There are lots of interesting ways to do promotions. Once again, with the holidays upon us, I think it’s time to take another look. One of the most accessible is selling gift cards as part of your retail operation. Even if it means just a desktop display at your reception you can boost your return on investment by offering this popular, high margin product to your membership and the general public. Promotions With Gift Cards Sell gift cards in your gym Sell gift cards at the local sporting goods store Distribute them through your trainers There is a reason that [...]

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OK so it is about time to start looking at the trends for fitness in 2015 and the ACSM has released their most recent survey of club owners. There were not a lot of surprises but there are some interesting conclusions from that report and some other things that come up elsewhere that are really worth taking a look at. The trends for High Intensity Interval Training, bodyweight training and an increasing demand for trainer professionalism all seem to be holding course and continuing onward. It’s like there is no real change from last year but that is sometime how [...]

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This is another article that takes a look at a particular brand in the gym business. I haven’t been asked to write these and I don’t receive any payment from them. This is just my attempt to put the gym management business in context and to spread a little knowledge and insight into what's going on, and why it might be interesting to gym owners. As always, your comments are welcome. There is always room in the fitness marketplace for creative and exciting ways to keep the membership interested and coming back for more. The New York born and bred [...]

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The Thanksgiving 2014 Gym Insight Blog Post It’s Thanksgiving again, one of my favorite times of the year. It’s the time to be with family and enjoy the harvest we've reaped. Even if it's been a tough year and there've been so many challenges your head's spinning, it’s important to count the blessings and keep the situation in perspective. So there are no references or links for this post, I’m just going to pitch it from my heart. When I say to be grateful facing challenges I mean it literally. When the chips are down that’s the best time to take inventory [...]

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Taking Your Reputation Forward By Asking For Testimonials If you have a system that currently gets testimonials and positive reviews from your membership that is a gift! If you can get testimonials easily, you’re golden. If not, join the club! It’s not usually easy to elicit praise from customers on the record, even when they are completely happy with your service. The secret is to ask, and to ask at the right time. Two Words Explain Why Customer Testimonials Work So, the question is: What do testimonials matter? Getting testimonials and positive reviews from your membership is worth a lot [...]

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After all of the hard work and time you have put into your small gym business you owe it to yourself to maximize the value you get out of it when you sell it. Quite simply, the best time to sell your gym is when things are moving up. When it has gone beyond your expectations and is still going. That is the exit point that will give you the most satisfaction and arguably the most cash in your pocket. To make sure you are prepared, have an exit strategy and clear milestones to indicate when you intend to exit. [...]

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Change Management Is Risky Business Crunch Fitness is on the market for around $200 million. Wow! Wow, not just because that’s a lot of dough but because of the company’s unique business model that they use and how it could be hit by change coming in from the outside. As far as I know Crunch is in good shape so I assume there is no need to do some sort of elaborate gym-rescue. If Crunch is a successful company, they need to keep doing what they do best, which is to creatively mix and match classes and fitness trends to [...]

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When The Unboxing Experience Feels Like Your Birthday I recently set up a local service with a card reader. The company that sent the reader seems to have a real insight into the concept of experience, particularly the unboxing experience. The reader is well designed but so was the box that it came in. It contained three cleverly designed and satisfying layers of wrapping that had to be peeled away or opened and then a final layer of protective plastic that was strangely the best part to remove. These days, it's no surprise that people unbox their tech-toys and upload the [...]

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All of the small business owners I know, be they gym owners or anything else, seem to have one trait in common: They're working all of the time. I can only speak for myself but this permanent work mode has often not felt like work at all. It's been a scramble to make a living out of doing what I love. My colleagues here at Gym Insight seem to feel the same way, judging by their commitment levels. AVOIDING BURNOUT 101: EFFECTIVENESS AND EFFICIENCY Burning the candle at both ends is an apt metaphor for the kind of work ethic [...]

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In this blog post I want to balance out some of the enthusiasm that I put into the previous two articles in the series on mobile fitness apps. This article changes gears somewhat; it’s a discussion about where the boundaries lie in mobile computing, in support of fitness businesses. I have already given the case for having apps and now I would just like to mention some of the characteristics and limits that define what mobile apps are and what they can do. A Fork In The Road Mobile friendly websites are not the same as mobile applications. The web [...]

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It is not a daily increase, but a daily decrease. Hack away at the inessential. This quote from martial arts legend Bruce Lee is so simple, yet it says so much of what success is all about, in gym ownership, in business and life in general. You can spend hours doing little things or find the big things that matter; they may look the same at first. But when all the other things drop away you can still take the essential factors and use them to achieve the final outcomes you desire. This is what sculptors do when they carve [...]

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The Rise Of The Machines The basics of fitness and gym equipment are essential for a professionally operated gym. They are useful tools for the modern workout routines centered on body weight training. They have not changed in years, which is part of the attraction for some fitness enthusiasts. Some of the commercial gym equipment items that you should be thinking about presently are not much more than gym tools. Programs that use simple equipment in body weight training; such as climbing ropes, gymnastic rings and pull-up bars have been very successful in the last year. One example of this [...]

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The power of modern mobile devices lies in the ability to provide new ways to build communities and strengthen the bonds within the membership. In the first blog article on mobile fitness apps I wrote about how you get insight into customer activities and how well your gym is being utilized. In the second part of this series I want to discuss how they can help to keep your members motivated. Content Community And Coaching From Mobile Fitness Apps There is a huge opportunity to make use of the features that you can put into a mobile app. Features that [...]

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They say that price setting is an art form, but in my experience, so is juggling flaming torches. They both can be impressive done well, but there is serious potential of getting burned as you go up the learning curve. Changing prices, after your members have had time to get used to a previous price, is a unique challenge where you can get burned if you are not careful. Price Changing Factors For Gyms Any kind of decision-making about prices in business has to be based in the real world of business success. Sales, marketing and finance are the main [...]

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This month, Gym Insight had the honor of welcoming our two thousandth customer!  This is big news for us because we still pride ourselves on bootstrapping our company.  We believe that the focus is customer service and providing innovative software to keep even the smallest fitness studio two steps ahead of the big-box franchise down the street.  Our reputation and the the quantity of customers that we service, speaks for itself.  This family business grew organically and is here to stay.  Come on aboard with us to enjoy personal communications and streaming updates and features of the next generation gym [...]

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