gym business

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Tag archive for gym business

Can Your Gym Become an Essential Business?

This fall, Planet Fitness made news when four locations in California owned by the same franchisee reopened under the designation of an “essential” business. Their tactic? Pay for a membership in the Medical Fitness Association and follow its  phased reopening guidelines, while directly contacting local health officials for permission to open.  The gyms petitioned their Public Health Services department citing adherence to reopening guidelines published by MFA and vetted through the CDC. The MFA guidelines, in some cases,are stricter than the CDC’s published work: expanding social distancing recommendations based on a population’s health risk and the type of exercise.  The effort worked for Planet Fitness and, since then, more than 500 gyms have sought membership [...]

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How to make Money with a Digital Business Model

Within a year, online fitness has become an industry staple for nearly every gym, boutique, or trainer. The question, of course, is can you make money at virtual fitness and, if so, how do you recoup the investment? Online classes are, by their nature, a volume business. You’re going to have to sell more classes or train more people to make the same money as you would with an in-person experience. Why? Because you’re now promoting a lower-cost service while investing in new tools and novel marketing techniques. And, unlike selling a physical product, your concept is vulnerable to market [...]

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Back in the Day Gyms Rocked!

Remember when fitness was an exploding rocket, taking off like a firebrand in everyone's consciousness? The future seemed endless with new innovations blending technology and health, fun and funky athletic trends, and a swath of boutique and health club options catering to every age, income, and preference. The future will be "virtual, gamified, and totally immersive," claimed a January 2020 Fast Company article. Then came the COVID-19 shutdown and gym attendance petered out, to the point where an estimated 70% of health club members have not returned to their local gyms. Many turned to exercise at their home - a [...]

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Keeping Gym Clients on the Roster

What does it take for a person to show up at the gym after they've paid their dues? What is the difference between the individual who exercises regularly and the one who drops the ball? Scientific research suggests it may all boil down to competency and support. People need to feel good at what they're doing and know others are in the game with them. Recent psychology research on motivation calls this the self-determination theory (SDT). How interested a person is in continuing something is driven by how well an activity meets one's need for autonomy, competence, and relatedness. Exercisers [...]

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Use Surveys to Safeguard Your Gym Against COVID -19

Taking control of your gym's business during the ongoing economic crisis caused by COVID-19 is not simple. It's always been expensive to acquire new members-estimates suggest it costs 3x as much to lure a new client in the door as to keep the one you have. But in today's uncertain environment, retaining and expanding your client base is both critical and complex. So how can you maximize every relationship? By understanding customers' concerns, clearing up misunderstandings quickly, and using real-time information to make informed updates to your business model. Nothing does this quicker than a survey. Surveys allow gyms to [...]

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Barbell Cage Versus Leg Press Machine Versus Smith Machine: Which Leg Equipment Should You Prioritize?

It's not always easy to know which equipment you need to stock in your gym right off the bat. Some gyms operate under strict financial constraints, while others have smaller indoor spaces than they'd ideally like. In a perfect world, of course, you would be able to start with the most essential equipment and then expand to include more as your business also expands. But where do you start? What are the essentials? And if you have to choose between a high-quality barbell cage, smith machine, or leg press machine to fill out your "lower body" equipment section, what's the [...]

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Maneuvering Your Gym Through the COVID-19 Crisis

The outbreak of SARS-CoV-2 (also known simply as "coronavirus") and the resulting COVID-19 pandemic has affected nearly every industry worldwide. Gyms, classified as "nonessential businesses," have been ordered to close until the pandemic wanes and health officials deem that it is safe for the public to return to normal daily activities in public. As a gym owner, you are no doubt feeling the strain of this unplanned closure during the normally busy spring months. Thankfully, there are many things you can do with this time to not only lessen the impact of this crisis on your business, but also to [...]

