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Tag archive for fitness business

Marketing Your Gym Into 2018 And Beyond

Predicting The Unpredictable As we hit mid-year in 2017, I’d like to touch on a few points about where the fitness business is going. You just need to look at the news to wonder if things will be unpredictable. I think we have reached a time in which you must be the certainty. By that I mean it is up to fitness entrepreneurs and gym business owners to have the discipline and do the things that make your world a little more stable. Preparing For The Future That Is Next Year The days when you would set up and open [...]

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That Time When Saying No Sold A New Gym Membership

New gym memberships make owners and managers feel great, no doubt! But it’s even better if you can hold on to the old memberships longer. Reducing your rate of club turnover and increasing the customer lifecycle are critical practices in building successful fitness businesses. Here on the Gym Insight Blog, I have made the point many times before that retention matters as much as sales. But getting these numbers right is so important that it doesn’t hurt to dive into retention and selling gym memberships once again. If you structure your sales and onboarding process well, saying “no” at the [...]

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Blockchain Technology Is Coming To The Gym Industry

Blockchain? Bitcoin? Ether-what? In my head, I hear you say, “What does this cryptocurrency stuff have to do with the gym business and my fitness club?” Well, it turns out that the robust technology behind these new things is useful for many different industries, including fitness. Technology is hitting the fitness industry as hard as any other business vertical. Here at the Gym Insight Blog, I’ve been trying to keep up and inform readers about what’s new and what’s likely to be coming along soon. So, considering the excitement about cryptocurrencies lately, I want to highlight it here too. Another [...]

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Employee Retention Requires You Set The Right Tone

When you have the highest possible rate of employee retention it keeps the work and the cost down; it will also reflect in your levels of membership retention too. Unfortunately, hiring staff can be like jumping on a treadmill that’s cranked up to eleven; it’s hard work that takes all your time and another expense to eat into your bottom line if you have to keep doing it. The point of having employees is to have reliable and competent agents, so you can go home, relax, and sleep soundly at night, leaving them in charge. It is enough hard work [...]

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AR Augments Your Fitness Center For A New Reality

I recently wrote a post about virtual reality and mentioned Augmented Reality, which extends VR into the real world. When you superimpose digital images onto the real world with AR software that makes them interact with your physical space. So, all of this talk about things likes VR and AR in the gym sound like science fiction, but they are coming at us fast. We still don’t know how things will play out, but the technology is largely in place it just remains for entrepreneurs and consumers to figure out what works and what they want. VR Enters Your Reality [...]

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Gym Business Secrets To Make Your Club A Great One

Building a small gym business into an asset and an income generator is no small task. You're going to work like you have never worked before when you open a gym. That is unless you have run other consumer based membership businesses then you probably have a sense of what you’re getting into. The secret to success is hard work that delivers a club experience beyond the ordinary. The Basics Always Work Every Time There are more ways to do the fitness business wrong than there are to do it right. Fortunately, there's only a finite list of items that [...]

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How To Motivate Your Clients For Better Retention

Motivation is a most elusive beast. Given sufficient motivation, anyone can achieve the sort of fitness results that they might wish to attain, but relatively few do. The motivation qualification is one of those optical illusions that gets harder to find the closer it gets. As the owner of a gym, boutique studio, or fitness club, you obviously want to motivate your members to turn up and work out; you want to motivate them to get involved and purchase premium products and services. Most of all, you want to drive them to get results, which will do more than keep [...]

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Wearable Technology Delivers New Fitness Essentials

Orangetheory Fitness Goes Full Wearable Some gym equipment comes and goes as fashionable or convenient to the user. Other gear just turns up one day, and then you wonder how you ever got along without it. It’s beginning to look like a solid bet that wearable technology for the gym is here to stay, and it soon might be indispensable too. The Wearables.com website has just posted an exciting article about the wearable tech in use at the Orangetheory chain of gyms. It is an excellent example of how wearables and fitness make such a great pair. This class-based exercise [...]

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Marketing To Pick Up Members During The Slow Months Of Summer

What is marketing about if not finding new customers? And when business is at its slowest surely that is the time to shift down a gear and get the marketing efforts going properly. Marketing is about customers, who they are and what they want, as well as how you can mold your business to pick up some new members. You can bring in new members who want what you have and to do it at the lowest possible cost to you in the process. Of course, marketing takes an investment of time and energy, if not capital. If you are [...]

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Boosting Revenue Is Great But Keep It Simple

I Am About To Contradict Myself Strange as it may seem, this is a rebuttal to my previous post about boosting revenue. Yes, increased margin is good, but too much of a good thing can take your gym off focus, especially in the early days.  Some of the most successful companies have the simplest offerings, i.e., they stick to what they do best. In that post, I gave a list of different things that gym owners and managers can do to boost revenue, based on the various points on the profit and loss statement and how you can leverage them [...]

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The Secret To Boosting Membership Revenue

Keeping Your Gym Doors Open You’ve undoubtedly heard the expression cash is king, and you’ll probably agree without much hesitation that revenue is the vital resource for your company. Even if you never deal with cash per se, revenue is the cash that drives your business forward; it’s the very breath of your organization. Your membership structure is most likely your primary income source and all your members contribute a share to your success. However, there are always opportunities to give better service or provide products that will make your members’ experience better and which will boost your revenue in [...]

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Is It Time To Hire A Gym Business Manager?

Facing The Day You Decide To Hire Managers When it comes to hiring new people for critical positions in a growing business, gym owners often find that it’s a tricky affair; the needs are many, and so are the hazards. It’s one of the things that can have a lasting impact on your company and your ability to scale your outfit up to enterprise scale. When your gym membership grows, and you have a small hourly or commission-based team that needs more direction than you can manage on your own, it is time to start considering the possibilities of bringing [...]

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Charity Events By Orangetheory Prove My Point

On Orangetheory Joining Communities The new HIIT concept gym business Orangetheory has been expanding like crazy across the country of late. I’m glad to see that there is a fitness ethos behind the boom. It looks like they’re selective in whom they hire; only properly trained and certified exercise science graduates need apply. Beyond doing the basics right, Orangetheory is doing something else that I am all in favor of, which is encouraging locations and managers to get involved locally and give to the community as this link shows. Overview Of Fitness Business And Charity Giving back is really important [...]

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Customer Service Is Not For Everyone

Give Great Customer Service To Secure Your Business Future I’ve come to the conclusion that there’s one simple key to effective customer service. It’s a principle that’s so obvious that it is quite simply missed most of the time. Sometimes genius lies in the simple, the unsophisticated and the literal. The key that I’m talking about here is the practice of hiring only people for customer service roles who are naturally inclined to help others. One of the best business practitioners of this sort of policy is Southwest Airlines, which has long known the importance of finding the right person for [...]

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Ease Your Gym Management Burden By Learning How To Delegate

The Gentle Art Of Doling Out The Tasks There is an old aphorism that a job is like a treadmill, one where you have to keep moving to stay in one place. I would ask you, the reader who is also a gym business owner, whether you intended to form a business so that you could pay a lease on a treadmill and walk on it yourself, all day long? Or was that equipment lease supposed to enable others to pay you to work out on it, to your profit? Remember the post about learning what to eliminate? Well, reductions [...]

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