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Tag archive for health club members

Gym Insight's Digital Keytags

Gym Insight Customers Talk Digital Keytags

Customer Stories Gym Insight's digital keytags fixes a big problem in the gym business — access theft.  This innovative door access system reduces theft by making it nearly impossible for members to share gym keys. Read on to discover how this simple change made a big difference for gym owners just like you. Photo credit: Tangible Wellness ProFitness Greenville Mark Edwards, owner of ProFitness Greenville in Greenville, South Carolina, runs a gym and personal training studio. He is, as he likes to say, a “one-man show.” Despite having bought the fitness center at the end of 2020, business is thriving. Gym membership has tripled [...]

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Facing Down Negative Social Media

With all this coronavirus negativity lurking, just how likely is it an irate member will unleash online over a small incident at your club? Right. So you need to be ready for negative social media. How can you do that? First, put a good plan in place before a problem arises. Create a clear social media policy for your employees. In the simplest terms, a social media policy is a guideline for how everyone should conduct themselves online. Here’s a good template and guide. Establish a gym photography policy. Many larger national gyms have a “no photo” and “no video” policy. And while there’s no keeping phones out of [...]

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"Admit One" vintage tickets

Do Discount Offers Make Loyal Health Club Members?

I've occasionally had some casual inquiries about adding the ability to manage time-limited part-time customers to Gym Insight. That means time selective memberships that use your gym when you have excess capacity, the quiet times of low attendance that comes from the natural ebb and flow of membership demand. I haven't fully written the code to support this yet but, if there's serious interest in the health club community, I would be happy to consider adding an update or expansion module. The Off Peak Trial Period Membership For the kind of offer I'm talking about, here you need a connection [...]

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Illustration of a big, angrey, gorilla peering in a window at 2 executives. One executive sees the gorilla as a marketing opportunity by placing a t-shirt on him with the company's web address.

Email Marketing Essentials for Gyms

If you are a gym owner, then one of the things you may have noticed is that a large number of people who often sign up for memberships do so with great interest, motivation and good intentions. However, due to the unending demands of their professional or personal life, they slowly stop visiting the gym regularly and seemingly may even forget that they even have a gym membership altogether. This member oversight may, very well, have nothing to do with your health club facilities or services. So it is important to remind your members about your gym and why they [...]

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