fitness business

Tag archive for fitness business

MailChimp's Mascot, Freddie

Gym Insight Now Integrated with MailChimp

You asked for it and now we got it! Gym Insight is now integrated with MailChimp. One of the most basic techniques for marketing and sales is utilizing email lists to contact both current and former members. Now Gym Insight allows your fitness business to send mass emails for your business' promotions, newsletters, press releases, and other items. Once you become a premium client with Gym Insight, you will have the capability to link your Gym Insight account to MailChimp. Gym Insight will then automatically create the two segments that matter most to your fitness business, current members and cancelled [...]

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2014 Goals on a yellow post-it note

Resolutions for Action

At first glance you might think that I've already covered this topic for the year. But this is a little different; it's intended to be a straightforward list of resolutions for the New Year. I want to make this a post about looking forward and in the last post on making plans there was a lot of content that I left out simply because there was too much good stuff for one post to cover. So, this is a list of what a fitness business should resolve to do in the New Year. Resolutions are supposed to serve a purpose, [...]

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Key with "Future" on it

Dissecting Trends In Gym Activities

How do you read the future? All you can do is look at the trends and make an educated guess based on the way things are going now. You have to make some judgment calls as well, because trends can reverse unexpectedly or they can be hidden in mountains of information. Also, trends can fail to pan out and just turn out to be short-term fads. It's really hard to make predictions with any kind of certainty. But you have to try to anticipate what's ahead as a business owner, if only to plan your investments. The more of the [...]

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Employee Manual with cover that says "Read the Manual - Instructions, Help & Advice"

Protect Your Gym With A Clearly Written Employee Handbook

Do you have an employee handbook for your gym? In my opinion, having a handbook is extremely important and relevant for large clubs and small clubs alike. As the boss it's important to play your cards close to your chest, to maintain control. However, having the rules and definitions out in the open is something that gets everyone "singing from the same hymn sheet". It's critical for staff to know how to handle difficult situations and feel confident in their actions. If boundaries aren't clearly stated, your staff could fall into the miserable habit of passing the buck and ducking [...]

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Carpe Diem Sign

Your Fitness Business Needs A Website & Online Sign-Up. Here’s Why!

I founded Gym Insight because I wanted software that catered directly to how I manage my fitness center, and I just couldn't find that on the market. At least, not up to the standards that I expect from a dedicated business application. Insight has been so successful because other owners of small fitness center and their managers face the same demands every day. One of the most important things that the best gym management software must do is integrate with the customer experience. It has to help the curious browser or window shopper to pull the trigger and commit to [...]

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"Email" as a bulls-eye to a target

Gym Business Email Marketing

As an independent gym owner, I have learned a lot over the years. The growth in knowledge that I have now compared to back then when I opened the doors to my first club is staggering. I constantly have ideas and thoughts running through my head wishing that I could type as fast as they pass by. If I had to time write a book on opening a real gym (step-by-step) from the first day you begin to gather plans in your head to the day it became profitable, I would do so in a heartbeat. However, I do not [...]

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Video Streaming on a Laptop

Marketing Your Gym on YouTube

We can all agree that in today's world, marketing with pictures and video makes a greater statement than with words alone. However, marketing in these realms has become competitive and tricky. Graphic design work for pictures and professional videographers can also be out of the budget for the smaller independent fitness businesses that are just opening their doors. Thus, many business owners in the fitness industry have taken advantage of social media outlets to market, because they are practically free (other than "boosting" your posts on Facebook) and can reach a countless range of people. Although the amount and variety [...]

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Treadmills

Top Ten Ways to Save Money When Opening a Gym

Guest Post By Cory Damm Opening a gym in today's market may feel like a daunting task. You've got the competition of national fitness club powerhouses, and the cost associated with finding a space, equipment, staff, and insurance. Hundreds of veteran gym owners wish they knew then what they know now. You don't have to find out the hard way. Here are 10 easy ways to save you money, and your sanity, when opening your first gym. 1) Know your options when leasing equipment Leasing fitness equipment allows gym owners pay over extended periods of time instead of all at [...]

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Measuring tape, plant growing, and pennies

Measure, Improve & Grow Your Business’ Profit!

The age old adage "what gets measured gets improved" holds a lot of value for businesses. This phrase is often tossed around when you are being convinced to add a metric to your scorecard or in today's world of technology, the dashboard. The basic theory underlying this phrase is that if you can measure "x", then you will improve the performance of your business. But the implementation of this phrase isn't an easy task. Merely measuring a quantity doesn't ensure that if actions are taken the performance will improve. For instance, consider how a rain gauge works. The gauge shows [...]

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Woman using Virtual Fitness to Exercise

Get the most from Yelp with Fitness Business Promotions

As a business owner, you depend highly on reviews. Yelp is one of the top searched directory and review sites with more than 100 million unique visits since January 2013*. However, Yelp has been criticized for failing to show and tell all reviews posted to their site about your business. You could have more reviews than you are aware of, because reviews could be caught in a filter... Anthony, from Lifestyle Fitness 24/7 in Las Vegas, gives some tips and promotional strategies on how to get the most from your Yelp reviews! * (^ Wilhelm, Alex (2013-02-13). "Yelp surged past [...]

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