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Continue reading →: 6 Fitness Industry News Items You Need To Know AboutBlink these days, and the state-of-the-art in fitness has changed. That being said, these are some trends, events, and concepts that will dominate the gym management world in 2019. These six fitness industry news items may sound off-the-cuff or random at first glance, but what they say to me is…
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Continue reading →: The Big Picture in Client Acquisition and Client RetentionPowering Your Way Out of The Twilight Zone Picture yourself on a treadmill and the faster you walk or run, the more new clients you add to your gym membership base. At the same time clients are dropping out and, to stay in business, you have to keep adding new…
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Continue reading →: Time To Reveal Fitness Industry Trend Insights for 2019Technology Moves The Needle in 2019 Can you believe it’s almost 2019 as I write this? In the traditions of the Gym Insight Blog, that means that it’s time to look at the American College of Sports Medicine’s Worldwide Survey of Fitness Trends for 2019 to mark the holiday cheer.…
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Continue reading →: Starting A Gym Business Means Sacrifice Struggle And RewardBackground for Success Starting a gym business is probably a dream for a significant fraction of the population. Whether you’re in this country or around the world you may yearn to open a fitness club someday. If you think you have knowledge and finances, that dream may even turn into…
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Continue reading →: Tying Technologies Together for Better Client OutcomesWearables Have Hit The Big Time for 2019 According to Club Industry, one-in-six consumers now use a wearable digital device, such as a smartwatch or fitness tracker. In the valuable 18 to 34 demographic, the trend is even more pronounced, with one-in-three. It’s starting to look like there’s a critical…
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Continue reading →: Change And Ideas Both Matter But Execution Is EverythingIf you take the self-help advice of the gurus, who write books and give seminars about how to get ahead in life, and boil it down to its essential ingredient, it would be three words: Get things done. In business, executive action is what makes the winning difference. Executive Action…
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Continue reading →: Gym Businesses That Help Members Slow DownIf you started a business where the point was to chill out and relax, it might seem like the opposite of fitness. However, it would have to utilize many of the client programming aspects of a fitness club. Stress Good And Bad I want to cover the full spectrum of…
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Continue reading →: Gamification Will Get You Closer to Your Fitness Club GoalsGames Put The Fun in Serious Fitness Did you know that there are techniques that help you lead and guide people without them realizing that you’re doing it? You may already be using this method without even realizing it. It’s called gamification, and it helps to nudge humans in the…
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Continue reading →: Is There Such A Thing As A Few Hours A Week Fitness Business?The Short Answer Is Still "No!" That guy who wrote a book about having a business in only X hours per week now has a book out about fitness. OK, that’s nice. So, completely separate from that, what I’m wondering, is whether there can be a gym business that you…
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Continue reading →: Why Company Cultures Still Matter in The Fitness BusinessFour Organizational Culture Types Did you know that there are four different categories of organizational culture? I didn’t. Some researchers at the University of Michigan figured it out, and I’m glad they did. So, let’s take a look at these four cultures and see how they show up in with…
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Continue reading →: How CRE Trends Have Fitness Entrepreneurs Moving To The MallIf you’re a fitness entrepreneur at any stage of the gym business, you’re likely to have a need for a space in a building. If you want to open your doors somewhere, you will have to face the commercial real estate (CRE) industry. For you, negotiating a tenancy might be…
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Continue reading →: Boxing Trainers Know How To Build Gyms In Tough TownsThe Old School Of Martial Arts Fighting and martial arts account for a large portion of today’s fitness industry. The old school boxing clubs are an inspiration and fine example of what club owners can achieve in tough neighborhoods, with not much more than leadership and space in a backstreet…
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Continue reading →: Can Client Programming Deliver Corporate Wellness?So, what’s the point of implementing a corporate wellness program? Is it about building company culture and togetherness? No, at the highest level, corporate wellness is about having healthier, more productive employees. On the most practical level, it’s more about minimizing costs and workers who get more done with less…
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Continue reading →: Gym Business Leadership To Motivate 5 Key ConstituenciesSwinging The Lead in Your Sphere of Influence In entrepreneurship, business ownership, and in fitness management, leadership is what you bring to the gym as a founder or manager. It is the one factor over which you have the most control and which makes it possible for small startup gym…
