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Tag archive for gym

Dollar Symbol with five dollars imprinted on it.

Multiply Your Gym Marketing With the $5 Membership Promotion

Like I’ve mentioned before, the fitness center market is highly competitive (as if you didn’t know that already). To gain any leverage in the marketplace you have to be extremely creative in the way you attract new members. I’ve developed some enticements for members by experimenting, building on what works and letting all the rest go. Gym Membership Management With Self Service Marketing There’s one promotion that’s worked particularly well over the years. I let members work for discounts on their monthly rate by bringing in referrals, down to a certain amount. It works like this: my monthly membership amount [...]

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Door Sign that says "Open 24 Hours"

Is Your Gym Offering 24-Hour Access Yet?

It seems like everybody has such a hectic schedule these days that more and more services have to be offered around-the-clock. Stores, gyms and even fast food restaurants are open 24 hours a day, to cater to the late-night crowds. Large numbers of people now work nontraditional hours. Shift workers like emergency services workers, doctors and nurses and security staff. Then, of course, along with the blurring of traditional work patterns, there are people who just prefer to be active at night. As a fitness club owner or manager it is very important that you capitalize on this market segment. [...]

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Beginning of a Checklist on a Clipboard

Why Having Checklists Will Benefit Your Gym Business

When you're aiming for success in the fitness industry, there are a number of factors to consider during the start-up period. That's why it's always a good idea to have a checklist in place for everything to ensure smooth business operations. A detailed checklist helps you keep the gym organized without unnecessary effort and also improves your chances of establishing a name in the industry. Let's find out why each of the following checklists play a role in the growth of your fitness business: Supplies By having a supplies checklist for your gym, you can see to it that every [...]

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Practice Test Exam and a Pencil

What You Need to Know About Personal Trainer Certification

Getting your certification as a personal trainer can propel you into a new and satisfying career. But before you launch your website, start your Twitter feed, and begin to look for clients, there is something you need to do first. Pass your certification exam. Okay, so that may seem as easy as doing 50 one-armed pushups. Which exam should you take? ACE? ISSA? NASM? AFAA? ACSM? Or one of the many other accredited personal trainer certification exams? What should you know before you take the exam? What’s the exam like? Where should you start? A Beginner’s Guide to Personal Trainer [...]

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Autumn leaves falling into a big pile of other leaves

Creative Fall Promotion Ideas for Gyms

As the Southern hemisphere experienced a change in season – from winter to spring – on September 22nd, the Northern parts of the world entered autumn. The transition, known as the autumnal equinox, from summer to fall in the North marks the beginning of a season filled with festivals and celebrations in the United States. With important holidays like Thanksgiving and Halloween around the corner, it's time to draw up plans for promoting your brand and bringing in more members to your gym. Here are a few ideas to help you with your fall promotion: Halloween Although fitness and Halloween [...]

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Handicapped Symbol shaped by words referring to the Disabled

Want to Work With The Disabled? There’s A Certification For That!

Inclusiveness Means Everyone If you want to work directly with the disabled or your fitness club could grow by catering to the disabled as a market niche, there’s a certification that enables you to do just that. It’s the Certified Inclusive Fitness Trainer certification, which was developed by the American College of Sports Medicine, in collaboration with the National Center on Health, Physical Activity and Disability. It’s About Helping People I’m sure you’d agree that, as a fitness trainer or gym owner, it never hurts to have additional tools in your toolbox. You really will benefit if you can cater [...]

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Weightlifter

Gym Management Systems for Dummies

As a gym owner, health club operator, or as a freelance personal trainer, without a doubt, one or more of the following questions crosses your mind daily... How much personal training did our Brentwood gym sell last week? Who is the top grossing salesperson at our Freemont club? How did our Spring Valley team perform against their goals last month? How much EFT do we need to set up at our Downtown club to hit our goal this month? Which one of our health clubs is selling the most annual membership agreements? How much EFT did we set up yesterday? [...]

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Old school family fitness

Gym Owner’s Perspective on Providing Fitness for Kids

Everyone desires to be fit and healthy. But unhealthy eating habits and lack of exercise can make staying fit a few pounds away. Children, too, need to be made aware of the importance of staying fit. Excessive consumption of processed food, sodas loaded with sugar, fast food, fried food, and so on is not only making them unhealthy. The Z Generation faces even greater likelihood of stagnation.  Children are more likely to experience less physical activity from a much younger age because of the accessibility of technology. There is no doubt that the Z Generation is at a higher risk [...]

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Aerial Yoga

3 Out of the Ordinary but Effective Workout Classes

There are many kinds of gym-going people in the world. Some people are ready to go break a sweat, and return to their routine lives after a good, sincere workout. The rest of us unfortunately comprise of people who ‘try to’, ‘want to’, and ‘occasionally’ go to the gym. Well, it is always a great move to hit the gym, and it is never too late enroll in one either. However, the people who involve themselves in working out seriously can have the habit of trying new and some strange routines. You may find yourself in a fix about what [...]

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Hockey player hitting a puck

Special Populations: Responding Proactively to Current Fitness Industry Trends

The emerging trends in healthcare and the fitness industry are starting to become clear, and they are trends that are currently on a path toward merger. What does this mean for fitness club owners? You can increase your potential market size by refocusing, to include programs that are designed to address the health of clients. To do this you need the knowledge base to support the participation of the people who would benefit most from increased fitness. These special populations include the elderly, diabetics, the obese and survivors of heart disease. But how Does That Tie Into Fitness? One thing [...]

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Man jumping rope

Top 4 Gym Equipment Accessories Every Health Club Should Have

I am aware that I am listing 4 accessories and not a more normal "top" number of either 3 or 5 or even 10.  I did that for a reason and not to be an overachiever if you think there should only be 3 listed or lazy if you believe that 5 listed accessories would have been a better well rounded number for this article.    In a sense, I do agree that 5 sounds better, so I am going to ask you at the end of this article to add in the comment section what the 5th most important [...]

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barbell guy

How the 2013 Fitness Industry Trends Could Affect Your Business

Gym Industry Trends In 2013 The 2012-2013 Edition of Occupational Outlook Handbook published by the US Department of Labor has projected that the employment of fitness instructors and trainers will grow by 24% from 2010 to 2020.[1] The handbook further states this increased demand for professionals in fitness industry originates from the changed perception of insurance companies and businesses about fitness.[2] Today, organizations recognize the benefits of fitness and health programs for people and this has resulted in more incentives for people to join gyms and other fitness facilities. Fitness Trends of 2013 Let’s take a look at the top [...]

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Irish hat and clovers

Gym Business Promotional Ideas for St. Patrick’s Day

St. Patrick’s Day can be a great time to promote your gym. With all the parades and green talk, you too can join in and at the same time promote your gym. With all the dancing, sporting activities and food, you have great opportunities if you are looking at things from the right perspective. It is also a nice way to participate in your community’s celebration and attract potential local customers. Below are some ideas through which your gym can leave a lasting impression on your community this St. Patrick’s Day. Irish Dance Workout Irish dances are a great way [...]

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risk management

Risk Management for Fitness Facilities

Developing a risk management strategy for your fitness facility, health club, or personal training studio involves three basic steps: Identify the potential risks; Evaluate the severity of the potential risks; Develop strategies to mitigate the potential risks.   Taking a cold hard look at your facility from a risk management point of view is the first step in developing a risk management plan.  Take some time to tour each area of your facility and imagine what possible hazards could possibly arise in each area.   The Locker Room One of the most common issues involving locker rooms is insufficient supervision.  [...]

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