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Tag archive for gym management

How to Sell Gym Memberships: Part IV

Closing the Sale Thus far in our five-part series “How to Sell Gym Memberships,” we’ve shown how refining and polishing your customer interaction can build value in your health club and steer clients away from focusing on price alone. In Part IV, we discuss the most critical step – closing the sale. This  is where your newly gained client knowledge really pays off.  Closing the sale By now in the sales process with Joe New Prospect, you’ve: Established a strong rapport by using his name frequentlyExhibited product knowledge that cements your authority as a fitness expertDetermined goals and how long he’s considered joining a [...]

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Can Your Gym Be Profitable Quickly? Yes!

Every gym owner intends to run a profitable health club, but reaching that goal can feel impossible. There are, however, small effective steps you can take today to position your studio for a stronger, healthier future. These good habits start by conducting a line-by-line review of every expense and considering new ways to run an old business. Accountants and business analysts recommend printing out a 12-month profit-and-loss statement twice a year (or even quarterly) in order to accurately appraise every company expenditure. Although such effort sounds tedious, watching every penny is the only way to ensure you’re not wasting money. As [...]

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How to Make Money Owning a 24-hour Gym

Don Roberts’ Fit 24/7 Gym keeps things simple. His gym does not boast a sauna, day care, or exercise classes. Customers know to follow the rules or get kicked out. And his club is open every day, 24 hours a day, frequently without a single employee on premise.  Stripped bare of any extras and run entirely by himself, his 550-member facility in Durango, Colorado, has been profitable — very profitable, he insists — from day one. The key to making money is minimal expenses and 24 hour access. The advantage of 24-hour gyms  In a time when nearly 20 percent of gyms closed permanently [...]

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What About Annual Gym Maintenance Fees?

Should your gym add an enhancement fee to offset the increased cost of cleaning materials and procedures? We asked two fitness center owners their opinions. Here’s what we learned. Photos courtesy of Fit247 Does not charge an annual maintenance fee: Don Roberts, owner of Fit247, Durango, Colorado  Roberts has owned his gym for 20 years and decided against charging his customers a maintenance fee. The 7,000-square-foot, 24-hour facility is in a small city with a close-knit group of customers, and he prides himself on running a very clean, organized gym. Nearly 20% of his 600 members have been with him almost [...]

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Facing Down Negative Social Media

With all this coronavirus negativity lurking, just how likely is it an irate member will unleash online over a small incident at your club? Right. So you need to be ready for negative social media. How can you do that? First, put a good plan in place before a problem arises. Create a clear social media policy for your employees. In the simplest terms, a social media policy is a guideline for how everyone should conduct themselves online. Here’s a good template and guide. Establish a gym photography policy. Many larger national gyms have a “no photo” and “no video” policy. And while there’s no keeping phones out of [...]

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Lose Weight Build Strength

Here’s One Great Gym Marketing Idea

Gym owners, here’s a crazy idea – how about marketing New Year’s-style resolutions in March? The moment is perfect: COVID-19 vaccinations are rolling, cities are opening, and people are venturing beyond their bubble. And most people gained a bit of weight these last months.  In fact, health studies suggest the average person packed on an additional 12.5 pounds while sheltering in place. Losing weight is the #1 New Year’s resolution.  No matter what study you read, losing weight or gaining physical fitness consistently tops the chart for ambitious resolution makers. Why New Year’s? It’s something called the discontinuity effect. Basically, when someone’s life changes — a move [...]

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Keeping Gym Clients on the Roster

What does it take for a person to show up at the gym after they've paid their dues? What is the difference between the individual who exercises regularly and the one who drops the ball? Scientific research suggests it may all boil down to competency and support. People need to feel good at what they're doing and know others are in the game with them. Recent psychology research on motivation calls this the self-determination theory (SDT). How interested a person is in continuing something is driven by how well an activity meets one's need for autonomy, competence, and relatedness. Exercisers [...]

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Barbell Cage Versus Leg Press Machine Versus Smith Machine: Which Leg Equipment Should You Prioritize?

It's not always easy to know which equipment you need to stock in your gym right off the bat. Some gyms operate under strict financial constraints, while others have smaller indoor spaces than they'd ideally like. In a perfect world, of course, you would be able to start with the most essential equipment and then expand to include more as your business also expands. But where do you start? What are the essentials? And if you have to choose between a high-quality barbell cage, smith machine, or leg press machine to fill out your "lower body" equipment section, what's the [...]

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How to Empower Your Employees

It's not always easy to strike a balance between managing your employees closely and letting them take initiative. Depending on your management style, you might feel it's more in your nature to micromanage your employees' tasks and ensure everyone is getting the job done according to your standards. Or, if you lean toward the other end of that spectrum, you might enjoy taking your hands off the reins and allowing your workers the slack to largely manage themselves. In most cases, the "right" approach falls somewhere in the gray area between those two extremes. Only you know how your employees [...]

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Getting Through the Slow Season

Everyone in the fitness industry knows about the dreaded slow season. The hot months of summer, June through August in the United States, are notorious for low client participation and a dearth of new memberships. How can you weather the heat and keep your gym running smoothly even during the slowest of summers? Plan Ahead For The Seasonal Dip The good news about the slow season is that it's widely known and accepted, so you can anticipate it. Don't let June's lack of client engagement take you by surprise. Plan your year ahead of time, from your annual budget to [...]

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Reflection and Planning Bring Three Things To Gym Management

As a professional fitness operator, with interest in the Gym Insight Blog, you probably know how to prompt reflection and planning for your members and clients. Working with clients and giving them feedback on their workout regimens and redirecting them for better results is a fundamental part of the fitness profession. When you use the tools of your business as the keys to leadership, you'll go much further, stay in business as long as you want, and make a higher level of profits in return. Like the classic leadership book by Stephen Covey, reflection and planning give fitness club owners [...]

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Keep Your Fitness Center Clean And Make Safety The Priority

How Much Old School Is Too Much? There is a certain romance to the idea of a hardcore backstreet gym where you find the driven athletes and bodybuilders. One that's as run down on the inside as it is on the outside. You can imagine the grisly old owner-slash-coach taking payments in cash and keeping accounts in his head. Only Hollywood writers and Elmore Leonard could get away with this idea of a seedy and decrepit shed. The reality is that the club industry is hyper-competitive and if you want to attract the type of consumers who are committed to [...]

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How The Cloud Helps Small Gym Business Owners Compete

If you're one of the many Insight Gym Management Software users, you have used our cloud-based services. So what is this cloud and why does it help small business owners and fitness clubs run businesses? Talk about the Cloud seems to be everywhere these days. Any time you use applications like Facebook, Slack, MS Office 365, or one of the many others, that's the cloud. Apps that appear in your web browser or your mobile device put all of the work on the far side of the connection to deliver better service and to do it efficiently. The cloud is [...]

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The Challenge To Combine Fitness And Healthcare Businesses

Fitness In The Healthcare Business Prescription Healthcare and fitness are closely related, as you already know, no doubt. There is also a consensus among organizations like the ACSM and the medical profession that exercise is essential to human health, also that technology changes the way we deliver care. As fitness becomes part of medical prescriptions more frequently, it sounds like good news for fitness professionals who have the knowledge and certifications to capitalize on the trend. Before you rush into any healthcare related business commitments, though, make sure you understand the burden of responsibility you'll take on for data protection. [...]

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