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Continue reading →: Fitness Business Decisions Based on Bayesian PriorsYou may be thinking, "OK, Gym Insight, what are you doing posting about esoteric mathematical concepts like Bayesian Priors?" First of all, it’s 2018 and living in the future demands that we apply futuristic methods. Second, I promise not to start quoting mathematical equations. Finally, there is probably something that…
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Continue reading →: Happy Fitness Club Members And The Questions They AskJust because you have happy fitness club members, it doesn’t mean that you’re going to be completely free of issues. Even the most smooth-running gym business is going to have occasional payment disputes. When it comes to questions about customer credit cards and payments, you have to get it right.…
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Continue reading →: Complementary Client Programming For Fitness Club OwnersCategories for client programming must align to sales goals and be complementary to one another. After all, the most fundamental activity in any business is selling. In a people-business like fitness, it’s as true as ever; gym business owners have to do some selling to survive. Fortunately, you don’t have…
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Continue reading →: Is This Gym Equipment Startup The Future Of Fitness?Gym equipment is evolving rapidly, and we see some highly innovative designs coming down the line. New machines and systems match physical activity and data science to improve the workout experience. I think we can expect to see some amazing new gym equipment products emerging in the next few years.…
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Continue reading →: Hey Fitness Business Owner What’s In Your Gym Bag?So, What’s in Your Gym Business Bag? If you’re like most people, your personal gym bag carries a bundle of practical and commonsense workout items. These things express your personality, values, and workout intentions. However, the contents of your gym bag also hint at hidden opportunities to fine-tune the business…
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Continue reading →: Reflecting for Belief And Clarity In Your Gym BusinessSilicon Valley Venture Capitalist Know This Secret There’s a secret to business and entrepreneurship that they don’t teach in business school. It’s something that the smartest investors in the world of startups all understand instinctively. The venture capitalists of Silicon Valley know that, to find an investment that returns big…
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Continue reading →: Abandon Client Retention for A Leaner Business ModelSometimes it’s when you go against the grain that you do your best work. If you’re in a competitive marketplace, (and let’s face it, in this industry, who isn’t?) you have to fight for every advantage. Your membership retention rate is one of those things that can make an impact…
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Continue reading →: 7 Fitness Industry Hacks for Aspiring Gym OwnersThere’s not much that a little creative ingenuity can’t overcome. The fitness industry is one where you can get a start with or without vast sums of capital to invest. While it might seem easier to do with truckloads of financial backing, there are plenty of things you can do…
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Continue reading →: The One Gym Business Startup Thing You Need To SucceedAs an enthusiastic new gym owner, you’ve probably already found a place in the market with enough potential customers to build a business. Once you commit to your particular niche in the fitness business, there’s one thing you’ll need. It’s the information about customers and sales that will take you…
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Continue reading →: What Are The Hot Trends In Fitness for Summer 2018Continuing Trends in 2018 One thing is sure about the summer of 2018; fitness businesses aren’t going to disappear anytime soon. While it’s technically possible to do all of your workouts from home, that is not the choice that people are making this year. What’s hot in mid-2018 is the…
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Continue reading →: How To Quit Worrying And Learn To Love Data SecuritySecuring Your Membership’s Personally Identifiable Data Now might be a good time to look at Data Security and what gym businesses need to keep in mind. For example, if you take electronic payments, you have to follow the rules of the Card Payment Industry. Your business needs data about your…
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Continue reading →: Make Networking Part Of Your Fitness Club Value PropositionFitness is a people-business; it’s about networking to make connections, whether it’s between mind and muscles, you and the best vendors, or members using your club to connect in their careers. It’s a business model that’s about helping others find success and good health. As a gym business owner, networking…
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Continue reading →: 3 Alternate Revenue Streams To Boost Your Fitness BusinessGetting Beyond The Gym Business Basics Developing alternate revenue streams for your new fitness club is the next stage for any ambitious gym business venture. If you hope to grow your business beyond the basics of club memberships, it is vital to have additional sources of income to achieve long-term…
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Continue reading →: How Client Programming Consolidates New Member RetentionIn fitness, client programming is the key to operational success. There are several reasons for that. Let’s explore them and look at why it is that gym business operators can’t ignore this organizing principle. The best way to consolidate new gym membership sales is to draw your new members into…
