Enchanting power lifters to the rescue.
Claude Mumpower III holds no ghostly illusions about his gym members. He admits only 10% are dedicated power lifters, the true ghouls of the gym. Yet these haunting showpieces attract the other 90% of paying members. Here’s how he’s brewed a successful business by capitalizing on a niche market.
1. Buy the best equipment. Packs the gym with Arsenal Strength and Rogue Fitness machines.
2. Offer lots specialty pieces. Boast 13 deadlift platforms and enough equipment to slide training outside in spirited weather.
3. Show off the talent. Hosts nationally sanctioned power lifting and Strongman competitions throughout the year.
4. Brand the bearded man. Grew the fan base phenomena with branded T-shirts, hoodies, stickers and more.
Tap the button below for the full story on how this former policeman grew his gym from a 2,000 sq. ft. starter spot to what is now a 14,000 sq. ft. powerlifting center. 👇👇👇