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Tag archive for gym

Hiring for a position

How to Hire A Manager For Your Health Club

Why It is Vital to Hire a Competent Manager Hiring someone to manage your fitness center is one of the most important decisions you will make regarding the business.  Management staff can make or break your business in a relatively short time.  Your manager is your representative; your main customer service person as well as the person who manages your employees and makes all pertinent decisions when you are not there.  It's no wonder that many fitness facility owners are reluctant to hand over the reins of their business to a manager. Your facility manager needs to wear a lot [...]

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shakespeare at a computer

To Buy or To Lease Gym Equipment? That is the question…

In deciding whether to buy or lease exercise equipment for your gym, you need to consider your situation.  There are pros and cons to both approaches, depending on the amount of capital you have available and your tax situation. Regular Equipment Replacement One of the biggest benefits to leasing, apart from the obvious lower amount of capital outlay required, is that you can change out your equipment every few years.  Having brand new equipment is definitely a plus when it comes to customer satisfaction, and they'll think you've spent a fortune.  You should have lower maintenance costs and less equipment [...]

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Group training pilates class

Group Training Effectiveness

Group training involves a fitness trainer from your gym leading a group of participants in their path of fitness. Participants, apart from group camaraderie, also benefit from access to a knowledgeable fitness professional at shared costs. These basic benefits of group training are making more and more fitness enthusiasts go for it in today’s world. It is therefore essential that gyms look at this trend and provide an avenue for such people in order to stay competitive in the fitness market. The effectiveness of group training is mainly because of the following factors: Social interaction: For most people, workouts are [...]

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gym person flexing

Part V: Which is better…Personal Trainers & Turnover

The Typical Turnover Rate for Personal Trainers One of the biggest problems facing a gym owner or manager is that of finding and keeping a team of top notch personal trainers on board. Gym members expect to have access to personal trainers as part of the membership package and in most cases are willing to spend a fair amount of money to pay for training. The hard part is that while thousands of men and women attend school and become certified personal trainers each year, the turnover rate for this career field runs between 80 and 90% on average. Why [...]

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Heart running on cardio machine

Love Among the Cardio Machines

With Valentine's Day around the corner, literally, I felt compelled to at least throw out one post regarding gym promotional ideas geared to those who recognize this day.  Let's face it, the gym is not exactly a hot commodity on Valentine's Day.  That said, a lot of men may secretly resent having to disrupt their regular fitness routine in favor of movies or other romantic holiday activities. There may be a way to cure both parties desires.  Lure in the fitness buff and their special someone into your fitness center this Valentine's Day by offering special couples classes that they [...]

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out of order

Gym Maintenance

I know maintenance isn’t exactly the most exciting topic to discuss in the world of fitness gyms; in fact it can be straight up DULL.  Cleaning is the same boring subject and definitely not sexy, but as previously discussed in the “Keeping Your Business Clean,” blog post, I feel that it is equally as important as maintaining your gym equipment.  So to spice it up a little, let’s think about it this way… every person involved with the fitness center industry is affected by maintenance! How? Members want gym equipment that works. Gym managers always have to keep an eye [...]

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