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Continue reading →: Why Client Acquisition Is Critical In The Gym BusinessPlanning For Client Acquisition Success After my last post about starting your own business, the logical follow-up is a blog about client acquisition. Yes, that post did go into details about how important it is to understand your customers. Also, there is no doubt that finding your niche is the…
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Continue reading →: Starting Your Own Business In A Fitness Niche Like CrossFitThe Niche Gym Business That Works For You If you’re starting your own business, there are lots of fitness niches that you can pursue. CrossFit is but one of many. However, the CrossFit concept is the perfect example of a gym model that finds the strongest motivation for a specific…
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Continue reading →: Strategic Planning And The Time To Reflect On You Gym BusinessWhen Is Now A Good Time For Planning And Strategy? Finding strategy and purpose in the fitness industry is perhaps not as challenging as in some other business sectors. However, it always pays to pause and reflect occasionally, on such things as strategy and planning for the future of your…
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Continue reading →: Add A Sports Nutrition Certification to Your Continuing EducationIf your career is in fitness, you know that continuing education is a never-ending process. Promoting dietary habits and nutrition that improve health and deliver higher performance levels has to be one of the most important things you can offer your clients. If you don’t have it already, getting certified…
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Continue reading →: Measure Your Fitness Business Potential With Total Addressable MarketI have spent a lot of time talking about marketing on the Gym Insight Blog. As part of that effort, I’d like to mention a metric that can give you the big picture. It can be a real insight into the potential scope for expanding your gym or small fitness…
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Continue reading →: Fitness Technology Innovates for 2018 But Grit Still MattersCES 2018 Shows The Future Of Technology for Fitness The Consumer Electronics Show has come and gone for the year once again. With it, we have seen the latest round of technology that is either directly related to fitness, or which you could apply to the gym business with a…
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Continue reading →: 11 Special Populations That Could Change Your ClubModified Programs That Satisfy Niche Demand A special population is any category of fitness club members who need a doctor’s note before they start working out. That’s not an official definition but, as a small gym business owner, it might well be the difference between business model and liability. Unless…
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Continue reading →: New Reports for Enhanced Gym Management!!
New Report: View Check-ins by Hour of Day: Located under the Access Reports tab, this new report will allow you to easily identify peak times and slow times in your facility. Select a range of dates and the graph will plot out the average number of member visits per hour.…
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Continue reading →: Creating The Best Client Programming Experience For Your MembershipClient programming is all about personalizing the experience and service you provide. Members want guidance for fitness and an enjoyable, rewarding experience that gets them there. You can adopt a client programming system or invent one of your own. Either way, this is a vital dimension that will help to…
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Continue reading →: How Client Acquisition Is Like Client Programming For MarketingWhen you set up the client acquisition process your club membership marketing, you will be able to manage everything you measure. The fitness marketing insights that you’ll find in the numbers will empower you to improve your sales results and bring new members into your business more efficiently. It’s much…
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Continue reading →: Reflection and Planning Bring Three Things To Gym ManagementAs a professional fitness operator, with interest in the Gym Insight Blog, you probably know how to prompt reflection and planning for your members and clients. Working with clients and giving them feedback on their workout regimens and redirecting them for better results is a fundamental part of the fitness…
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Continue reading →: 3 Secrets To Starting Your Own Fitness Business In 2018Starting your own fitness business has never been easier. That statement, of course, assumes you have the charisma and certifications to run your own shop. Or you have access to a high six-figure sum of capital to invest. I’m mostly talking to the former fitness employees, the gym professionals ready…
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Continue reading →: Mastering The Subscriptions Model And Avoiding The Obvious MistakesA whole new class of businesses has discovered the subscription business model. Many internet-based startups realize that monthly memberships suit them better than selling one-time up-front payment for products and services. The business model for fitness has long been club subscription memberships along with add-on features and in gym purchases.…
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Continue reading →: The Best New Continuing Education Fitness Industry OptionsWe’ve arrived at a golden age of trainer certification and continuing education options. There’s an extensive range of possibilities in fitness to update your skills and to expand your value to the membership of your fitness organization. As you probably already know, continuing education is a fundamental feature of the…
