As an enthusiastic new gym owner, you’ve probably already found a place in the market with enough potential customers to build a business. Once you commit to your particular niche in the fitness business, there’s one thing you’ll need. It’s the information about customers and sales that will take you from the initial idea to a sustainable and profitable asset.

More precisely, it is the ability to gather, organize, and exploit information about any prospective customer that comes into contact with your business. If you want to find the insights within the fine-grained details of the piles of data that your small gym business accumulates, you need a methodology to do it.

What You Know Counts A Lot

If you can master information management skills, you’ll improve how you convert interested prospects into paying customers and retain them longer. Businesses of all kinds have to handle the information that comes their way, now more than ever.

Since fitness is such a people-oriented industry, the more you know about your membership, the better you can seve them. As a gym owner, you build your company and reputations based on your ability to get attention, engage, convince, and entertain new members.

Arguably, specialized information systems like the Insight Gym Management Software are all about technology. However, what purpose does technology serve if not information mastery? What I mean here is that you can exploit your data for so much more value if you leverage the power of computing and the latest software applications.

The Power to Manage Membership Information

You know, it wasn’t that long ago that running a gym was a cigar box for cash and some 3×5 card files to store the data about your customers and clients. You could still attempt to do it that way, but you’d miss out on so many capabilities.

It would be difficult to compete against the guys and gals down the street who track all of their members on even the most basic spreadsheets. To be truly competitive, you have to leverage all the information technology at your disposal.

All of the information that’s flowing around is technically data or signal, the data that you can turn into structured data, which becomes the structure of your operations. Knowledge is the information that becomes insights into how you should guide your gym into the future.

What Happens to Information

To exploit the insights, put a plan in place to capture data from your membership prospects and new customers at every opportunity. The secret is this: You can’t see the insight until you extract the valuable information from the data you’ve collected. You have to start out with a set of best guess assumptions, but then measure how your business model performs compared to your intentions.

That is why you use a system like Gym Insight to capture it and compile it as reports. When you review the results, analyze the outcomes, learn the lessons, adapt your strategy and keep going. Every update to your business model gets you closer to your goals.

Insight Is Custom Designed to Bring Business to Life

You need to work with information to process payments, manage your operation, and your memberships. That is what Insight does for you, in digital form. Also, the software for sales takes applicants through the signup process and delivers a written contract ready to print out and sign.

As the founder and first manager of your new gym business, one of the hats you’ll be wearing is that of a chief information manager, at least until you can justify hiring one. Regardless of whether you do it on index cards or in the cloud, it’s the information that is the heart of your business that generates revenue for you.

The more sophisticated your methodology, the insights you’ll be able to extract from the raw data you gather, which is the key to success as an information manager. We specifically designed the software to empower gym owners and managers. With Insight, you’ll have the business insights to make the decisions that will convert the basics of a membership business into a profitable enterprise.

Bibliography

Club Solutions Press Release. Gold’s Gym Appoints Adam Zeitsiff as Chief Information Officer. March 1, 2016. https://clubsolutionsmagazine.com/2016/03/golds-gym-adam-zeitsiff-cio/ (accessed July 17, 2018).

Fagan, Lawrence. How Client Programming Consolidates New Member Retention. April 29, 2018. https://blog.gyminsight.com/5000-how-client-programming-consolidates-new-member-retention/ (accessed July 17, 2018).

Jha, Alok. Without Claude Shannon’s information theory there would have been no internet. Apr 30, 2016. https://www.theguardian.com/science/2014/jun/22/shannon-information-theory (accessed July 17, 2018).