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Five Tips to Increasing Your Gym Website Rankings through Social Media

Determining how to increase your gym’s website rankings is probably one of the least understood parts of the digital realm we live in today – especially as it relates to social media campaigns. We all know search engines and social media are an important part of building a successful company. Yet, many small businesses, such as privately owned gyms, struggle to put the pieces in place. In this post, we'd like to cover website ranking basics and offer you a few good ideas. Here are some common terms and why they mean something to your business.  Search Engine Optimization (SEO) — [...]

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Market Your Gym Locally To Reach the Best Prospects

As a gym owner, you're constantly balancing spending money with losing money. One of the hardest decisions is always — where to invest your marketing dollars. Although that's a complex question, it might be easier to start at a very basic idea. From how far away will someone drive to exercise at your gym? Most industry experts say about four miles. Gym goers will trek twice that distance, or between six and eight miles, if they can expect a high-end, exclusive club experience.  There are exceptions, of course, but we can safely assume the best way to survive – and thrive as [...]

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