have ThemThe fitness trainers that I’ve worked with over the years have been a very diverse range of people. They share a love of fitness and the drive to help others achieve it. Of course, I’m speaking in very broad generalizations here, but there is another thing that all too many…
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Continue reading →: Exercise Equals CoffeeMeasuring Stimulation There was a lot of information that I left out of the Moscow Subway article because it was getting too long. For example, there was an interesting article on The Daily Beast Blog about how short bursts of vigorous exercise has a more stimulating effect than a cup…
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Continue reading →: Access Types ComparedBarcoded Key Tags Or RFID For Easy Entry RFID and Barcoded key tags are two widely used types of systems for gym access control, in common usage with gym management software systems. Gym Insight supports both key technologies, it’s just a matter of which suits your needs best. Each has…
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Continue reading →: How To Video Tutorial with Gym Insight’s Access Softwarehttps://youtu.be/4Nc_LFR_-hI In this video, Anthony, a gym owner, shows you how to easily navigate the check-in access software by Gym Insight. He will quickly and efficiently show you how to do the following: Check-in a gym member. Search for gym member’s account. View a member’s status (green, yellow, or red)…
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Continue reading →: Social Networks for Gym Members – Do You Need Them?Social Networks are the fabric of community. I’m writing here about the social media networks that have emerged with the invention of the Internet and which connects people in a way that hasn’t been possible for past generations. Like This Article on Facebook! The arrival of facebook, Twitter and other…
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Continue reading →: Spartan Up! Reading The Spartan Race PhilosophyThe founder of the Spartan Race is releasing a book entitled "Spartan Up! You’ll Know At The Finish". As I mentioned in a previous blog post, about Promotions That Take You to The Edge, I had the great privilege to meet the team behind Spartan Races a few weeks back.…
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Continue reading →: Get Organized with the Gym Insight Enhanced Billing ModelHow does a small gym get the most out of its software and payment processing resources? What is the right combination of services to best support gym owners and their managers in the battle against the seemingly unlimited resources of the multinational big-box brands of the fitness industry? I have…
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Continue reading →: Gym Equipment Leasing – It Takes Options To Make OptionsI last wrote about leasing one year ago and, as it’s such an important issue, I decided that it’s time once again. Leasing should be something that every gym owner is aware of as an ownership alternative. In fact I want to make the claim that gym equipment leasing is…
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Continue reading →: Looking for Barcoded Keytags?Whether you have a front desk set up or a 24 hour access health club or studio, Gym Insight’s access software works with barcode scanners and keytags. Since we do not provide barcoded keytags, we have received countless requests from our software clients for referrals to a keytag provider. For…
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Continue reading →: Building The Team That Sells EffectivelyGetting your fitness trainers and gym staff to promote products and services requires some work from you as the business owner first. This means that you’re going to have to do a little selling in the form of leadership. It is up to you to motivate your team to generate…
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