Is There A Fitness Retreat In Your Gym Business Future? Here’s something different to consider offering to your members: Organize a fitness retreat. By this I mean a trip to a resort that is conducive to fitness and travel as a group and deliver a suitable set of fitness classes and activities. What would it take to set up a new part of your business that specializes in traveling with members to distant locations and hold classes and activities with them as paying guests? A retreat can be a service that is very profitable. Set Up Promotion And Process Bookings [...]

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Motivation is a most elusive beast. Given sufficient motivation, anyone can achieve the sort of fitness results that they might wish to attain, but relatively few do. The motivation qualification is one of those optical illusions that gets harder to find the closer it gets. As the owner of a gym, boutique studio, or fitness club, you obviously want to motivate your members to turn up and work out; you want to motivate them to get involved and purchase premium products and services. Most of all, you want to drive them to get results, which will do more than keep [...]

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Finding Synergy Between Group Offerings And Individual Training Small gym businesses usually face crowded markets and stiff competition to add new members. To succeed in the fitness industry, you have to leverage all of your resources to the maximum extent possible. To that end, gyms do better if they can cover broader ranges of organized activities. Group activities and boutique fitness studios provide some useful strategies to increase your success in the fitness business. Gym memberships are essential to the day-to-day operation of your business; they will keep your payroll covered and pay the mortgage on your house, which gives [...]

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I was just reading about some big-box gym managers earning salaries in the high five figures, without having to risk personal wealth or credit. Well, that $80K paycheck probably helps these big box managers sleep at night, even if they’re beholden to the bureaucracy of corporate America. So, how as a small gym business owner, do you get the best of both worlds? After all, if independence is good, then independence combined with prosperity must be better! Automation – Building A Gym That Runs Itself The answer has to be in being smart and efficient, and in this day and [...]

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Have you heard of the market research term Voice of the Customer? If not, you might take an interest in what it has to offer small gym business owners, even if you only have the resources to apply the principles and not the full process. If you want to get a better return on your gym business investment you need to hear what customers want and use that information to set benchmarks for the quality of the service you deliver. Knowing What Your Customers Want In the excellent leadership book, The Seven Habits Of Highly Effective People, Stephen Covey declared [...]

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The Latest Gym Insight Turnaround Success Recently, on the Gym Insight Blog, I wrote a post about small gym business turnarounds for struggling gym owners. That post referenced a video published by Grant Cardone, which followed him through the process as he coached a struggling fitness center back from failure. Well, we’re celebrating the turnaround success of one of our customers! So, how could I not share the experience? Video Coaching Podcast With Anthony Pasquale Our gym-software and gym management trainer-expert, Anthony Pasquale worked with one of our customers recently, who had asked for help in improving sales. The client [...]

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It’s getting close to the end of the year once again and that means it’s time to look at what’s on the horizon for 2017. Any new fitness trends that help you recruit customers and earn more revenue have to be good things, right? Well, yes, of course! So, the trends that continue to grow include group activities that are perfect for studios or any floor space, such as dance classes, yoga, and other group activities. The rising fitness trends appear to be the things that get people together to share experiences; these include dance, team training, and other small group fitness activities. [...]

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Do you know what I object to most in the fitness business? It’s those big-box chains that sign up members for the low monthly rate, but secretly hoping that customers never turn up to occupy space in any of their one million and six facilities. Low membership fees are fine in themselves, and it’s a good thing that gyms give their members the hope of getting off the couch and getting fit. However, it just offends my sense of honor and the principles that got me into the business in the first place. Also, a strategy that delivers premium services [...]

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Sometimes keeping your small gym business lean is just a matter of tying your proverbial shoelaces, sprucing up your operational practices and squeezing that little bit of extra mileage out of your resources. Even a fundamentally sound business needs to protect itself against the risk of squandering resources and frittering away advantages in a competitive market. Keeping costs down takes a mix of flintiness, shrewdness and negotiation skills. There are different parts of the business that give you opportunities to cut costs. If there is any fat in the cost of creating sales removing it gives you a bigger return for [...]

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Fitness was a $26 billion per year industry at the end of 2015 and it’s all too easy to think that taking part is the same as having success in it. That is not the case; the difference is between churning through revenue, where you spend it as rapidly as you earn it (or worse), and making a solid profit on your labors. To achieve that it will require your leadership, a comprehensive map of where you are going, and the right analytics and dashboard solutions to accurately measure the process of getting there. Getting To Grips With Key Performance Indicators Measurement [...]

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Going From Zero To One One of the most interesting books about startups and innovation is Zero to One by Peter Thiel with Blake Masters. The principle is that a running business is one, and you start at zero. Everything that you do in between is the hard work of founding a business. Once you are in operation and making enough income to survive you can think about expanding. Beyond one you can use the principle of duplication to repeat the initial success in a second, third, and further locations, this is the empire-building phase where you go from one [...]

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Handling Gym Membership Sales Objections And Closing The Deal Fitness was a $17 billion a year industry in 2014, and it continues to grow every year. Your small gym business has every opportunity to make selling a central skill that will drive your business forward. What’s more, all of your employees are counting on you to pull through. So, who in your gym is responsible for selling new memberships? The answer has to be all of you! You need your team to understand that their jobs depend on their ability to bring in new members and turn curious window shoppers [...]

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Pulling Your Small Gym Business Back From The Brink A few years back, Grant Cardone, the business turnaround expert, responded to the cry for help from the owners of a Gold’s Gym franchise, in Whippany New Jersey, saving them from a foreclosure that would have left the entire family penniless. The video is well worth a watch. You can apply the key points of what Cardone implemented to any struggling gym. In fact, the methods of organizing and structuring the sales process, the heart of the plan, go for any customer service-centered company. This post is not the first to [...]

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Put Some Life Back In Your Marketing There is always more room for another list on the Internet, particularly when it is as important as reinvigorating marketing strategies for small gym business owners. There may be more relevant marketing ideas that only you can know about driving your business ahead. So, while you ponder on what business marketing ideas will give you a boost, read through these seven marketing tips for gym owners, and perhaps you will find something that inspires you. 1. Free is worth more than any discounts The first tip is a warning with a healthier alternative: [...]

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