“To begin, begin.”– William Wordsworth

Cheers to a New Year and Congratulations on another healthy year! Encouraging, supporting, and living the dream of physical fitness for  your clients is an extraordinarily important job and a truth worth recognizing. In this newsletter, we’re debuting a brand new section: Science Corner, where you’ll discover just how significant regular exercise is in preventing disease; next, we’ll catch up on the latest Gym Insight product updates, stop by The Kage Gym where our Gen Z client shows us how to increase business through bussin’ social media, and finally pick up some Pro Tips on selling personal training. 

Thanks for reading! 

Lawrence Fagan, President, Gym Insight 

Science Corner

Keep Moving to Curb Cancer 

 A recent 20-year-study highlighted in Arnold’s Pump Club Newsletter found high-intensity exercise significantly reduces the risk of metastatic cancer. These are the cancers that have spread outside the initial cancer site, such as lungs, liver and lymph nodes.

Turns out that our body builds a “metabolic shield” that researchers hypothesize actually helps our bodies build an immune system that “recognizes and eliminates cancer cells,” as reported in the Cancer Protection Plan article. This function seems to induce changes throughout the body that protect against tumor development in humans. Study participants who exercised at higher intensities saw the greatest reduction in risk — 73% — although even walking can offer significant protection against metastasis. 

Our bodies are pretty quick to realize the benefits of exercise, too. Another study review showed regular exercise is still the cornerstone for the prevention of non-communicable diseases. Seems our entire body, from the cardiovascular system to the brain, creates long-term adaptations in response to regular exercise, improving cardio fitness, physical function and glycemic control, all of which contribute to keeping us healthy and strong.

Intermittent Fasting vs. Dieting

A year-long randomized controlled study showed intermittent fasting and calorie-restricted diets share similar weight-loss numbers. In other words, both were found effective in reducing weight by about the same number of pounds.

However, the main advantage to fasting may be that it is just easier. Sticking to eating within a four-to-eight-hour window rather than counting calories is less trouble, making it more attractive to the average dieter. Time Restricted Eating, as it is also known, is shown to reduce blood glucose levels as well — an added benefit not expressed by traditional dieting. 

Toning Up – Product Updates

Control Your Database with Gym Insight

Need to delete but not ready to commit?  Insight users now have an option to delete accounts either Immediately or through a Pending Delete. The Delete This Account Immediately includes a Delete on Date option. Setting the date will put the account in a Pending Delete state. The account continues to act as normal until the date chosen for delete. Until then it will show a Pending Delete flag and banner on the account. Use our new Pending Delete report to see all accounts currently in Pending Delete state. 

Who is your longest attending member? Find out immediately with our newly added Members Anniversary report and dashlet located in the dashboard. Like the Members Birthday report, this allows you to see which members are having an anniversary and how many years they’ve been a member. 

Did you know our photos tell a story? Discover vital member data by clicking on a member photo. Immediately see account details — including additional members — contact and billing information, account alerts and tags. You can even add notes. Available in most of Insight where there are lists of members. Save time scrolling between screens and just click! 

Gym Life 🏋️

Social Media Done Right by a Gen Z Team

The Kage Gym 

This young duo owns their social media. The pages’ interactive, lighthearted mix of videos and photos keep visitors scrolling while driving business skyward. Here’s a sample of posts.  

• In-the-gym  interviews. Which fictional character would you want to work out with? Deadpool! 
• Videos of jacked members in some serious lifting
• Owner lessons — “Be ready to work your #!# ass off.”
• Gym business — tours, promos, updates
• “Pull Bash” arm wrestling competitions 
• Bodybuilding posing seminars
• Inspirational videos

Since opening in 2022, the Kage Gym team has more than tripled membership  and rocked personal training sales with a crazy 70% closing rate. Owners Omar Sanchez & “Gonz” Sanchez (no relation) credit their success to Gym Insight’s sales script for selling personal training at point-of-sale. Passion,  laser-like vision, and an open mind are these guys’ golden ticket! Check out the backstory in our latest blog. 

Pro Tips 

Winning Steps to Selling Personal Training:

1. Identify the guest’s goals through a great gym tour.
2. Suggest a training category: muscle, tone, sports, vacay.
3. Help identify what length of training they need.
4. Suggest a package that fits their training needs,  and comfort level.
5. Keep a “Hail Mary” package, such as three workouts for $99, available for uncommitted prospects. 

Feedback Loop 

Tell us:

What is the most helpful information we can offer you through this newsletter? 

Reply below!

Jan. 23, 2023 Ed.2

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