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Continue reading →: Client Retention Habits To Get Your Fitness Club Through The Slow TimesThe retention versus attrition club membership tension is never going to end in the gym business. It’s sort of like the battle of the waistline, never-ending and more desperate around the holiday season. If your small fitness club or studio is getting quiet and new membership inquiries are tapering off…
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Continue reading →: Looking At Gym Management Technology For 2018 And BeyondWhere Do Gym Owners Go From Here? You may have noticed that with the rate of innovation for computer technology is thundering along. But what does that mean for your small gym business, your members, and the way you’re going to develop your operations in the near future? There are…
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Continue reading →: 3 Special Population Fitness Categories To Boost Your GymAs we’ve discussed here on the Gym Insight Blog several times before, special populations provide a path to an alternative business model that could take you to another level of success. Have you considered working with Special Populations to differentiate your gym business? Specializing your fitness club offerings is part…
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Continue reading →: Networking For Gym Business Owners Is About This One ThingAs you know, fitness is more than just providing a place to work out; it’s about community and building a network of like-minded, healthy, and happy people. Whether you’re networking for gym business owners or your membership, it’s the connections you make that root your fitness enterprise in your local…
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Continue reading →: Is Client Programming Part Of Your Fitness Value Proposition?The point of client programming is to add value to the lives and fitness of your members. There’s a lot of talk about specialty programs that appeal to hyper-motivated gym aficionados. We all know those shining stars of fitness, those super-fit fanatics who continuously push the limits to find new…
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Continue reading →: A Pro Tip For Small Gym Business Client AcquisitionA Pro Tip For Small Gym Business Client Acquisition If you look at your small gym business from the broadest perspective possible, client acquisition is the one central function that drives your operation. Arguably, everything else is a detail. Of course, some of the details are critical, but they address…
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Continue reading →: How Club Management Software Can Raise Your Small Gym Business ROIThe Digital Age gives small gym business owners real choices for club management software. Now, everyone can have enterprise-grade options for information technology. That means that what was once the exclusive privilege of the big box fitness brands is out there for you in one form or another. Fitness entrepreneurs…
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Continue reading →: 7 Different Fitness Club Regimens To Attract New MembershipsEvery once in a while I like to put out a few ideas for owners on the Gym Insight Blog. This time I have a few points about how to raise the profile and profitability of your small gym business. When you’ve scrambled to launch and run your business, you…
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Continue reading →: Will Wearables Find A New Purpose In The Fitness Club?The On And Off Wearable Revolution So, things in the realm of wearable technology are moving pretty quickly. Last year I was singing the praises of wearable devices. Then, earlier this year I thought they were going flat. Now, I’m changing my views again because of recent announcements. Everything changed…
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Continue reading →: Management Information Reveal Your Membership By The NumbersData Is The Answer But What Is The Question? Whether you are a new club owner, a professional trainer, or a veteran of fitness club management you can always benefit by extracting more information from the data that you generate in your gym business operations. With every transaction or response…
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Continue reading →: Fitness Certifications Make The Gym Business Go RoundBusinesses Built On Fitness Certification Paper Fitness certifications are essential in the gym industry. The qualifications you hold are the frameworks that tie this people-intensive profession together. Earning additional personal trainer certifications will help you grow the business. Helping your trainers get new qualifications is a perk that helps them…
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Continue reading →: Gym Member Personas: Who Are These Idealized People?People Person Persona Are there gym member personas that describe the typical groups of members of your fitness center? In marketing, a persona is a profile of the ideal customer for your products or services. You create them as character sketches of the consumers or businesses most likely to benefit…
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Continue reading →: New and Improved Class SchedulingCreate, edit and cancel classes with ease. Your members can reserve classes directly from your website or from our class scheduling portal. Set drop-in rates, class times, instructor details, class capacity, location and more! Click here for more info on our new and improved class scheduling feature.
