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Tag archive for gym management

Know Your Gym’s Mission Pt. 3

It's not just about what you think the identity of your gym or fitness center should be. It's more than that. It matters what all of the other people think: the employees, contractors and other stakeholders. The way to guide their understanding is by having a clearly stated, present-focused, mission statement. This is another in the set of articles I've been writing about values, vision and your mission. The overarching theme here is getting your business to work as smoothly as possible and for this trifecta to become a shared idea. My exact point here, is to have a statement [...]

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How Digital Keytags Stop Gym Members from Sharing Access to Your Club!

Gym Management  Netflix recently made headlines when it came clean on its subscription sharing problem. Too many users are slipping passwords to friends and family. To rectify this bottom-line problem, they are pivoting to new policies and trying to stem the leak. However, if sharing passwords can make a company the size of Netflix quake, imagine its impact on small, privately held gyms.  For gym owners, the answer to account sharing lies in digital keytags, a QR-embedded phone app nimble enough to save money and build customer loyalty.  Gym Insight’s digital keytags eliminate unauthorized users by providing a dynamic QR code [...]

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Digital Keytags — Ready for Our Most Advanced Gym Access System? 

We invite you to test our newest product – digital keytags. If you've ever worried about customers sharing keys or have lost business because you can't get to the club in time, this key is for you. Gym Insight's newly released, app-based digital keytags are equipped with a QR code that can never be copied or shared. At the same time, members enjoy immediate, secure mobile access to your fitness center within minutes of sign-up. How does our digital keytag work? Customers download an app on their mobile phones. Embedded in the app is the digital keytag. Your member simply pulls [...]

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Tampa Muay Thai Photo Credit

How to Manage High Dollar Gym Memberships

Many smaller fitness centers offer specialized services that justify a higher monthly rate. Yet, selling that price requires a more refined approach to customer managment than it would at a cut-rate gym. To figure out the details, we’ve interviewed a Muay Thai studio owner on what it takes to sell and manage high-dollar gym memberships.  Read on to learn his four critical steps to managing high-dollar memberships. Step 1 — Sell value, not price Tampa Muay Thai membership is $145 per month. The 17-year-old fight gym sits in the heart of a growing medium-sized city and competes with other martial art studios.  To [...]

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How to Sell Gym Memberships: Part IV

Closing the Sale Thus far in our five-part series “How to Sell Gym Memberships,” we’ve shown how refining and polishing your customer interaction can build value in your health club and steer clients away from focusing on price alone. In Part IV, we discuss the most critical step – closing the sale. This  is where your newly gained client knowledge really pays off.  Closing the sale By now in the sales process with Joe New Prospect, you’ve: Established a strong rapport by using his name frequentlyExhibited product knowledge that cements your authority as a fitness expertDetermined goals and how long he’s considered joining a [...]

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Can Your Gym Be Profitable Quickly? Yes!

Every gym owner intends to run a profitable health club, but reaching that goal can feel impossible. There are, however, small effective steps you can take today to position your studio for a stronger, healthier future. These good habits start by conducting a line-by-line review of every expense and considering new ways to run an old business. Accountants and business analysts recommend printing out a 12-month profit-and-loss statement twice a year (or even quarterly) in order to accurately appraise every company expenditure. Although such effort sounds tedious, watching every penny is the only way to ensure you’re not wasting money. As [...]

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How to Make Money Owning a 24-hour Gym

Don Roberts’ Fit 24/7 Gym keeps things simple. His gym does not boast a sauna, day care, or exercise classes. Customers know to follow the rules or get kicked out. And his club is open every day, 24 hours a day, frequently without a single employee on premise.  Stripped bare of any extras and run entirely by himself, his 550-member facility in Durango, Colorado, has been profitable — very profitable, he insists — from day one. The key to making money is minimal expenses and 24 hour access. The advantage of 24-hour gyms  In a time when nearly 20 percent of gyms closed permanently [...]

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What About Annual Gym Maintenance Fees?

Should your gym add an enhancement fee to offset the increased cost of cleaning materials and procedures? We asked two fitness center owners their opinions. Here’s what we learned. Photos courtesy of Fit247 Does not charge an annual maintenance fee: Don Roberts, owner of Fit247, Durango, Colorado  Roberts has owned his gym for 20 years and decided against charging his customers a maintenance fee. The 7,000-square-foot, 24-hour facility is in a small city with a close-knit group of customers, and he prides himself on running a very clean, organized gym. Nearly 20% of his 600 members have been with him almost [...]

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Facing Down Negative Social Media

With all this coronavirus negativity lurking, just how likely is it an irate member will unleash online over a small incident at your club? Right. So you need to be ready for negative social media. How can you do that? First, put a good plan in place before a problem arises. Create a clear social media policy for your employees. In the simplest terms, a social media policy is a guideline for how everyone should conduct themselves online. Here’s a good template and guide. Establish a gym photography policy. Many larger national gyms have a “no photo” and “no video” policy. And while there’s no keeping phones out of [...]

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Lose Weight Build Strength

Here’s One Great Gym Marketing Idea

Gym owners, here’s a crazy idea – how about marketing New Year’s-style resolutions in March? The moment is perfect: COVID-19 vaccinations are rolling, cities are opening, and people are venturing beyond their bubble. And most people gained a bit of weight these last months.  In fact, health studies suggest the average person packed on an additional 12.5 pounds while sheltering in place. Losing weight is the #1 New Year’s resolution.  No matter what study you read, losing weight or gaining physical fitness consistently tops the chart for ambitious resolution makers. Why New Year’s? It’s something called the discontinuity effect. Basically, when someone’s life changes — a move [...]

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Keeping Gym Clients on the Roster

What does it take for a person to show up at the gym after they've paid their dues? What is the difference between the individual who exercises regularly and the one who drops the ball? Scientific research suggests it may all boil down to competency and support. People need to feel good at what they're doing and know others are in the game with them. Recent psychology research on motivation calls this the self-determination theory (SDT). How interested a person is in continuing something is driven by how well an activity meets one's need for autonomy, competence, and relatedness. Exercisers [...]

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Barbell Cage Versus Leg Press Machine Versus Smith Machine: Which Leg Equipment Should You Prioritize?

It's not always easy to know which equipment you need to stock in your gym right off the bat. Some gyms operate under strict financial constraints, while others have smaller indoor spaces than they'd ideally like. In a perfect world, of course, you would be able to start with the most essential equipment and then expand to include more as your business also expands. But where do you start? What are the essentials? And if you have to choose between a high-quality barbell cage, smith machine, or leg press machine to fill out your "lower body" equipment section, what's the [...]

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How to Empower Your Employees

It's not always easy to strike a balance between managing your employees closely and letting them take initiative. Depending on your management style, you might feel it's more in your nature to micromanage your employees' tasks and ensure everyone is getting the job done according to your standards. Or, if you lean toward the other end of that spectrum, you might enjoy taking your hands off the reins and allowing your workers the slack to largely manage themselves. In most cases, the "right" approach falls somewhere in the gray area between those two extremes. Only you know how your employees [...]

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Getting Through the Slow Season

Everyone in the fitness industry knows about the dreaded slow season. The hot months of summer, June through August in the United States, are notorious for low client participation and a dearth of new memberships. How can you weather the heat and keep your gym running smoothly even during the slowest of summers? Plan Ahead For The Seasonal Dip The good news about the slow season is that it's widely known and accepted, so you can anticipate it. Don't let June's lack of client engagement take you by surprise. Plan your year ahead of time, from your annual budget to [...]

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