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Tag archive for gym

Inventing a Gym Without a Roof

There are plenty of good reasons to coax your health club members outside - autumn weather is perfect, they can benefit from the shot of vitamin D, and their participation supports their favorite gym as it regains footing after the COVID-19 shutdown. Regardless of the motivations, creating this "gym without a roof" concept is an excellent option for every club at this time. These impulsive opportunities to pack in 10 pushups or swing across extra-wide monkey bars build stamina, muscle endurance, strength, and agility - all in a few moments' time. In many ways it's because exercising in the fresh [...]

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Keeping Gym Clients on the Roster

What does it take for a person to show up at the gym after they've paid their dues? What is the difference between the individual who exercises regularly and the one who drops the ball? Scientific research suggests it may all boil down to competency and support. People need to feel good at what they're doing and know others are in the game with them. Recent psychology research on motivation calls this the self-determination theory (SDT). How interested a person is in continuing something is driven by how well an activity meets one's need for autonomy, competence, and relatedness. Exercisers [...]

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How Can Your Gym Firm Up Its Financial Future While Clients Social Distance?

If scientists are correct, COVID-19 is here to stay. According to Dr. Gregory Poland, director of Mayo Clinic's Vaccine Research Group, respiratory viruses and their accompanying hospital stays are expected to be a seasonal threat to individuals across the world. Even now, an emerging virus from China, the H1N1 influenza virus, looms in our future. For gyms, fitness studios, and health clubs, navigating this tricky territory is job number one, as their business model relies on individuals congregating in a social, highly physical, generally closed environment. To keep members safe, gym owners must implement social distancing measures that, in and [...]

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Use Surveys to Safeguard Your Gym Against COVID -19

Taking control of your gym's business during the ongoing economic crisis caused by COVID-19 is not simple. It's always been expensive to acquire new members-estimates suggest it costs 3x as much to lure a new client in the door as to keep the one you have. But in today's uncertain environment, retaining and expanding your client base is both critical and complex. So how can you maximize every relationship? By understanding customers' concerns, clearing up misunderstandings quickly, and using real-time information to make informed updates to your business model. Nothing does this quicker than a survey. Surveys allow gyms to [...]

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Virtual Fitness Is Your Gym’s Newest Profit Center

In many ways, the COVID-19 gym shut-down accelerated an already intense competition in the virtual health and fitness marketplace. Companies such as Peloton and Mirror were already bringing high-end, high-quality workouts into individuals' homes, while club-staple Les Mills' expansion into the on-demand arena created another at-home avenueencompassing classes and training programs. Meanwhile, brick-and-mortar gym shops shut down, forcing owners to pivot and change business models within weeks. Their one option? Jump into the digital fray-which is exactly what they did-giving away free classes, offering free trials, and supercharging their online community with ad hoc Zoom classes and YouTube videos. Within [...]

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Take Advantage of That Clean Gym!

The COVID-19 pandemic has cast a long shadow on the question of how to maintain a clean and sanitized gym while running a successful, profitable business. The increased vigilance required by staff, the infrastructure investments, the heightened customer awareness coupled with suppressed demand all combine to swell both costs and risks. Today's gym owner walks a fine line between keeping his or her business open and losing it all to an uncertain market. However, for gym owners, their single greatest decision could be to see this pandemic as an opportunity-a chance to grow and change for the better-rather than view [...]

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Reopening Your Gym After COVID-19

So many business owners are facing uncertainty due to the COIVD-19 crisis. Will your business weather this period of being closed down? How well can you recover once you reopen? What are the best ways of minimizing financial losses and maximizing health and safety standards for your staff and members? The best way to combat this uncertainty is to drive forward with a clear and determined strategy for reopening. This strategy should focus heavily on enforcing stringent health, safety, and sanitization protocols. When you take the guesswork out of your plan, you reduce your own anxiety as a business owner [...]

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Should You Have a Physical Therapist Working Out of Your Gym?