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Continue reading →: What Does Mobile Mean For Healthcare And Fitness?What Does Mobile Mean For Fitness? The latest trends in mobile apps for fitness and healthcare are heading toward an exciting destination. Mobile devices are everywhere, and it’s amazing what you see when you observe at any gathering of human beings these days. Half or more of any group seem…
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Continue reading →: 6 Gym Business Tips To Build Fitness Center SEO MuscleBoost Your Search Engine Results Page Position A search engine optimization or SEO strategy that gets the highest possible ranking on Google or Bing is one way to stand out in a crowded marketplace. Even a simple presence on the Web is something that you can tweak to resonate with…
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Continue reading →: Technology Is The Key To Fitness Industry SuccessIt’s not about having the most technology, but rather the right equipment that is going to help you run your small gym business most efficiently. By running your club resourcefully, you’ll get into profit sooner and make the quality of your offerings better. Technology is evolving so rapidly now that…
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Continue reading →: Connect With Your Gym Members By Adding TouchpointsHow Do You Connect With Prospective Members? Across all of the activities that you organize to market your gym business, do you know what the critical touchpoints are in the structure of your membership marketing and management process? Touchpoints are the events and situations that define how you monitor and…
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Continue reading →: Reduce The Cost Of Gym Membership Sales To The MinimumCrank Down Sale Costs To Maximize Gym Membership Revenues Selling more gym memberships is a good thing in principle, but do you know how much it costs you to get that sale? There are two parts of the expense required to generate revenue in any business, the cost of sale…
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Continue reading →: Marketing Your Gym Into 2018 And BeyondPredicting The Unpredictable As we hit mid-year in 2017, I’d like to touch on a few points about where the fitness business is going. You just need to look at the news to wonder if things will be unpredictable. I think we have reached a time in which you must…
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Continue reading →: Blockchain Technology Is Coming To The Gym IndustryBlockchain? Bitcoin? Ether-what? In my head, I hear you say, "What does this cryptocurrency stuff have to do with the gym business and my fitness club?" Well, it turns out that the robust technology behind these new things is useful for many different industries, including fitness. Technology is hitting the…
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Continue reading →: More Podcast Resources For Gym Business EntrepreneursPodcasting Revisited For 2017 Podcasting is a topic that I think is worth revisiting. So, this is an update to a classic Gym Insight blog post, with more good stuff for gym owners. Through podcasts, you can discover insights for gym owners, stay current with issues in fitness, business management,…
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Continue reading →: Successful Change Management For Fitness Center GrowthTo Sprout Roots Is The Essence Of Transformative Change What got you to where you are now will not necessarily get you where you need to go; this is a lesson that startups in fitness and every other business sector continuously relearn through firsthand experience. An oak tree is entirely…
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Continue reading →: Gym Businesses Win By Investing In MillennialsThe Digital Natives Expect You To Bring Your A-Game There is a simple logic that justifies marketing to Millennials; it is the fact that, being young people, they will be around for years and years to come. So if you can capture the mood and attitude that appeals to them,…
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Continue reading →: What The Top Fitness Clubs Say About The Gym IndustryBig Fitness is doing well these days, and that can have an impact on small gym businesses. However, the market looks set to continue growing over the next few years, which means there’s enough business to go around. The shape of the fitness industry is changing, and it may be…
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Continue reading →: How The Cloud Helps Small Gym Business Owners CompeteIf you’re one of the many Insight Gym Management Software users, you have used our cloud-based services. So what is this cloud and why does it help small business owners and fitness clubs run businesses? Talk about the Cloud seems to be everywhere these days. Any time you use applications…
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Continue reading →: Fitness Entrepreneurs Find A Friend In InefficiencyHere’s some more economics stuff, but it’s golden, so if you’re an aspiring fitness entrepreneur, stick with me here. If there were perfect competition, no one would make a profit. The fact is there are hidden opportunities that arise because the gym industry has quirks that make it possible for…
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Continue reading →: Promote Your Gym Business By Eating Your Own Dog FoodThis One Hack Will Generate Early Feedback Here’s a tech term that you can use as a principle to drive your small gym business empire ahead: In tech jargon, they call it Dogfooding. The expression, to "eat your dog food" is not a literal thing, obviously. I don’t think that…
