Fitness Industry

Category archive for "Fitness Industry"

Need a Digital Marketing Strategy? Try These Tips

As the owner of a gym, drawing in new members is a topic that will always be near the front of your mind. Successful business owners never truly stop marketing. Over the years, you have probably run your fair share of gym promotions, membership discounts, and group signup events. Marketing strategies like these often - for good reason - make up the backbone of gym advertisement campaigns.  However, sticking to these tried and true methods can feel a little stale after a while. Not to mention, if you neglect the technical and online sides of your marketing campaign, you are leaving dozens [...]

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Exercise Series 9: The Burpee

The exercise series so far has focused on weighted movements such as the bench press, squat, and kettlebell swing. We’ve highlighted these movements because they are some of the most effective exercises that a person can do to build strength and overall functional fitness. However, it is completely possible to get a great, effective workout without any equipment at all. In fact, for some people with certain injuries or range of motion limitations, bodyweight exercises offer a safe and simple alternative to heavy resistance exercises. For this reason, this article will highlight the burpee as one of the “best of the best” bodyweight [...]

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What areas of knowledge does a basic personal fitness training certification cover?

As a gym owner or manager, you’re in charge of hiring personal trainers and checking credentials. You probably already know that a trainer must hold a certification from one of the recognized, accredited fitness organizations in order to be qualified to train individual clients.  However, not everyone knows that the entry level personal training certification does not qualify a trainer to teach group fitness classes or give clients detailed nutrition plans.  If you’re in charge of checking backgrounds and choosing the best candidate among a pool of potential fitness trainers, it’s important you’re clear on what exactly the various levels of certifications cover so you [...]

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The Best Specialty Classes to Add to Your Schedule

There comes a point when every gym owner or manager must decide on a group class lineup. Some managers take a hands-off approach and let their trainers take over building out class schedules and routines. This works fine as long as you already employ a wide variety of skilled trainers in a bunch of different specialties.  But what if you are just getting started hiring trainers? Or what if you want to broaden the scope of the classes you offer beyond the basic classes your trainers are qualified to provide?  Keep in mind that not all fitness trainers are qualified to [...]

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Exercise Series 8: The CrossFit “Thruster”

The CrossFit program uses some unusual movements that you might not be used to seeing in your gym. One such movement is known as a “thruster”. You might still hear non-CrossFitters calling this movement a thruster, but the name was made official by CrossFit in 2001 and has stuck ever since.  Unless you’re familiar with the CrossFit library of exercises, this particular movement might catch you by surprise. If you see someone on your gym floor doing a fluid combination of a front squat and a push press, you’ve just come across a thruster in the wild. In fact, outside of the realm of [...]

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What is the “Slow Season,” anyway?

If you are new to the fitness industry, you probably have some amount of trepidation toward the time of year known as the “slow season” for gyms. Typically, when people talk about the slow season, they are referring to the summer months where most gyms struggle through a dip of low memberships and class participation.  Assuming you have just opened your gym, or you are still preparing for a grand opening, you have not yet been through a slow summer in order to judge how it will affect your business personally. However, in this post we’ll run through the basics [...]

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Exercise Series 7: The Kettlebell Swing

Previously in the Exercise Series, we have covered major weightlifting movements such as the deadlift and bench press. Today, we’ll be looking in detail at a lesser-known exercise known as the kettlebell swing.  This is another highly effective and beneficial exercise that requires excellent form to avoid injuries. As a gym owner, you can learn the essentials of this exercise to make sure you’re providing your clientele a safe and encouraging environment in which to do their kettlebell swings.  Benefits Major proponents of kettlebells are often amazed at how little the average exerciser knows about kettlebell workouts in general. Kettlebells appear so odd [...]

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Benefits and Drawbacks of Popular Cardio Equipment

Choosing which equipment to stock in your gym is one of the many huge decisions you must make as a business owner. Especially when your budget and floor space are limited, the pressure is on to make your selections carefully. This week, we’ll be looking at some of the pros and cons of popular cardio equipment, so you can evaluate them based on your own priorities.  Treadmills Regarded as of the most ubiquitous cardio machines out there, treadmills are popular for a reason. Running (or even walking) in and of itself is a fantastic, effective cardio workout that the majority of [...]

