10 Cost-Effective Ways to Promote Your Fitness Business

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  • 10 Cost-Effective Ways to Promote Your Fitness Business

10 Cost-Effective Ways to Promote Your Fitness Business

10 Cost-Effective Ways to Promote Your Fitness Business

Marketing your gym is an ongoing process. Placing an advertisement periodically here and there will not be enough for your business to survive. You always have to be proactively thinking about the next promotional idea, slogan, or campaign. There are a handful of ways that are cost efficient and will effectively promote your gym business your within your immediate target area.

Here 10 ways to help get you started.

1. Sponsor charities

Simply choose a charitable event or charity organization and do short term and long term promotions. A short term promotion idea would be to donate all new members’ first month dues or signup fees to the Wounded Warrior Project on Veteran’s Day. A long term example would be to host a running program dedicated to get your members in shape for an upcoming virtual or in-person run. Then offer 50% of the proceeds for the running program to be donated to the Wounded Warrior Project. On the day of the run, you can also supply your gym brand running apparel for even greater recognition!

2. Submit press releases

Approach your local online community news sites and blogs, newspapers, and regional television stations. You can generally do this by going online to their websites. Most will have a “submit press release” link or a “new tip” link. At the very least, you can still contact them via email and attach your written press release.

Press release topics can include:

  • Gym anniversaries
  • Interesting accomplishments of members or staff
  • New programs
  • Fitness trends
  • Local event announcements
  • Seasonal advice

Press releases are generally not a platform to directly promote your gym and follow specific formats. Research how to write a press release before sending off that first one.

3. Post on online event pages

Promote online through local event pages offered via Facebook, Yahoo, Yelp, Nextdoor.com and other social media sites. Build a following by posting regularly and engaging individuals with interesting opportunities to become healthier and build their community connections.

4. Co-market

Identify a company whose product complements yours and establish a relationship where each of you promote to each other’s customer base. The shared exposure expands market reach, stretches advertising budgets, and lends credibility to your company.

5. People love freebies

Offer free personal training, nutritional counseling, or smoothies. Offer whatever you can to get them interested in your business. Don’t forget that with free stuff you give away, you are also giving away your first impression of customer service. You have to show member prospects that you are genuinely interested in their health and fitness and that you stand behind your gym business. You can do so by assuring them that they have nothing to lose by trying out your services. Talk to them and engage them in about the immense benefits that can be derived from regularly working out in a social and accountable environment. With the freebies, genuine interest, and excellent customer service, they will surely come back for more.

6. Get involved

Find local community events that deal with health and fitness. Volunteer, and set up a booths. If you are consistent with this, your exposure will accomplish brand recognition. Promote your involvement through event pages as well as your official social media sites.

7. Digitize your business card and keep a stack with you, too

You never know when you will need them. Digital business cards are gaining momentum. They’re created on an IPhone, Android, or computer and are fully customizable. Between the two styles, digital and paper, you have the chance to promote your business immediately. Every time you send your business card to a person, that person becomes a potential customer. Each time you’re at a local business, ask to leave a few on their counter. Make sure that these business cards offer an incentive to come into the gym to check it out. Also be sure to offer the same to your business neighbors and leave some of their business cards at your reception area, too.

8. App-lify your business

Although building a mobile app requires investing money and promotion, in the long run you generate customer loyalty through ease of access. Members enjoy immediate entrance into your business to set appointments, check times, and pick out virtual workouts. Cross-advertise through your website and social media sites to encourage downloads.

9. Social media.

I just saw an episode of Shark Tank the other night and the sharks ripped into the creator of PetPaint, not because they thought he had a bad product, but because of the way he DID NOT market it. He failed to use the internet and social media outlets to sell. In this day and age, this is now marketing 101. If you do not have a website and use social media, potential offers and prospects will swim right past you.

10. Never underestimate the power of WOM.

WOM stands for word of mouth. Although this is the most potent type of free promotion, it is also one that may have you work the hardest and the longest for. Your customers will give outstanding reviews of your gym but this will require time. You first have to earn their trust and loyalty. After staying true to your word, providing excellent customer service, and genuinely showing interest in their health and fitness goals, they will recommend your services to their friends and family.

Gym Insight

A well-run gym requires an organized staff and a plan for success. At Gym Insight, our gym management software provides a clear, transparent picture into your company’s financials. Our gym software is built in-house, by fitness club owners. There are no cumbersome third-party plug-ins or complicated protocols, and it’s available for a single, low monthly subscription price — no hidden fees, no links to your payment processor. Call us today for a free demonstration on how we can lower your software management costs and free up more of your capital!

This blog originally ran Nov. 11, 2013 and has been updated Jan. 15, 2020.


