Gym Customer Service

What Is Gym Customer Service?

What is awesome gym customer service? Customer service is important for any business to succeed. If you own a gym, your revenue source will be directly linked to your membership base. In order to ensure your gym business survives and remains competitive in today's fitness industry market, you have to consistently provide your members with high quality service. Customer service plays a vital role in member acquisition and member retention — research by IHRSA shows interaction with fitness staff significantly decreases member dropout.  Gym members that are satisfied with the service being provided by your fitness business will automatically come [...]

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Gym Networking Online

Best Fitness Business Owner Forums

Best Fitness Business Owner Forums Networking through the Internet has opened a whole new world for those in the fitness industry – from gym operators to personal instructors. It enables you to reach out to potential clients and effectively address your target audience. However, there aren’t many social networking sites for gym owners, connecting one fitness business owner to another. People looking to maintain their physique can easily reach out to their peers through social communities, but what about those looking for peer support in building their fitness brand image? You may be wondering why you should communicate with your fellow [...]

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Disabilites

Want to Work With The Disabled? There’s A Certification For That!

Inclusiveness means everyone If you want to train disabled people or your fitness club could grow by catering to special populations as a market niche, there’s a certification that enables you to do just that. It’s the Certified Inclusive Fitness Trainer (CIFT) certification, which was developed by the American College of Sports Medicine, in collaboration with the National Center on Health, Physical Activity and Disability. It’s about helping people Disability Fitness I’m sure you’d agree that, as a fitness trainer or gym owner, it never hurts to have additional tools in your toolbox. You really will benefit if you can cater to specific segments of [...]

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10 Cost-Effective Ways to Promote Your Fitness Business

10 Cost-Effective Ways to Promote Your Fitness Business 10 Cost-Effective Ways to Promote Your Fitness Business Marketing your gym is an ongoing process. Placing an advertisement periodically here and there will not be enough for your business to survive. You always have to be proactively thinking about the next promotional idea, slogan, or campaign. There are a handful of ways that are cost efficient and will effectively promote your gym business your within your immediate target area. Here 10 ways to help get you started. 1. Sponsor charities Simply choose a charitable event or charity organization and do short term and [...]

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Risk Management

Risk Management for Fitness Facilities

Risk Management Best Practices for Fitness Facilities Developing a risk management strategy for your fitness facility, health club, or personal training studio involves three basic steps: Proactively identifying and handling problems in your gym is an important risk mitigation tactic. Identify the potential risks;Evaluate the severity of the potential risks;Develop strategies to mitigate the potential risks. Taking a cold hard look at your facility from a risk management point of view is the first step in developing a risk management plan. Take some time to tour each area of your facility and imagine what possible hazards could possibly arise in [...]

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To buy or lease gym equipment

To Buy or To Lease Gym Equipment? That is the question…

Should you buy or lease commercial gym equipment? Should I buy or lease gym equipment for my business? The decision to buy or lease commercial gym equipment depends on the amount of capital you have and your tax situation. There are pros and cons to both approaches. Leasing allows you to change out fitness equipment every few years while incurring lower maintenance costs, and payments are generally deductible as a business expense. It is also easier to obtain leases than equipment loans. They may, however, cost your health club more money in the long-term. New gym equipment loans though, now [...]

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Used commercial gym equipment

Wanted: Used Fitness Equipment

There are many advantages to buying used fitness equipment. Used or previously owned commercial fitness equipment can be purchased for less than one-third the cost of new gym equipment. Since most gym equipment is made up of easily replaceable parts and rarely breaks, there is little risk for owners. Most importantly, new health clubs can pay off used equipment faster, making it easier for their businesses to quickly reach profitability.  Every gym member uses some type of exercise equipment Previous posts, like “To Buy or To Lease Gym Equipment? That is the question…” and “Top Ten Ways to Save Money When Opening a [...]

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Winning Steps to Selling Personal Training at Point-of-Sale

How does your gym sell personal training packages? Does your fitness staff avoid bringing the idea up with prospects, afraid they’ll walk right out the door? They shouldn’t. In fact, personal training services should be sold at the point of sale – when new health club members first tour your gym. We all know personal training is good for a fitness center’s bottom line. A client who hires a trainer stays on at your health club three times as long as a regular member. It’s a win-win. Selling personal training To sell personal training effectively, your gym needs a standardized [...]

