Building On Previous Discussions Some time ago, Gym Insight was fortunate to have a guest post from Mike Hedlesky. It was an in-depth piece that has been a real asset to the Insight Blog and, judging by the traffic, a useful source of information and validation for the readers. So first, thanks Mike! Second, I thought it might be good to go back, review and build on it with some further insights into running your own small gym business. Training is always easier to impart to your staff when you are clear about the basics of the company vision and [...]

Read More

Sounding The Data Breach Alarm Again Once again I’m writing about the issue of liability in financial data. Data breaches can affect more than credit cards, although the driving force is the card companies’ clamp down on fraud and identity theft. As the merchant, that is the account that is taking the payment will soon be responsible for the loss of information and fraudulent payments, as well as the theft and fraud that can be had with stolen identifying information. As the owner of a small gym business this means you are going to need to be extra vigilant. Having [...]

Read More

Sharing The Conversation With Podcasting When you own a twenty-first century gym you really should support it with all the up-to-date media resources you can get. In my opinion, using the available tools of the Internet is the best way you can leverage even the leanest budget; many of them for free or less than the cost of an ad in the Yellow Pages. Podcasting is one of the most intriguing of these potential resources. It’s under-utilized as yet but it could be a really powerful voice for your business. It’s a way to connect with likeminded business owners and [...]

Read More

Stages Of Building Your Empire The readers of Gym Insight are a pretty diverse group of people; some have aspirations to gym ownership and others are already there. So let’s look at one of the sexiest ways to get business funding. This is how the tech startups go about bootstrapping up from nothing and how the process can be applied to your situation. The levels of investment and startup success that have come from the tech industry works in stages as follows: Seed Money from your own pocket Friends and Family investment from those who truly believe in you Early [...]

Read More

We all know that daily exercise is important for staying fit. However, there are plenty of excuses that keep many people away from daily workout routines when they are at home or work. One of the best ways to ensure regular workout is being enrolled into a fitness academy where the trainers will make sure you do not skip your fitness regime. This also shows that developing a career as a fitness trainer has a lot of prospect. You can not just get a good financial return, but you will also be able to maintain your health in good state. [...]

Read More

The Fitness Experience Companies like SoulCycle and Spartan Race are focused on the experience you have during training or as goals to meet for preparatory training. Other systems like CrossFit demand much of your body and even with proper supervision by certified staff you can easily strain muscles and joints in practice. SoulCycle is a great example of a fitness business carving out a niche because it defies the trend away from spinning classes, which are apparently in decline. By matching charismatic instructors and style with what might otherwise be a limited format the company has created an enthusiastic base [...]

Read More

Credit Card Crackdown What is going on with that whole credit card change out, due to be completed by October? It looks like there will be a big panic right at the last minute as retailers (including the fitness industry) will be doing all of the things that they should have done already to try to accommodate the mandatory shift over to the EMV Chip-and-PIN cards for all electronic payment transactions. In recent years credit card companies and merchant services have clamped down on the amount of information that they allow vendors or retailers to retain at the point of [...]

Read More

20 Things Successful Gym Owners Do Everyday Part 2 This is the second part about the things that gym owners should be doing every day to be successful. If you haven’t done so yet, go back and read the first part of the list before reading this final part. Dave Ramsey writes about a whole raft of great stuff. He discusses things like getting out of debt and building wealth. If you want to develop a successful abundant life and also make a big contribution it’s easier than you think. The list of things that the wealthy do and don’t [...]

Read More

20 Things Successful Gym Owners Do Everyday Part 1 I was recently reading a post entitled: “20 Things The Rich Do Everyday” on Dave Ramsey's Website. If you’re not familiar with Ramsey and his teachings his website is truly worth giving a close inspection if you’re a small business owner or gym owner. He writes about finance and emphasizes getting out of debt and building wealth. When this first came out, it seemed to spark controversy because of the direct percentage comparison with the poor. Regardless, these are great healthy habits to incorporate not only into your own personal life [...]

Read More

As the proud owner of an independent fitness business you may be enthusiastic about keeping the decorations and equipment right up to date. That is, until you see the price tag and the amount of disruption. If you are caught unprepared the first time that you attempt an update you might even be forgiven for thinking: never again! Finding The Balance There is definitely a balance to be struck in maintaining your gym and keeping costs and disruption to an absolute minimum. That balance point is when you start to get complaints about the condition of your gym versus the [...]

Read More

There are so many things that have to work together to make any business successful. But if the employees can work together as a self-supporting team you are winning the most difficult part of the battle. Any business that works with memberships and requires selling and customer service needs a tightly knit team that’s stronger than the sum of its individual parts. In gym management for the independent gym owner there are a specific set of concerns because of issues like staff turnover and the need for sales by staff to current members. In this post I’d like to talk [...]

Read More

Disruption is that thing that happens when an established way of doing this or that, or your network suddenly discovers that it has new competition, from out of nowhere, overnight. Technology is disruptive because it is evolving and emerging so quickly. Customer service is disruptive because most companies do it so poorly and, when done well, it generates such a powerful connection with the customer. Ideas are disruptive because they are the source of all innovation and change. As the pace of change continues to accelerate it become harder to anticipate changes and at the same time more desperately important [...]

Read More

There is nothing more worthy of celebrating, when you own a gym, than bringing in new memberships. It gives you hope for the future as you watch your list of members grow. This so-called on boarding period is a highly critical time that you can use to secure your relationship with customers. You have the perfect opportunity to assure a high lifetime value for you, and positive experience for them. Selling Means More Than Surviving This transitional time period can determine how long new members stick around and how they present their experience to friends and on social media. It would be great if you could [...]

Read More

Working in the fitness business is a really rewarding way to make a living, as many of the readers of Gym Insight Blog know from personal experience. There are some great lessons from training and working out that apply well to the practice of small business ownership. What follows here are some lessons from fitness, applied to the business of fitness, which I have picked up along the way that I want to pass on as thoughts to share, food for thought if you will. Step Outside Your Comfort Zone As trite as it sounds, no pain no gain. It also means [...]

Read More

Get Gym Business Leverage From Digital Media These days we hear a lot about customer engagement and brand advocates. These are customers who vocally and enthusiastically support your brand. Combined with digital marketing channels and social media they can bring in the new business without an expensive advertising campaign in sight. Well it’s not that easy of course. But then again it’s not that hard either. The central feature of success in creating brand advocates is the understanding that there is a hierarchy, a series of concentric circles of influence around you, which you can do much to cultivate. I [...]

Read More