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Coastline Fitness interior shot

How Coastline Fitness Executed a Terrific Plan For Growth – and You Can Too!

Customer profile: Coastline Fitness, est. 2021 Coastline Fitness opened amidst the pandemic when gyms were considered an endangered species. But as with most difficult situations, vision defines the outcome. To owners Brian Vanderveen and business partner Michael Lampanski, fitness was not dying out. It was just a great deal. This mindset crafted an approach calculated for expansion. As a result, the two negotiated favorable leases and built the full-service gym Coastline Fitness in 2021. Since launching the Clinton Ct. location, they duplicated their success at Old Saybrook, and now have plans for additional brand growth. They are a natural team: Vanderveen [...]

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gym guy posing

Part IV: Which is Better…Costs and Liability Issues.

Recap! I want to do a short recap to this series...so please bear with me. In this continuation of the series, "Which is better...", Part I explores the most basic differences between a personal trainer who is hired as an independent contractor and one who is hired as an employee. Part II explores compensation with both the independent contractor and the employee. Part III explores whether or not gym members have a preference in the hiring status of their personal trainers and whether or not they can even tell the difference. If you have not explored Part III, please do [...]

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