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Continue reading →: Why Client Acquisition Is Critical In The Gym BusinessPlanning For Client Acquisition Success After my last post about starting your own business, the logical follow-up is a blog about client acquisition. Yes, that post did go into details about how important it is to understand your customers. Also, there is no doubt that finding your niche is the…
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Continue reading →: Starting Your Own Business In A Fitness Niche Like CrossFitThe Niche Gym Business That Works For You If you’re starting your own business, there are lots of fitness niches that you can pursue. CrossFit is but one of many. However, the CrossFit concept is the perfect example of a gym model that finds the strongest motivation for a specific…
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Continue reading →: Strategic Planning And The Time To Reflect On You Gym BusinessWhen Is Now A Good Time For Planning And Strategy? Finding strategy and purpose in the fitness industry is perhaps not as challenging as in some other business sectors. However, it always pays to pause and reflect occasionally, on such things as strategy and planning for the future of your…
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Continue reading →: Add A Sports Nutrition Certification to Your Continuing EducationIf your career is in fitness, you know that continuing education is a never-ending process. Promoting dietary habits and nutrition that improve health and deliver higher performance levels has to be one of the most important things you can offer your clients. If you don’t have it already, getting certified…
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Continue reading →: Measure Your Fitness Business Potential With Total Addressable MarketI have spent a lot of time talking about marketing on the Gym Insight Blog. As part of that effort, I’d like to mention a metric that can give you the big picture. It can be a real insight into the potential scope for expanding your gym or small fitness…
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Continue reading →: Fitness Technology Innovates for 2018 But Grit Still MattersCES 2018 Shows The Future Of Technology for Fitness The Consumer Electronics Show has come and gone for the year once again. With it, we have seen the latest round of technology that is either directly related to fitness, or which you could apply to the gym business with a…
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Continue reading →: 11 Special Populations That Could Change Your ClubModified Programs That Satisfy Niche Demand A special population is any category of fitness club members who need a doctor’s note before they start working out. That’s not an official definition but, as a small gym business owner, it might well be the difference between business model and liability. Unless…
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Continue reading →: New Reports for Enhanced Gym Management!!
New Report: View Check-ins by Hour of Day: Located under the Access Reports tab, this new report will allow you to easily identify peak times and slow times in your facility. Select a range of dates and the graph will plot out the average number of member visits per hour.…
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Continue reading →: Creating The Best Client Programming Experience For Your MembershipClient programming is all about personalizing the experience and service you provide. Members want guidance for fitness and an enjoyable, rewarding experience that gets them there. You can adopt a client programming system or invent one of your own. Either way, this is a vital dimension that will help to…
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Continue reading →: How Client Acquisition Is Like Client Programming For MarketingWhen you set up the client acquisition process your club membership marketing, you will be able to manage everything you measure. The fitness marketing insights that you’ll find in the numbers will empower you to improve your sales results and bring new members into your business more efficiently. It’s much…
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Continue reading →: Reflection and Planning Bring Three Things To Gym ManagementAs a professional fitness operator, with interest in the Gym Insight Blog, you probably know how to prompt reflection and planning for your members and clients. Working with clients and giving them feedback on their workout regimens and redirecting them for better results is a fundamental part of the fitness…
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Continue reading →: 3 Secrets To Starting Your Own Fitness Business In 2018Starting your own fitness business has never been easier. That statement, of course, assumes you have the charisma and certifications to run your own shop. Or you have access to a high six-figure sum of capital to invest. I’m mostly talking to the former fitness employees, the gym professionals ready…
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Continue reading →: Mastering The Subscriptions Model And Avoiding The Obvious MistakesA whole new class of businesses has discovered the subscription business model. Many internet-based startups realize that monthly memberships suit them better than selling one-time up-front payment for products and services. The business model for fitness has long been club subscription memberships along with add-on features and in gym purchases.…
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Continue reading →: The Best New Continuing Education Fitness Industry OptionsWe’ve arrived at a golden age of trainer certification and continuing education options. There’s an extensive range of possibilities in fitness to update your skills and to expand your value to the membership of your fitness organization. As you probably already know, continuing education is a fundamental feature of the…