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Continue reading →: What Small Fitness Businesses And Startups Look LikeIt’s Not What You Think So, what does a small fitness business or startup look like? From the outside, it might resemble any one of a variety of business models that have nothing in common. Inside it’s likely to be a different story. Your business probably has an architecture that…
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Continue reading →: Insights That Nudge Your Membership To Positive DecisionsInsights That Nudge Your Membership If you are an independent fitness business owner, it always helps to find the simple hacks that get exceptional results. Let’s look at some awesome hacks to analyze your operational data in search of small changes that give you big rewards. There is even a…
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Continue reading →: The Challenge To Combine Fitness And Healthcare BusinessesFitness In The Healthcare Business Prescription Healthcare and fitness are closely related, as you already know, no doubt. There is also a consensus among organizations like the ACSM and the medical profession that exercise is essential to human health, also that technology changes the way we deliver care. As fitness…
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Continue reading →: Employee Retention Requires You Set The Right ToneWhen you have the highest possible rate of employee retention it keeps the work and the cost down; it will also reflect in your levels of membership retention too. Unfortunately, hiring staff can be like jumping on a treadmill that’s cranked up to eleven; it’s hard work that takes all…
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Continue reading →: AR Augments Your Fitness Center For A New RealityI recently wrote a post about virtual reality and mentioned Augmented Reality, which extends VR into the real world. When you superimpose digital images onto the real world with AR software that makes them interact with your physical space. So, all of this talk about things likes VR and AR…
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Continue reading →: Read This Before Starting A Gym BusinessThe Armchair Stage Of Starting A Gym Business Do you dream of starting a gym or fitness studio? If so you may have made serious inquiries into what it takes. Like starting a restaurant, founding a gym captures the imagination of people at all levels of experience and qualifications. The…
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Continue reading →: Will Virtual Reality Be Coming To Your Fitness Center Soon?The new technologies of Virtual Reality and Augmented Reality are set to change the fitness industry if the current trend continues. Both VR and AR have threatened to do something interesting for years now. But this time the promise might turn into VR products that consumers can use. Your gym…
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Continue reading →: Any Channel Where You Find Customers Is The Right OneThe Great Marketing Concepts Are Eternal Channels are big in marketing these days. Not that the concept is particularly new or changed recently, but there are more ways to connect to your customers than ever before. I have already written about strategy and marketing, but I want to discuss marketing…
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Continue reading →: Make A Gym Ownership Transformation Work For YouSometimes you have to do things that you know will be risky and time-consuming. Risky things are only worth doing if the change that they bring is transformational. That is why Gym Insight has become an expert at helping our customers change from outdated, piecemeal gym management information systems to…
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Continue reading →: 5 Insights Startup Gyms Need To Beat The Big ClubsThe Five Forces of Competition The fitness business offers plenty of opportunities for entrepreneurs and trainers to found startup gyms. Your gym can compete against established studios and big box fitness corporations; you just have to be savvy about it. The same factors that define competition within the industry will…
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Continue reading →: Gym Business Secrets To Make Your Club A Great OneBuilding a small gym business into an asset and an income generator is no small task. You’re going to work like you have never worked before when you open a gym. That is unless you have run other consumer based membership businesses then you probably have a sense of what…
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Continue reading →: Selling Fitness Experiences To Make Happy Gym MembersAgain With The Experience The digital economy has changed everything about the fitness experience. Your gym membership is now as much about connecting with people as it is about the workout. The workout experience counts most, but the club experience as a relationship is vital too. Everything from social media…
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Continue reading →: Paperless Contracts and Digital Signatures!Paperless Contracts and Digital Signatures!: Paperless Contracts and Digital Signatures! We released the paperless contracts and digital signature feature about a month ago to all of our beta testers and today we’re releasing it to everyone. No more paper contracts, no more filing cabinets! Create and sign agreements right from…
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Continue reading →: Trend Watching For Gym Owners In 2017The Gym Insight Blog has already taken a look at 2017 trends in gym ownership. However, as you will find below, I currently have doubts about how wearables will fit into 2017. This post is more of a round-up of what the blogosphere is thinking about for the coming year.…