Jamie Costello
August 21, 2020

The fitness space is highly competitive so thanks for these tips, I love your website.
Take care

Lawrence Fagan
November 16, 2019

Thanks for the comment and the info!

Reid Clevenger
November 13, 2019

These are great ideas. I appreciate you sharing them. Two other great ideas we’ve seen work here at www.startingagym.com is to partner with local colleges and to participate in a reddit IAMA.

Call your local college and offer to partner on a fitness class. The schools are always looking for programs and this is a way for you to get exposure as they’ll publish a course directory, you can get new clients as some will stay after the class ends and you can take advantage of slow times in your gym by schedule the classes when you are slow.

Reddit calls itself the front page of the internet and the “IAMA” threads are where folks post “I am a (insert what they are) – ask me anything” threads.

The one that caught my eye was one where the poster said he was going for broke with a few buddies opening their very own gym. The post got over 180 comments and probably a high multiple of that in terms of views. Many of the posters even said they would come visit when he was open.

Considering the IAMA post is free, I put it on my list as a unique approach to getting some free exposure. More interestingly, many of the responses asked questions that seemed to help the original poster. I saw a couple things on trademarking questions, licensing and more that the poster indicated he hadn’t considered and appreciated being raised.

If you are not familiar with Reddit, I would take some time to become familiar before jumping out with your first post. I’ve included a link to several golf related IAMA threads to help you get a feel for how these work. I would suggest learning how the subreddits (sections of Reddit of related topics) are organized so you can find the best one to post. You want to find the section most relevant to your post (I.e. fitness or your town).

Folks reading these posts seem to want proof of legitimacy, so I see lots of photo’s included to prove the authenticity of the poster. These are typically a picture of hand written note saying “reddit – IAMA” in front of something that demonstrates legitimacy of the poster.

Good Luck!

Lawrence Fagan
October 23, 2018

Thank you for the wonderful compliment!

Trailer Rental Kansas City
October 19, 2018

You need to be a part of a contest for one of the highest
quality sites online. I’m going to recommend
this web site!

December 11, 2017

Thanks for sharing these ideas, They are really helpful and I look forward to using using some of these techniques.

Chris Simon
September 15, 2017

Hello Lawrence,

Our website has recently opened a Partner Page that allows fitness companies to upload a profile. Each profile contains a lot of information that enables our website users and students to view their company, product, service and URL’s. I believe that it would be a great example on this web page or possibly a great opportunity for another sponsored post. Please contact me by my email so we can talk more.

Kind regards,

Chris Simon.

May 6, 2017

But wanna say that this is very beneficial, Thanks for
taking your time to write this.

Lawrence Fagan
February 21, 2017

We are thrilled to hear that you enjoy our blog so much. It is our intention that all future blogs will be just as helpful if not more so. Thank you for letting us know!

February 2, 2017

I would love to hear more about how you ran your social media at your gym!!?

Lawrence Fagan
December 6, 2016

Hi Tim,

Be sure to read through our blog archives � we cover this topic frequently and we have lots of good information from the �real word� of opening and running gyms and fitness centers. Done right you can be cashflow positive before you even open your doors!

Lawrence Fagan
December 6, 2016

Hi Craig,

Thank you for your comment. Please have a look through our blog archives � we have lots of information on marketing and promotion for you!

Craig Whitney
October 27, 2016

Dear Lawrence, thanks for sharing your advice for operating a successful gym. We are preparing to open our gym soon and would be very appreciative of any additional information you could share to help in our promotion strategies. Best regards, Craig

Craig Whitney
October 27, 2016

Hi Summer, I would be very grateful to hear about your tips on promoting through social media . My son will be heading this strategy up for our new gym and your input would be much appreciated. Thank you, Craig

Tim Edwards
October 12, 2016

I would like information how to grow my job I be opening in two months so I would like to hit the ground running.

Lawrence Fagan
September 19, 2016

We’re so happy to hear that it is helpful! Let us know if you have any questions we haven’t covered in a blog yet & we’ll put it on our list.

Have a great day,
The Insight Team

internet marketing
September 18, 2016

Thanks to my father who told me about this webpage,
this weblog is really awesome.

Rohit Singh
August 20, 2016

Thank you for this even I am have a blog which shares workout routines and bodybuilding tips but I am finding it very hard to find blog where I can comment. Do you have any suggestions?

October 10, 2015

One of my friends is thinking to set up a new gym, but worried about the marketing strategy. I thought social marketing can play a big role for health and fitness product marketing or for a gym marketing, but after reading your article it should be easier to use to invest money for the right marketing strategy. Thanks for sharing this informative article.