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Continue reading →: Client Retention Habits To Get Your Fitness Club Through The Slow TimesThe retention versus attrition club membership tension is never going to end in the gym business. It’s sort of like the battle of the waistline, never-ending and more desperate around the holiday season. If your small fitness club or studio is getting quiet and new membership inquiries are tapering off…
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Continue reading →: Looking At Gym Management Technology For 2018 And BeyondWhere Do Gym Owners Go From Here? You may have noticed that with the rate of innovation for computer technology is thundering along. But what does that mean for your small gym business, your members, and the way you’re going to develop your operations in the near future? There are…
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Continue reading →: 3 Special Population Fitness Categories To Boost Your GymAs we’ve discussed here on the Gym Insight Blog several times before, special populations provide a path to an alternative business model that could take you to another level of success. Have you considered working with Special Populations to differentiate your gym business? Specializing your fitness club offerings is part…
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Continue reading →: Networking For Gym Business Owners Is About This One ThingAs you know, fitness is more than just providing a place to work out; it’s about community and building a network of like-minded, healthy, and happy people. Whether you’re networking for gym business owners or your membership, it’s the connections you make that root your fitness enterprise in your local…
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Continue reading →: Is Client Programming Part Of Your Fitness Value Proposition?The point of client programming is to add value to the lives and fitness of your members. There’s a lot of talk about specialty programs that appeal to hyper-motivated gym aficionados. We all know those shining stars of fitness, those super-fit fanatics who continuously push the limits to find new…
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Continue reading →: A Pro Tip For Small Gym Business Client AcquisitionA Pro Tip For Small Gym Business Client Acquisition If you look at your small gym business from the broadest perspective possible, client acquisition is the one central function that drives your operation. Arguably, everything else is a detail. Of course, some of the details are critical, but they address…
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Continue reading →: How Club Management Software Can Raise Your Small Gym Business ROIThe Digital Age gives small gym business owners real choices for club management software. Now, everyone can have enterprise-grade options for information technology. That means that what was once the exclusive privilege of the big box fitness brands is out there for you in one form or another. Fitness entrepreneurs…
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Continue reading →: 7 Different Fitness Club Regimens To Attract New MembershipsEvery once in a while I like to put out a few ideas for owners on the Gym Insight Blog. This time I have a few points about how to raise the profile and profitability of your small gym business. When you’ve scrambled to launch and run your business, you…
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Continue reading →: Will Wearables Find A New Purpose In The Fitness Club?The On And Off Wearable Revolution So, things in the realm of wearable technology are moving pretty quickly. Last year I was singing the praises of wearable devices. Then, earlier this year I thought they were going flat. Now, I’m changing my views again because of recent announcements. Everything changed…
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Continue reading →: Management Information Reveal Your Membership By The NumbersData Is The Answer But What Is The Question? Whether you are a new club owner, a professional trainer, or a veteran of fitness club management you can always benefit by extracting more information from the data that you generate in your gym business operations. With every transaction or response…
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Continue reading →: Fitness Certifications Make The Gym Business Go RoundBusinesses Built On Fitness Certification Paper Fitness certifications are essential in the gym industry. The qualifications you hold are the frameworks that tie this people-intensive profession together. Earning additional personal trainer certifications will help you grow the business. Helping your trainers get new qualifications is a perk that helps them…
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Continue reading →: Gym Member Personas: Who Are These Idealized People?People Person Persona Are there gym member personas that describe the typical groups of members of your fitness center? In marketing, a persona is a profile of the ideal customer for your products or services. You create them as character sketches of the consumers or businesses most likely to benefit…
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Continue reading →: New and Improved Class SchedulingCreate, edit and cancel classes with ease. Your members can reserve classes directly from your website or from our class scheduling portal. Set drop-in rates, class times, instructor details, class capacity, location and more! Click here for more info on our new and improved class scheduling feature.
