An Easy Six-Step Retention Strategy for Gym Owners

What is your retention strategy for keeping new members in your gym? If you've focused solely on sales, then you're missing a big slice of future revenue. If members drop off quickly, then your business strategy is really sales based and not retention driven. Instead of keeping existing members happy, you’re constantly on the push for new ones.  If you’re losing as many customers as you are signing up, considering looking into your retention strategies. Increasing customer retention rates “by 5% increases profits by 25-95%,” according to a survey by Invesp Consulting. Why? Because you’re more likely to sell additional services to [...]