It's not just about what you think the identity of your gym or fitness center should be. It's more than that. It matters what all of the other people think: the employees, contractors and other stakeholders. The way to guide their understanding is by having a clearly stated, present-focused, mission statement. This is another in the set of articles I've been writing about values, vision and your mission. The overarching theme here is getting your business to work as smoothly as possible and for this trifecta to become a shared idea. My exact point here, is to have a statement [...]
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Who Are You? Where You Are Going & The Vision Thing This is a follow-up to the article about the key values that you need to consider in regard to your customers. There are three things which customers value most, in my experience, that I elaborated in the first article of this topic. Beyond that, you will need to decide on your own list of values, because only you know the reason that you got into the gym ownership business in the first place. Likewise, only you can decide on the vision for your organization. The vision statement of your organization sets out [...]
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Who Are You? A Foundation of Values You know in your heart why you founded a gym and what you want to achieve with it. But as a small business owner, your success depends on the support, hard work and cooperation of all the people who are part of your organization. Your employees need to know why they are doing their jobs and be able to see a road map to find their way on the journey. Once you start to build your business, you may still be the one in control but your entire organization needs to have an [...]
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