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Exercise Series 9: The Burpee

The exercise series so far has focused on weighted movements such as the bench press, squat, and kettlebell swing. We've highlighted these movements because they are some of the most effective exercises that a person can do to build strength and overall functional fitness. However, it is completely possible to get a great, effective workout without any equipment at all. In fact, for some people with certain injuries or range of motion limitations, bodyweight exercises offer a safe and simple alternative to heavy resistance exercises. For this reason, this article will highlight the burpee as one of the "best of [...]

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Even More Alternate Revenue Streams for Gym Owners

If your gym operates solely on income you bring in from client memberships, you could be leaving a whole lot of money on the table. Opportunities for Alternate Revenue Streams you can operate from your gym or your website are nearly endless. Passive (Or Almost-Passive) Income The least time-consuming revenue opportunities will earn money for your business with little to no effort or time spent on your part once the initial setup is complete. Truly passive income is difficult to generate, but it is entirely possible to build low-effort revenue streams into your business. From simple to complex, you can [...]

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Alternative Fitness Club Revenue Streams: To Add or Not to Add

So, Should You Pursue Alternate Income Streams or No? There comes a limit to the number of memberships you can sell, which is a good thing. You hit the ceiling for your single gym it means you've maxed out the potential for monthly subscriptions. To go further, you have to sell more to the same people with alternative fitness club revenue streams. There're some alternatives to this alternative, but they may not be the best choices. You can do the big-box corporate brand shuffle, which means over-selling memberships and hoping they don't all turn up. Instead, you have to connect [...]

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7 Reasons Client Programming Is The Key To Fitness Club Success

Structure Your Offerings with Client Programming for Fitness Client programming is your menu of good things that you offer your market. In the fitness business, it's one of the fundamental dimensions that define a successful training practice. The big-box fitness brands can afford to stand back and cover all of the programming bases. As a small gym business owner, you are probably better served if you focus on one or a few. The irony, of course, is that the corporate brands would do better if they could do the same. However, in my experience, excellence doesn't scale all that well. [...]

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11 Tips About Starting Your Own Business in Fitness

Building Your Dream by Starting Your Own Business in Fitness If you are the kind of person, like me, who enjoy fitness and being at the gym, the dream of starting your own business in fitness is the logical next step. Fitness is so wide-open because it's a people business. If you can gain a following of one person, you have a fitness business. That sounds crazy but, if you're in the right place at the right time, celebrities and the super-wealthy do sometimes hire trainers full-time. That may be a bit extreme and takes a lot of luck. However, [...]

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Fitness Feedback Loops That Could Teach Wall Street a Lesson

The Sound of Fitness Club Amplification Feedback loops are weird. Put the front desk mic up a little too close to the speaker just one time, and everybody loses their minds (I swear it was an accident). That characteristic squeal is a feedback loop of amplification that builds on itself quickly to an unbearable screaming limit. In fitness training for clients, you see something similar, but in a good way. It's a much more gradual loop of growing fitness and confidence that translates into confidence and enthusiasm that produces a stronger workout ethic in your clients and better physical results. [...]

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Diamonds Are Forever but Club Retention Changes Daily

Glittering Membership Management Performance Indicators If you can do things that keep and reduce change to the minimum your club might just be on the path to finding diamonds. Retention is the key concept of club management. It brings your small gym business dreams to life. That is a constant, but, unless your retention rate is one-hundred percent, it means change is the only constant. Setting Retention to Maximum If you have a limit to your membership management capacity, the longer members stick around, the less you have to invest in recruiting new ones. The difference is like that of [...]

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Personal Branding for Fitness Club Owners And Entrepreneurs

Make Your Name in The Business As an independent gym or fitness club owner, have you considered your personal brand? I'm not talking about the fitness club brand of the gym that you founded (or plan to start). What I mean is your public name and reputation as an entrepreneur. If you have worked with an executive coach, you may have heard of personal branding. Chief-level executives, ambitious corporate VPs, and high-tech start-up founders often work with a coach. The goal is to enhance your credentials and be more valuable as a leader and public figure. Personal branding opens doors. [...]

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