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Continue reading →: Spring Promotions for Health ClubsA lot of people are less active during the colder months of the year and join a health club with renewed interest in fitness during the spring. This is also the time when a lot of health clubs should come up with their own promotional ideas. Most health clubs look…
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Continue reading →: The Benefits of Organic Juicing with Your Fitness ProgramOrganic juicing is a great way to consume vegetables and fruits that are needed to improve fitness levels. Generally, an individual must consume about five servings of fruits and vegetables daily. Considering that your clients exercise on a regular basis, you can recommend them even more number of servings as…
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Continue reading →: Baby Boomers Boosting the Health Club IndustrySeniors Hit the Health Clubs The Baby Boomer generation is the largest demographic in the U.S. population, and as the tail end of the segment becomes eligible for their AARP card, they are also becoming the fastest growing segment of the fitness population. Over the last decade, the number of…
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Continue reading →: Marketing Strategies for GymsWhat are some of the things that not only bring customers into your gym, but earn their loyalty? Sometimes the little things can make all the difference in the world. Here are some of the things customers say they look for when considering a gym membership: Free or Reduced Rate…
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Continue reading →: Insight Cuts Through the DistractionsWhat Gym Software Can Do For You The whole point of owning a gym is to be able to take control of your own destiny. You can have a great job that’s more exciting than the daily grind of office work, gives you freedom and you get to help others…
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Continue reading →: Should You Start a Nutrition Program at Your Fitness Center?Fitness facilities are no longer just for pumping iron. The word fitness has a whole lot of other connotations relating to overall health and wellness. And no matter how many squats you do, how many miles you ride on the stationary bike or laps you swim in the pool, you’ll…
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Continue reading →: How the 2013 Fitness Industry Trends Could Affect Your BusinessGym Industry Trends In 2013 The 2012-2013 Edition of Occupational Outlook Handbook published by the US Department of Labor has projected that the employment of fitness instructors and trainers will grow by 24% from 2010 to 2020.[1] The handbook further states this increased demand for professionals in fitness industry originates…
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Continue reading →: Insight v2 Free Gym Management SoftwareWe have been working hard behind the scenes to bring you new updated, aesthetically pleasing, and user friendly intuitive software! Without any obligations, or human interaction, begin entering your fitness business members within seconds of registering for an account. You may say, “How is this different than the old version…
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Continue reading →: Bootcamp Fitness: Boom or Bust?The latest craze on the fitness scene, boot camps have been cropping up all over the country in recent years. Based on military-style calisthenics, body-weight based strengthening exercises and various types of cardio, these exercise programs are usually an hour-long instructor-led group class most often held in the outdoors. Some…
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Continue reading →: How to Hire A Manager For Your Health ClubWhy It is Vital to Hire a Competent Manager Hiring someone to manage your fitness center is one of the most important decisions you will make regarding the business. Management staff can make or break your business in a relatively short time. Your manager is your representative; your main customer…
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Continue reading →: New Phone NumberPlease take note that if you prefer to reach us by old fashion phone, our number has changed. Now, it is not only toll free, it is super easy to remember! Just think Insight is “for gyms”! 1 (855) FOR-GYMS!
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Continue reading →: Group Training EffectivenessGroup training involves a fitness trainer from your gym leading a group of participants in their path of fitness. Participants, apart from group camaraderie, also benefit from access to a knowledgeable fitness professional at shared costs. These basic benefits of group training are making more and more fitness enthusiasts go…
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Continue reading →: Should You Add a Climbing Wall to Your Fitness Facility?A rock climbing wall can be a fun, safe and interactive attraction for your gym or fitness facility, that will bring in potential members looking for something more than treadmills and weight machines. There are a number of *companies out there who will design and build custom rock climbing walls…
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Continue reading →: Pull Your Head Out of Your Back Office!Do you want to work in an office cubicle? I didn’t think so. I don’t either, but if you do, you certainly don’t want to be working in a cubicle in the back of a gym. You want to be in a big office somewhere with glass walls, photocopiers, fluorescent…
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Continue reading →: Insight v2 starts beta testing!
We’re extremely pleased to announce that we’ve started beta testing Insight version 2! Version 2 will combine all of the features of our two primary products and will provide a seamless platform for member management, billing, access, sales, and payroll! We’d also like to extend a special thank you to…
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Continue reading →: Part V: Which is better…Personal Trainers & TurnoverThe Typical Turnover Rate for Personal Trainers One of the biggest problems facing a gym owner or manager is that of finding and keeping a team of top notch personal trainers on board. Gym members expect to have access to personal trainers as part of the membership package and in…
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Continue reading →: Love Among the Cardio MachinesWith Valentine’s Day around the corner, literally, I felt compelled to at least throw out one post regarding gym promotional ideas geared to those who recognize this day. Let’s face it, the gym is not exactly a hot commodity on Valentine’s Day. That said, a lot of men may secretly…
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Continue reading →: Part IV: Which is Better…Costs and Liability Issues.Recap! I want to do a short recap to this series…so please bear with me. In this continuation of the series, “Which is better…”, Part I explores the most basic differences between a personal trainer who is hired as an independent contractor and one who is hired as an employee.…
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Continue reading →: Small Gym Management: From Pen and Paper to Nightmare to Software
I can’t think of one personal trainer, group fitness instructor, or even hardcore recreational gym goer that has not thought about, at one point or another, opening their own training facility. One of the best problems to run into when opening your own gym is the growing pains associated with…
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Continue reading →: Competitive Advantage of Gym Management SoftwareAlthough this article is a little more dry and technical than the previous ones, it gives a little bit more background as to why Insight into your fitness business, is so important to compete in this day and age. I hope you enjoy the guest post by Jhilmil P. A…
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Continue reading →: Part III: Which is better…Gym Members Preference?Do Gym Members Have a Preference When It Comes to Personal Trainers? Most gyms today offer some form of personal trainer. What some members may not realize is that gym owners have a choice as to whether they hire their personal trainers or use independent contractors to provide this service…
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Continue reading →: Gym MaintenanceI know maintenance isn’t exactly the most exciting topic to discuss in the world of fitness gyms; in fact it can be straight up DULL. Cleaning is the same boring subject and definitely not sexy, but as previously discussed in the "Keeping Your Business Clean," blog post, I feel that…
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Continue reading →: Insight Launches a New Website!We just launched a fresh new look and feel for the website. Please let us know what you think!
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Continue reading →: Gym Personalities: Which One Are You?There are many different reasons people join a gym. Mostly, members are looking to improve markers of health, wellness, and are just looking to better themselves overall through physical exercise. This post is not about the majority. This post is about those personalities you run into that take their own…
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Continue reading →: Keep Your Business CleanNo matter which show I watch: Bar Rescue, Restaurant Impossible, Tabitha’s Salon Takeover, and even the long gone but much loved We Mean Business (hosted by Apprentice winner Bill Rancic), there is one common element: every single business that the hosts enter is FILTHY! The aforementioned shows are my soap…
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Continue reading →: Health Club SalesEverything I read on fitness blogs and in trade magazines lately keeps following the same B.S. mantra of "differentiate your gym through customer service." While I agree that excellent customer service should always be a cornerstone of any business, all of these bloggers and writers are ignoring the sea change…
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Continue reading →: Fitness Gym Business NetworkingI’ve been on the hunt for fitness gym business resources but I’m having trouble! For anyone out there interested in starting a gym or buying a gym, there just doesn’t seem to be much in the way of information. In fact, some of the only information that I can find…
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