A lot of jargon is thrown around in the world of fitness. Walk into any gym at any given moment in any part of the world and you will hear a conversation about too much muscle one day going through some magical, Narnia-like metamorphic journey to fat. Well, if muscle cells can somehow break the laws of everything humankind has discovered about biology, then be careful because your fingers could just as likely turn into a pack of hungry wolverines at some point. Many popular fitness terms are riddled in conversations like the one mentioned above. Probably the most popular [...]
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As a gym owner, health club operator, or as a freelance personal trainer, without a doubt, one or more of the following questions crosses your mind daily... How much personal training did our Brentwood gym sell last week? Who is the top grossing salesperson at our Freemont club? How did our Spring Valley team perform against their goals last month? How much EFT do we need to set up at our Downtown club to hit our goal this month? Which one of our health clubs is selling the most annual membership agreements? How much EFT did we set up yesterday? [...]
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Everyone desires to be fit and healthy. But unhealthy eating habits and lack of exercise can make staying fit a few pounds away. Children, too, need to be made aware of the importance of staying fit. Excessive consumption of processed food, sodas loaded with sugar, fast food, fried food, and so on is not only making them unhealthy. The Z Generation faces even greater likelihood of stagnation. Children are more likely to experience less physical activity from a much younger age because of the accessibility of technology. There is no doubt that the Z Generation is at a higher risk [...]
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There are many kinds of gym-going people in the world. Some people are ready to go break a sweat, and return to their routine lives after a good, sincere workout. The rest of us unfortunately comprise of people who 'try to', 'want to', and 'occasionally' go to the gym. Well, it is always a great move to hit the gym, and it is never too late enroll in one either. However, the people who involve themselves in working out seriously can have the habit of trying new and some strange routines. You may find yourself in a fix about what [...]
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The emerging trends in healthcare and the fitness industry are starting to become clear, and they are trends that are currently on a path toward merger. What does this mean for fitness club owners? You can increase your potential market size by refocusing, to include programs that are designed to address the health of clients. To do this you need the knowledge base to support the participation of the people who would benefit most from increased fitness. These special populations include the elderly, diabetics, the obese and survivors of heart disease. But how Does That Tie Into Fitness? One thing [...]
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I am aware that I am listing 4 accessories and not a more normal "top" number of either 3 or 5 or even 10. I did that for a reason and not to be an overachiever if you think there should only be 3 listed or lazy if you believe that 5 listed accessories would have been a better well rounded number for this article. In a sense, I do agree that 5 sounds better, so I am going to ask you at the end of this article to add in the comment section what the 5th most important gym [...]
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Gym Industry Trends In 2013 The 2012-2013 Edition of Occupational Outlook Handbook published by the US Department of Labor has projected that the employment of fitness instructors and trainers will grow by 24% from 2010 to 2020.[1] The handbook further states this increased demand for professionals in fitness industry originates from the changed perception of insurance companies and businesses about fitness.[2] Today, organizations recognize the benefits of fitness and health programs for people and this has resulted in more incentives for people to join gyms and other fitness facilities. Fitness Trends of 2013 Let's take a look at the top [...]
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St. Patrick's Day can be a great time to promote your gym. With all the parades and green talk, you too can join in and at the same time promote your gym. With all the dancing, sporting activities and food, you have great opportunities if you are looking at things from the right perspective. It is also a nice way to participate in your community's celebration and attract potential local customers. Below are some ideas through which your gym can leave a lasting impression on your community this St. Patrick's Day. Irish Dance Workout Irish dances are a great way [...]
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Why It is Vital to Hire a Competent Manager Hiring someone to manage your fitness center is one of the most important decisions you will make regarding the business. Management staff can make or break your business in a relatively short time. Your manager is your representative; your main customer service person as well as the person who manages your employees and makes all pertinent decisions when you are not there. It's no wonder that many fitness facility owners are reluctant to hand over the reins of their business to a manager. Your facility manager needs to wear a lot [...]
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Group training involves a fitness trainer from your gym leading a group of participants in their path of fitness. Participants, apart from group camaraderie, also benefit from access to a knowledgeable fitness professional at shared costs. These basic benefits of group training are making more and more fitness enthusiasts go for it in today's world. It is therefore essential that gyms look at this trend and provide an avenue for such people in order to stay competitive in the fitness market. The effectiveness of group training is mainly because of the following factors: Social interaction: For most people, workouts are [...]
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The Typical Turnover Rate for Personal Trainers One of the biggest problems facing a gym owner or manager is that of finding and keeping a team of top notch personal trainers on board. Gym members expect to have access to personal trainers as part of the membership package and in most cases are willing to spend a fair amount of money to pay for training. The hard part is that while thousands of men and women attend school and become certified personal trainers each year, the turnover rate for this career field runs between 80 and 90% on average. Why [...]
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With Valentine's Day around the corner, literally, I felt compelled to at least throw out one post regarding gym promotional ideas geared to those who recognize this day. Let's face it, the gym is not exactly a hot commodity on Valentine's Day. That said, a lot of men may secretly resent having to disrupt their regular fitness routine in favor of movies or other romantic holiday activities. There may be a way to cure both parties desires. Lure in the fitness buff and their special someone into your fitness center this Valentine's Day by offering special couples classes that they [...]
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I know maintenance isn't exactly the most exciting topic to discuss in the world of fitness gyms; in fact it can be straight up DULL. Cleaning is the same boring subject and definitely not sexy, but as previously discussed in the "Keeping Your Business Clean," blog post, I feel that it is equally as important as maintaining your gym equipment. So to spice it up a little, let's think about it this way... every person involved with the fitness center industry is affected by maintenance! How? Members want gym equipment that works. Gym managers always have to keep an eye [...]
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