gym management

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Tag archive for gym management

Keep Your Fitness Center Clean And Make Safety The Priority

How Much Old School Is Too Much? There is a certain romance to the idea of a hardcore backstreet gym where you find the driven athletes and bodybuilders. One that’s as run down on the inside as it is on the outside. You can imagine the grisly old owner-slash-coach taking payments in cash and keeping accounts in his head. Only Hollywood writers and Elmore Leonard could get away with this idea of a seedy and decrepit shed. The reality is that the club industry is hyper-competitive and if you want to attract the type of consumers who are committed to [...]

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How The Cloud Helps Small Gym Business Owners Compete

If you’re one of the many Insight Gym Management Software users, you have used our cloud-based services. So what is this cloud and why does it help small business owners and fitness clubs run businesses? Talk about the Cloud seems to be everywhere these days. Any time you use applications like Facebook, Slack, MS Office 365, or one of the many others, that’s the cloud. Apps that appear in your web browser or your mobile device put all of the work on the far side of the connection to deliver better service and to do it efficiently. The cloud is [...]

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The Challenge To Combine Fitness And Healthcare Businesses

Fitness In The Healthcare Business Prescription Healthcare and fitness are closely related, as you already know, no doubt. There is also a consensus among organizations like the ACSM and the medical profession that exercise is essential to human health, also that technology changes the way we deliver care. As fitness becomes part of medical prescriptions more frequently, it sounds like good news for fitness professionals who have the knowledge and certifications to capitalize on the trend. Before you rush into any healthcare related business commitments, though, make sure you understand the burden of responsibility you'll take on for data protection. [...]

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Employee Retention Requires You Set The Right Tone

When you have the highest possible rate of employee retention it keeps the work and the cost down; it will also reflect in your levels of membership retention too. Unfortunately, hiring staff can be like jumping on a treadmill that’s cranked up to eleven; it’s hard work that takes all your time and another expense to eat into your bottom line if you have to keep doing it. The point of having employees is to have reliable and competent agents, so you can go home, relax, and sleep soundly at night, leaving them in charge. It is enough hard work [...]

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AR Augments Your Fitness Center For A New Reality

I recently wrote a post about virtual reality and mentioned Augmented Reality, which extends VR into the real world. When you superimpose digital images onto the real world with AR software that makes them interact with your physical space. So, all of this talk about things likes VR and AR in the gym sound like science fiction, but they are coming at us fast. We still don’t know how things will play out, but the technology is largely in place it just remains for entrepreneurs and consumers to figure out what works and what they want. VR Enters Your Reality [...]

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Endurance And Stamina For Gym Ownership

Owning A Gym Probably Will Not Kill You Spartan Race exhorts you to push harder! So says Joe De Sena who we have covered in the past and presently has a new book in print. Spartan is the endurance fitness event company that is De Sena’s brainchild; he’s a believer in finding the edge of exhaustion, and then to start doing some real training. Endurance events provide a test that few other things in life can do safely. There are plenty of things that will test your endurance unsafely; war zones, being lost alone in the wilderness, but I think [...]

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Marketing To Pick Up Members During The Slow Months Of Summer

What is marketing about if not finding new customers? And when business is at its slowest surely that is the time to shift down a gear and get the marketing efforts going properly. Marketing is about customers, who they are and what they want, as well as how you can mold your business to pick up some new members. You can bring in new members who want what you have and to do it at the lowest possible cost to you in the process. Of course, marketing takes an investment of time and energy, if not capital. If you are [...]

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Is It Time To Hire A Gym Business Manager?

Facing The Day You Decide To Hire Managers When it comes to hiring new people for critical positions in a growing business, gym owners often find that it’s a tricky affair; the needs are many, and so are the hazards. It’s one of the things that can have a lasting impact on your company and your ability to scale your outfit up to enterprise scale. When your gym membership grows, and you have a small hourly or commission-based team that needs more direction than you can manage on your own, it is time to start considering the possibilities of bringing [...]

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Six Simple Software Industry Lessons For Gym Management

Crossing The Streams For Fun And Learning I’d like to think that there’s some extra value hidden within the Gym Insight Blog: This is a company that crosses the two industries of software and gym management to help gym owners be competitive and offer better service levels for their customers. The software industry has some great lessons for all business owners. When you need to come up with results such as opening a new gym or creating a franchise, taking the actions that get results is the difference between success and failure. The software development industry is very competitive and [...]

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Profitability – The Key To The Gym Business

Apart From Your Club Members That Is Sometimes, when you are a fitness industry small business owner you feel like your gym is a boxing ring with your office right in the middle of it. You might even feel like you are the punching bag from time to time. Owning a small business is hard work and not something to take lightly. Of all the things that will give you stress and worry the one that you must deal with most effectively is financial pressure. That pressure is the question of profitability or the net income that your business brings [...]

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Building Value In Gym Ownership

The Value Is Real If You Respect It Yourself One of the things that you learn when you're working as a freelance contractor in the software business (bare with me here) is that you get more respect and more clients if you set a price that represents real value and a living wage for yourself. As a case in point, a friend of mine recently qualified for a certification in network engineering. He now works as a contractor and recently raised his hourly rate by a factor of four. An amazing thing happened when he did it: Customers and prospects, [...]

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This Could Be The Ultimate Retention Tool

Choose Your Application If you could develop a mobile application or app for your gym members what would it be? Would it be purely account information or training records? Would you want to make it a stand-alone Giga-download giant or a lightweight gateway app? Would it help you communicate with your membership or just dole out the advice? I’ve been giving this subject some serious consideration lately and I’d like to share my thoughts here, as a sort of roadmap. The best part about it is that it’s a roadmap to membership retention. Allow me to explain with a simple [...]

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Ease Your Gym Management Burden By Learning How To Delegate

The Gentle Art Of Doling Out The Tasks There is an old aphorism that a job is like a treadmill, one where you have to keep moving to stay in one place. I would ask you, the reader who is also a gym business owner, whether you intended to form a business so that you could pay a lease on a treadmill and walk on it yourself, all day long? Or was that equipment lease supposed to enable others to pay you to work out on it, to your profit? Remember the post about learning what to eliminate? Well, reductions [...]

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Moving Your Gym And Surviving A Change In Gym Location

When You Have To Do What You Would Rather Not One of the biggest challenges that a gym owner can face is moving the physical location of the business. Perhaps this is even more of a pressing issue if you already have a location that your clients love. Everything else being equal the best advice is to stay put; don’t, at least unless you have to. Of course, there are many reasons that you might actually have to move, so I’m not going to go into the whys and what-fors. Assuming that it’s a necessity that you move your small [...]

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Street turning into an arrow with white paint on it saying "Go the Extra Mile"

Streamlining Hiring And Training Processes For Gym Owners

Building On Previous Discussions Some time ago, Gym Insight was fortunate to have a guest post from Mike Hedlesky. It was an in-depth piece that has been a real asset to the Insight Blog and, judging by the traffic, a useful source of information and validation for the readers. So first, thanks Mike! Second, I thought it might be good to go back, review and build on it with some further insights into running your own small gym business. Training is always easier to impart to your staff when you are clear about the basics of the company vision and [...]

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