Tag archive for gym management

Owning A Gym Probably Will Not Kill You Spartan Race exhorts you to push harder! So says Joe De Sena who we have covered in the past and presently has a new book in print. Spartan is the endurance fitness event company that is De Sena’s brainchild; he’s a believer in finding the edge of exhaustion, and then to start doing some real training. Endurance events provide a test that few other things in life can do safely. There are plenty of things that will test your endurance unsafely; war zones, being lost alone in the wilderness, but I think [...]

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What is marketing about if not finding new customers? And when business is at its slowest surely that is the time to shift down a gear and get the marketing efforts going properly. Marketing is about customers, who they are and what they want, as well as how you can mold your business to pick up some new members. You can bring in new members who want what you have and to do it at the lowest possible cost to you in the process. Of course, marketing takes an investment of time and energy, if not capital. If you are [...]

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Facing The Day You Decide To Hire Managers When it comes to hiring new people for critical positions in a growing business, gym owners often find that it’s a tricky affair; the needs are many, and so are the hazards. It’s one of the things that can have a lasting impact on your company and your ability to scale your outfit up to enterprise scale. When your gym membership grows, and you have a small hourly or commission-based team that needs more direction than you can manage on your own, it is time to start considering the possibilities of bringing [...]

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Crossing The Streams For Fun And Learning I’d like to think that there’s some extra value hidden within the Gym Insight Blog: This is a company that crosses the two industries of software and gym management to help gym owners be competitive and offer better service levels for their customers. The software industry has some great lessons for all business owners. When you need to come up with results such as opening a new gym or creating a franchise, taking the actions that get results is the difference between success and failure. The software development industry is very competitive and [...]

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Apart From Your Club Members That Is Sometimes, when you are a fitness industry small business owner you feel like your gym is a boxing ring with your office right in the middle of it. You might even feel like you are the punching bag from time to time. Owning a small business is hard work and not something to take lightly. Of all the things that will give you stress and worry the one that you must deal with most effectively is financial pressure. That pressure is the question of profitability or the net income that your business brings [...]

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The Value Is Real If You Respect It Yourself One of the things that you learn when you're working as a freelance contractor in the software business (bare with me here) is that you get more respect and more clients if you set a price that represents real value and a living wage for yourself. As a case in point, a friend of mine recently qualified for a certification in network engineering. He now works as a contractor and recently raised his hourly rate by a factor of four. An amazing thing happened when he did it: Customers and prospects, [...]

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Choose Your Application If you could develop a mobile application or app for your gym members what would it be? Would it be purely account information or training records? Would you want to make it a stand-alone Giga-download giant or a lightweight gateway app? Would it help you communicate with your membership or just dole out the advice? I’ve been giving this subject some serious consideration lately and I’d like to share my thoughts here, as a sort of roadmap. The best part about it is that it’s a roadmap to membership retention. Allow me to explain with a simple [...]

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The Gentle Art Of Doling Out The Tasks There is an old aphorism that a job is like a treadmill, one where you have to keep moving to stay in one place. I would ask you, the reader who is also a gym business owner, whether you intended to form a business so that you could pay a lease on a treadmill and walk on it yourself, all day long? Or was that equipment lease supposed to enable others to pay you to work out on it, to your profit? Remember the post about learning what to eliminate? Well, reductions [...]

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When You Have To Do What You Would Rather Not One of the biggest challenges that a gym owner can face is moving the physical location of the business. Perhaps this is even more of a pressing issue if you already have a location that your clients love. Everything else being equal the best advice is to stay put; don’t, at least unless you have to. Of course, there are many reasons that you might actually have to move, so I’m not going to go into the whys and what-fors. Assuming that it’s a necessity that you move your small [...]

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Building On Previous Discussions Some time ago, Gym Insight was fortunate to have a guest post from Mike Hedlesky. It was an in-depth piece that has been a real asset to the Insight Blog and, judging by the traffic, a useful source of information and validation for the readers. So first, thanks Mike! Second, I thought it might be good to go back, review and build on it with some further insights into running your own small gym business. Training is always easier to impart to your staff when you are clear about the basics of the company vision and [...]

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Sounding The Data Breach Alarm Again Once again I’m writing about the issue of liability in financial data. Data breaches can affect more than credit cards, although the driving force is the card companies’ clamp down on fraud and identity theft. As the merchant, that is the account that is taking the payment will soon be responsible for the loss of information and fraudulent payments, as well as the theft and fraud that can be had with stolen identifying information. As the owner of a small gym business this means you are going to need to be extra vigilant. Having [...]

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Updated the Dues Change Report to add year-over-year changes: The Dues Change Report will now show you a comparison with how you’re doing from the same date a year ago. This helpful snapshot can show you in a split second if you’re making progress or if you need some help! Remember, under your user profile you can have the Dues Change Report automatically emailed to you every night if you turn that option on! Learn More Added welcome letter, past-due letter, and past-due email previews: If you go to your location settings, you can now see a preview of the welcome letter, past-due [...]

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What Is Lean Body Mass Of Your Gym? Marketing is a funny business, funny as in strange but not so much hilarious. You pursue what you think is the best market solution and then it turns out something works better. What do you do? Go after the new opportunity? Ignore it and stick to what you know? How does anyone know what the right answer is? Marketing strategies are changing rapidly for the modern small business. The entrepreneurial concept of the lean startup has taken hold and there are some awesome principles and lessons that can be learned from it. [...]

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Because The Bigger They Are… As the big guys get bigger, and keep pouring cash into their fitness center locations, you might think that they would be impossible to beat. It’s just a fact that large corporations have all the money and other financial resources at their disposal that anyone could wish for. That does not mean they have a monopoly on innovation or competitiveness. The independent gym owner can still do much to fight back effectively because having capital resources is only part of the equation. You have to have a human side that doesn’t crush customers in the [...]

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The Thanksgiving 2014 Gym Insight Blog Post It’s Thanksgiving again, one of my favorite times of the year. It’s the time to be with family and enjoy the harvest we've reaped. Even if it's been a tough year and there've been so many challenges your head's spinning, it’s important to count the blessings and keep the situation in perspective. So there are no references or links for this post, I’m just going to pitch it from my heart. When I say to be grateful facing challenges I mean it literally. When the chips are down that’s the best time to take inventory [...]

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