Three Good Reasons To Establish Gym Rules

Operating a gym within a set of rules creates structure for both club owners and members. Whether your gym rules are created for safety purposes or just to build a harmonious, fitness-first experience, they are a significant asset to any well run health club.  1.    Gym rules define your club’s culture.  The fact is many gyms do not post or enforce any rules. Recently, I trained as a guest at a national chain. This company has a reputation for indulging power lifters and gym rats. Although I knew this, the facility’s condition shocked me. Heavy weight sets were left on abandoned [...]

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Can Your Gym Be Profitable Quickly? Yes!

Every gym owner intends to run a profitable health club, but reaching that goal can feel impossible. There are, however, small effective steps you can take today to position your studio for a stronger, healthier future. These good habits start by conducting a line-by-line review of every expense and considering new ways to run an old business. Accountants and business analysts recommend printing out a 12-month profit-and-loss statement twice a year (or even quarterly) in order to accurately appraise every company expenditure. Although such effort sounds tedious, watching every penny is the only way to ensure you’re not wasting money. As [...]

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How to Make Money Owning a 24-hour Gym

Don Roberts’ Fit 24/7 Gym keeps things simple. His gym does not boast a sauna, day care, or exercise classes. Customers know to follow the rules or get kicked out. And his club is open every day, 24 hours a day, frequently without a single employee on premise.  Stripped bare of any extras and run entirely by himself, his 550-member facility in Durango, Colorado, has been profitable — very profitable, he insists — from day one. The key to making money is minimal expenses and 24 hour access. The advantage of 24-hour gyms  In a time when nearly 20 percent of gyms closed permanently [...]

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How to Start Training Kids at Your Gym

You’ve probably thought about opening your gym to youth athletes. After all, it’s big business in the United States. About 60 million children play in organized sports every year. And, for better or worse, many parents see their kids' talent as a ticket to college scholarships. With that in mind, creating a program targeted at tween and teen athletes may be a great way to build a base of new customers and make up for billing lost to the pandemic. Selling sports specific training to parents First, make sure new members know about your services. When going through a price presentation, [...]

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Preventing lawsuits brought by employees and subcontractors

By Bill Coons, Loss Control Director (Markel Specialty) Employment in health and fitness centers varies widely depending on the business model of the facility. Health and fitness centers can utilize both employees and contract workers to staff their center. Using both types of workers requires careful planning to help prevent and prepare for potential lawsuits and their ability to defend lawsuits if they do happen.  Many fitness centers utilize subcontractors as personal trainers who, when not with clients, may also answer questions from members of the club not training with them. Other health clubs have employees who may work as [...]

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    What About Annual Gym Maintenance Fees?

    Should your gym add an enhancement fee to offset the increased cost of cleaning materials and procedures? We asked two fitness center owners their opinions. Here’s what we learned. Photos courtesy of Fit247 Does not charge an annual maintenance fee: Don Roberts, owner of Fit247, Durango, Colorado  Roberts has owned his gym for 20 years and decided against charging his customers a maintenance fee. The 7,000-square-foot, 24-hour facility is in a small city with a close-knit group of customers, and he prides himself on running a very clean, organized gym. Nearly 20% of his 600 members have been with him almost [...]

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    This Summer, Market Gyms to College Kids

    Did you know most universities cancelled spring break for 2021?  These students will return home for summer after two full semesters of taking online classes, alone with their computers. Wow. What a drag. As a gym owner, summer 2021 may be your best chance yet to reach these sedentary, cooped-up college kids. Take advantage of quarantine fatigue by creating marketing strategies designed to get them in shape and around friends again.  College students love socializing  Build a summer promotion encouraging referrals. Meeting with friends is one of the top reasons college students even go to the gym.  This translates into an excellent opportunity [...]

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    How to Respond to Incidents in Your Club

    Insurance advice on what to do when things go wrong by Bill Coons, Sr. Loss Control Specialist   Club owners often reach out to us and ask the question, “What do I do if someone says they got hurt in my club?” Another common question in follow up to this is, “How will I know if I’m supposed to report an incident to the insurance company or not?” The answers to these questions may vary slightly depending on the type of incident, but creating an incident response policy and training employees will go a long way in protecting your health and [...]

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    gym insurance

    Ugh…Buying Gym Insurance?

    6 Short Answers To Help Simplify Your Search  1.    What insurance coverage must my health club keep? General Liability Commercial PropertyProfessional LiabilityWorkers’ Comp 2.    Do these policies cover every event on property? Professional liability insurance for personal trainers is a must! No! There are many exclusions, and optional coverages may be needed to fully insure your gym. For instance, problems caused by tanning beds, club events, independent contractors, or within onsite businesses may not be covered under every general liability policy. As your fitness club grows, consult with an insurance advisor first before adding such services as childcare facilities, or undertaking breakout expansions [...]

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    Lose Weight Build Strength

    Here’s One Great Gym Marketing Idea

    Gym owners, here’s a crazy idea – how about marketing New Year’s-style resolutions in March? The moment is perfect: COVID-19 vaccinations are rolling, cities are opening, and people are venturing beyond their bubble. And most people gained a bit of weight these last months.  In fact, health studies suggest the average person packed on an additional 12.5 pounds while sheltering in place. Losing weight is the #1 New Year’s resolution.  No matter what study you read, losing weight or gaining physical fitness consistently tops the chart for ambitious resolution makers. Why New Year’s? It’s something called the discontinuity effect. Basically, when someone’s life changes — a move [...]

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    Medical Fitness

    The Medical Fitness Difference

    As a gym owner, you should always be looking for the next great thing to drive your business forward. That elusive “whatever” that will give you a competitive advantage, offer tangible benefits to your members and fiscal benefits to your bottom line. You’ve probably looked at programming, explored technology, perhaps even considered tweaking your branding. But if you really want all those benefits, you should be looking at Medically Directed Fitness. Let me explain. Medical Fitness, at its core, is about health risk management and partnering with the local healthcare community. Medically Integrated Fitness is how commercial health clubs can [...]

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    Running Treadmill

    Best Brands of Gym Fitness Equipment

    Not all equipment manufacturers are the same! Top Product Brands for Fitness Facilities Fitness is an important aspect of our everyday lives. It is imperative for people to realize that fitness helps to keep our body strong and immune to health problems. Lack of fitness greatly reduces a person's life expectancy and increases the chances of developing diabetes, high blood pressure, and many other health problems. This is why many gyms and health clubs are reaching out to new customers by offering the best trainers and fitness equipment that will aide in reducing weight and increasing strength. Which is the [...]

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    Success or Failure

    Top 10 Reasons Why New Gyms Fail

    If you have opened a new gym, you must know that it is, after all, a new business. So you should be prepared to run and develop that business as a business. To do so, you must acquire knowledge about the fitness business industry, and also be aware of the pitfalls of why new gyms fail so you can be sure to avoid them. In my opinion, here are the top 10 reasons why new gyms fail... #1 - No proper business plan No business plan can be fatal to your new gym. Before starting a gym know: Successful gyms watch finances, [...]

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