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Tag archive for gym

gym person flexing

Part V: Which is better…Personal Trainers & Turnover

The Typical Turnover Rate for Personal Trainers One of the biggest problems facing a gym owner or manager is that of finding and keeping a team of top notch personal trainers on board. Gym members expect to have access to personal trainers as part of the membership package and in most cases are willing to spend a fair amount of money to pay for training. The hard part is that while thousands of men and women attend school and become certified personal trainers each year, the turnover rate for this career field runs between 80 and 90% on average. Why [...]

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Heart running on cardio machine

Love Among the Cardio Machines

With Valentine's Day around the corner, literally, I felt compelled to at least throw out one post regarding gym promotional ideas geared to those who recognize this day. Let's face it, the gym is not exactly a hot commodity on Valentine's Day. That said, a lot of men may secretly resent having to disrupt their regular fitness routine in favor of movies or other romantic holiday activities. There may be a way to cure both parties desires. Lure in the fitness buff and their special someone into your fitness center this Valentine's Day by offering special couples classes that they [...]

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out of order

Gym Maintenance

I know maintenance isn't exactly the most exciting topic to discuss in the world of fitness gyms; in fact it can be straight up DULL. Cleaning is the same boring subject and definitely not sexy, but as previously discussed in the "Keeping Your Business Clean," blog post, I feel that it is equally as important as maintaining your gym equipment. So to spice it up a little, let's think about it this way... every person involved with the fitness center industry is affected by maintenance! How? Members want gym equipment that works. Gym managers always have to keep an eye [...]

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