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Continue reading →: Gym Business Walk Ins Are The Key To Building Your Fitness BusinessHow Gym Business Walk Ins Make The Difference Let’s talk about why your gym business walk ins can be priceless for you and how to get the best outcomes of their visits. The fitness industry has lots of great people, but maybe not so many of the best salespeople, and…
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Continue reading →: Sponsor A Fundraiser For Local Schools To Help Enrich Your CommunityGiving Back To Your Local Community It seems like schools always need help and, as a local business owner, you have the opportunity to help out by sponsoring a fundraiser that helps schools get the exceptional things that make a difference in education. It might be a great opportunity to…
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Continue reading →: Fitness Retreats Going Away For A Gym Business OpportunityIs There A Fitness Retreat In Your Gym Business Future? Here’s something different to consider offering to your members: Organize a fitness retreat. By this I mean a trip to a resort that is conducive to fitness and travel as a group and deliver a suitable set of fitness classes…
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Continue reading →: Customized Membership Agreements!Put your own logo on our PDF membership agreements!: We never intended the ridiculous barbell logo to last for as many months as it has. As of last week, you can now replace the barbell generic logo on our membership agreements with your own logo! Give it a try now..…
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Continue reading →: How To Motivate Your Clients For Better RetentionMotivation is a most elusive beast. Given sufficient motivation, anyone can achieve the sort of fitness results that they might wish to attain, but relatively few do. The motivation qualification is one of those optical illusions that gets harder to find the closer it gets. As the owner of a…
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Continue reading →: Group Fitness Is The Force Multiplier For Gym OwnersFinding Synergy Between Group Offerings And Individual Training Small gym businesses usually face crowded markets and stiff competition to add new members. To succeed in the fitness industry, you have to leverage all of your resources to the maximum extent possible. To that end, gyms do better if they can…
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Continue reading →: Small Gym Business Owners Get The Best of Both Worlds With AutomationI was just reading about some big-box gym managers earning salaries in the high five figures, without having to risk personal wealth or credit. Well, that $80K paycheck probably helps these big box managers sleep at night, even if they’re beholden to the bureaucracy of corporate America. So, how as…
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Continue reading →: Finding The Voice Of The Customer For Gym OwnersHave you heard of the market research term Voice of the Customer? If not, you might take an interest in what it has to offer small gym business owners, even if you only have the resources to apply the principles and not the full process. If you want to get…
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Continue reading →: Turnaround Success Story – Coaching A Gym Owner To RecoveryThe Latest Gym Insight Turnaround Success Recently, on the Gym Insight Blog, I wrote a post about small gym business turnarounds for struggling gym owners. That post referenced a video published by Grant Cardone, which followed him through the process as he coached a struggling fitness center back from failure.…
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Continue reading →: The Face Of Fitness Trends Keeps Changing – Here Is The LatestIt’s getting close to the end of the year once again and that means it’s time to look at what’s on the horizon for 2017. Any new fitness trends that help you recruit customers and earn more revenue have to be good things, right? Well, yes, of course! So, the…
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Continue reading →: Behavioral Economics For Better Gym Management ResultsDo you know what I object to most in the fitness business? It’s those big-box chains that sign up members for the low monthly rate, but secretly hoping that customers never turn up to occupy space in any of their one million and six facilities. Low membership fees are fine…
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Continue reading →: 9 Tips To Keep Your Gym Business Lean And HealthySometimes keeping your small gym business lean is just a matter of tying your proverbial shoelaces, sprucing up your operational practices and squeezing that little bit of extra mileage out of your resources. Even a fundamentally sound business needs to protect itself against the risk of squandering resources and frittering…
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Continue reading →: Measuring Sale Success And Responding To MetricsFitness was a $26 billion per year industry at the end of 2015 and it’s all too easy to think that taking part is the same as having success in it. That is not the case; the difference is between churning through revenue, where you spend it as rapidly as…
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Continue reading →: Bootstrapping A Gym Business From ZeroGoing From Zero To One One of the most interesting books about startups and innovation is Zero to One by Peter Thiel with Blake Masters. The principle is that a running business is one, and you start at zero. Everything that you do in between is the hard work of…
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Continue reading →: Gym Membership Selling And Overcoming ObjectionsHandling Gym Membership Sales Objections And Closing The Deal Fitness was a $17 billion a year industry in 2014, and it continues to grow every year. Your small gym business has every opportunity to make selling a central skill that will drive your business forward. What’s more, all of your…
