A Gym Owner’s Perspective on Protein Powders

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  • A Gym Owner’s Perspective on Protein Powders

Proteins are essential to repair and grow tissues. To gain muscle mass or even to lose fat, protein intake is essential. This we know. However, the unknown ventures into the territory of which protein product to consider. Buying a protein powder is not easy for any individual consumer. There are many products in the market with different constituents and choosing the one that will suit your needs is easier said than done. If you are a gym owner, who wants to make protein powders easily accessible to your members, stocking the right protein products is even more difficult because you have consider what is going to appeal the majority of your members and what is also going to benefit your business. To start, you will have to at least consider the following three factors: price point margins, taste, and best marketing potential. Here are examples of three protein powders that take these factors into consideration.

Best tasting – Isopure Low Carb (Dutch Chocolate)

The overall reviews and my own personal taste buds enjoy Isopure Low Carb in Dutch Chocolate flavor from Nature’s Best as Protein Powder Spilled Over in the Shape of a Muscleone of the best tasting protein powders available. It is also available as a Zero Carb variety in many flavors like Cookies and Cream, Mango Peach, Creamy Vanilla, Banana Cream and more (I have not personally tried any of these flavors other than the Dutch Chocolate~). Isopure Low Carb is easy to mix; two scoops with 12 ounces of water make one serving. A 3 lb container gives 22 servings.

The taste is the best thing going for this product, though it is also nutritionally strong. Each serving delivers 50 gm of protein and only 3 gm of carbohydrates. It can be used for dietary replacement, for workouts, during illness and even as a daily use product. Isopure Low Carb is low on lactose which makes it easy to swallow. It is a little pricy, but its other advantages more or less make up for it. To reduce the price further and to increase your profit margin, you can buy the bulk containers.

Best marketing potential – Gold Standard 100% Whey

If you have been in the gym business for some time now, you might probably know about Gold Standard 100% Whey by Optimum Nutrition. This brand is one of the best marketed whey protein powder brands in the world.

The company has a significant marketing spend. This, along with the high quality of this product, makes it one of the best whey protein powders to stock on your shelf for sale. It is available in an incredible 14 flavors ranging from Mocha Cappuccino to Caramel Toffee Fudge. Gold Standard 100% Whey is available in five different sizes from 1 lb to 10 lb. The retail price for a 10 lb container is just a little over $110. If you stock this product, you are sure to see brisk sales since it is already very popular.

The main ingredient in this product is whey protein isolate. Each serving delivers 24 grams of whey protein, while containing low levels of lactose and fat.

Best point margins – XPI Supplements

Retailer markups depend on the brands. A brand that is not well known will offer you a high markup, because it wants to improve sales. On the other hand, brands that are well-known will offer you a low markup. Some companies will even give you a 100% markup, while others may offer you 40% or lower. For example, XPI Supplements is offering a 2.53 lb bottle of Myotein, one of the best known brands of whey protein powders in the world, for $56.99. The retail price of this product is $69.95; a discount of over 18.5%. A retailer will get even more. Stocking products with the highest retailer margins is also risky. These products are usually not well known and you may have trouble selling them.

What is your best selling protein powder and why?


Lawrence Fagan
September 20, 2018

I’m glad it was helpful, thanks for commenting.

September 3, 2018

Nice post. Extremely useful information particularly the
final section :).
I was seeking this particular info for a very long time.
Thanks and best of luck.

Lawrence Fagan
October 13, 2013

Hi Dawn,

Thank you for your reader support and taking the time to share this information on Isagenix protein. You have definitely peaked my interest in this product line and now I gotta try it!

Dawn Kassirer
October 12, 2013

Nice article! The 4 New York Capital Region VENT Fitness clubs (formerly Gold’s Gym for 20 yrs) incorporated the Isagenix IsaPro protein powder at our juice bars. I’m a Team Leader and we utilize this natural, low glycemic, undenatured whey protein from New Zealand because it is found to be the highest quality of protein (right under pharmaceutical grade). Dr. Michael Colgan, godfather of Sports Medicine, came aboard the Isagenix advisory team because he truly believes and has studied protein for decades and find that whey protein concentrate is the best for overall health and re-balancing. I would love to share how we implemented a great product line within the clubs, increased profit sales by 452% in the first full year, and had tremendous member success with the products.
Price point: not anymore expensive than your typically powders, yet you get what you pay for!
Taste: natural tasting, good flavor (are we trying to sell ice cream or promote recovery and muscle repair)
Marketing: great word of mouth, the business benefits greatly (never heard of before within a club haha) It sells itself when members SEE & FEEL the results.

To your health & success,

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