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Continue reading →: What Does Mobile Mean For Healthcare And Fitness?What Does Mobile Mean For Fitness? The latest trends in mobile apps for fitness and healthcare are heading toward an exciting destination. Mobile devices are everywhere, and it’s amazing what you see when you observe at any gathering of human beings these days. Half or more of any group seem…
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Continue reading →: 6 Gym Business Tips To Build Fitness Center SEO MuscleBoost Your Search Engine Results Page Position A search engine optimization or SEO strategy that gets the highest possible ranking on Google or Bing is one way to stand out in a crowded marketplace. Even a simple presence on the Web is something that you can tweak to resonate with…
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Continue reading →: Technology Is The Key To Fitness Industry SuccessIt’s not about having the most technology, but rather the right equipment that is going to help you run your small gym business most efficiently. By running your club resourcefully, you’ll get into profit sooner and make the quality of your offerings better. Technology is evolving so rapidly now that…
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Continue reading →: Connect With Your Gym Members By Adding TouchpointsHow Do You Connect With Prospective Members? Across all of the activities that you organize to market your gym business, do you know what the critical touchpoints are in the structure of your membership marketing and management process? Touchpoints are the events and situations that define how you monitor and…
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Continue reading →: Reduce The Cost Of Gym Membership Sales To The MinimumCrank Down Sale Costs To Maximize Gym Membership Revenues Selling more gym memberships is a good thing in principle, but do you know how much it costs you to get that sale? There are two parts of the expense required to generate revenue in any business, the cost of sale…
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Continue reading →: Marketing Your Gym Into 2018 And BeyondPredicting The Unpredictable As we hit mid-year in 2017, I’d like to touch on a few points about where the fitness business is going. You just need to look at the news to wonder if things will be unpredictable. I think we have reached a time in which you must…
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Continue reading →: Blockchain Technology Is Coming To The Gym IndustryBlockchain? Bitcoin? Ether-what? In my head, I hear you say, "What does this cryptocurrency stuff have to do with the gym business and my fitness club?" Well, it turns out that the robust technology behind these new things is useful for many different industries, including fitness. Technology is hitting the…
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Continue reading →: More Podcast Resources For Gym Business EntrepreneursPodcasting Revisited For 2017 Podcasting is a topic that I think is worth revisiting. So, this is an update to a classic Gym Insight blog post, with more good stuff for gym owners. Through podcasts, you can discover insights for gym owners, stay current with issues in fitness, business management,…
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Continue reading →: Successful Change Management For Fitness Center GrowthTo Sprout Roots Is The Essence Of Transformative Change What got you to where you are now will not necessarily get you where you need to go; this is a lesson that startups in fitness and every other business sector continuously relearn through firsthand experience. An oak tree is entirely…
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Continue reading →: Gym Businesses Win By Investing In MillennialsThe Digital Natives Expect You To Bring Your A-Game There is a simple logic that justifies marketing to Millennials; it is the fact that, being young people, they will be around for years and years to come. So if you can capture the mood and attitude that appeals to them,…
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Continue reading →: What The Top Fitness Clubs Say About The Gym IndustryBig Fitness is doing well these days, and that can have an impact on small gym businesses. However, the market looks set to continue growing over the next few years, which means there’s enough business to go around. The shape of the fitness industry is changing, and it may be…
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Continue reading →: How The Cloud Helps Small Gym Business Owners CompeteIf you’re one of the many Insight Gym Management Software users, you have used our cloud-based services. So what is this cloud and why does it help small business owners and fitness clubs run businesses? Talk about the Cloud seems to be everywhere these days. Any time you use applications…
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Continue reading →: Fitness Entrepreneurs Find A Friend In InefficiencyHere’s some more economics stuff, but it’s golden, so if you’re an aspiring fitness entrepreneur, stick with me here. If there were perfect competition, no one would make a profit. The fact is there are hidden opportunities that arise because the gym industry has quirks that make it possible for…
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Continue reading →: Promote Your Gym Business By Eating Your Own Dog FoodThis One Hack Will Generate Early Feedback Here’s a tech term that you can use as a principle to drive your small gym business empire ahead: In tech jargon, they call it Dogfooding. The expression, to "eat your dog food" is not a literal thing, obviously. I don’t think that…
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Continue reading →: What Small Fitness Businesses And Startups Look LikeIt’s Not What You Think So, what does a small fitness business or startup look like? From the outside, it might resemble any one of a variety of business models that have nothing in common. Inside it’s likely to be a different story. Your business probably has an architecture that…
