Customer profile: Coastline Fitness, est. 2021 Coastline Fitness opened amidst the pandemic when gyms were considered an endangered species. But as with most difficult situations, vision defines the outcome. To owners Brian Vanderveen and business partner Michael Lampanski, fitness was not dying out. It was just a great deal. This mindset crafted an approach calculated for expansion. As a result, the two negotiated favorable leases and built the full-service gym Coastline Fitness in 2021. Since launching the Clinton Ct. location, they duplicated their success at Old Saybrook, and now have plans for additional brand growth. They are a natural team: Vanderveen [...]
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Welcome back to our gym owner business profile. In each profile, we interview successful gym owners to learn what it takes to start, run, and own a health club. Everyone tells a new and interesting story. We hope you find their experiences as inspiring as we have! 300 Fitness Gym and Bar The idea of 300 Fitness Gym and Bar began like many other health clubs: Two guys who enjoyed exercising together saw an opportunity and jumped on it. In the small city of Pontotoc, Mississippi, there were plenty of other gyms. Four, in fact, serving a population of no [...]
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What motivates us to exercise regularly? Has your gym figured out the right hook to lure new members? Well, the answer to what truly inspires us to sweat it out might surprise you. Continue reading to discover how incorporating themes of mental health and wellness into your advertising campaign may boost membership sales. Reason #1: Exercise kicks the blues to the curb. As most long-term fitness buffs know, a little exercise goes a long way to reducing feelings of sadness. But for many individuals, exercise is worse than feeling bad. It’s doing something they’re bad at, while feeling lousy. Who [...]
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Growth This summer, drive gym membership for college students by offering them a great deal on your awesome club. Last year, we wrote a blog urging gym owners to reach out to cooped-up college students tired of learning online and alone. Your gym would become their oasis – a place to meet friends, expend some energy, and prepare for a new year on campus. A refuge from a rough, COVID-crazy year. This year, the kids are back home for the summer and ready to hit an exercise class or two. Let’s look at some reasons it’s the perfect time to target this [...]
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This blog was originally created and published for and by IHRSA ; produced by Alexandra Black Larcom; May 14, 2021. Republished in full. As more Americans receive the COVID-19 vaccine, there are several matters health club operators will need to consider. We looked at insights and perspectives from legal experts to help answer your questions around vaccine policies for members and visitors. There’s no doubt about it, vaccines are good news for the fitness industry. However, until vaccinations are widespread, clubs need to consider their policies around vaccinations for both staff and members. Disclaimer: Please keep in mind new research [...]
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With all this coronavirus negativity lurking, just how likely is it an irate member will unleash online over a small incident at your club? Right. So you need to be ready for negative social media. How can you do that? First, put a good plan in place before a problem arises. Create a clear social media policy for your employees. In the simplest terms, a social media policy is a guideline for how everyone should conduct themselves online. Here’s a good template and guide. Establish a gym photography policy. Many larger national gyms have a “no photo” and “no video” policy. And while there’s no keeping phones out of [...]
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