September 5, 2015

Hi jesse I am planning to sell my product In gym what will be best way to get in to gym and promote my products

Andrew Itenge
June 30, 2015

I am busy setting up a Gym in a town where there is no one operation the Gym. What is the best marketing option I have to introduce the gym to people who are not exposed to it in the past?

April 16, 2015

Dear Summer,
I know your post was more than 6 months ago and I am hoping you are still on this forum.
I work for a local gym as well and the market getting saturated.. I would LOVE to know how to differentiate our gym from the others and love to hear any ideas / suggestions that you have done that has helped.
Am I able to email you some how?

March 18, 2015

Hi summer, I currently work for a great guy that has given me a chance to prove myself.
Anyway he owns a boot camp and is beginning to sell memberships. We have signs out front. What other ways can we get advertisement out so he can generate more business? Any suggestions would be appreciated.

Jacob Brown
February 24, 2015

Yeah, its very important to choose right clothes for gym workout, because gym is the place where we do running stretching and exhausted, so its very crucial to decide clothes that fit for all condition and always gives a comfort feel while workout.

December 1, 2014

Great tips! I’m a Certified Personal Trainer in Houston and I use many of these tips to promote my business 🙂 Maybe I need a sign spinner for the new year!

losing weight fast
October 25, 2014

Thanks Lawrence. Before one (club/fitness professional) gets started they need to be able to accept these types of cards through their credit card processing units. They need to have the correct Merchant Category Code (MCC).

October 10, 2014

Great post.

October 8, 2014

this is really some great info!

Lawrence Fagan
September 30, 2014

Hi Summer,

We would love to hear an example! Thanks for sharing.

September 30, 2014

These are good- I definitely agree with #9: social media! I am the social media manager for a gym and we’ve seen much success come from it. Through contests and getting members involved through voting, commenting, submitting photos, etc. it’s really helped…. the gym is currently one of the most profitable gyms per square foot in the country! Let me know if you’d like any examples of how to grow a gym on social media- I’d love to help!

Lawrence Fagan
May 3, 2014

Good to hear that these ideas helped you out. Let us know if your imagination comes up with more. We would love to hear all about it!


May 2, 2014

I appreciate the little tie-bits that help me to stretch my imagination! As a small home fitness studio, I believe I can use this information too!

Lawrence Fagan
February 14, 2014

You are welcome! Let me know if you have of any other topics you would like to see written about.

February 14, 2014

Thanks for sharing this. I am myself a Fitness Trainer and love getting ideas to improve.

Lawrence Fagan
December 11, 2013

Hi Jesse,

I am in the middle of doing a several different integrations for the software now. I will definitely consider looking into your suggestion when I have completed the ones I have started and connect with you then.

Thanks again!

Jesse Curry
December 11, 2013

Thanks Lawrence. Before one (club/fitness professional) gets started they need to be able to accept these types of cards through their credit card processing units. They need to have the correct Merchant Category Code (MCC). They (clients) need to have a medical practitioner’s script (Rx). Would like to discuss with you via telephone when it is convenient. Regards – Jesse

Lawrence Fagan
December 11, 2013

Hi Jesse,

I know initial questionnaires can be extremely useful, if they ask the right questions. You have not only provided the right questions to ask but useful strategies to implement thereafter. Thank you for this contribution!

Jesse Curry
December 11, 2013

One of the best ways to differentiate your business is understanding the acronyms FSA/HSA/HRA. As a former benefit’s broker and 30 year fitness industry veteran I applied this strategy to one of my former employers and we brought in over 100,000 members over a 6 year period. More importantly, we saved both the employer and employees over $3M in payroll taxes (annually).

Your initial questionnaire that guests complete should have this question – Do you have a Flex-spending, Health Savings or Health Reimbursement Account? Knowing this ahead of time can provide you with a great closing tool and help overcome price objections. Here are some other benefits:

1. If your guest answer yes – this can open the door to their employer and gain access to their employees
2. You may get an introduction to their benefit’s firm (open’s the door to their book of business)
3. Help’s in retaining current membership base (pay with pre-tax dollars)
4. Helps sells PT and other fee-based programs
5. Do you offer children’s fitness classes (obesity as we all know is a major issue in this country)
6. Offer Lunch & Learn’s on nutritional planning, fitness classes and inform employees of the benefits of using pre-tax dollars for their health
7. Many employers want a wellness program but many also do not want to pay for one. By understanding these acronyms you can offer your wellness programs/services at a discount rate, they save on payroll tax dollars, have healthier employees and it didn’t cost the employer anything

There are some additional facts you should know before engaging in this strategy. Email me and I’ll provide them. [email protected]

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