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Continue reading →: Insights That Nudge Your Membership To Positive DecisionsInsights That Nudge Your Membership If you are an independent fitness business owner, it always helps to find the simple hacks that get exceptional results. Let’s look at some awesome hacks to analyze your operational data in search of small changes that give you big rewards. There is even a…
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Continue reading →: The Challenge To Combine Fitness And Healthcare BusinessesFitness In The Healthcare Business Prescription Healthcare and fitness are closely related, as you already know, no doubt. There is also a consensus among organizations like the ACSM and the medical profession that exercise is essential to human health, also that technology changes the way we deliver care. As fitness…
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Continue reading →: Employee Retention Requires You Set The Right ToneWhen you have the highest possible rate of employee retention it keeps the work and the cost down; it will also reflect in your levels of membership retention too. Unfortunately, hiring staff can be like jumping on a treadmill that’s cranked up to eleven; it’s hard work that takes all…
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Continue reading →: AR Augments Your Fitness Center For A New RealityI recently wrote a post about virtual reality and mentioned Augmented Reality, which extends VR into the real world. When you superimpose digital images onto the real world with AR software that makes them interact with your physical space. So, all of this talk about things likes VR and AR…
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Continue reading →: Read This Before Starting A Gym BusinessThe Armchair Stage Of Starting A Gym Business Do you dream of starting a gym or fitness studio? If so you may have made serious inquiries into what it takes. Like starting a restaurant, founding a gym captures the imagination of people at all levels of experience and qualifications. The…
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Continue reading →: Will Virtual Reality Be Coming To Your Fitness Center Soon?The new technologies of Virtual Reality and Augmented Reality are set to change the fitness industry if the current trend continues. Both VR and AR have threatened to do something interesting for years now. But this time the promise might turn into VR products that consumers can use. Your gym…
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Continue reading →: Any Channel Where You Find Customers Is The Right OneThe Great Marketing Concepts Are Eternal Channels are big in marketing these days. Not that the concept is particularly new or changed recently, but there are more ways to connect to your customers than ever before. I have already written about strategy and marketing, but I want to discuss marketing…
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Continue reading →: Make A Gym Ownership Transformation Work For YouSometimes you have to do things that you know will be risky and time-consuming. Risky things are only worth doing if the change that they bring is transformational. That is why Gym Insight has become an expert at helping our customers change from outdated, piecemeal gym management information systems to…
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Continue reading →: 5 Insights Startup Gyms Need To Beat The Big ClubsThe Five Forces of Competition The fitness business offers plenty of opportunities for entrepreneurs and trainers to found startup gyms. Your gym can compete against established studios and big box fitness corporations; you just have to be savvy about it. The same factors that define competition within the industry will…
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Continue reading →: Gym Business Secrets To Make Your Club A Great OneBuilding a small gym business into an asset and an income generator is no small task. You’re going to work like you have never worked before when you open a gym. That is unless you have run other consumer based membership businesses then you probably have a sense of what…
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Continue reading →: Selling Fitness Experiences To Make Happy Gym MembersAgain With The Experience The digital economy has changed everything about the fitness experience. Your gym membership is now as much about connecting with people as it is about the workout. The workout experience counts most, but the club experience as a relationship is vital too. Everything from social media…
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Continue reading →: Paperless Contracts and Digital Signatures!Paperless Contracts and Digital Signatures!: Paperless Contracts and Digital Signatures! We released the paperless contracts and digital signature feature about a month ago to all of our beta testers and today we’re releasing it to everyone. No more paper contracts, no more filing cabinets! Create and sign agreements right from…
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Continue reading →: Trend Watching For Gym Owners In 2017The Gym Insight Blog has already taken a look at 2017 trends in gym ownership. However, as you will find below, I currently have doubts about how wearables will fit into 2017. This post is more of a round-up of what the blogosphere is thinking about for the coming year.…
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Continue reading →: Gym Business Walk Ins Are The Key To Building Your Fitness BusinessHow Gym Business Walk Ins Make The Difference Let’s talk about why your gym business walk ins can be priceless for you and how to get the best outcomes of their visits. The fitness industry has lots of great people, but maybe not so many of the best salespeople, and…
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Continue reading →: Sponsor A Fundraiser For Local Schools To Help Enrich Your CommunityGiving Back To Your Local Community It seems like schools always need help and, as a local business owner, you have the opportunity to help out by sponsoring a fundraiser that helps schools get the exceptional things that make a difference in education. It might be a great opportunity to…