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Online Personal Training

Check Out Digital Coaching Software For Gyms

Let’s deep dive into digital fitness’s world of one-on-one coaching software products for gyms, health clubs, and boutique centers. The streaming market is broad and rich with choices. However for this blog, we explored three well-known companies. Trainerize is designed specifically for the fitness industry. Its software offers an integrated platform for owners to manage their fitness training from a single spot and offers a new service – online personal training. Owners can choose from a custom-branded fitness app or white-label their own to build brand awareness. Content capabilities include lifestyle, nutrition, and general wellness coaching, providing a broader spectrum [...]

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8 Ways An Annual Gym Marketing Plan Can Bolster Business

Every health club owner knows they need to market their business. Advertising, seasonal promotions, social media postings, local signage, and more, all contribute to the intricate balance of maintaining your customer base. Many business owners, though, fail to plan long-term, allowing opportunities to slip as they run their day-to-day operations. These missed revenue generators are needlessly frustrating.Here’s why an annual marketing plan is so important. 1. Long-Term Marketing Strategies Prepare You for the Unexpected Vow this year to plan ahead. Building your marketing plan based on a full year’s calendar assures you are more likely to arrive prepared for a [...]

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Texting Health Club Members Do’s & Don’ts

Contacting gym members through text messaging is a great idea. Your health club is a vital part of their lives, and by keeping in touch with them, you express interest in their fitness and health while staying mindful of communication trends. So what could go wrong? Well, let’s talk about that. Text Messaging Is Communication; Every Word Represents Your Brand Studies suggest most people open their text messages. Estimates are as high as 98 percent. We love the ease and simplicity, and, in large part, prefer texting to receiving a phone call. Yet, the act itself is infused with a [...]

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Grow Your Digital Fitness Business

Online fitness is an interesting concept for a gym. It takes a locally utilized product and turns it into a nationwide or, possibly, a worldwide consumable. It can, ideally, expand your audience well beyond a single zip code. In a sense, it’s as if you’re franchising your own brand. A daunting idea, no doubt. If you’ve risen to the challenge and now offer live streaming, or on-demand through your health club, what steps are needed to grow this business investment? Figure out how customers find you. Intelivideo, a technology company specializing in enabling subscription video businesses, collected data in the [...]

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Five Secrets to a Great Gym Tour

Don’t lose out on selling a new customer! When a prospect first walks into your health club, they’ve thought about joining for six months. They’re scared and skittish, ready to leap at any chance to say “let me sleep on it,” or even just turn around and leave, while congratulating themselves on their bravery and effort. Don’t let that happen. Here are five secrets to a great gym tour that are sure to increase sales and create clients excited to join your club. 1. Introduce yourself and ask their name. Use it throughout the tour. Memorize it. 2. Slow down. [...]

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How to Keep Fitness Clients from Cancelling

We’ve all bought something we’ve not used. The question is why didn’t we use it? Maybe it was aspirational – something designed to change us or make us a better person, but actually using it becomes the challenge in itself. Gym memberships are a lot like that – our clients sign up because they have goals and ambitions for their health and physiques. Showing up, however, means facing their own insecurities and lack of knowledge. So they don’t go — ever. Targeting Low-Usage New Members The best time to curtail this sad outcome is right within the first 30 days [...]

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Can Your Gym Become an Essential Business?

This fall, Planet Fitness made news when four locations in California owned by the same franchisee reopened under the designation of an “essential” business. Their tactic? Pay for a membership in the Medical Fitness Association and follow its  phased reopening guidelines, while directly contacting local health officials for permission to open.  The gyms petitioned their Public Health Services department citing adherence to reopening guidelines published by MFA and vetted through the CDC. The MFA guidelines, in some cases,are stricter than the CDC’s published work: expanding social distancing recommendations based on a population’s health risk and the type of exercise.  The effort worked for Planet Fitness and, since then, more than 500 gyms have sought membership [...]

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