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Tag archive for gym

CrossFit – Should You Encourage or Discourage it in Your Gym?

You would be hard-pressed to find a more polarizing and controversial modern exercise trend than CrossFit. Known for extremely intense workouts that combine core concepts from weightlifting, cardio, gymnastics, and even yoga, CrossFit is a “love it” or “hate it” experience.  Regardless of your personal feelings on the topic, we’re here to examine whether CrossFit as a business model could benefit your gym in the long run, or whether you should steer clear and stick to more traditional methodologies. Since every gym owner has different needs, financial situations, and business overhead to consider, this decision is often a personal one. [...]

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Exercise Series 4: The Barbell Row

Like the lifts we’ve covered in the exercise series so far, the barbell row is another weightlifting movement that often causes gym owners some anxiety. It’s a compound movement done with heavy barbells that carries a risk of serious injury when done improperly. It can be tempting to outlaw or restrict exercises like this in your gym out of the fear of injuries and liability issues.  However, barbell rows, just like squats, deadlifts, and other major compound movements, are so incredibly beneficial to most exercisers that you would be doing your gym members a disservice by banning them altogether.  In this post, we’ll be [...]

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Exercise Series 3: The Overhead Press

Overhead presses are one of the six most popular weightlifting exercises that your gym members will likely want to perform during workouts. As such, it’s important that you, as a gym owner, understand what proper form looks like and what equipment your patrons will need to stay safe. Benefits The overhead press movement works the arms, shoulders, upper back, and core muscles. Though you may feel like you’re doing a solely upper body exercise, you are using the muscles in your back and abdomen to stabilize the heavy weight overhead, which makes the overhead press an excellent choice of exercise [...]

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Exercise Series 2: The Deadlift

In the first exercise series post covering the squat, we discussed a number of reasons you, as a gym owner, should know the major exercises your gym members will be doing. Enforcing higher safety standards, knowing red flags to look out for when you’re on the gym floor, and understanding what equipment your gym members will need are all essential things you can handle when you know the basics of each exercise.  Today’s post will cover another major movement: the deadlift.  Benefits of the deadlift A compound movement that uses several major joints and large muscle groups, the deadlift is one of the best exercises [...]

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Maintaining an Optimized Facility

As a gym owner, you work hard to devise engaging fitness programs, keep a qualified rotation of trainers on staff, and offer a variety of equipment for your customers to enjoy. But there is one often-overlooked aspect of maximizing your client retention and member satisfaction: optimizing the building itself. Your physical building space is the face of your business. Before your clients walk up to the front desk and greet the first employee they see, they will make a snap judgement about your gym based on what they see around them. Consider the environment and ambiance of your gym, and [...]

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Gym Owner Leadership Approaches Reviewed

Building A Business In Fitness A recent post on the Club Solutions Magazine’s website reminded me of how proactive you have to be as a business owner; in the gym management business you live and die by your ability to lead. As an independent gym business owner, you’ve probably found the key to your success is working with people to achieve a common objective. The goal of your business is to inspire and assist in the growth and improvement in the physical health of all of the people around you. It’s the ultimate secret to success in fitness; you have [...]

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Moving Your Gym And Surviving A Change In Gym Location

When You Have To Do What You Would Rather Not One of the biggest challenges that a gym owner can face is moving the physical location of the business. Perhaps this is even more of a pressing issue if you already have a location that your clients love. Everything else being equal the best advice is to stay put; don’t, at least unless you have to. Of course, there are many reasons that you might actually have to move, so I’m not going to go into the whys and what-fors. Assuming that it’s a necessity that you move your small [...]

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Funding Your Gym The Silicon Valley Way

Stages Of Building Your Empire The readers of Gym Insight are a pretty diverse group of people; some have aspirations to gym ownership and others are already there. So let’s look at one of the sexiest ways to get business funding. This is how the tech startups go about bootstrapping up from nothing and how the process can be applied to your situation. The levels of investment and startup success that have come from the tech industry works in stages as follows: Seed Money from your own pocket Friends and Family investment from those who truly believe in you Early [...]

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20 Things Successful Gym Owners Do Everyday Part 2

20 Things Successful Gym Owners Do Everyday Part 2 This is the second part about the things that gym owners should be doing every day to be successful. If you haven’t done so yet, go back and read the first part of the list before reading this final part. Dave Ramsey writes about a whole raft of great stuff. He discusses things like getting out of debt and building wealth. If you want to develop a successful abundant life and also make a big contribution it’s easier than you think. The list of things that the wealthy do and don’t [...]

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Barefeet footprints

20 Things Successful Gym Owners Do Everyday Part 1

20 Things Successful Gym Owners Do Everyday Part 1 I was recently reading a post entitled: “20 Things The Rich Do Everyday” on Dave Ramsey's Website. If you’re not familiar with Ramsey and his teachings his website is truly worth giving a close inspection if you’re a small business owner or gym owner. He writes about finance and emphasizes getting out of debt and building wealth. When this first came out, it seemed to spark controversy because of the direct percentage comparison with the poor. Regardless, these are great healthy habits to incorporate not only into your own personal life [...]

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Class Calendar Feature Now Available

Gym Insight just released the first version of our class calendar feature!  This will be a standard feature to all of our premium clients.  The class calendar feature is also included in our free version for all those who register to try out our software!  We now also have a website widget tutorial on the "Classes" page to help assist you in getting the calendar displayed on your own website in real time!  Don't be shy, try it out for yourself and let us know what you think.

Now Beta Testing Class Calendar Feature

Seeking Beta Testers: We are excited to announce that Gym Insight is now ready to start beta testing our new class scheduling feature.  This feature will be free to all our premium clients and has the capability to be displayed directly on YOUR business website!  Before we formally launch the product, we do need your help and feedback to perfect it.  If you are you are a premium client of ours, just drop us a line, and we will get you started scheduling. How do I get started? All you have to do is let us know that you are [...]

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Loaf of Bread and Stick of Butter

Exercising Your Gym Equipment

Gym equipment is the biggest class of capital assets (and possibly of hassles too) you’ll have to deal with when you’re starting your own gym. Whether you run a small gym or a national franchise location, there are some things that must be addressed with enough quality to make your investment worthwhile. Once you have the equipment in place you need to ensure that it stays in working order for as long as you need it. Gym equipment is the bread and butter of your enterprise. It may be more or less important, depending on the type of gym you [...]

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Cartoon of man running on treadmill during a business meeting with a caption that reads, "If I have to be at these boring meetings I might as well get something out of it."

Keeping Certifications Up To Date

Dirty Work Continued... As a business owner there’s a plethora of rules regulations and certifications that you have to navigate through. Of course, on top of that, gym ownership comes with its own specific headaches. When you own a business of any description you quickly find out that there are all kinds of tasks that seem to have been designed to distract you from your purpose and the mission of your enterprise. As always, I try to avoid the controversies and politics of ownership but we all have to deal with them. So, my discussion point here is how to [...]

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2014 Wall Calendar with "I am the master of my domain" printed on it.

The Jerry Seinfeld Success Strategy

Because my gym has been doing well recently, I’ve been forced to analyze all my financials. I say this because I had been solely relying on the competence of my bookkeepers for the past couple of years, blindly thinking that they would do a good job. I was so wrong! The past few weeks, I have been scrambling to brush up on basic accounting principals in order to answer basic questions that are not clearly defined by the books. That means I am completely redoing everything that the bookkeeper did (or in my opinion, did not do). The Jerry Seinfeld [...]

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