Fitness is an important aspect of our every day lives. It is imperative for people to realize that fitness helps to keep our body strong and immune to health problems. A lot of the world’s population is considered to be obese which does not bode well for our future generations. Lack of fitness greatly reduces a person’s life expectancy and increases the chances of developing diabetes, high blood pressure, and many other health problems. This is why many gyms and health clubs are reaching out to new customers by offering the best trainers and fitness equipment that will aide in reducing weight and increasing strength.
There are many brands of fitness equipment today, with a number of manufacturers entering the market on a daily basis. These manufacturers both sell and lease their equipments to gyms, health clubs, and for personal use so as to spread brand awareness and increase revenues. In my opinion based on use and experience, major brands such as Precor, Star Trac and LifeFitness provide the best quality fitness equipment. The amount of research that these companies spend on their design and technology is unparalleled. This is why they are the leading brands for fitness equipment around the globe. But which brand is the best?
In order to determine which brand is the best, I first go to customer feedback and reviews. Customers play an important role in the development and design of any product. Based on their feedback, companies will have to adapt and redesign their products so that their customers are satisfied. As a customer myself, who has had experience with all three brands, I would highly recommend them all three of them but for different qualities.
Precor takes great pride in the fact that they provide regular servicing of their equipment as part of their operational activity. Star Trac gives commercial and personal users warranty options depending on the amount of product usage. LifeFitness places great importance on customer satisfaction by providing an interactive experience through helpful tips, personal training advice, and apps for smartphones.
These brands provide a wide range of products from ab crunches to stretch trainers to treadmills. All three brands provide equipments for both personal use and for commercial use. Star Trac seems to have a wider range of high quality products for cardio, strength, and entertainment whereas LifeFitness’ product line is also of high standards but lacks in variety comparatively. Precor’s products are considered to be the most reliable according to a 2009 IHRSA Health Club Equipment Benchmarking Report which ranked Precor #1 in 12 of 14 categories including quality, reliability, ease-of-use, consumer excitement. The only downside that I would add is that Precor is pricier than the others but well worth the overall product experience.
Precor was established in 1980 and is managed by the Amer Sports Group, which has seen an increase of almost 8% in net sales in the last quarter of the 2012 financial year. Their market share across the globe shows revenues of around 600 million Euros and expects a further increase in the 2013 financial year. LifeFitness was established in 1977 as LifeCycle but then was acquired by Brunswick Corporation in 1997. According to Club Industry, LifeFitness is combined with Hammer Strength as the fitness segments of Brunswick Corporation, and they have shown a 9% increase in domestic and international sales during their last quarter of 2012 totaling $183.6 million. Star Trac has been showing promising results over the years and it has been steadily increasing earning $20-$50 million in revenues since its incorporation in 2011 in Irvine, CA. So, based on increase in revenue alone, we can see that Precor is the most financially stable fitness equipment company followed by LifeFitness and then StarTrac.
Topic for Discussion:
What, in your opinion, is the best fitness equipment brand and why?
What are some other top notch commercial fitness brands that I did not mention?
What are some other factors that you take into consideration when evaluating fitness equipment for your business?