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Continue reading →: Save Your Gym Business With A Grant Cardone Style TurnaroundPulling Your Small Gym Business Back From The Brink A few years back, Grant Cardone, the business turnaround expert, responded to the cry for help from the owners of a Gold’s Gym franchise, in Whippany New Jersey, saving them from a foreclosure that would have left the entire family penniless.…
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Continue reading →: 7 Outside Marketing Tips For Gym OwnersPut Some Life Back In Your Marketing There is always more room for another list on the Internet, particularly when it is as important as reinvigorating marketing strategies for small gym business owners. There may be more relevant marketing ideas that only you can know about driving your business ahead.…
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Continue reading →: Wearable Technology Delivers New Fitness EssentialsOrangetheory Fitness Goes Full Wearable Some gym equipment comes and goes as fashionable or convenient to the user. Other gear just turns up one day, and then you wonder how you ever got along without it. It’s beginning to look like a solid bet that wearable technology for the gym…
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Continue reading →: Gym Owner Leadership Approaches ReviewedBuilding A Business In Fitness A recent post on the Club Solutions Magazine’s website reminded me of how proactive you have to be as a business owner; in the gym management business you live and die by your ability to lead. As an independent gym business owner, you’ve probably found…
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Continue reading →: Endurance And Stamina For Gym OwnershipOwning A Gym Probably Will Not Kill You Spartan Race exhorts you to push harder! So says Joe De Sena who we have covered in the past and presently has a new book in print. Spartan is the endurance fitness event company that is De Sena’s brainchild; he’s a believer…
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Continue reading →: Gym Sales and Management 101On today’s screen cast we teach a new gym owner the basics of gym sales and marketing and how to discover and improve areas of your business that are failing.
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Continue reading →: Retention Tips To Beat The Attrition Of The Slow SeasonRetention, Retention, Retention! It seems like retention is one of the biggest topics here at the Gym Insight Blog. Well, it is a critical issue that you absolutely must address. That’s because holding on to your membership is the difference between success and failure in any people oriented business; it’s…
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Continue reading →: Boosting Revenue Is Great But Keep It SimpleI Am About To Contradict Myself Strange as it may seem, this is a rebuttal to my previous post about boosting revenue. Yes, increased margin is good, but too much of a good thing can take your gym off focus, especially in the early days. Some of the most successful…
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Continue reading →: Turbocharged IntegrationWe turbocharged our integration with MailChimp!: We now send the following additional information to MailChimp so that you can run your most targeted email campaigns ever: account status, birthday, visits in the past 30 days, visits in the past 90 days, and visits in the past year. Send a notice…
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Continue reading →: New Shortcuts!Keyboard Shortcuts!: We’ve added several useful keyboard shortcuts to help you get around Insight quickly! Simply type the ‘?’ key on any screen in Insight to pull up the list of shortcuts. You can also access the list of shortcuts by clicking on the ‘?’ icon on the toolbar and…
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Continue reading →: Chip Card Readers Roll Out And Follow Up OpportunitiesDo The Dip With Your Credit Card Chip How are you doing with taking credit cards at your gym or studio these days? The term is "dip"; you dip your chip card to pay now. That is, of course, if your gym is using the EMV chip card slot on…
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Continue reading →: Look at the camera!Take member pictures right from our website!: Now when you click on an existing member picture or the ‘Set Picture’ image on any account, you can take pictures with any webcam you have attached to your computer or the built in camera on your phone, iPad, or laptop!
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Continue reading →: Steve Jobs – So Many Lessons But Let’s Look At Just OneI recently finished reading Walter Isaacson’s biography of Steve Jobs, which I thought was a fascinating life story. There are so many things about this guy that pertain to any business that it’s an irresistible topic to tackle on the Gym Insight Blog. But I promise to visit the subject…
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Continue reading →: New Auto Renew Option!If you would like your term and prepaid accounts to automatically convert into open ended (paying monthly, weekly, annually) accounts at the end of their term all you have to do is select the Auto renew option. Start by pulling up the account that you would like to automatically convert…
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Continue reading →: Exporting Members Postal AddressesView and export your member’s postal addresses!: We’ve added a report called Postal Addresses under the Contact Info reports tab. With the new report you can view and export your member’s postal addresses for direct mail campaigns or for plotting your member’s addresses on a map!
