It takes passion to run a small gym. Not just an interest in hanging around weights, but a true desire to be in the industry, to pull it off when so many factors are pushing against you. We all want you to succeed, but what does it take to make it in today’s competitive fitness industry? Who are the ones succeeding? Most Americans are not gym members! Fewer than 40% of people in the United States currently have gym memberships, according to Policy Advice’s research. That totals about 64 million people who visit a club regularly. So although the number [...]
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In the last two years, there has been a huge amount of interest in mobile fitness apps, as confirmed by Google Trends. Fitness apps can be powerful tools for marketing and motivation and there is a new generation of gym members coming up, who expect that they can download an app and immediately get gratification from it. If you don't provide that option they will look elsewhere for their fitness needs. The Fitness App Bandwagon Mobile apps are a very competitive market, driven by many big companies wanting to get their products into everyone's hands. In fact, the market is [...]
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I am aware that I am listing 4 accessories and not a more normal "top" number of either 3 or 5 or even 10. I did that for a reason and not to be an overachiever if you think there should only be 3 listed or lazy if you believe that 5 listed accessories would have been a better well rounded number for this article. In a sense, I do agree that 5 sounds better, so I am going to ask you at the end of this article to add in the comment section what the 5th most important gym [...]
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