gym management

Tag archive for gym management

Street turning into an arrow with white paint on it saying "Go the Extra Mile"

Streamlining Hiring And Training Processes For Gym Owners

Building On Previous Discussions Some time ago, Gym Insight was fortunate to have a guest post from Mike Hedlesky. It was an in-depth piece that has been a real asset to the Insight Blog and, judging by the traffic, a useful source of information and validation for the readers. So first, thanks Mike! Second, I thought it might be good to go back, review and build on it with some further insights into running your own small gym business. Training is always easier to impart to your staff when you are clear about the basics of the company vision and [...]

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Poor ventilation wasting money

Thoughts On Security Data Breaches And Liability

Sounding The Data Breach Alarm Again Once again I’m writing about the issue of liability in financial data. Data breaches can affect more than credit cards, although the driving force is the card companies’ clamp down on fraud and identity theft. As the merchant, that is the account that is taking the payment will soon be responsible for the loss of information and fraudulent payments, as well as the theft and fraud that can be had with stolen identifying information. As the owner of a small gym business this means you are going to need to be extra vigilant. Having [...]

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Updates & Bug Fixes OH MY!

Updated the Dues Change Report to add year-over-year changes: The Dues Change Report will now show you a comparison with how you’re doing from the same date a year ago. This helpful snapshot can show you in a split second if you’re making progress or if you need some help! Remember, under your user profile you can have the Dues Change Report automatically emailed to you every night if you turn that option on! Learn More Added welcome letter, past-due letter, and past-due email previews: If you go to your location settings, you can now see a preview of the welcome letter, past-due [...]

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Lean Startup For Ambitious Small Gyms

What Is Lean Body Mass Of Your Gym? Marketing is a funny business, funny as in strange but not so much hilarious. You pursue what you think is the best market solution and then it turns out something works better. What do you do? Go after the new opportunity? Ignore it and stick to what you know? How does anyone know what the right answer is? Marketing strategies are changing rapidly for the modern small business. The entrepreneurial concept of the lean startup has taken hold and there are some awesome principles and lessons that can be learned from it. [...]

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Standing Up To The Big Boys

Because The Bigger They Are… As the big guys get bigger, and keep pouring cash into their fitness center locations, you might think that they would be impossible to beat. It’s just a fact that large corporations have all the money and other financial resources at their disposal that anyone could wish for. That does not mean they have a monopoly on innovation or competitiveness. The independent gym owner can still do much to fight back effectively because having capital resources is only part of the equation. You have to have a human side that doesn’t crush customers in the [...]

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Seven Sources Of Authentic Seasonal Gratitude

The Thanksgiving 2014 Gym Insight Blog Post It’s Thanksgiving again, one of my favorite times of the year. It’s the time to be with family and enjoy the harvest we've reaped. Even if it's been a tough year and there've been so many challenges your head's spinning, it’s important to count the blessings and keep the situation in perspective. So there are no references or links for this post, I’m just going to pitch it from my heart. When I say to be grateful facing challenges I mean it literally. When the chips are down that’s the best time to take inventory [...]

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Change Management For Gym Managers

Change Management Is Risky Business Crunch Fitness is on the market for around $200 million. Wow! Wow, not just because that’s a lot of dough but because of the company’s unique business model that they use and how it could be hit by change coming in from the outside. As far as I know Crunch is in good shape so I assume there is no need to do some sort of elaborate gym-rescue. If Crunch is a successful company, they need to keep doing what they do best, which is to creatively mix and match classes and fitness trends to [...]

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Burning The Candle Of Gym Ownership

All of the small business owners I know, be they gym owners or anything else, seem to have one trait in common: They're working all of the time. I can only speak for myself but this permanent work mode has often not felt like work at all. It's been a scramble to make a living out of doing what I love. My colleagues here at Gym Insight seem to feel the same way, judging by their commitment levels. AVOIDING BURNOUT 101: EFFECTIVENESS AND EFFICIENCY Burning the candle at both ends is an apt metaphor for the kind of work ethic [...]

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Mobile Fitness Apps Part 1: Analytic Power Shift

In the last two years, there has been a huge amount of interest in mobile fitness apps, as confirmed by Google Trends. Fitness apps can be powerful tools for marketing and motivation and there is a new generation of gym members coming up, who expect that they can download an app and immediately get gratification from it. If you don’t provide that option they will look elsewhere for their fitness needs. The Fitness App Bandwagon Mobile apps are a very competitive market, driven by many big companies wanting to get their products into everyone’s hands. In fact, the market is [...]

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Jon Taffer from Bar Rescue saying, "Shame on You, Shut it Down Now."

Gym Cleanups Make Good Gym Rescues

When television production companies catch onto a formula that’s cheap to produce and popular with viewers, they really work it for all it’s worth. Having an expert, who rescues failing small businesses, is a simple and compelling formula within the genre of reality TV. The premise is usually that a business, in some specific industry, gets help and a makeover just as it’s about to go under. The super-expert, no-holds-barred host comes in with a camera crew and they proceed, in a period of about three days, to whamp the tar out of the downtrodden business owner. They clear out [...]

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Cartoon of man running on treadmill during a business meeting with a caption that reads, "If I have to be at these boring meetings I might as well get something out of it."

Keeping Certifications Up To Date

Dirty Work Continued... As a business owner there’s a plethora of rules regulations and certifications that you have to navigate through. Of course, on top of that, gym ownership comes with its own specific headaches. When you own a business of any description you quickly find out that there are all kinds of tasks that seem to have been designed to distract you from your purpose and the mission of your enterprise. As always, I try to avoid the controversies and politics of ownership but we all have to deal with them. So, my discussion point here is how to [...]

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Vision and mission crossword on white background, 3D

Know Your Gym’s Mission Pt. 3

It’s not just about what you think the identity of your gym or fitness center should be. It’s more than that. It matters what all of the other people think, the employees, contractors and other stakeholders. The way to guide their understanding is by having a clearly stated, present focused, mission statement. This is another in the set of articles I’ve been writing about values, vision and your mission. The overarching theme here is getting your business to work as smoothly as possible and for it to become a shared idea. My exact point here, is to have a statement [...]

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Group of fitness people looking at a tablet

Social Networks for Gym Members – Do You Need Them?

Social Networks are the fabric of community. I’m writing here about the social media networks that have emerged with the invention of the Internet and which connects people in a way that hasn’t been possible for past generations. Like This Article on Facebook! The arrival of facebook, Twitter and other social networks like Google Plus have put social connection onto a different level. The spread of these networks into every aspect of daily life have made it possible to create targeted networks that are focused on particular interests, like fitness. There are now some great tools to make your small [...]

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White Label Marketing Platform For Gym Owners

Innovation is a key to survival in the modern business world and Gym Insight is always looking to develop new methods for gym owners to take advantage of technology to stay on the leading edge. We are developing a program for gym owners that will have the benefits of a marketing service without the cost of a full service business-to-business agency. I know from experience that small gyms and independent fitness center owners don’t have a lot of resources to throw at marketing. Also, if you are like us, you want your business to be a lifestyle enterprise. We intend [...]

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Weightlifter

Gym Management Systems for Dummies

As a gym owner, health club operator, or as a freelance personal trainer, without a doubt, one or more of the following questions crosses your mind daily... How much personal training did our Brentwood gym sell last week? Who is the top grossing salesperson at our Freemont club? How did our Spring Valley team perform against their goals last month? How much EFT do we need to set up at our Downtown club to hit our goal this month? Which one of our health clubs is selling the most annual membership agreements? How much EFT did we set up yesterday? [...]

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