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Continue reading →: Lifetime Customer Value Calculation And Why It MattersThink About What Each Customer Means To You Individually, unless you have a specialized studio that caters to an elite clientele, each customer is just a marginal element of your monthly revenue. Not that you should ever think of them that way literally. Instead, you should look at the big…
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Continue reading →: ACSM Worldwide Survey And Trends For 2016 In ReviewFitness Trends For 2016 It’s about time once again to review the trends that are in the ascendant and what has changed in the last year or two in the fitness industry. Fortunately, we don’t have to guess or dig too deeply. The American College of Sports Medicine (ACSM) produces…
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Continue reading →: Finding Your Retention Rate and Why It MattersBack To Basics Yet Again Even in this digital-first era, when it comes to operating a business, it still all boils down to the basics. By this, I mean a few specific skills and functions that we have addressed in some detail over the years, here on the Gym Insight…
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Continue reading →: Is It Time To Hire A Gym Business Manager?Facing The Day You Decide To Hire Managers When it comes to hiring new people for critical positions in a growing business, gym owners often find that it’s a tricky affair; the needs are many, and so are the hazards. It’s one of the things that can have a lasting…
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Continue reading →: Prepare To Connect Your Gym To EverythingIf Humans Use It The Internet Of Things Will Connect It The world is changing around us all, and we here at Gym Insight are working to track the new trends, and attempting to relate them back to gym business ownership. If you can start a fitness business with a…
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Continue reading →: Protecting Customer InformationFour Tips for Protecting Customer Credit Card Information in Your Fitness Business Data breaches involving credit card numbers and other financial information unfortunately have become common for consumers. According to a Gemalto report, there were 1,540 data breaches worldwide in 2014, which compromised more than one billion data records. These…
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Continue reading →: Beginners 6 Best Gym Machines6 Best Gym Machines for Beginners to Use Gym equipment is divided into gym machines and free weights. For beginner use, it is advisable that you work with gym machines first. Right about everyone wants to look younger, have an amazing body, as well as great skin. To meet these…
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Continue reading →: A Friendly Chip Card Reminder
The Chip Yet Again Have you started using the appropriate slot for taking payments by chip cards? As I wrote earlier many large companies still have not done so. We have reached the time of the retailer taking more responsibility for fraud and at this point I hasten to add…
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Continue reading →: Reality TV Serves Up A Genuine ProphetMore Swag From Our Golden Age Of Television The New Year is always a good time for reflection and taking stock of where we are and where we ultimately wish to be. About eighteen months ago I wrote a post inspired by the reality TV show Bar Rescue and how…
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Continue reading →: Profitability – The Key To The Gym BusinessApart From Your Club Members That Is Sometimes, when you are a fitness industry small business owner you feel like your gym is a boxing ring with your office right in the middle of it. You might even feel like you are the punching bag from time to time. Owning…
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Continue reading →: Membership Relationships Built On BalanceThe Reason For Reporting Numbers Don’t let the numbers distract you; owning a small gym business is still all about relationships. I know that I have spent a lot of time and digital ink over the last few years saying that it’s about the experience. But that is really just…
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Continue reading →: Your Website Is No Longer An Optional ExtraPicking Up The Pace Of Fitness Business Marketing Having a website is pretty much a fundamental part of marketing for any business these days. In the gym business there are numerous ways that having a digital home helps you communicate and connect. But there are different levels of presence of…
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Continue reading →: Hashtags For Gyms And How To Use ThemA Simple Social Solution For Gym Marketing When you have a business where you’ve put everything into it and you spend every waking hour of the day trying to get it going, when you’re always on call to respond to daily crises, you owe it to yourself to get every…
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Continue reading →: Membership Payment System For Your Gym BusinessThe Price Of Taking Gym Payments In sales, they say something like, "you’re only as good as your last paycheck!" That rings true for small gym business owners too. So, it’s a problem if a service takes a payment on your behalf and delays sending funds to your bank account.…
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Continue reading →: Survey Says Wearable Tech Is KeyTrainers Adopting Tech Could Create New Potential A recent American Council On Exercise (ACE) Survey, quoted by Club Industry Magazine turned up the conclusion that trainers need to be more aware of the potential offered by wearable technology. This refers to the wristband devices such as FitBit that record all…
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