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Continue reading →: Fitness Retreats Going Away For A Gym Business OpportunityIs There A Fitness Retreat In Your Gym Business Future? Here’s something different to consider offering to your members: Organize a fitness retreat. By this I mean a trip to a resort that is conducive to fitness and travel as a group and deliver a suitable set of fitness classes…
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Continue reading →: Customized Membership Agreements!Put your own logo on our PDF membership agreements!: We never intended the ridiculous barbell logo to last for as many months as it has. As of last week, you can now replace the barbell generic logo on our membership agreements with your own logo! Give it a try now..…
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Continue reading →: How To Motivate Your Clients For Better RetentionMotivation is a most elusive beast. Given sufficient motivation, anyone can achieve the sort of fitness results that they might wish to attain, but relatively few do. The motivation qualification is one of those optical illusions that gets harder to find the closer it gets. As the owner of a…
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Continue reading →: Group Fitness Is The Force Multiplier For Gym OwnersFinding Synergy Between Group Offerings And Individual Training Small gym businesses usually face crowded markets and stiff competition to add new members. To succeed in the fitness industry, you have to leverage all of your resources to the maximum extent possible. To that end, gyms do better if they can…
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Continue reading →: Small Gym Business Owners Get The Best of Both Worlds With Automation
I was just reading about some big-box gym managers earning salaries in the high five figures, without having to risk personal wealth or credit. Well, that $80K paycheck probably helps these big box managers sleep at night, even if they’re beholden to the bureaucracy of corporate America. So, how as…
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Continue reading →: Finding The Voice Of The Customer For Gym OwnersHave you heard of the market research term Voice of the Customer? If not, you might take an interest in what it has to offer small gym business owners, even if you only have the resources to apply the principles and not the full process. If you want to get…
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Continue reading →: Turnaround Success Story – Coaching A Gym Owner To RecoveryThe Latest Gym Insight Turnaround Success Recently, on the Gym Insight Blog, I wrote a post about small gym business turnarounds for struggling gym owners. That post referenced a video published by Grant Cardone, which followed him through the process as he coached a struggling fitness center back from failure.…
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Continue reading →: The Face Of Fitness Trends Keeps Changing – Here Is The LatestIt’s getting close to the end of the year once again and that means it’s time to look at what’s on the horizon for 2017. Any new fitness trends that help you recruit customers and earn more revenue have to be good things, right? Well, yes, of course! So, the…
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Continue reading →: Behavioral Economics For Better Gym Management ResultsDo you know what I object to most in the fitness business? It’s those big-box chains that sign up members for the low monthly rate, but secretly hoping that customers never turn up to occupy space in any of their one million and six facilities. Low membership fees are fine…
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Continue reading →: 9 Tips To Keep Your Gym Business Lean And HealthySometimes keeping your small gym business lean is just a matter of tying your proverbial shoelaces, sprucing up your operational practices and squeezing that little bit of extra mileage out of your resources. Even a fundamentally sound business needs to protect itself against the risk of squandering resources and frittering…
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Continue reading →: Measuring Sale Success And Responding To MetricsFitness was a $26 billion per year industry at the end of 2015 and it’s all too easy to think that taking part is the same as having success in it. That is not the case; the difference is between churning through revenue, where you spend it as rapidly as…
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Continue reading →: Bootstrapping A Gym Business From ZeroGoing From Zero To One One of the most interesting books about startups and innovation is Zero to One by Peter Thiel with Blake Masters. The principle is that a running business is one, and you start at zero. Everything that you do in between is the hard work of…
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Continue reading →: Gym Membership Selling And Overcoming ObjectionsHandling Gym Membership Sales Objections And Closing The Deal Fitness was a $17 billion a year industry in 2014, and it continues to grow every year. Your small gym business has every opportunity to make selling a central skill that will drive your business forward. What’s more, all of your…
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Continue reading →: Save Your Gym Business With A Grant Cardone Style TurnaroundPulling Your Small Gym Business Back From The Brink A few years back, Grant Cardone, the business turnaround expert, responded to the cry for help from the owners of a Gold’s Gym franchise, in Whippany New Jersey, saving them from a foreclosure that would have left the entire family penniless.…
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Continue reading →: 7 Outside Marketing Tips For Gym OwnersPut Some Life Back In Your Marketing There is always more room for another list on the Internet, particularly when it is as important as reinvigorating marketing strategies for small gym business owners. There may be more relevant marketing ideas that only you can know about driving your business ahead.…
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- Pre-Workout
- Real Estate
- Sales
- Social Media
- Subscription-based business
- Uncategorized
- Workout Food and Drinks