Your March Gym Owner's Newsletter! Exciting new Insight software features, a gym success story, Pro Tips, and more in this month's Gym Owner's Newsletter View in browser Welcome to the latest edition of the Gym Owner’s Newsletter! This issue, we're highlighting an exciting new feature in Toning Up. Our recently released recurring payments tool allows you to take control of your gym's product and services renewals - a key driver of your gym's financial success. On a lighter note, we've turned to Science Corner to solve an ancient gym floor quarrel, then in Gym Life explore outstanding new-owner moves. [...]
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The new year is behind us and gym membership sales are dwindling. As a gym owner, now is the time to make every sales opportunity count by slowing down the process and closely evaluating how effectively your staff handles each prospect. Are they missing sales? Let's figure out why. Four steps to a building sales team. Ask yourself: 1. How skilled are your salespeople? First off, to discover which sales people might be facing obstacles, dive into your software and pull up sales data. If a particular salesperson is selling the same membership and/or personal training package over and over again, they [...]
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Is it possible to prosper as a gym owner in a small town? After speaking with several gym owners in cities of fewer than 5,000 residents we discovered it’s a definite “heck, yes!” With the right dedication and planning, you can succeed and grow in any sized hamlet. Advice from our Gym Insight customers on how to flourish as a small-town gym. 1. Adapt to your community’s needs. As Justin Green, owner of the Source Fitness Center in St. Clairsville, Ohio, explained in our Gym Owner's Podcast, the household income for his small town gym are not high. As a result, [...]
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There are people in the world who are naturals at selling and performing in public situations. Personally, I am not one of them. It amazes me when someone seems to be naturally cool and confident when eyes are all on him or her. Also, those people tend not to be trainers or managers working in gyms. I suppose that figures, helping people motivates most of the trainers that I know but they tend to have a history in jobs that are not sales related. I love working out and hanging out in the gym So do most of the trainers [...]
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Employee Profile: Steven Cole Manning, customer support It takes gumption to work, go to college, and raise a tween, but our customer support pro Steven Cole Manning makes it look and sound easy. He’s one the newest members of our team and has quickly revealed a multiplicity of talents that are reshaping our social media outreach. Hired to support Danny Fagan, our director of customer support, Steven Cole brings an eclectic background as useful as it is interesting. Read on to discover how a gift for gab and an ear for music are moving our software company into the future. [...]
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Danny Fagan, director of customer service Here’s the inside scoop — Daniel’s the guy who’s in charge of keeping our customers happy. We count on him to direct a team of U.S.-based customer service pros who reflect our gym-obsessed focus. Then, because he’s so close to the customer and understands their day-to-day so well, we made him our training specialist, too. Here, he and his team ensure our customers know how to use every feature built into the software, recognizing that no matter how well-designed a product is, there’s always a hurdle to overcome. Read on for the lowdown on Daniel. [...]
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Welcome to our newest series within our blog. Here we profile employees from throughout our company to both introduce them to you, our valued clients, and spotlight their unique contributions to Gym Insight. We believe each employee offers a special blend of talents that together create the robust set of gym management software tools our fitness club owners enjoy. Dancing with Natalia Natalia Schulte, our newest sales manager, brings a sprightly enthusiasm to her job with Gym Insight. We’ve asked her to support our Head of Sales, Anthony Pasquale, in our critical mission to grow Gym Insight’s core customer base [...]
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What your fitness business should do in 2022. At first glance you might think that I've already covered this topic for the year. But this is a little different; it's intended to be a straightforward list of resolutions for the New Year. I want to make this a post about looking forward and in the last post on making plans there was a lot of content that I left out simply because there was too much good stuff for one post to cover. So, this is a list of what a fitness business should resolve to do in the New [...]
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There are lots of interesting ways to do promotions. Once again, with the holidays upon us, I think it's time to take another look. One of the most accessible is selling gift cards as part of your retail operation. Even if it means just a desktop display at your reception you can boost your return on investment by offering this popular, high margin product to your membership and the general public. Promotions With Gift Cards Sell gift cards in your gymSell gift cards at the local sporting goods storeDistribute them through your trainers There is a reason that you see [...]
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Every gym owner intends to run a profitable health club, but reaching that goal can feel impossible. There are, however, small effective steps you can take today to position your studio for a stronger, healthier future. These good habits start by conducting a line-by-line review of every expense and considering new ways to run an old business. Accountants and business analysts recommend printing out a 12-month profit-and-loss statement twice a year (or even quarterly) in order to accurately appraise every company expenditure. Although such effort sounds tedious, watching every penny is the only way to ensure you’re not wasting money. As [...]
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Don Roberts’ Fit 24/7 Gym keeps things simple. His gym does not boast a sauna, day care, or exercise classes. Customers know to follow the rules or get kicked out. And his club is open every day, 24 hours a day, frequently without a single employee on premise. Stripped bare of any extras and run entirely by himself, his 550-member facility in Durango, Colorado, has been profitable — very profitable, he insists — from day one. The key to making money is minimal expenses and 24 hour access. The advantage of 24-hour gyms In a time when nearly 20 percent of gyms closed permanently [...]
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You’ve probably thought about opening your gym to youth athletes. After all, it’s big business in the United States. About 60 million children play in organized sports every year. And, for better or worse, many parents see their kids' talent as a ticket to college scholarships. With that in mind, creating a program targeted at tween and teen athletes may be a great way to build a base of new customers and make up for billing lost to the pandemic. Selling sports specific training to parents First, make sure new members know about your services. When going through a price presentation, [...]
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With all this coronavirus negativity lurking, just how likely is it an irate member will unleash online over a small incident at your club? Right. So you need to be ready for negative social media. How can you do that? First, put a good plan in place before a problem arises. Create a clear social media policy for your employees. In the simplest terms, a social media policy is a guideline for how everyone should conduct themselves online. Here’s a good template and guide. Establish a gym photography policy. Many larger national gyms have a “no photo” and “no video” policy. And while there’s no keeping phones out of [...]
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If you have opened a new gym, you must know that it is, after all, a new business. So you should be prepared to run and develop that business as a business. To do so, you must acquire knowledge about the fitness business industry, and also be aware of the pitfalls of why new gyms fail so you can be sure to avoid them. In my opinion, here are the top 10 reasons why new gyms fail... #1 - No proper business plan No business plan can be fatal to your new gym. Before starting a gym know: Successful gyms watch finances, [...]
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Best Fitness Business Owner Forums Networking through the Internet has opened a whole new world for those in the fitness industry – from gym operators to personal instructors. It enables you to reach out to potential clients and effectively address your target audience. However, there aren’t many social networking sites for gym owners, connecting one fitness business owner to another. People looking to maintain their physique can easily reach out to their peers through social communities, but what about those looking for peer support in building their fitness brand image? You may be wondering why you should communicate with your fellow [...]
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