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CrossFit – Should You Encourage or Discourage it in Your Gym?

You would be hard-pressed to find a more polarizing and controversial modern exercise trend than CrossFit. Known for extremely intense workouts that combine core concepts from weightlifting, cardio, gymnastics, and even yoga, CrossFit is a “love it” or “hate it” experience.  Regardless of your personal feelings on the topic, we’re here to examine whether CrossFit as a business model could benefit your gym in the long run, or whether you should steer clear and stick to more traditional methodologies. Since every gym owner has different needs, financial situations, and business overhead to consider, this decision is often a personal one. [...]

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Is it better to hire salaried trainers or accept freelance trainers who work out of your gym?

If you have just opened a brand new gym, you are probably in the process of making some crucial hiring decisions. As a business owner, you know how your staffing choices affect your day to day work life, your responsibilities, and your bottom line.  If you find yourself confronting the dilemma of hiring in-house personal trainers versus allowing freelancers to work out of your gym space, keep the following factors in mind. Benefits of keeping trainers on staff and paying a salary or hourly rate Often means more consistency and reliability When you hire your trainers as regular staff, you [...]

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Setting Up Your Gym: What “Extras” Should You Provide?

If you are getting your gym ready for opening day, chances are you have already assembled a checklist of equipment you would like to stock. Barbells, dumbbells, benches, racks, cardio machines, and weight machines are all standard fare and will likely be the bread and butter equipment that most of your soon-to-be patrons use.  But, why stop there? It’s almost always a good idea to have additional workout options, peripheral supplies, and “extras.” The more “complete” the user experience when working out at your gym, the more your patrons will feel like their membership is well worth the cost.  If [...]

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Are Your Fitness Trainers Qualified to Teach Nutrition Guidelines?

The vast majority of people who join a gym and start a workout plan have some sort of goal in mind. It could be to lose weight, to put on muscle, to get in better cardio shape, to lower blood pressure and improve health markers, or any number of other worthy pursuits. Exercise is obviously an important component of each of those goal plans, but it’s only part of the full picture. If you want your gym members to be able to reap the full benefits of a healthy lifestyle, it’s always a great idea to keep a trainer on [...]

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Exercise Series 6: The Pull-Up or Pull-Down

Experienced trainers and observant readers may have noticed by this point in the exercise series that each movement we’ve covered so far is one of the “big 6” exercises that target major muscle groups over the entire body.  Each of these exercises in turn can be classified as a “push” or “pull” in their simplest forms. In the bench press, for example, you “push” the bar upward and away from your chest. With the barbell row, you bend over and “pull” the bar toward your chest. So, you can imagine by the names “pull-up” and “pull-down,” we will be dealing with a [...]

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What kind of atmosphere are your gym members looking for?

No two individuals want the exact same experience from joining a gym. Likewise, no two gyms offer the same atmosphere and experience to their customers.  Trying to please everyone is needlessly complicated and may actually undermine your authority as a “specialist” in a certain fitness niche.  For example, no one goes to a box gym chain expecting world-class martial arts training, and no one would go to an old school boxing or lifting gym wanting to join a spinningclass.  Your atmosphere tells your customers what your gym is all about. The fitness niches your trainers excel in, the services yourcustomers are likely to find in your facility, and even the likely [...]

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Exercise Series 5: The Bench Press

Perhaps the most iconic and famous weightlifting move known to beginners and advanced lifters alike, the bench press is another compound movement you will assuredly see members performing in your gym. As with each other movement in the exercise series, knowing the proper form and equipment your gym patrons will need in order to stay safe and healthy puts you ahead of the game in terms of being able to provide a quality experience for your members.  Benefits The bench press is known for sculpting fit and strong upper bodies. Chiseled pectoral muscles and bigger arms are the main draws for [...]

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