The Internet has opened a whole new world for those in the fitness industry – from gym operators to personal instructors. It enables you to reach out to potential clients and effectively address your target audience. However, there aren’t many social networking sites connecting one fitness business owner to another. People looking to maintain their physique can easily reach out to their peers through social communities, but what about those looking for peer support in building their fitness brand image?
You may be wondering why you should communicate with your fellow gym operators. After all, they are competing against your business, right? Not always. Being a part of a social community for gym owners can help you discover new and improved ways to promote your brand, run your business, or widen your reach. For instance, forums for gym owners give you access to useful information about how to market a new product or service. Let’s take a look at some of the best fitness business owner forums you should consider visiting:
IDEA Health & Fitness Association
Ideafit.com allows you to connect with over 200,000 professionals in the fitness industry. By creating an account on this website, you gain access to useful resources and information that could benefit your business. The "FitFeed" feature gives you an update on the trending headlines involving the health and fitness industry.
Through "Answers", you can ask or answer questions related to running a fitness business. Get information about useful statistics, marketing ideas, fitness specialist certifications, and more. Some aspiring gym owners and personal trainers even reach out through this section to get opinions about critical business decisions.
You can even make use of the informative contents from this website to establish a strong connection with your clients. For instance, try sharing the useful fitness-based articles and videos on your next client newsletter.
By joining LinkedIn, you can become part of groups created for members of the fitness industry. Popular fitness groups on this website include the IHRSA or the International Health, Racquet, and Sportsclub Association, Club Industry, Fitness and Health Professionals, and more. Through these groups, you can share your expertise and knowledge about running a gym. You can even get useful tips to help you market your brand or improve client loyalty.
Although Bodybuilding.com is not solely for gym operators, you can still reach out to a long list of fellow fitness professionals. Set up an account on the website and you can connect with other gym owners as well as fitness enthusiasts through the "Forum" section. There are discussions dedicated to personal trainers, where you can share information about useful technology, personal fitness specialist certifications, and public speaking.
The website also introduces you to the latest in fitness equipment and technology. You get to learn about new products that you can implement at your gym for an improved client work-out experience.
Fitness Center Owner
This website gives valuable resources for existing gym owners as well as those who are interested in starting a gym. You get information such as: checklists for starting a fitness center, simple business plans, membership agreements, and more. You can even purchase commercial fitness equipment at wholesale prices through this website.
There are registration and monthly membership fees at FitnessCenterOwner.com, but the website provides thorough and in-depth information that other websites might not provide. The discussion forum helps you connect and share business tips with thousands of fellow fitness professionals. From this section, you can learn about fitness product wholesalers, property rental prices, comparisons between various furnishings for fitness centers, and more.
At Fit-Pro.com, you can sign up for the "Career Builder" section to access informative discussion boards dedicated to personal trainers. This forum allows you to share and discuss topics related to helping your clients achieve their fitness goals. For those who are just entering the professional fitness industry, the "Jump Start" section offers helpful discussion boards to help you kick-start your career. The "Entrepreneur" section is dedicated to gym owners who wish to expand their reach and grow their business network.
Over to you…
What are some other fitness business and professional networking websites?
What is your favorite?