The fitness space is highly competitive so thanks for these tips, I love your website.
Take care
Jamie

These are great ideas. I appreciate you sharing them. Two other great ideas we’ve seen work here at www.startingagym.com is to partner with local colleges and to participate in a reddit IAMA.

Call your local college and offer to partner on a fitness class. The schools are always looking for programs and this is a way for you to get exposure as they’ll publish a course directory, you can get new clients as some will stay after the class ends and you can take advantage of slow times in your gym by schedule the classes when you are slow.

Reddit calls itself the front page of the internet and the “IAMA” threads are where folks post “I am a (insert what they are) – ask me anything” threads.

The one that caught my eye was one where the poster said he was going for broke with a few buddies opening their very own gym. The post got over 180 comments and probably a high multiple of that in terms of views. Many of the posters even said they would come visit when he was open.

Considering the IAMA post is free, I put it on my list as a unique approach to getting some free exposure. More interestingly, many of the responses asked questions that seemed to help the original poster. I saw a couple things on trademarking questions, licensing and more that the poster indicated he hadn’t considered and appreciated being raised.

If you are not familiar with Reddit, I would take some time to become familiar before jumping out with your first post. I’ve included a link to several golf related IAMA threads to help you get a feel for how these work. I would suggest learning how the subreddits (sections of Reddit of related topics) are organized so you can find the best one to post. You want to find the section most relevant to your post (I.e. fitness or your town).

Folks reading these posts seem to want proof of legitimacy, so I see lots of photo’s included to prove the authenticity of the poster. These are typically a picture of hand written note saying “reddit – IAMA” in front of something that demonstrates legitimacy of the poster.

Good Luck!

You need to be a part of a contest for one of the highest
quality sites online. I’m going to recommend
this web site!

Hello Lawrence,

Our website has recently opened a Partner Page that allows fitness companies to upload a profile. Each profile contains a lot of information that enables our website users and students to view their company, product, service and URL’s. I believe that it would be a great example on this web page or possibly a great opportunity for another sponsored post. Please contact me by my email so we can talk more.

Kind regards,

Chris Simon.

But wanna say that this is very beneficial, Thanks for
taking your time to write this.

I would love to hear more about how you ran your social media at your gym!!?

Hi Summer, I would be very grateful to hear about your tips on promoting through social media . My son will be heading this strategy up for our new gym and your input would be much appreciated. Thank you, Craig

Thank you for this even I am have a blog which shares workout routines and bodybuilding tips but I am finding it very hard to find blog where I can comment. Do you have any suggestions?

Hi jesse I am planning to sell my product In gym what will be best way to get in to gym and promote my products

Dear Summer,
I know your post was more than 6 months ago and I am hoping you are still on this forum.
I work for a local gym as well and the market getting saturated.. I would LOVE to know how to differentiate our gym from the others and love to hear any ideas / suggestions that you have done that has helped.
Am I able to email you some how?

Hello,
Yeah, its very important to choose right clothes for gym workout, because gym is the place where we do running stretching and exhausted, so its very crucial to decide clothes that fit for all condition and always gives a comfort feel while workout.

Thanks Lawrence. Before one (club/fitness professional) gets started they need to be able to accept these types of cards through their credit card processing units. They need to have the correct Merchant Category Code (MCC).

this is really some great info!

These are good- I definitely agree with #9: social media! I am the social media manager for a gym and we’ve seen much success come from it. Through contests and getting members involved through voting, commenting, submitting photos, etc. it’s really helped…. the gym is currently one of the most profitable gyms per square foot in the country! Let me know if you’d like any examples of how to grow a gym on social media- I’d love to help!

I appreciate the little tie-bits that help me to stretch my imagination! As a small home fitness studio, I believe I can use this information too!

Thanks for sharing this. I am myself a Fitness Trainer and love getting ideas to improve.

Thanks Lawrence. Before one (club/fitness professional) gets started they need to be able to accept these types of cards through their credit card processing units. They need to have the correct Merchant Category Code (MCC). They (clients) need to have a medical practitioner’s script (Rx). Would like to discuss with you via telephone when it is convenient. Regards – Jesse

One of the best ways to differentiate your business is understanding the acronyms FSA/HSA/HRA. As a former benefit’s broker and 30 year fitness industry veteran I applied this strategy to one of my former employers and we brought in over 100,000 members over a 6 year period. More importantly, we saved both the employer and employees over $3M in payroll taxes (annually).

Your initial questionnaire that guests complete should have this question – Do you have a Flex-spending, Health Savings or Health Reimbursement Account? Knowing this ahead of time can provide you with a great closing tool and help overcome price objections. Here are some other benefits:

1. If your guest answer yes – this can open the door to their employer and gain access to their employees
2. You may get an introduction to their benefit’s firm (open’s the door to their book of business)
3. Help’s in retaining current membership base (pay with pre-tax dollars)
4. Helps sells PT and other fee-based programs
5. Do you offer children’s fitness classes (obesity as we all know is a major issue in this country)
6. Offer Lunch & Learn’s on nutritional planning, fitness classes and inform employees of the benefits of using pre-tax dollars for their health
7. Many employers want a wellness program but many also do not want to pay for one. By understanding these acronyms you can offer your wellness programs/services at a discount rate, they save on payroll tax dollars, have healthier employees and it didn’t cost the employer anything

There are some additional facts you should know before engaging in this strategy. Email me and I’ll provide them. [email protected]