What benefits does partnering with a physical therapist bring to your gym members? As the collective age of United States citizens continues to rise, so does the rate of exercise-related injuries. For many people trying to stay in shape, effectively rehabilitating an injury now means that they must see both a physical therapist and a personal trainer, often at different facilities with no communication between them, and hope that the information they receive is consistent, safe, and helpful. This is why, immediately, it seems obvious that bringing a physical therapist into your gym space would be of huge benefitto your [...]

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Maneuvering Your Gym Through the COVID-19 Crisis

The outbreak of SARS-CoV-2 (also known simply as "coronavirus") and the resulting COVID-19 pandemic has affected nearly every industry worldwide. Gyms, classified as "nonessential businesses," have been ordered to close until the pandemic wanes and health officials deem that it is safe for the public to return to normal daily activities in public. As a gym owner, you are no doubt feeling the strain of this unplanned closure during the normally busy spring months. Thankfully, there are many things you can do with this time to not only lessen the impact of this crisis on your business, but also to [...]

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Exercise Series 8: The CrossFit "Thruster"

The CrossFit program uses some unusual movements that you might not be used to seeing in your gym. One such movement is known as a "thruster". You might still hear non-CrossFitters calling this movement a thruster, but the name was made official by CrossFit in 2001 and has stuck ever since. Unless you're familiar with the CrossFit library of exercises, this particular movement might catch you by surprise. If you see someone on your gym floor doing a fluid combination of a front squat and a push press, you've just come across a thruster in the wild. In fact, outside [...]

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What is the "Slow Season," anyway?

If you are new to the fitness industry, you probably have some amount of trepidation toward the time of year known as the "slow season" for gyms. Typically, when people talk about the slow season, they are referring to the summer months where most gyms struggle through a dip of low memberships and class participation. Assuming you have just opened your gym, or you are still preparing for a grand opening, you have not yet been through a slow summer in order to judge how it will affect your business personally. However, in this post we'll run through the basics [...]

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CrossFit – Should You Encourage or Discourage it in Your Gym?

You would be hard-pressed to find a more polarizing and controversial modern exercise trend than CrossFit. Known for extremely intense workouts that combine core concepts from weightlifting, cardio, gymnastics, and even yoga, CrossFit is a "love it" or "hate it" experience. Regardless of your personal feelings on the topic, we're here to examine whether CrossFit as a business model could benefit your gym in the long run, or whether you should steer clear and stick to more traditional methodologies. Since every gym owner has different needs, financial situations, and business overhead to consider, this decision is often a personal one. [...]

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Exercise Series 4: The Barbell Row

Like the lifts we've covered in the exercise series so far, the barbell row is another weightlifting movement that often causes gym owners some anxiety. It's a compound movement done with heavy barbells that carries a risk of serious injury when done improperly. It can be tempting to outlaw or restrict exercises like this in your gym out of the fear of injuries and liability issues. However, barbell rows, just like squats, deadlifts, and other major compound movements, are so incredibly beneficial to most exercisers that you would be doing your gym members a disservice by banning them altogether. In [...]

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Exercise Series 3: The Overhead Press

Overhead presses are one of the six most popular weightlifting exercises that your gym members will likely want to perform during workouts. As such, it's important that you, as a gym owner, understand what proper form looks like and what equipment your patrons will need to stay safe. Benefits The overhead press movement works the arms, shoulders, upper back, and core muscles. Though you may feel like you're doing a solely upper body exercise, you are using the muscles in your back and abdomen to stabilize the heavy weight overhead, which makes the overhead press an excellent choice of exercise [...]

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Exercise Series 2: The Deadlift

In the first exercise series post covering the squat, we discussed a number of reasons you, as a gym owner, should know the major exercises your gym members will be doing. Enforcing higher safety standards, knowing red flags to look out for when you're on the gym floor, and understanding what equipment your gym members will need are all essential things you can handle when you know the basics of each exercise. Today's post will cover another major movement: the deadlift. Benefits of the deadlift A compound movement that uses several major joints and large muscle groups, the deadlift is [...]

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