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Unraveling the Mysteries of Gym Negligence Lawsuits: Case Dismissed!

Part II: Creating a Culture of Safety If a member sues your health club for gym negligence, how can you fight the case? Can you create a solid defense that will help you successfully fend off, or at least survive, a lawsuit? To explore these questions, we interviewed an expert in risk management and fitness liability JoAnn Eickhoff-Shemek. Dr. JES, as she is known, spoke with us on our podcast recently, enlightening our team on the critical steps every gym owner can take to reduce their chances of a gym lawsuit. In Part I, we covered waivers, assumption-of-risk documentation and group training. In Part II, [...]

Four Strategies to Increase Gym Sales without Spending Ad Money

Looking to increase your gym’s revenue quickly without bumping up marketing costs? Anthony Pasquale, Gym Insight Sales Manager, recorded this excellent video to help gym owners discover new ways to expand and increase your club’s earnings through soliciting corporate accounts. We thought there might be even more to learn about this subject, though, so we decided to look a little closer at his suggestions. Strategy #1 — Explore corporate accounts and gym reimbursements. As Anthony states, corporate accounts are an awesome way to lower a member's out-of-pocket gym costs without reducing your monthly fees. In these cases, a company — usually the [...]

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Four Strategies to Increase Gym Sales without Spending Ad Money

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