fitness business

Tag archive for fitness business

Chalkboard saying that Failure is Not an Option and only has a check box next to Success

Top 10 Reasons Why New Gyms Fail

If you have opened a new gym, you must know that it is, after all, a new business. So you should be prepared to run and develop that business as a business.  To do so, you must acquire knowledge about the fitness business industry, and also be aware of the pitfalls for why new gyms fail so you can be sure to avoid them.  In my opinion, here are the top 10 reasons why new gyms fail... #1 - No Proper Business Plan No business plan can be fatal to your new gym. Before starting a gym, you should be [...]

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"Email" as a bulls-eye to a target

Gym Business Email Marketing

As an independent gym owner, I have learned a lot over the years.  The growth in knowledge that I have now compared to back then when I opened the doors to my first club is staggering.  I constantly have ideas and thoughts running through my head wishing that I could type as fast as they pass by.  If I had to time write a book on opening a real gym (step-by-step) from the first day you begin to gather plans in your head to the day it became profitable, I would do so in a heartbeat. However, I do not [...]

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Video Streaming on a Laptop

Marketing Your Gym on YouTube

We can all agree that in today’s world, marketing with pictures and video makes a greater statement than with words alone. However, marketing in these realms has become competitive and tricky. Graphic design work for pictures and professional videographers can also be out of the budget for the smaller independent fitness businesses that are just opening their doors. Thus, many business owners in the fitness industry have taken advantage of social media outlets to market, because they are practically free (other than “boosting” your posts on Facebook) and can reach a countless range of people. Although the amount and variety [...]

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Treadmills

Top Ten Ways to Save Money When Opening a Gym

Guest Post By Cory Damm Opening a gym in today’s market may feel like a daunting task. You’ve got the competition of national fitness club powerhouses, and the cost associated with finding a space, equipment, staff, and insurance. Hundreds of veteran gym owners wish they knew then what they know now. You don’t have to find out the hard way. Here are 10 easy ways to save you money, and your sanity, when opening your first gym. 1) Know your options when leasing equipment Leasing fitness equipment allows gym owners pay over extended periods of time instead of all at [...]

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Measuring tape, plant growing, and pennies

Measure, Improve & Grow Your Business’ Profit!

The age old adage “what gets measured gets improved” holds a lot of value for businesses. This phrase is often tossed around when you are being convinced to add a metric to your scorecard or in today's world of technology, the dashboard. The basic theory underlying this phrase is that if you can measure “x”, then you will improve the performance of your business. But the implementation of this phrase isn’t an easy task. Merely measuring a quantity doesn’t ensure that if actions are taken the performance will improve. For instance, consider how a rain gauge works. The gauge shows [...]

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Tutorial Button with Arrow Pointing to it

Tutorials Now Available

You asked for it and now we got it ~ TUTORIALS!  We are adding them as you are requesting them...so keep the requests coming!  once you are registered for Insight, go to the blue user button and scroll down to Tutorial.  You will be taken on a step-by-step guide on how to enter a new member for your fitness business. Get more Insight into your member based business now!

Woman using Virtual Fitness to Exercise

Get the most from Yelp with Fitness Business Promotions

As a business owner, you depend highly on reviews. Yelp is one of the top searched directory and review sites with more than 100 million unique visits since January 2013*. However, Yelp has been criticized for failing to show and tell all reviews posted to their site about your business. You could have more reviews than you are aware of, because reviews could be caught in a filter... Anthony, from Lifestyle Fitness 24/7 in Las Vegas, gives some tips and promotional strategies on how to get the most from your Yelp reviews! * (^ Wilhelm, Alex (2013-02-13). "Yelp surged past [...]

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