Should You Have a Physical Therapist Working Out of Your Gym?

What benefits does partnering with a physical therapist bring to your gym members? As the collective age of United States citizens continues to rise, so does the rate of exercise-related injuries. For many people trying to stay in shape, effectively rehabilitating an injury now means that they must see both a physical therapist and a personal trainer, often at different facilities with no communication between them, and hope that the information they receive is consistent, safe, and helpful. This is why, immediately, it seems obvious that bringing a physical therapist into your gym space would be of huge benefitto your [...]

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How to Empower Your Employees

It's not always easy to strike a balance between managing your employees closely and letting them take initiative. Depending on your management style, you might feel it's more in your nature to micromanage your employees' tasks and ensure everyone is getting the job done according to your standards. Or, if you lean toward the other end of that spectrum, you might enjoy taking your hands off the reins and allowing your workers the slack to largely manage themselves. In most cases, the "right" approach falls somewhere in the gray area between those two extremes. Only you know how your employees [...]

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Maneuvering Your Gym Through the COVID-19 Crisis

The outbreak of SARS-CoV-2 (also known simply as "coronavirus") and the resulting COVID-19 pandemic has affected nearly every industry worldwide. Gyms, classified as "nonessential businesses," have been ordered to close until the pandemic wanes and health officials deem that it is safe for the public to return to normal daily activities in public. As a gym owner, you are no doubt feeling the strain of this unplanned closure during the normally busy spring months. Thankfully, there are many things you can do with this time to not only lessen the impact of this crisis on your business, but also to [...]

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Need a Digital Marketing Strategy? Try These Tips

As the owner of a gym, drawing in new members is a topic that will always be near the front of your mind. Successful business owners never truly stop marketing. Over the years, you have probably run your fair share of gym promotions, membership discounts, and group signup events. Marketing strategies like these often - for good reason - make up the backbone of gym advertisement campaigns. However, sticking to these tried and true methods can feel a little stale after a while. Not to mention, if you neglect the technical and online sides of your marketing campaign, you are [...]

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Exercise Series 9: The Burpee

The exercise series so far has focused on weighted movements such as the bench press, squat, and kettlebell swing. We've highlighted these movements because they are some of the most effective exercises that a person can do to build strength and overall functional fitness. However, it is completely possible to get a great, effective workout without any equipment at all. In fact, for some people with certain injuries or range of motion limitations, bodyweight exercises offer a safe and simple alternative to heavy resistance exercises. For this reason, this article will highlight the burpee as one of the "best of [...]

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What areas of knowledge does a basic personal fitness training certification cover?

As a gym owner or manager, you're in charge of hiring personal trainers and checking credentials. You probably already know that a trainer must hold a certification from one of the recognized, accredited fitness organizations in order to be qualified to train individual clients. However, not everyone knows that the entry level personal training certification does not qualify a trainer to teach group fitness classes or give clients detailed nutrition plans. If you're in charge of checking backgrounds and choosing the best candidate among a pool of potential fitness trainers, it's important you're clear on what exactly the various levels [...]

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The Best Specialty Classes to Add to Your Schedule

There comes a point when every gym owner or manager must decide on a group class lineup. Some managers take a hands-off approach and let their trainers take over building out class schedules and routines. This works fine as long as you already employ a wide variety of skilled trainers in a bunch of different specialties. But what if you are just getting started hiring trainers? Or what if you want to broaden the scope of the classes you offer beyond the basic classes your trainers are qualified to provide? Keep in mind that not all fitness trainers are qualified [...]

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Exercise Series 8: The CrossFit "Thruster"

The CrossFit program uses some unusual movements that you might not be used to seeing in your gym. One such movement is known as a "thruster". You might still hear non-CrossFitters calling this movement a thruster, but the name was made official by CrossFit in 2001 and has stuck ever since. Unless you're familiar with the CrossFit library of exercises, this particular movement might catch you by surprise. If you see someone on your gym floor doing a fluid combination of a front squat and a push press, you've just come across a thruster in the wild. In fact, outside [...]

