In this issue of Hidden Features, we present our newest software update: Recurring Scheduled Payment (RSP), a tool that lets you automatically charge gym services, punch card add-ons, and annual fees. We’ve also added recurring payments to our Sales Guru© membership software – this way you can automate payments through membership packages. Sounds simple, doesn’t it? Truthfully though, this is a game changer. RSP is an essential feature for services requiring regular payments, such as personal training sessions, tanning, massage, smoothie bar access, pickleball courts, towel rentals, and other add-on services. This functionality automates the billing process, ensuring a steady [...]
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What is your retention strategy for keeping new members in your gym? If you've focused solely on sales, then you're missing a big slice of future revenue. If members drop off quickly, then your business strategy is really sales based and not retention driven. Instead of keeping existing members happy, you’re constantly on the push for new ones. If you’re losing as many customers as you are signing up, considering looking into your retention strategies. Increasing customer retention rates “by 5% increases profits by 25-95%,” according to a survey by Invesp Consulting. Why? Because you’re more likely to sell additional services to [...]
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Happy Holidays from the first Gym Owner's Newsletter! View in browser Welcome to the inaugural edition of our monthly Gym Owner's Newsletter! Here you’ll find product updates in “Toning Up!,” deep dives with club owners in “Gym Life,” and top-quality industry advice in “Pro Tips.” Gym Insight has grown exponentially since starting in 2008 thanks to input and feedback from our beloved users. For this we are deeply grateful. Through the Gym Owner's Newsletter, we are excited to broaden this inspiring feedback by encouraging YOU to stay in contact with us! Read on to discover how. Finally, from the whole Gym [...]
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Let’s talk switching gym management software as a goal for January. If your fitness center is using a management system that takes a percentage of every sale, now is the time to switch to Gym Insight. The process is simple and the results are worth the effort. We know it’s the holiday season. We understand you’re busy with family, friends, and the slow drizzle of diehard gym members. Changing software is the last task you want to add to your to-do list. But listen to us. Why would you not want to switch software right now? After all, January and February are [...]
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There are some principles that are true for all businesses, not just for small gyms or fitness centers. You need to find the right balance of service and retail merchandise sales. If you can fit retail into your gym business model it's going to be a good insurance policy. It can complement your memberships, training and class sales. I've written before about retail sales and the pros and cons. I think it's worth revisiting with a few updated thoughts on the subject. Turnover Counts When You Stock in Large Or Small Amounts The key is to move stock and get [...]
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Proteins are essential to repair and grow tissues. To gain muscle mass or even to lose fat, protein intake is essential. This we know. However, the unknown ventures into the territory of which protein product to consider. Buying a protein powder is not easy for any individual consumer. There are many products in the market with different constituents and choosing the one that will suit your needs is easier said than done. If you are a gym owner, who wants to make protein powders easily accessible to your members, stocking the right protein products is even more difficult because you [...]
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