Welcome to our monthly customer profile. This spring we are speaking with Claude Mumpower III, owner of Iron Mayhem Strength and Conditioning in Bristol, Virginia. He brings an optimistic, growth-focused perspective we are excited to share with you. Lessons learned while growing a gym Mumpower established Iron Mayhem in 2014 after retiring from a career in law enforcement. His first fitness center maxed out at 2,000 square feet, which he quickly outgrew. Unfortunately, Mumpower jumped into his next location without vetting the lease and found an expensive secondary agreement that cost him both time and money. Using that mistake as a lesson [...]
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Guest Author: JoAnn M. Eickhoff-Shemek, PhD, FACSM President, Fitness Law Academy, LLC Introduction This blog will describe the types of legal liability risks that health club owners/managers can face due to an employee’s negligent conduct and effective risk management strategies that can minimize those risks. Large companies and healthcare organizations have risk management (RM) departments that employ experts who develop and implement RM strategies to protect the company or organization from all types of risks including legal liability risks. Because most health clubs do not have a RM department, the owner/manager has the overall responsibility to minimize legal liability risks [...]
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If building your dream fitness center includes offering members a wealth of services beyond free weights, then it might be time to consider partnerships. Health One is an on-site, national weight-loss program that combines in-person support with prepared, nutritionally appropriate meals. In future blogs we will profile other companies whose services and expertise compliment and support growing gyms. But for now read on to discover how you can incorporate a formal weight-loss program into your gym. Health One Weight-loss programs tend to get a bad rap when they include prepared meals. It can seem as if the marketing emphasis shifts from [...]
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Ah, history … it repeats itself. If you’re old enough to remember Gold’s Gym before it turned into an aerobics studio, then you’ll appreciate the irony in the American College of Sports Medicine’s “Worldwide Survey of Fitness Trends for 2023” results. It originally published in the January/February 2023 edition of the ACSM’s Health & Fitness Journal. Now in its 17th year of publication, the Worldwide Survey identifies 42 top-rated trends gleaned from past World Survey lists and emerging trends. Selecting the trends are editors representing corporate, clinical, community, commercial and academia. The list is then sent by Survey Monkey to more than 125,000 individuals involved [...]
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As a gym owner, customer service may be one of those catchphrases you don’t think about much. To stay competitive and keep costs down, you’ve leaned into online sign-ups, digital keytags, and reducing employee payrolls. It’s working, too. With an emphasis on cost reduction and adapting services to customer needs, small gyms have stopped disappearing from the landscape. Truthfully, if you’re a gym owner reading this blog, you’ve survived quite a clean-out. In 2019, gym ownership hit record levels, with more than 41,370 gyms in the United States, according to Statista’s research. Today, that number hovers at about 31,000 clubs. Congratulations on being among the fittest [...]
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Gym Insight customer profile: Abb’s Muscle & Fitness Gym Abbe Hockaday started Abb’s Muscle & Fitness Gym the morning after she retired. After a career in the corporate world, she was ready to launch her own brand of fitness. It would be a place of harmony, peace, healing, and growth. Or, as her Silver Sneakers members wrote on a handmade entrance sign, “Welcome, you will fit in here.” Six words to define a workspace. And a future. Profile of an unlikely gym owner https://www.youtube.com/watch?v=yVzTE9nUJTU Many of Gym Insight’s clients are gym owners who discovered fitness early and spent their lives in the industry [...]
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November 2022 Profile – The Gym at 214 Main, Fort Mill, South Carolina The Gym at 214 Main is located on a busy main street in a small town in South Carolina In 2020, current owner Jovon Times, along with his wife Keisha Unger-Times, decided to make a bid for the twice-sold gym after training clients there for 12 years under the moniker of “Exercise Times.” He and Unger-Times soon owned the 24/7, 5,500-square-foot gym — a turnkey operation with a roster of clients, excellent equipment, and a contract with the Jazzercise brand. Now, everything else, as he says, is gravy. Times went from [...]
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Fitness business owner Pete Dupuis originally published this blog July 8, 2015 on petedupuis.com. It is reprinted here with permission in its entirety. Commercial Real Estate Focus In my most recent blog, I discussed some important factors to take into consideration during your search for a new gym location. Once you’ve identified the dream location, the hard work is just beginning. It’s now time to talk lease terms. Since many of us are not fond of confrontation, it can be difficult to ask probing questions and know when to push back if it is in the best interest of your business. [...]
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Welcome back to our gym owner business profile. In each profile, we interview successful gym owners to learn what it takes to start, run, and own a health club. Everyone tells a new and interesting story. We hope you find their experiences as inspiring as we have! 300 Fitness Gym and Bar The idea of 300 Fitness Gym and Bar began like many other health clubs: Two guys who enjoyed exercising together saw an opportunity and jumped on it. In the small city of Pontotoc, Mississippi, there were plenty of other gyms. Four, in fact, serving a population of no [...]
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Five steps to sidestep a bad economy. It took 16 cameras and a digital key tag to inflation-proof Scotts Valley Gym in Scotts Valley Calf. After that, it was pure gumption. Today, when rising consumer prices are forcing all of us to make decisions as to how and where we spend our money, gym memberships are often first on the list. So how do you ensure your gym makes the cut? Or, if the economy really sinks, how can you be prepared? Should you raise rates to manage increased costs or decrease overhead? Scotts Valley Gym took the second choice. Originally one of four [...]
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Welcome to our gym owner business profile. These monthly profiles are created to build vision and share stories of what it takes to start, run, and own a gym. Each privately owned gym tells a new and interesting story. We hope you find their experiences as inspiring as we have! Gym profile: The Kage Gym, LLC — Mundelein, IL Don’t talk to The Kage Gym owners about luck. Although Gonzalo Sanchez and Omar Sanchez (no relation) may use the term to describe their jump into owning a gym at ages 25 and 20, it has nothing to do with what’s happening now. This [...]
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What are the issues facing gym owners in the near future? How is our world changing and what does that mean to boutique fitness gyms and their counterparts – general service fitness centers? Just as the pandemic upended fitness routines, changing demographics and shifts in how individuals perceive health and fitness are driving adaptation and innovation. Let’s look at a few of the concerns facing our industry. Gym truth One: We’re all getting older. One statistic we’ve seen asserts there will be more people over 50 years of age than under 50 by the year 2030. That year, as well, [...]
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Welcome to our newest gym owner business profile. Offered up once a month, these profiles are created to share ideas and challenges between gym owners. Each privately owned gym fuels from a unique set of circumstances. Hopefully, you will find inspiration in their experiences. Gym owner profile: MorGainz Fitness, Pennsylvania It started as a retirement plan. After careers in nursing and police work, Kelly and David Morgan were ready to switch tracks. Always total gym people, they dusted off a business plan written for a college nursing course, and decided to fix a problem. Their small Richland, PA, community did [...]
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Who Are You? Where You Are Going & The Vision Thing This is a follow-up to the article about the key values that you need to consider in regard to your customers. There are three things which customers value most, in my experience, that I elaborated in the first article of this topic. Beyond that, you will need to decide on your own list of values, because only you know the reason that you got into the gym ownership business in the first place. Likewise, only you can decide on the vision for your organization. The vision statement of your organization sets out [...]
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Who Are You? A Foundation of Values You know in your heart why you founded a gym and what you want to achieve with it. But as a small business owner, your success depends on the support, hard work and cooperation of all the people who are part of your organization. Your employees need to know why they are doing their jobs and be able to see a road map to find their way on the journey. Once you start to build your business, you may still be the one in control but your entire organization needs to have an [...]
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