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What is the "Slow Season," anyway?

If you are new to the fitness industry, you probably have some amount of trepidation toward the time of year known as the "slow season" for gyms. Typically, when people talk about the slow season, they are referring to the summer months where most gyms struggle through a dip of low memberships and class participation. Assuming you have just opened your gym, or you are still preparing for a grand opening, you have not yet been through a slow summer in order to judge how it will affect your business personally. However, in this post we'll run through the basics [...]

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Exercise Series 7: The Kettlebell Swing

Previously in the Exercise Series, we have covered major weightlifting movements such as the deadlift and bench press. Today, we'll be looking in detail at a lesser-known exercise known as the kettlebell swing. This is another highly effective and beneficial exercise that requires excellent form to avoid injuries. As a gym owner, you can learn the essentials of this exercise to make sure you're providing your clientele a safe and encouraging environment in which to do their kettlebell swings. Benefits Major proponents of kettlebells are often amazed at how little the average exerciser knows about kettlebell workouts in general. Kettlebells [...]

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Used cardio is a great choice if it's maintained!

Benefits and Drawbacks of Popular Cardio Equipment

Choosing which equipment to stock in your gym is one of the many huge decisions you must make as a business owner. Especially when your budget and floor space are limited, the pressure is on to make your selections carefully. This week, we'll be looking at some of the pros and cons of popular cardio equipment, so you can evaluate them based on your own priorities. Treadmills Regarded as of the most ubiquitous cardio machines out there, treadmills are popular for a reason. Running (or even walking) in and of itself is a fantastic, effective cardio workout that the majority [...]

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CrossFit – Should You Encourage or Discourage it in Your Gym?

You would be hard-pressed to find a more polarizing and controversial modern exercise trend than CrossFit. Known for extremely intense workouts that combine core concepts from weightlifting, cardio, gymnastics, and even yoga, CrossFit is a "love it" or "hate it" experience. Regardless of your personal feelings on the topic, we're here to examine whether CrossFit as a business model could benefit your gym in the long run, or whether you should steer clear and stick to more traditional methodologies. Since every gym owner has different needs, financial situations, and business overhead to consider, this decision is often a personal one. [...]

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Is it better to hire salaried trainers or accept freelance trainers who work out of your gym?

If you have just opened a brand new gym, you are probably in the process of making some crucial hiring decisions. As a business owner, you know how your staffing choices affect your day to day work life, your responsibilities, and your bottom line. If you find yourself confronting the dilemma of hiring in-house personal trainers versus allowing freelancers to work out of your gym space, keep the following factors in mind. Benefits of keeping trainers on staff and paying a salary or hourly rate Often means more consistency and reliability When you hire your trainers as regular staff, you [...]

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Setting Up Your Gym: What "Extras" Should You Provide?

If you are getting your gym ready for opening day, chances are you have already assembled a checklist of equipment you would like to stock. Barbells, dumbbells, benches, racks, cardio machines, and weight machines are all standard fare and will likely be the bread and butter equipment that most of your soon-to-be patrons use. But, why stop there? It's almost always a good idea to have additional workout options, peripheral supplies, and "extras." The more "complete" the user experience when working out at your gym, the more your patrons will feel like their membership is well worth the cost. If [...]

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Are Your Fitness Trainers Qualified to Teach Nutrition Guidelines?

The vast majority of people who join a gym and start a workout plan have some sort of goal in mind. It could be to lose weight, to put on muscle, to get in better cardio shape, to lower blood pressure and improve health markers, or any number of other worthy pursuits. Exercise is obviously an important component of each of those goal plans, but it's only part of the full picture. If you want your gym members to be able to reap the full benefits of a healthy lifestyle, it's always a great idea to keep a trainer on [...]

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