The Virtuous Circle Of Improved Retention Since the topic of membership retention is still fresh on the pages of the Gym Insight Blog, let’s talk about the strategic points to hold on to your customers a little longer. No doubt, you have some idea of what you are doing well and what can be improved, and there are uncounted sources of ideas for retention on the Web, but it never hurts to have an over-arching strategy in place, right? The Upside Of Improved Gym Member Retention As an example, if you can increase your retention rate from ninety-two to ninety-five [...]

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Think About What Each Customer Means To You Individually, unless you have a specialized studio that caters to an elite clientele, each customer  is just a marginal element of your monthly revenue. Not that you should ever think of them that way literally. Instead, you should look at the big picture: The total value of a customer is quantifiable, and once you’ve measured it, you can systematically improve it. Who cares about lifetime value? If you own a gym, or you manage the operations of a small gym for someone else, you need to care about such things. Customer lifetime [...]

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Keeping Your Gym Doors Open You’ve undoubtedly heard the expression cash is king, and you’ll probably agree without much hesitation that revenue is the vital resource for your company. Even if you never deal with cash per se, revenue is the cash that drives your business forward; it’s the very breath of your organization. Your membership structure is most likely your primary income source and all your members contribute a share to your success. However, there are always opportunities to give better service or provide products that will make your members’ experience better and which will boost your revenue in [...]

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Fitness Trends For 2016 It’s about time once again to review the trends that are in the ascendant and what has changed in the last year or two in the fitness industry. Fortunately, we don’t have to guess or dig too deeply. The American College of Sports Medicine (ACSM) produces a survey of the top twenty trending issues in the minds of fitness professionals. If you haven’t done so already, you really should view the results of this year’s survey at this ACSM link. We have looked at trends before, and it’s a fascinating pastime to watch how the market [...]

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Back To Basics Yet Again Even in this digital-first era, when it comes to operating a business, it still all boils down to the basics. By this, I mean a few specific skills and functions that we have addressed in some detail over the years, here on the Gym Insight Blog. But being basics, they never suffer for a little repetition. Of these, membership retention stands out as one of the most critical factors. Small progressive improvements can take you from a struggling small business owner, sleeping in the back office, to the top of your local marketplace. The economy and [...]

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Facing The Day You Decide To Hire Managers When it comes to hiring new people for critical positions in a growing business, gym owners often find that it’s a tricky affair; the needs are many, and so are the hazards. It’s one of the things that can have a lasting impact on your company and your ability to scale your outfit up to enterprise scale. When your gym membership grows, and you have a small hourly or commission-based team that needs more direction than you can manage on your own, it is time to start considering the possibilities of bringing [...]

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If Humans Use It The Internet Of Things Will Connect It The world is changing around us all, and we here at Gym Insight are working to track the new trends, and attempting to relate them back to gym business ownership. If you can start a fitness business with a laptop or tablet, the right membership management software and a rack full of kettle bells, congratulations! You are probably on to a good thing. That accessibility comes from the power of your hard work, people skills and Gym Insight software. We would certainly love to help you find your success. [...]

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Four Tips for Protecting Customer Credit Card Information in Your Fitness Business Data breaches involving credit card numbers and other financial information unfortunately have become common for consumers. According to a Gemalto report, there were 1,540 data breaches worldwide in 2014, which compromised more than one billion data records. These breaches can affect businesses across the board, including those in the fitness industry. Customer credit card information can be obtained through large hacking operations or on a much smaller scale. Sometimes, it can be a small mishap that gives way to a large security invasion. It only takes one person [...]

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6 Best Gym Machines for Beginners to Use   Gym equipment is divided into gym machines and free weights. For beginner use, it is advisable that you work with gym machines first. Right about everyone wants to look younger, have an amazing body, as well as great skin. To meet these objectives, it is important that your gym is equipped with the best machines. This is more so if you are attending to beginners who are fragile and need a stepping-stone. Gym machines come in handy in offering a variety of exercises. While it is important to incorporate the use [...]

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The Chip Yet Again Have you started using the appropriate slot for taking payments by chip cards? As I wrote earlier many large companies still have not done so. We have reached the time of the retailer taking more responsibility for fraud and at this point I hasten to add yet again too many still have not done so. I think in all of the card transactions I’ve used in the last few months, with a chipped card and a chip capable terminal only once have I been instructed to use the chip port instead of the strip swipe port. [...]

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More Swag From Our Golden Age Of Television The New Year is always a good time for reflection and taking stock of where we are and where we ultimately wish to be. About eighteen months ago I wrote a post inspired by the reality TV show Bar Rescue and how you can do your own business makeover or rescue program. I think that it's time to draw from reality TV, and to look for lessons once again. Everything I propose here I intend to apply myself, so hopefully, it makes sense without sounding condescending.  This time, I am thinking more [...]

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Crossing The Streams For Fun And Learning I’d like to think that there’s some extra value hidden within the Gym Insight Blog: This is a company that crosses the two industries of software and gym management to help gym owners be competitive and offer better service levels for their customers. The software industry has some great lessons for all business owners. When you need to come up with results such as opening a new gym or creating a franchise, taking the actions that get results is the difference between success and failure. The software development industry is very competitive and [...]

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Apart From Your Club Members That Is Sometimes, when you are a fitness industry small business owner you feel like your gym is a boxing ring with your office right in the middle of it. You might even feel like you are the punching bag from time to time. Owning a small business is hard work and not something to take lightly. Of all the things that will give you stress and worry the one that you must deal with most effectively is financial pressure. That pressure is the question of profitability or the net income that your business brings [...]

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The Reason For Reporting Numbers Don’t let the numbers distract you; owning a small gym business is still all about relationships. I know that I have spent a lot of time and digital ink over the last few years saying that it’s about the experience. But that is really just the same thing isn’t it? The experience that gym members seek is a positive training experience or a friendly environment to work out in, with all the benefits of improved fitness. For anyone who takes on the premium membership the price might easily cover the cost of setting up a home [...]

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