fitness business

Tag archive for fitness business

Sales And Presentation Skills Revisited

There are people in the world who are naturals at selling and performing in public situations. Personally, I am not one of them. It amazes me when someone seems to be naturally cool and confident when eyes are all on him or her. Also, those people tend not to be trainers or managers working in gyms. I suppose that figures, helping people motivates most of the trainers that I know but they tend to have a history in jobs that are not sales related. I love working out and hanging out in the gym and so do most of the trainers [...]

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Differentiating Price and Value In Premium Gym Memberships

Do Premium Gym Memberships Have A Future? Why are there some gym business models that seem to be in huge demand while still charging top dollar for memberships? I think that the simple answer is that there are enough members who are shopping by value and not price. It’s not about competing based on what the gym across the street is charging, it’s about finding the things that you are truly great at and which are in demand and matching the two together. Too many small businesses fail to understand this important distinction, not just in the gym business but [...]

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Industry Trends Compared And Updated

It never hurts to look back at the predictions of the past and look at where the trends are leading at the present moment. I recently posted about the latest trends that were published by the American College Of Sports Medicine (ACSM). So I figured it might be appropriate to go back and look at how things are coming up from the view of the International Health, Racquet, and Sportsclub Association (IHRSA). Long time readers of this blog will remember that I posted an article about their trends for 2013. Now that we are through 2014 effectively it seems like a [...]

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The Gift Of Membership And Other Gift Card Things

There are lots of interesting ways to do promotions. Once again, with the holidays upon us, I think it’s time to take another look. One of the most accessible is selling gift cards as part of your retail operation. Even if it means just a desktop display at your reception you can boost your return on investment by offering this popular, high margin product to your membership and the general public. Promotions With Gift Cards Sell gift cards in your gym Sell gift cards at the local sporting goods store Distribute them through your trainers There is a reason that [...]

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The Best Time To Sell Your Gym

After all of the hard work and time you have put into your small gym business you owe it to yourself to maximize the value you get out of it when you sell it. Quite simply, the best time to sell your gym is when things are moving up. When it has gone beyond your expectations and is still going. That is the exit point that will give you the most satisfaction and arguably the most cash in your pocket. To make sure you are prepared, have an exit strategy and clear milestones to indicate when you intend to exit. [...]

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Burning The Candle Of Gym Ownership

All of the small business owners I know, be they gym owners or anything else, seem to have one trait in common: They're working all of the time. I can only speak for myself but this permanent work mode has often not felt like work at all. It's been a scramble to make a living out of doing what I love. My colleagues here at Gym Insight seem to feel the same way, judging by their commitment levels. AVOIDING BURNOUT 101: EFFECTIVENESS AND EFFICIENCY Burning the candle at both ends is an apt metaphor for the kind of work ethic [...]

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Gym Insight Is Now Servicing Over 2,000 Fitness Businesses

This month, Gym Insight had the honor of welcoming our two thousandth customer!  This is big news for us because we still pride ourselves on bootstrapping our company.  We believe that the focus is customer service and providing innovative software to keep even the smallest fitness studio two steps ahead of the big-box franchise down the street.  Our reputation and the the quantity of customers that we service, speaks for itself.  This family business grew organically and is here to stay.  Come on aboard with us to enjoy personal communications and streaming updates and features of the next generation gym [...]

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2014 Wall Calendar with "I am the master of my domain" printed on it.

The Jerry Seinfeld Success Strategy

Because my gym has been doing well recently, I’ve been forced to analyze all my financials. I say this because I had been solely relying on the competence of my bookkeepers for the past couple of years, blindly thinking that they would do a good job. I was so wrong! The past few weeks, I have been scrambling to brush up on basic accounting principals in order to answer basic questions that are not clearly defined by the books. That means I am completely redoing everything that the bookkeeper did (or in my opinion, did not do). The Jerry Seinfeld [...]

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Woman doing a Kung fu pose

Gym Equipment Leasing – It Takes Options To Make Options

I last wrote about leasing one year ago and, as it’s such an important issue, I decided that it’s time once again. Leasing should be something that every gym owner is aware of as an ownership alternative. In fact I want to make the claim that gym equipment leasing is part of something that I think is much bigger, even a mindset. It’s all part of creating your own options and being able to respond to changing situations with flexibility and agility. Your overhead and capital outlays can really be tough to meet in any business. Gym specific items such [...]

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MailChimp's Mascot, Freddie

Gym Insight Now Integrated with MailChimp

You asked for it and now we got it! Gym Insight is now integrated with MailChimp. One of the most basic techniques for marketing and sales is utilizing email lists to contact both current and former members.  Now Gym Insight allows your fitness business to send mass emails for your business' promotions, newsletters, press releases, and other items. Once you become a premium client with Gym Insight, you will have the capability to link your Gym Insight account to MailChimp.   Gym Insight will then automatically create the two segments that matter most to your fitness business, current members and cancelled [...]

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2014 Goals on a yellow post-it note

Resolutions for Action

At first glance you might think that I’ve already covered this topic for the year. But this is a little different; it’s intended to be a straightforward list of resolutions for the New Year. I want to make this a post about looking forward and in the last post on making plans there was a lot of content that I left out simply because there was too much good stuff for one post to cover. So, this is a list of what a fitness business should resolve to do in the New Year. Resolutions are supposed to serve a purpose, [...]

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Key with "Future" on it

Dissecting Trends In Gym Activities

How do you read the future? All you can do is look at the trends and make an educated guess based on the way things are going now. You have to make some judgment calls as well, because trends can reverse unexpectedly or they can be hidden in mountains of information. Also, trends can fail to pan out and just turn out to be short-term fads. It’s really hard to make predictions with any kind of certainty. But you have to try to anticipate what’s ahead as a business owner, if only to plan your investments. The more of the [...]

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Employee Manual with cover that says "Read the Manual - Instructions, Help & Advice"

Protect Your Gym With A Clearly Written Employee Handbook

Do you have an employee handbook for your gym? In my opinion, having a handbook is extremely important and relevant for large clubs and small clubs alike. As the boss it’s important to play your cards close to your chest, to maintain control. However, having the rules and definitions out in the open is something that gets everyone "singing from the same hymn sheet". It’s critical for staff to know how to handle difficult situations and feel confident in their actions. If boundaries aren’t clearly stated, your staff could fall into the miserable habit of passing the buck and ducking [...]

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Carpe Diem Sign

Your Fitness Business Needs A Website & Online Sign-Up. Here’s Why!

I founded Gym Insight because I wanted software that catered directly to how I manage my fitness center, and I just couldn’t find that on the market. At least, not up to the standards that I expect from a dedicated business application. Insight has been so successful because other owners of small fitness center and their managers face the same demands every day. One of the most important things that the best gym management software must do is integrate with the customer experience. It has to help the curious browser or window shopper to pull the trigger and commit to [...]

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Woman in a yoga stretch position in front of her laptop

Best Fitness Business Owner Forums

The Internet has opened a whole new world for those in the fitness industry – from gym operators to personal instructors. It enables you to reach out to potential clients and effectively address your target audience. However, there aren't many social networking sites connecting one fitness business owner to another. People looking to maintain their physique can easily reach out to their peers through social communities, but what about those looking for peer support in building their fitness brand image? You may be wondering why you should communicate with your fellow gym operators. After all, they are competing against your [...]

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