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Tag archive for gym

Reopening Your Gym After COVID-19

So many business owners are facing uncertainty due to the COIVD-19 crisis. Will your business weather this period of being closed down? How well can you recover once you reopen? What are the best ways of minimizing financial losses and maximizing health and safety standards for your staff and members? The best way to combat this uncertainty is to drive forward with a clear and determined strategy for reopening. This strategy should focus heavily on enforcing stringent health, safety, and sanitization protocols. When you take the guesswork out of your plan, you reduce your own anxiety as a business owner [...]

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Should You Have a Physical Therapist Working Out of Your Gym?

What benefits does partnering with a physical therapist bring to your gym members? As the collective age of United States citizens continues to rise, so does the rate of exercise-related injuries. For many people trying to stay in shape, effectively rehabilitating an injury now means that they must see both a physical therapist and a personal trainer, often at different facilities with no communication between them, and hope that the information they receive is consistent, safe, and helpful.  This is why, immediately, it seems obvious that bringing a physical therapist into your gym space would be of huge benefitto your members. They can [...]

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Maneuvering Your Gym Through the COVID-19 Crisis

The outbreak of SARS-CoV-2 (also known simply as “coronavirus”) and the resulting COVID-19 pandemic has affected nearly every industry worldwide. Gyms, classified as “nonessential businesses,” have been ordered to close until the pandemic wanes and health officials deem that it is safe for the public to return to normal daily activities in public.  As a gym owner, you are no doubt feeling the strain of this unplanned closure during the normally busy spring months. Thankfully, there are many things you can do with this time to not only lessen the impact of this crisis on your business, but also to [...]

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Exercise Series 8: The CrossFit “Thruster”

The CrossFit program uses some unusual movements that you might not be used to seeing in your gym. One such movement is known as a “thruster”. You might still hear non-CrossFitters calling this movement a thruster, but the name was made official by CrossFit in 2001 and has stuck ever since.  Unless you’re familiar with the CrossFit library of exercises, this particular movement might catch you by surprise. If you see someone on your gym floor doing a fluid combination of a front squat and a push press, you’ve just come across a thruster in the wild. In fact, outside of the realm of [...]

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What is the “Slow Season,” anyway?

If you are new to the fitness industry, you probably have some amount of trepidation toward the time of year known as the “slow season” for gyms. Typically, when people talk about the slow season, they are referring to the summer months where most gyms struggle through a dip of low memberships and class participation.  Assuming you have just opened your gym, or you are still preparing for a grand opening, you have not yet been through a slow summer in order to judge how it will affect your business personally. However, in this post we’ll run through the basics [...]

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CrossFit – Should You Encourage or Discourage it in Your Gym?

You would be hard-pressed to find a more polarizing and controversial modern exercise trend than CrossFit. Known for extremely intense workouts that combine core concepts from weightlifting, cardio, gymnastics, and even yoga, CrossFit is a “love it” or “hate it” experience.  Regardless of your personal feelings on the topic, we’re here to examine whether CrossFit as a business model could benefit your gym in the long run, or whether you should steer clear and stick to more traditional methodologies. Since every gym owner has different needs, financial situations, and business overhead to consider, this decision is often a personal one. [...]

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Exercise Series 4: The Barbell Row

Like the lifts we’ve covered in the exercise series so far, the barbell row is another weightlifting movement that often causes gym owners some anxiety. It’s a compound movement done with heavy barbells that carries a risk of serious injury when done improperly. It can be tempting to outlaw or restrict exercises like this in your gym out of the fear of injuries and liability issues.  However, barbell rows, just like squats, deadlifts, and other major compound movements, are so incredibly beneficial to most exercisers that you would be doing your gym members a disservice by banning them altogether.  In this post, we’ll be [...]

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Exercise Series 3: The Overhead Press

Overhead presses are one of the six most popular weightlifting exercises that your gym members will likely want to perform during workouts. As such, it’s important that you, as a gym owner, understand what proper form looks like and what equipment your patrons will need to stay safe. Benefits The overhead press movement works the arms, shoulders, upper back, and core muscles. Though you may feel like you’re doing a solely upper body exercise, you are using the muscles in your back and abdomen to stabilize the heavy weight overhead, which makes the overhead press an excellent choice of exercise [...]

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Exercise Series 2: The Deadlift

In the first exercise series post covering the squat, we discussed a number of reasons you, as a gym owner, should know the major exercises your gym members will be doing. Enforcing higher safety standards, knowing red flags to look out for when you’re on the gym floor, and understanding what equipment your gym members will need are all essential things you can handle when you know the basics of each exercise.  Today’s post will cover another major movement: the deadlift.  Benefits of the deadlift A compound movement that uses several major joints and large muscle groups, the deadlift is one of the best exercises [...]

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Maintaining an Optimized Facility

As a gym owner, you work hard to devise engaging fitness programs, keep a qualified rotation of trainers on staff, and offer a variety of equipment for your customers to enjoy. But there is one often-overlooked aspect of maximizing your client retention and member satisfaction: optimizing the building itself. Your physical building space is the face of your business. Before your clients walk up to the front desk and greet the first employee they see, they will make a snap judgement about your gym based on what they see around them. Consider the environment and ambiance of your gym, and [...]

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Gym Owner Leadership Approaches Reviewed

Building A Business In Fitness A recent post on the Club Solutions Magazine’s website reminded me of how proactive you have to be as a business owner; in the gym management business you live and die by your ability to lead. As an independent gym business owner, you’ve probably found the key to your success is working with people to achieve a common objective. The goal of your business is to inspire and assist in the growth and improvement in the physical health of all of the people around you. It’s the ultimate secret to success in fitness; you have [...]

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Moving Your Gym And Surviving A Change In Gym Location

When You Have To Do What You Would Rather Not One of the biggest challenges that a gym owner can face is moving the physical location of the business. Perhaps this is even more of a pressing issue if you already have a location that your clients love. Everything else being equal the best advice is to stay put; don’t, at least unless you have to. Of course, there are many reasons that you might actually have to move, so I’m not going to go into the whys and what-fors. Assuming that it’s a necessity that you move your small [...]

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Funding Your Gym The Silicon Valley Way

Stages Of Building Your Empire The readers of Gym Insight are a pretty diverse group of people; some have aspirations to gym ownership and others are already there. So let’s look at one of the sexiest ways to get business funding. This is how the tech startups go about bootstrapping up from nothing and how the process can be applied to your situation. The levels of investment and startup success that have come from the tech industry works in stages as follows: Seed Money from your own pocket Friends and Family investment from those who truly believe in you Early [...]

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20 Things Successful Gym Owners Do Everyday Part 2

20 Things Successful Gym Owners Do Everyday Part 2 This is the second part about the things that gym owners should be doing every day to be successful. If you haven’t done so yet, go back and read the first part of the list before reading this final part. Dave Ramsey writes about a whole raft of great stuff. He discusses things like getting out of debt and building wealth. If you want to develop a successful abundant life and also make a big contribution it’s easier than you think. The list of things that the wealthy do and don’t [...]

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20 Things Successful Gym Owners Do Everyday Part 1

20 Things Successful Gym Owners Do Everyday Part 1 I was recently reading a post entitled: “20 Things The Rich Do Everyday” on Dave Ramsey's Website. If you’re not familiar with Ramsey and his teachings his website is truly worth giving a close inspection if you’re a small business owner or gym owner. He writes about finance and emphasizes getting out of debt and building wealth. When this first came out, it seemed to spark controversy because of the direct percentage comparison with the poor. Regardless, these are great healthy habits to incorporate not only into your own personal life [...]

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